Latest news with #BeliftLab
Korea Herald
20-07-2025
- Entertainment
- Korea Herald
Enhypen's Bangkok fan events draw praise from former Thai culture minister
Hybe's immersive promotions win fans and official recognition during stadium tour stop Bangkok transformed into a vibrant celebration of Enhypen, as the K-pop group brought its world tour to Thailand last month and earned official praise from the country's leading cultural office. Enhypen is managed by Belift Lab, a subsidiary of Hybe, which has rolled out a series of fan-focused events across Bangkok tied to the 'Walk the Line' tour. These initiatives infused Enhypen's branding into local cultural promotions, offering fans more than just a concert — they created an immersive citywide experience. Enhypen's fan engagement programs in Bangkok will continue through the end of July. The events received high praise from Sudawan Wangsuphakijkosol, who served as Thailand's Minister of Culture until last month. In an official commendation, she lauded Hybe and Enhypen for raising global awareness of Thai culture. 'The promotional designs creatively combined traditional Thai architecture with modern urban identity to express 'Thainess' in a fresh and engaging way,' she said. 'This event holds significant cultural, entertainment and economic value, and deserves recognition.' She also emphasized the broader impact of hosting internationally renowned Korean artists. 'Hosting such stars offers unforgettable experiences for both fans and the Thai public. I deeply appreciate this visionary effort to enhance the country's image and build lasting international goodwill,' she added. The campaign offered several standout highlights. Limited-edition transit cards bearing the members' portraits sold out instantly, and photo booths in city centers drew constant attention. Oversized outdoor ads — including banners near Suvarnabhumi International Airport — reinforced Enhypen's presence throughout the capital. A specially themed hotel room package sold out just three minutes after launch. Meanwhile, six Thai food and beverage brands across 116 outlets introduced Enhypen-branded menu items, selling approximately 40,000 units. One of the most popular collaborations featured Butterbear, a beloved local character dressed in Enhypen's tour outfits. The illustrations appeared on packaging, stickers and postcards, creatively weaving K-pop imagery into daily life. Meanwhile, Enhypen drew around 30,000 fans to the Rajamangala National Stadium, June 21, Thailand's largest concert venue. After performing at Tokyo Dome in July, the group heads to Osaka next month. 'Walk the Line' world tour will then visit 10 cities across the United States and Europe in August and September, before concluding with a stop in Singapore in October.
Korea Herald
14-07-2025
- Entertainment
- Korea Herald
Illit to debut in Japan in September
Illit is poised to make its official Japanese debut on Sept. 1 with single 'Toki Yo Tomare,' agency Belift Lab said Monday. The physical single will consist of four songs: two new songs as well as a Japanese-language version of 'Do the Dance,' the main track from its third EP 'bomb," and its first song in Japanese 'Almond Chocolate,' which was released in February. 'Almond Chocolate' amassed 50 million streams on Oricon as of last week and set a record for a song from an international artist this year. Third EP 'bomb' ranked No. 2 on Oricon's Daily and Weekly Album Rankings. Meanwhile, the fivesome is slated to host fan concert 'Glitter Day' in Japan, two days each in Yokohama in August and in Osaka in September. Tickets for all four live events sold out.
Korea Herald
08-07-2025
- Entertainment
- Korea Herald
Illit's Japan fan concerts sell out
Illit will open more seats for fan concerts in Japan after all tickets sold out, according to agency Belift Lab on Tuesday. The quintet is hosting fan concerts under the banner of 'Glitter Day' in Yokohama and Osaka on Aug. 10-11 and Sept. 3-4, respectively, and tickets for all four events sold out. The band and agency have decided to accommodate more fans by selling additional seats from Wednesday. Tickets for two Seoul fan concerts held last month also sold out. The group has yet to officially debut in Japan, but its first Japanese-language single, 'Almond Chocolate' released in February, was the most-streamed song from an international female act in the first half of this year on Oricon, surpassing 50 million streams. The group's third EP, 'Bomb,' ranked second on Oricon's daily, weekly and weekly combined album rankings.
Korea Herald
02-07-2025
- Entertainment
- Korea Herald
Enhypen to unveil Japanese prerelease track
Enhypen is set to drop the lead track from its upcoming Japanese physical single in advance of the full release, agency Belift Lab said Wednesday. The group will put out 'Shine On Me' on July 4, giving fans a taste of its fourth physical single in Japan, 'Yoi,' due out on July 29. The ballad number portraying feelings of falling in love in summer was chosen as the ending song for the Japanese drama 'Even Shrimp Wants to Catch Sea Bream,' which starts airing Thursday. It will front the album that also includes the pop tune 'Echoes' and the Japanese-language version of 'Bad Desire (With or Without You).' The latter is the main track from its sixth Korean EP 'Desire: Unleash' that came out last month and sold over 2 million copies in the first week. Meanwhile, the band will mark its Japanese stadium debut, hitting one in Tokyo this coming weekend and in Osaka next month, for its 'Walk the Line' tour.
Vogue Singapore
18-06-2025
- Entertainment
- Vogue Singapore
ILLIT navigates the ups and downs of a blossoming relationship in new EP, ‘Bomb'
Debuting in early 2024, ILLIT, the quintet from South Korea, rose to immediate success with their debut single 'Magnetic.' Sporting a catchy tune and bubbly vocals, the track became an instant viral hit, showcasing the group's unique sound and solidifying their position in a highly competitive industry. 'Our music continues to convey our spirited feelings in a playful but sincere way,' says main vocalist Minju, as she reflects on how far the group has come. A little over a year since their debut, the girl group has just released their third mini album, Bomb, continuing to build upon a narrative of self-discovery. Venturing into the realm of a blossoming relationship, they tap into new feelings and experiences, all while staying true to their core selves. With playful lyrics, snappy melodies and ILLIT's signature youthful energy, the diverse tracks of their new EP explore the ups and downs of young love. Here, the five members—Yunah, Minju, Moka, Wonhee, and Iroha—share with Vogue Singapore the concept and inspiration behind new mini album Bomb, their love for performing live and how they have grown over the past year since their debut. Courtesy of Belift Lab Tell us about what inspired your new EP Bomb. What is the concept behind this project? Yunah: Our third mini album draws inspiration from the idea of 'magical girls.' It tells the story of girls stepping out into the world and navigating newfound relationships while holding on to their inner magic, always believing in their own possibilities. Wonhee: This album shows us facing our feelings head-on. We also tap into new emotions such as the anxiety and uncertainty surrounding a blossoming relationship. Tell us a bit more about your lead single 'Billyeoon Goyangi (Do the Dance)'. What inspired this track? Yunah: The title comes from a proverb depicting the feeling of being lost or out of place—like a borrowed cat who doesn't quite belong. It perfectly captures the dazed, awkward state after making a mistake in front of someone you like. Personally, my favourite parts are the intro and the interlude, with a grand, parade-like vibe reminiscent of an amusement park. Moka: The performance of the track has a really sweet vibe. Notably, it features a set of intricate hand movements—dubbed the 'cat's stretch dance' and 'meow dance'—that have sort of become our signature moves. Could you share some interesting behind-the-scenes moments of recording this project? Wonhee: I have a verse that includes some French lyrics, which I took the time to learn while recording. They were a bit tricky to pronounce at first, but I managed to pull them off after some practice and I think it adds a special surprise to the song. Minju: Although it's not my part, I really loved the playful lyrics like 'wiggle meow, dance dance meow.' Those lines add a cute, lighthearted energy to the song. They have been stuck in my head ever since the recording, making the track super addictive. I think it will have a similar effect on those who listen to it. Which song(s) are you most excited for fans to hear and why? Iroha: I'm most excited for fans to listen to 'little monster.' I hope they watch the music video alongside the track and pay close attention to the lyrics. Moka: The lyrics of 'little monster' are super unique, and the song itself is very chic. It talks about facing and overcoming inner monsters—symbolising stressors like anxiety, depression, and sadness—and I believe many listeners will be able to relate to it. As you are set to release your third EP, how have you evolved—as a group and as individuals—compared to when you first debuted? Yunah: I believe our improvisations and performances on stage have become much more natural and confident compared to when we first debuted. In the beginning, we were more focused on getting everything exactly right, but now we've grown more comfortable in expressing ourselves and better connecting with the audience. Iroha: As a group, our synergy has improved and our teamwork has gotten stronger. We also have more conversations now on how to translate this synergy into our music and performances. Personally, I think I've gotten better at delivering emotions through my vocals and movements compared to when we first debuted. Courtesy of Belift Lab What does performing in front of your fans mean to you? Do you have plans to travel overseas to perform—where would that be? Wonhee: We recently held our first fan concert in Seoul, and it was one of the most surreal moments since our debut—hearing the crowd sing along to our songs brought us so much joy. I hope to meet GLLITs in many more cities and countries around the world. Minju: We feel very proud and happy to be able to bring joy to our fans. We have another concert planned in Japan later this year, and I'm thrilled to meet our fans in person and bring our performances to them up close. What other sounds or concepts are you looking to explore in the future? Moka: I'd love to explore the genre of hip-hop in the future. I believe experimenting with various genres helps broaden our musical range and skills, and it would be exciting to show a different, bolder side of us. Yunah: I want to challenge myself with band-style songs and concepts. I love the raw, energetic sound that instrumentation brings to band music. I think exploring in that direction would bring a fresh and dynamic vibe to our music. Listen to Bomb here .
