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Forget McDonald's Snack Wraps, a new version is available now
Forget McDonald's Snack Wraps, a new version is available now

Miami Herald

time03-06-2025

  • Business
  • Miami Herald

Forget McDonald's Snack Wraps, a new version is available now

Imitation may be the sincerest form of flattery, but when the new version turns out to be better than the original, some may want to avoid that situation as much as possible. McDonald's has been the master of the chicken Snack Wraps for 19 years. However, a chicken-focused chain has created its own version, threatening to strip away McDonald's long-held title. Don't miss the move: Subscribe to TheStreet's free daily newsletter With many emerging businesses and never-ending menu launches, competition in the food industry is more challenging than ever, especially while navigating an uncertain economy and slowdown in consumer spending. Related: Popular chicken chain brings back beloved menu item after 7 years But when times get tough, survival of the fittest begins to feel like the only way to make ends meet, and a rival chain has chosen to take that route to destroy its rivals. The McDonald's (MCD) Snack Wrap was introduced nationwide in 2006 and quickly became a fan favorite. However, due to operational difficulties, it was discontinued in 2016, devastating thousands of customers. After much pleading, McDonald's returned the Snack Wrap for a limited time across select locations nationwide in 2020, but by the end of that year, it had vanished once again. Related: McDonald's brings back unexpected breakfast item after 6 years Years passed without mentioning the Snack Wraps until McDonald's announced in February that it was planning the nationwide return of the popular menu item, along with other chicken-focused offerings, but didn't provide a specific date for the relaunch. Two months later, McDonald's made a cryptic post on all its social media platforms with the date "snack wraps 0x.14.2025," building excitement around the highly anticipated release. This means the Snack Wraps could return as soon as the 14th of June, July, August, or September of this year. McDonald's has teased the relaunch of the Snack Wraps for so long that it seems like it might never happen, so Popeyes decided to get ahead of the game by taking advantage of the momentum. Popeyes has launched the new Chicken Wraps, each featuring a hand-breaded and battered chicken tender, lettuce, shredded cheese, and pickles, topped with either Classic, Spicy, or Honey Mustard spread, all wrapped inside a tortilla inspired by its biscuits. There is also a Blackened Chicken version exclusively available on the app and online. More Food News: Chick-fil-A brings back fan favorite menu item and surprise additionPopular fast-food burger chain to open first store in new marketWalmart makes deal to open popular food chain in stores To wash it all down, Popeyes is also introducing a new beverage lineup featuring blueberry flavors. These include frozen or chilled Blueberry Lemonade, Blueberry Cane Sweet Tea, and Blueberry Unsweet Tea. All three new Chicken Wraps and the entire beverage lineup are available for a limited time at all participating locations nationwide, as stated on the Popeyes website. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Wingstop to open wave of new UK sites – here's where
Wingstop to open wave of new UK sites – here's where

The Independent

time27-01-2025

  • Business
  • The Independent

Wingstop to open wave of new UK sites – here's where

Wingstop, the rapidly expanding chicken chain favourite, has announced ambitious plans to open at least 20 new UK locations this year, creating hundreds of jobs. The announcement comes just a month after the chain's UK operations were acquired for over £400 million by a US private equity firm, signalling significant investment and confidence in the brand's future. This move underscores the booming popularity of chicken chains in the UK. Wingstop's expansion coincides with similar growth from competitors like Popeyes, alongside the arrival of new players such as Dave's Hot Chicken and Chick-fil-A, intensifying competition in the market. Currently, Wingstop operates 57 sites across the UK, employing over 2,500 people. This latest expansion demonstrates the company's commitment to continued growth within the UK's competitive fast-food landscape. Wingstop UK said that at least 10 new locations will open in the first half of the year. These will include dine-in restaurants in Swansea, Newcastle, Lakeside shopping centre in Essex, Streatham in south London and Cardigan Fields in Leeds. The brand will also open a further delivery kitchen in Brighton. The business opened 18 new locations last year, including its largest site, at Westfield Stratford in east London. Chris Sherriff, chief executive at Wingstop UK, said: '2024 has been a landmark year for Wingstop UK, marked by record site openings, a new flagship location and industry accolades. 'This year we are poised for even greater growth, with plans to expand into new regions and create hundreds of jobs. 'Thank you to the brilliant work of all our employees, who drive us to keep growing, whilst providing a personalised and authentic experience to wing-lovers up and down the country. 'There is huge momentum and we can't wait to bring our flavours to more areas across the UK.' Last month, US private equity firm Sixth Street struck a deal to buy a majority stake in Wingstop UK's master franchisee, Lemon Pepper Holdings. It is understood the deal valued the business at more than £400 million. Sixth Street, which is an investor in the 2,000-strong US-based Wingstop Inc business, said it plans to help the business grow further in the UK. In November last year Deliveroo revealed the UK's top dishes from across the UK with wings, pizza, wine and salads making the list. The most popular UK food delivery was the dish of eight boneless wings from Wingstop, the same dish was also the second most popular order via Deliveroo worldwide this year, according to the platform's annual 100 Report detailing the top trending orders across its 10 markets worldwide. The second and third most popular delivery orders made by UK customers were both Caesar salads – SP Caesar from The Salad Project and Seiz'a Caesar with Blackened Chicken from atis, both in London, while the fourth top trending delivery was a simple whole cucumber from Waitrose. Wingstop's wings and the salads from The Salad Project and atis also took second, eighth and 10th place respectively on the overall top trending international list.

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