30-07-2025
Cocotree Kids Launches $10,000 Fundraising Campaign for National Underwear Day to Support Children in Need
NATICK, Mass.--(BUSINESS WIRE)--While National Underwear Day—celebrated on Tuesday, August 5, 2025—was created as a fun way to honor self-expression and embrace the basics, Cocotree Kids, a nonprofit based in Natick, MA is using the day to spotlight a serious and often overlooked crisis: underwear insecurity. Cocotree Kids is launching a $10,000 fundraising campaign to mark the day, with a goal of providing 2,800 underserved children across Massachusetts with a weeks' worth of underwear.
Cocotree Kids is launching a $10,000 fundraising campaign to mark National Underwear Day, with a goal of providing 2,800 underserved children across Massachusetts with a weeks' worth of underwear.
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'We are celebrating National Underwear Day to bring awareness to underwear insecurity. Back to School is right around the corner and new underwear is so important for kids to feel dignity and confidence as they head back for a new school year,' said Catherine Maloy, Founder and Executive Director of Cocotree Kids. 'Underwear is one of the most needed—but least donated—items for children in crisis, and our mission is to ensure every child in Massachusetts has access to this essential item. Head to our website to help us celebrate National Underwear Day and support underserved local children.'
A staggering 1 in 3 children in Massachusetts experiences clothing insecurity, and underwear insecurity is even more pervasive. Since its founding just four years ago, Cocotree Kids has distributed almost 400,000 pairs of underwear to over 56,500 children statewide. Their work is powered by generous community donations and partnerships with schools, shelters, and social service agencies.
To celebrate and support the cause, Cocotree Kids will host a family-friendly event from 3:30 – 5:00 pm on Tuesday, August 5 at Bloom & Grow, 17 South Ave., Natick. Families are invited to bring their children to play, learn more about the organization's mission, and make a donation in support of the campaign. It's a fun and meaningful way for the community to come together and give back.
To support the campaign, visit A financial gift of any size goes a long way—thanks to bulk purchasing partnerships, every dollar helps provide high-quality, comfortable underwear to children who need it most. To learn more, explore Cocotree Kids' 2024 Impact Report and discover additional ways to help—whether through volunteering, hosting an underwear drive, or becoming a partner—at
