Latest news with #Beyhive
Black America Web
7 days ago
- Entertainment
- Black America Web
Beyoncé's 'Beyhive' Fans Injured In Stampede After Atlanta Concert
Source: Edward Berthelot / Getty Beyoncé's 'Cowboy Carter' tour made a stop at Atlanta's Mercedes-Benz Stadium earlier this week, but the night took a scary turn at the nearby Vine City MARTA station. After the concert, fans flooded the station to catch their rides home, but things quickly turned chaotic. According to reports from AllHipHop, the panic started when a woman screamed and ran after seeing a bug. That caused a ripple effect of fear, and soon, others began running too, unsure of what was happening. A MARTA spokesperson later explained that the panic was triggered by the woman's reaction: 'The initial reports were that a woman was scared of an insect and screamed and ran away from it, and others panicked not knowing what was happening.' As people rushed toward the escalators, they gained speed and then suddenly stopped, causing riders to fall. In the end, nine people were injured. One person broke an ankle, and seven others were treated for minor injuries at nearby hospitals. The rest of the injured fans refused medical help. While it seemed like a terrifying situation, there was no clear reason for the panic other than the initial scare. In a separate incident that same night, Christopher Grant, Beyoncé's choreographer, reported that several suitcases had been stolen, containing important items for the tour. The stolen items included hard drives with unreleased music, future set lists, and other sensitive materials for Beyoncé's shows. Police records said Grant explained that the items were essential for her upcoming performance in Atlanta, making the night even more stressful for the team. SEE ALSO Beyoncé's 'Beyhive' Fans Injured In Stampede After Atlanta Concert was originally published on
Time of India
16-07-2025
- Entertainment
- Time of India
Nicki Minaj sparks beef with Beyonce days after Jay-Z rant, edits ‘Bey' reference on a dramatic post amid SZA catfight
Nicki Minaj is on the frontline of celebrity beefs again. The eight-time MTV Video Music Awards winner has sparked a new feud with Beyonce fans. The Beyhive noted a post where Minaj allegedly shaded SZA for 'dissing' Rihanna, and 'Bey' (referring to Beyonce). The rapper was caught editing the post by removing the 'Bey' part and replacing it with 'Ci' after Queen Bey fans came at her replies section under her X post. What is going on between Nicki Minaj and Beyonce? Nicki Minaj had been involved in a social media beef with SZA, which started with the 42-year-old rapper accusing Punch of "bullying" her. SZA responded, and the beef took a hot turn on social media. SZA posted a cryptic 'Mercury retrograde... don't take the bait' message, which Nicki took as a subtweet aimed at her. She fired back saying, 'Go draw your freckles back on bookie,' escalating tensions between the two. Wait. Does Sza think she's more successful than me? Lol yall catch me up pls. Sza if every song you've ever done vanished right now the music business wouldn't even miss you. I've been to countries that never heard of you. I know you're not THAT stupid are you? Stadiums? Did you… In the middle of this spat, Nicki posted a dramatic message on X that originally included 'Bey,' which fans linked to Beyonce. After backlash, she edited the post, replacing 'Bey' with 'Ci,' but the Beyhive was already riled up, especially after her recent public rant against Jay-Z over TIDAL equity. The Barbie World singer recently accused Beyonce's husband, Jay-Z, of "cheating" her out of a multi-million dollar deal with streaming service, TIDAL. Beyonce fans rant against Nicki Minaj's shenanigans on X Beyoncé's name was mentioned in one of Nicki Minaj's tweets but was quickly edited and removed. Beyonce fans quickly took note of Nicki Minaj's mishap on X. They posted screenshots of the edit history of Minaj's dramatic post, with calling her out on the rant. One fan said on X, " Keep names, don't edit granny", while another fan said, " She KNEW not to mention Beyonce, she is really scared of her ". Nicki Minaj called out Beyonce's husband Jay-Z on X A week before this alleged Beyonce shade, Nicki Minaj had called out her husband Jay-Z on X for not settling equity shares of streaming service TIDAL, saying, 'We've calculated about 100-200MM so far. #JayZ call me to settle this karmic debt. It's only collecting more interest'. After that, the Anaconda singer reignited rumours regarding Jay-Z's paternity case involving 31-year-old Rymir Satterthwaite, who alleged Jay-Z to be his biological father. Nicki Minaj is known for being a notorious individual on social media, igniting beefs with various prominent names like Doja Cat, Cardi B, and Megan Thee Stallion, among many others. Her fresh feud with SZA and Beyonce has kept the fans on edge, with the popular rapper leaving nothing behind in her posts about the celebrities.
Fast Company
16-07-2025
- Entertainment
- Fast Company
There's a formula to loyalty—super-fandoms have mastered it
Building super-fandom isn't an art, it's a science with a proven formula that brands can learn and replicate. The most successful fandoms, like Taylor Swift's Swifties, follow predictable patterns centered around building strong emotional architecture around a shared idea to generate a sense of belonging. Mastering this formula is integral for brands seeking lasting loyalty as it's the only reliable path to transforming casual consumers into passionate advocates who drive real business impact. The fandom formula Fandoms operate on four fundamental principles: 1. Emotional resonance comes first. Swifties don't just like Taylor Swift's music because it sounds good; they see their own stories reflected in her lyrics. Every album becomes a shared emotional journey, not just a collection of songs. Because they see themselves and their values reflected in this artist, they are invested in her success, ensuring each album release goes No. 1 on the charts. 2. Shared rituals and language create insider status. It's an unspoken code among Marvel fans that you stick around for the post-credit scenes of every single movie. Fandoms develop their own vocabularies, traditions, and ways of belonging that make outsiders want in. 3. A sense of belonging transforms individual consumers into collective identities. There are whole online and in-person communities dedicated to being a member of Beyoncé's Beyhive. They travel to concerts together, buy music and merchandise together, and every other brand avenue released by Queen Bey. 4. Active participation and co-creation turns audiences into collaborators. Fandoms thrive because fans don't just consume. They remix, theorize, create fan art, write fanfiction, and build upon the original work, offering another opportunity for direct fan-to-artist connection. The future is fandom-driven brands Most brands approach loyalty like a math problem. Spend $100, get 10 points. Visit five times, get a free coffee. Instead of a transactional approach to building brand loyalty, consider deploying the following: Build emotional anchors in the brand experience: Every brand interaction is an opportunity to create lasting emotional connections beyond the initial point of sale. Red Bull exemplifies this approach by translating the energy and thrill customers experience from their drink into a lifestyle ecosystem. Through immersive experiences like virtual reality alpine climbing and extreme sports activations, Red Bull offers energy and the feeling of limitless possibility for their community of thrill-seekers. Foster community, not an audience: The distinction between audiences and communities determines whether customers become advocates. Audiences consume, but communities create, connect, and discover together. Celebrities have become especially adept at leveraging fandom to create dedicated brand communities. Take Hailey Bieber's recent success with cult beauty brand Rhode. From exclusive pop-up events and viral TikTok videos, Rhode created virtual and physical spaces where beauty enthusiasts could experiment and bond over their collective obsession. In turn, Rhode built a movement around beauty that turned skincare routines into shared experiences and enough cultural cache to drive a $1 billion valuation in just three years, leading to its acquisition by e.l.f. Beauty. Make fans a part of the experience: Fandoms cultivate active participants and collaborators. Netflix's upcoming 'Netflix Houses' represent this principle at scale, transforming viewers into main characters of their favorite Netflix series. One second they're a contestant of Squid Game and the next they're wandering through Stranger Things' Hawkins to solve the latest mystery. Netflix repurposed dying mall space to create these immersive experiences, curating a new way for younger generations to experience malls and TV shows. A win for Netflix, the teens, and the malls. The most successful companies of the next decade won't just have customers, they'll have believers, which they'll build by making people feel something profound. Behind every transaction is a human being seeking connection, meaning, and belonging. In a world where fandoms power industries, the only thing standing between brands and that devotion is the courage to design experiences that honor this fundamental truth.
USA Today
15-07-2025
- Entertainment
- USA Today
Beyoncé fans turn Atlanta into 'Cowboy Carter' central with events during her tour stop
ATLANTA – Beyoncé Knowles-Carter brought her "Cowboy Carter" tour to Atlanta, and fans made sure it was more than just a concert, turning the occasion into a weeklong cultural experience. The Grammy-winning singer kicked off her first concert at Mercedes-Benz Stadium in Atlanta July 10, marking her first of four shows at the stadium on her Cowboy Carter and the Rodeo Chitlin' Circuit Tour. And throughout the week, the city buzzed with celebrations and fan-hosted events to mark the tour stop. Atlanta native Deron Jordan, and self-proclaimed King of the Beyhive, has been hosting Beyoncé related events since 2018, and he made sure Beyoncé's "Cowboy Carter" era was no different. He collaborated with other Beyhive influencers to help organize fan-led events this time around. "Atlanta got something special with four shows across five days. I saw that as a moment to create something bigger than just the concerts. I wanted fans to experience the era, not just the performance. So I put together a lineup of events for every member of the Beyhive," says Jordan. "I wanted people to make memories that would last beyond the stadium." Those events included two brunches, a celebration dubbed The Hive Hoedown, a Beyhive choir rehearsal where fans sang and dances all of Beyoncé's hits, and a Beyoncé pop-up selfie museum. A post shared by Hot 107.9 Atlanta (@hot1079atl) "For me, it has always been about community," Jordan said, adding he wanted to give Beyoncé's core fans "a safe space where they can be themselves, connect, and celebrate Beyoncé together." "'Cowboy Carter' is about legacy, storytelling and reclaiming identity. I wanted the events to reflect that and to feel like a continuation of her message," Jordan said. Each event featured music, dancing and vendors, including Darrelle Jones, who has been traveling to each tour stop and selling hand-held fans. "When you think about line dance and you think about community – all of us being in sync, being together – and with how crazy the world is right now, we just need the joy. We need to come together, dance, have fun. And so if I could be a part of that by showing my creativity and selling fans and clacking them with some people, then I'm all for it," Jones said. And these events certainly passed the vibe check, filled with community, connection and infectious energy that radiated throughout each one. "The entire weekend is culture," said fan B Thompson while attending the The Hive Hoedown and Beyhive choir rehearsal July 12 at Atlanta's Believe Music Hall. "This entire weekend has been about celebrating Black culture and taking back what we own from the beginning." And other attendees like Robin Bonney, who traveled from Montgomery, Alabama, seemed to agree. Bonney went to Beyoncé's third "Cowboy Carter" concert in London but says "I had to see her a second time." She added, "It was phenomenal, but to come to Atlanta and to be of the community and the vibes is so much different. I had to be here, and it exceeded my expectations. Coming to events like this, everything was very inclusive, it was very friendly and nobody is left behind." Jordan puts it plainly, "Beyoncé loves Atlanta, and we love her right back. It was important for this city to show up and celebrate her properly." Meanwhile, William Gilmour called the vibes of entire the week "immaculate." Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with a 39-song set list. Her shows – filled with family, fashion and different music genres – will end in Las Vegas July 25 and July 26. "By the time the tour wraps up this month, I will have attended 10 shows in five cities. Every single one has been unforgettable, and each city brought a different kind of energy," says Jordan. With the tour approaching its end, fans in Atlanta are feeling the bittersweet reality. "It's definitely a mix of emotions. On one hand, I'm sad, because when the tour ends, Beyoncé usually goes quiet. But I also know that when she goes quiet, she is working on something major," Jordan says. Bonney echoed the same sentiments, saying, "I'm so hurt that it's ending. It's not going to be the same but I'm going to be looking forward to what she has for Act III, 'cause baby, Act II is the one for the books." Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
Miami Herald
14-07-2025
- Entertainment
- Miami Herald
Nedra Rhone: Beyoncé's ‘Cowboy Carter' tour pushes fans outside the norm
ATLANTA - The walls of Cerrito Western Wear are filled with cowboy hats in cream, black, tan and bright colors - some with sparkling stones and some without. At this store in Santa Fe Mall, a shopping and entertainment center in Duluth with Latino-centric shops and eateries, visitors will find themselves fully immersed in Hispanic culture. In the days leading up to Beyoncé's arrival in Atlanta for a four-show stop on the "Cowboy Carter" tour at Mercedes-Benz Stadium, the Georgia-based store, with additional outposts in Forest Park and Columbus, welcomed fans searching for the perfect accoutrement of cowboy culture. "It has been very busy since the start of this week," said Marisol, an employee at the Forest Park location, when we talked the day before the concert kicked off. She expected the crowd surge to continue over the next two days as everyone finalized their outfits. "Everybody is in the store for Beyoncé," she said. Prices for cowboy hats, the most sought-after concert accessory, range from about $60 up to $400. But if she senses that someone isn't likely to wear a cowboy hat again, Marisol steers them to the more affordable styles. She said there has been so much activity in the store that she has become a de facto personal stylist, helping people find not just the perfect cowboy hat but an entire outfit. "They overthink it a lot, but it is just the idea of being yourself," she said. I thought I was writing a column about the business of Beyoncé and the financial impact her tour might have on the city but after talking to fans, I understood why her arrival brings more than an economic boost to local businesses. As the concert approached, preparations for the show pushed people out of their comfort zones - into new stores, new communities, a new style of dress, and in some cases, to visit new cities. Whether you are part of the Beyhive or not, you can't knock that hustle. When I first talked to Beyoncé fans about their concert attire, I was reminded of the moments in the early 1990s when my friends and I would gear up for Janet Jackson concerts. For the "Rhythm Nation" tour, we wore black caps, ponytails, and earrings with a key hanging from the right hoop. For the "Janet" tour, the look was black vests and flared pants with bone necklaces and our hair in curls. We were paying homage to Jackson's artistry and when our efforts were noticed by her then-husband Rene Elizondo Jr., we also got bumped from our affordable seats to the fan circle. But I quickly got the sense from Beyoncé fans that their desire to dress up goes beyond simple costuming or angling for a better seat. Beyoncé in her cowboy era has orchestrated a full-on culture shift, pushing fans to journey into places they may never have gone without her leading the way. Tiffany Fick of southwest Atlanta is celebrating her birthday this year with Beyoncé. She doesn't like going to concerts in costume but she drew on her roots in rural Indiana to create a Midwestern translation of country. Camouflage, Carhartt and a trucker hat are items she would normally wear. She will complete her concert attire with grillz, the decorative gold or silver accessories worn over teeth, that she plans to purchase from a shop on Campbellton Road. "It is a way that women express themselves. It is another piece of jewelry. Beyoncé is from Texas, where they are popular, and it feels like it fits the vibe of my version of country," said Fick. Beyoncé, she said, has mastered something many artists have not. "What I find incredible is Beyoncé speaks to Black America really well. As someone who has roots in the Deep South and can speak to a lot of the historical aspects of our culture, she makes that known through music." Beyoncé's message to Black America also resonated deeply with six women from a small town in Mississippi who planned their first trip to Atlanta to see the singer on tour. They were afraid to drive to the city, so they pooled their money to rent a private car, a Mercedes-Benz Sprinter, that would shuttle them five hours from their hometown. They plan to attend the show and do some sightseeing while they are in Atlanta. "You would be amazed at the (number of) people who have never left their small towns," said Yulanda Haddix, the driver for the weekend and owner of Bulldog Mobile Concierge Service, a private car service she founded in 2015 in Starkville, Mississippi. Haddix is a longtime fan of country music, and she believes that Beyoncé has helped enrich Black communities by inviting people to explore the full range of cowboy and country culture. "When you change the norm, you change communities, and you change people's outlook on life," Haddix said. Whether fans are rushing to Santa Fe Mall to purchase Western wear, hitting Campbellton Road for new grillz or making their first trip to the Black mecca we call Atlanta, Beyoncé has offered them an opportunity to expand and reach beyond the norm while somehow remaining exactly who they are. --- (Nedra Rhone is a lifestyle columnist for the Atlanta Journal-Constitution.) --- Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.
