Latest news with #BernardMarr
Fast Company
6 days ago
- Business
- Fast Company
How to build a 'superhuman workplace' where AI amplifies human potential
In his compelling keynote address at Fast Company's recent New World of Work Summit in partnership with HP, renowned futurist Bernard Marr challenges organizations to stop simply bolting AI onto existing processes and instead fundamentally reimagine work with humans at the center. Drawing from real-world examples across medicine, Formula One, and executive decision-making, Marr demonstrates how AI agents and generative tools can amplify uniquely human capabilities like creativity and emotional intelligence—creating what he calls the 'superhuman workplace.' With research 1 showing 85% of knowledge workers feel fulfilled when they have adequate technical support, his insights offer a roadmap for leaders navigating what he describes as an unprecedented 'hyper-evolution cycle' in business and technology. HP conducted an online survey in partnership with Edelman Data X Intelligence that fielded between February 19 and March 7, 2025 among N=1000 US knowledge workers to explore the drivers of fulfillment at work. ↩︎
Yahoo
02-05-2025
- Business
- Yahoo
LinkedIn Takes First Steps Toward Creator Monetization With ‘BrandLink'
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it's now renaming as 'BrandLink'. As with its Wire offering, BrandLink enables brands to place their video ads alongside 'premium publisher content' in the app. But now, LinkedIn's expanding those placements to influencer content as well, as a first step towards facilitating creator monetization in the app. As explained by LinkedIn: 'BrandLink delivers more relevant video content to members while also allowing advertisers to align with editorial content from trusted publishers and, now, some of the world's top creator voices, including Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk, and Shelley Zalis.' To clarify, LinkedIn's Wire program, which was originally launched with selected partners in June last year, enables brands to place their ads in the pre-roll slot of video content from reputed publications, including Bloomberg, Business Insider, Forbes, and The Wall Street Journal. LinkedIn expanded its Wire offering to EU publishers last October, and now, it's extending it again, under the new BrandLink moniker, enabling marketers to place their LinkedIn promotions in the pre-roll of influencer video clips as well. The selected creators will then take a cut of the ad revenue (LinkedIn hasn't shared what that cut is as yet), which, eventually, will give LinkedIn a pathway to incentivizing more video posts, by opening up the same to more creators in the app. It's starting small, however, with only a few selected participants, along with the approved brands. But it could be a good option to help expand your brand messaging. And again, with video content rising in the app, it is worth considering. Time spent watching video posts in the app has increased by 36% year-over-year, while LinkedIn video content generates 1.4x more engagement than other post formats. And initial participants in the Wire program have also seen strong results: 'Since launching BrandLink last June, advertisers are seeing, on average, a 130% higher video completion rate and 23% higher view rate when compared to standard video ads. They also find that members who view their BrandLink ads are up to 18% more likely to become a lead.' It's an interesting option, enabling safer video ad placement, and more valuable brand association, which also, as noted, will eventually provide a pathway for LinkedIn to get more creators posting more video content to the app. You can learn more about BrandLink here. Recommended Reading LinkedIn Shares More Tips on Maximizing Video Content Performance [Infographic] Sign in to access your portfolio
