Latest news with #Beaumanoir
Fashion Network
7 days ago
- Business
- Fashion Network
Naf Naf considers takeover bids from Beaumanoir and Pimkie
Placed in receivership on May 30, just one year after its takeover by Turkish supplier Migiboy Tekstil, fashion retailer Naf Naf will know more about its future in the next few days. On Wednesday, the Bobigny Commercial Court will examine the takeover bids which have been submitted. There are four bids in total, two of which concern a single store. The two other bids are more substantial: they come from the Breton Beaumanoir group and the northern French chain Pimkie, both of which competed in June for Jennyfer, which is also in receivership. The owner of Cache Cache, Bonobo, and La Halle won the bid. In a press release, the Sud trade union revealed the contents of the Naf Naf offers. The Amoniss company, which oversees Pimkie, wants to keep the Naf Naf chain, taking over 165 jobs (out of 521), as well as 20 employees at the head office and 34 stores (out of 101 units). For its part, the Beaumanoir group is targeting 55 jobs and 12 outlets, which would be transferred to its own brands. The group confirmed that it would also be acquiring the brand name, with the aim of "injecting a new dynamic and ambitious repositioning into the emblematic Naf Naf brand." In addition, external reclassifications have been proposed. The Beaumanoir group says it is reserving 253 vacancies for a fortnight in its various store networks, within a 20-kilometer radius of the closing stores. Amoniss, for its part, is offering 26 outplacement positions within its own network. The court's decision is expected next week. The union pointed out that Beaumanoir has set aside 500,000 euros, and Amoniss 300,000 euros, to cover the cost of the deal. Sud, the company's minority union, has publicly come out in favour of Beaumanoir's offer. It is calling on the company not to "repeat the mistake made in 2020, which led to the rejection of Beaumanoir's offer and has since led to two additional receiverships, with New Naf Naf and Migi Naf Naf". Pimkie is still undergoing a two-year continuation plan following a safeguarding procedure. The brand, headed by Elodie Chelle, recently succeeded in attracting former Jennyfer associates to join it. Beaumanoir intends to expand its portfolio and continue its acquisitions drive, after acquiring 26 Jennyfer stores last month, and securing management of the Boardriders group's board sports brands in Europe in 2024. With all of its assets (Cache Cache, Morgan, Bréal, La Halle, Sarenza, Caroll...), the Saint- Malo -based gaint saw sales of 3 billion euros in 2024. This is almost double the figure four years ago. In France's turbulent mid-range ready-to-wear market, Naf Naf has been unable to bounce back in recent years. Between 2020 and 2023, the brand created by the Pariente brothers in 1973 was owned by the Franco-Turkish SY international group, which had taken over the brand during a previous receivership. Prior to this, the brand had evolved within the Vivarte group and was sold to the Chinese La Chapelle group in 2018. Migiboy Tekstil was thus the fourth owner of Naf Naf in less than a decade.
Fashion Network
16-06-2025
- Business
- Fashion Network
Beaumanoir: How the group broadened its scope through acquisitions
The Beaumanoir group has pulled off another coup in the market for struggling retailers. The French company, owner of the Cache Cache, Bonobo, and Morgan fashion brands, has just acquired 26 stores from the Jennyfer chain in liquidation, as well as its brand name. The strategy of this retail giant, founded in 1981 and now employing over 15,000 people, is to diversify across different product ranges, sales channels, and customer targets within the clothing sector, to be present in fashionable markets and also limit risks. Focus on the successive acquisitions that have enabled the company to build this sprawling group. The group founded by Roland and Jocelyne Beaumanoir, whose son Thomas is gradually taking over the reins, now owns nearly twenty brands. The addition of Jennyfer to its portfolio enables it to "position itself in a new segment with a younger clientele," said Jérôme Drianno, the group's managing director. This means targeting teenage girls, whom the group had previously only marginally reached. "One of the pillars of the Beaumanoir group's success is its ability to finely segment the market and target a broad clientele through an adapted offer and brands," he added. However, this is not a global takeover, but a partial acquisition of a quarter of Jennyfer's branches and 350 of its nearly 1,000 jobs. Consequently, 600 employees have been made redundant, and the brand has posted a moving video on social networks to retrace 40 years of existence, and thank its customers and staff. To relaunch the Jennyfer asset—since the name has been retained by the group—it will first focus on the digital channel, favored by young girls, via the Sarenza platform. This multi-brand website was acquired from Monoprix by Beaumanoir in 2022 to develop its e-commerce component. Prior to this, the family-owned La Halle chain, which was losing ground within Vivarte, was acquired by the Beaumanoir family's holding company in 2020, following a receivership. These were a total of 366 stores to revive. A revival that was not a foregone conclusion, but which has begun to take shape, with a return to profit in 2023. In fact, this out-of-town chain, which is beginning to reopen stores, officially entered the Group's legal fold only at the beginning of 2024. Then, in 2021, the year in which the group decided to sell its operations in China (550 stores) to refocus on Europe, it acquired another Vivarte Group asset, the women's chain Caroll, which strengthened its slightly more premium fashion division. In recent years, Beaumanoir has not always won court cases. In 2023, it bid for Kookaï, but was not chosen, and in 2024, it focused on the takeover of eleven outlets of the Des Marques et Vous chain in liquidation, and suffered the same fate. Last year, however, the group signed a major contract in the thriving sports/lifestyle sector, namely the operation of all Boardriders brands in Western Europe (Quiksilver, Roxy, Billabong, DC Shoes, Element, and RVCA). This will appeal to young, active, and more international consumers. In its brand portfolio, the historic Cache Cache (mid-range women's ready-to-wear launched in 1985) and Bonobo (mixed fashion and denim established in 2006) are the only brands developed in-house. Bréal was acquired in 2003, followed by Morgan in 2009. Two other brands that have since been discontinued, Scottage and La City, were also acquired, in 2005 and 2011, respectively. In total, 5,000 jobs are said to have been saved by the Saint Malo -based group over the years. These multiple takeovers have also enabled it to post revenues of 3 billion euros by 2024, almost double the figure from four years ago. Since 2002, the company has also had a powerful integrated logistics subsidiary, C-Log, which manages warehousing and merchandise delivery. It now has a total of 2,700 points of sale and continues to open new units. In particular, through its multi-brand Vib's format, launched in 2016 and active on the outskirts (with Cache Cache, Bonobo, and Bréal), which is planning around 15 openings this year, or the Boardriders concept, which is already expanding in the regions, mainly through affiliation. At a time when other fashion players are struggling in France, such as Naf Naf and André, does the group still have any plans for external growth? There are still sectors, such as footwear and children's products, where it has little presence.
Fashion Network
16-06-2025
- Business
- Fashion Network
Beaumanoir: How the group broadened its scope through acquisitions
The Beaumanoir group has pulled off another coup in the market for struggling retailers. The French company, owner of the Cache Cache, Bonobo, and Morgan fashion brands, has just acquired 26 stores from the Jennyfer chain in liquidation, as well as its brand name. The strategy of this retail giant, founded in 1981 and now employing over 15,000 people, is to diversify across different product ranges, sales channels, and customer targets within the clothing sector, to be present in fashionable markets and also limit risks. Focus on the successive acquisitions that have enabled the company to build this sprawling group. The group founded by Roland and Jocelyne Beaumanoir, whose son Thomas is gradually taking over the reins, now owns nearly twenty brands. The addition of Jennyfer to its portfolio enables it to "position itself in a new segment with a younger clientele," said Jérôme Drianno, the group's managing director. This means targeting teenage girls, whom the group had previously only marginally reached. "One of the pillars of the Beaumanoir group's success is its ability to finely segment the market and target a broad clientele through an adapted offer and brands," he added. However, this is not a global takeover, but a partial acquisition of a quarter of Jennyfer's branches and 350 of its nearly 1,000 jobs. Consequently, 600 employees have been made redundant, and the brand has posted a moving video on social networks to retrace 40 years of existence, and thank its customers and staff. To relaunch the Jennyfer asset—since the name has been retained by the group—it will first focus on the digital channel, favored by young girls, via the Sarenza platform. This multi-brand website was acquired from Monoprix by Beaumanoir in 2022 to develop its e-commerce component. Prior to this, the family-owned La Halle chain, which was losing ground within Vivarte, was acquired by the Beaumanoir family's holding company in 2020, following a receivership. These were a total of 366 stores to revive. A revival that was not a foregone conclusion, but which has begun to take shape, with a return to profit in 2023. In fact, this out-of-town chain, which is beginning to reopen stores, officially entered the Group's legal fold only at the beginning of 2024. Then, in 2021, the year in which the group decided to sell its operations in China (550 stores) to refocus on Europe, it acquired another Vivarte Group asset, the women's chain Caroll, which strengthened its slightly more premium fashion division. In recent years, Beaumanoir has not always won court cases. In 2023, it bid for Kookaï, but was not chosen, and in 2024, it focused on the takeover of eleven outlets of the Des Marques et Vous chain in liquidation, and suffered the same fate. Last year, however, the group signed a major contract in the thriving sports/lifestyle sector, namely the operation of all Boardriders brands in Western Europe (Quiksilver, Roxy, Billabong, DC Shoes, Element, and RVCA). This will appeal to young, active, and more international consumers. In its brand portfolio, the historic Cache Cache (mid-range women's ready-to-wear launched in 1985) and Bonobo (mixed fashion and denim established in 2006) are the only brands developed in-house. Bréal was acquired in 2003, followed by Morgan in 2009. Two other brands that have since been discontinued, Scottage and La City, were also acquired, in 2005 and 2011, respectively. In total, 5,000 jobs are said to have been saved by the Saint Malo -based group over the years. These multiple takeovers have also enabled it to post revenues of 3 billion euros by 2024, almost double the figure from four years ago. Since 2002, the company has also had a powerful integrated logistics subsidiary, C-Log, which manages warehousing and merchandise delivery. It now has a total of 2,700 points of sale and continues to open new units. In particular, through its multi-brand Vib's format, launched in 2016 and active on the outskirts (with Cache Cache, Bonobo, and Bréal), which is planning around 15 openings this year, or the Boardriders concept, which is already expanding in the regions, mainly through affiliation. At a time when other fashion players are struggling in France, such as Naf Naf and André, does the group still have any plans for external growth? There are still sectors, such as footwear and children's products, where it has little presence.
Fashion Network
16-06-2025
- Business
- Fashion Network
Beaumanoir: How the group broadened its scope through acquisitions
The Beaumanoir group has pulled off another coup in the market for struggling retailers. The French company, owner of the Cache Cache, Bonobo, and Morgan fashion brands, has just acquired 26 stores from the Jennyfer chain in liquidation, as well as its brand name. The strategy of this retail giant, founded in 1981 and now employing over 15,000 people, is to diversify across different product ranges, sales channels, and customer targets within the clothing sector, to be present in fashionable markets and also limit risks. Focus on the successive acquisitions that have enabled the company to build this sprawling group. The group founded by Roland and Jocelyne Beaumanoir, whose son Thomas is gradually taking over the reins, now owns nearly twenty brands. The addition of Jennyfer to its portfolio enables it to "position itself in a new segment with a younger clientele," said Jérôme Drianno, the group's managing director. This means targeting teenage girls, whom the group had previously only marginally reached. "One of the pillars of the Beaumanoir group's success is its ability to finely segment the market and target a broad clientele through an adapted offer and brands," he added. However, this is not a global takeover, but a partial acquisition of a quarter of Jennyfer's branches and 350 of its nearly 1,000 jobs. Consequently, 600 employees have been made redundant, and the brand has posted a moving video on social networks to retrace 40 years of existence, and thank its customers and staff. To relaunch the Jennyfer asset—since the name has been retained by the group—it will first focus on the digital channel, favored by young girls, via the Sarenza platform. This multi-brand website was acquired from Monoprix by Beaumanoir in 2022 to develop its e-commerce component. Prior to this, the family-owned La Halle chain, which was losing ground within Vivarte, was acquired by the Beaumanoir family's holding company in 2020, following a receivership. These were a total of 366 stores to revive. A revival that was not a foregone conclusion, but which has begun to take shape, with a return to profit in 2023. In fact, this out-of-town chain, which is beginning to reopen stores, officially entered the Group's legal fold only at the beginning of 2024. Then, in 2021, the year in which the group decided to sell its operations in China (550 stores) to refocus on Europe, it acquired another Vivarte Group asset, the women's chain Caroll, which strengthened its slightly more premium fashion division. In recent years, Beaumanoir has not always won court cases. In 2023, it bid for Kookaï, but was not chosen, and in 2024, it focused on the takeover of eleven outlets of the Des Marques et Vous chain in liquidation, and suffered the same fate. Last year, however, the group signed a major contract in the thriving sports/lifestyle sector, namely the operation of all Boardriders brands in Western Europe (Quiksilver, Roxy, Billabong, DC Shoes, Element, and RVCA). This will appeal to young, active, and more international consumers. In its brand portfolio, the historic Cache Cache (mid-range women's ready-to-wear launched in 1985) and Bonobo (mixed fashion and denim established in 2006) are the only brands developed in-house. Bréal was acquired in 2003, followed by Morgan in 2009. Two other brands that have since been discontinued, Scottage and La City, were also acquired, in 2005 and 2011, respectively. In total, 5,000 jobs are said to have been saved by the Saint Malo -based group over the years. These multiple takeovers have also enabled it to post revenues of 3 billion euros by 2024, almost double the figure from four years ago. Since 2002, the company has also had a powerful integrated logistics subsidiary, C-Log, which manages warehousing and merchandise delivery. It now has a total of 2,700 points of sale and continues to open new units. In particular, through its multi-brand Vib's format, launched in 2016 and active on the outskirts (with Cache Cache, Bonobo, and Bréal), which is planning around 15 openings this year, or the Boardriders concept, which is already expanding in the regions, mainly through affiliation. At a time when other fashion players are struggling in France, such as Naf Naf and André, does the group still have any plans for external growth? There are still sectors, such as footwear and children's products, where it has little presence.
Fashion United
12-06-2025
- Business
- Fashion United
Beaumanoir Group takes over Jennyfer
French group Beaumanoir announced on Thursday the acquisition of the Jennyfer brand and 26 of its shops in France. Previously owned by a group of investors led by former Undiz chief executive officer, Sébastien Bismuth, the fashion retailer Jennyfer was placed in receivership last April. Around 350 jobs are expected to be preserved. "We are proud of the positive decision regarding our takeover bid for Jennyfer," Roland Beaumanoir, chairman of Beaumanoir, said in a statement. "For ten years, in a changing textile market context, attempts to reposition the brand have unfortunately failed, resulting in losses. I am convinced that only takeovers by strong groups like Beaumanoir, offering a coherent ecosystem and adequate resources, succeed. We have proven this with La Halle, Caroll, and, more recently, with Boardriders Group." Beaumanoir brand rollout The group indicated it wanted to deploy its brands within the 26 shops taken over from the retailer. This will allow Beaumanoir to "continue and strengthen its territorial network on its current brands", including Morgan and Cache Cache. The group currently has more than 2,700 points of sale worldwide (directly operated shops and affiliate network). The gradual relaunch of Jennyfer is also on the agenda. The group said it wants to "attract a younger clientele, complementary to the current targets of its brands". This redeployment will first take place via the marketplace, then through the implementation of specific ranges in its shop network. "One of the pillars of Beaumanoir Group's success is its ability to finely segment the market and target a wide customer base through a suitable offer and brands," Jérôme Drianno, managing director of Beaumanoir, highlighted. "Jennyfer will enrich the group's portfolio, which currently operates around 20 brands, and will allow it to position itself in a new segment with a younger clientele." Founded in 1981, Beaumanoir Group achieved a turnover of 3 billion euros in 2024. Since June 2024, the group has operated the lifestyle and outdoor brands once under Boardriders Group for Western Europe, such as Quiksilver, Roxy, Billabong, DC Shoes, Element and RVCA. In addition to its distribution activity, the group owns a logistics subsidiary, C-Log, and the French lifestyle marketplace This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
