Latest news with #BlueApron
Bloomberg
6 days ago
- Business
- Bloomberg
Blue Apron Shifts Meal Kit Strategy
Open Interest Blue Apron SVP & GM Whitney Pedgen discusses the company's shift away from subscription model to a 'pay as you go' system. (Source: Bloomberg)
Bloomberg
12-08-2025
- Business
- Bloomberg
Sony and Nintendo's Tariff Resilience Makes Japan a New Safe Haven
Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg's journalists around the world. Today, Vlad Savov looks at the outburst of optimism about big tech names in Japan, where gaming and AI are fueling stocks to new highs. Blue Apron's pivot: Blue Apron, a pioneer in meal kits, is axing its subscription plan in favor of an a-la-carte model, and is now offering some microwavable options in a bid to win over users with less time to cook.
11-08-2025
- Business
What to know about Blue Apron's relaunch, doing away with subscription and new menus
Since 2012, Blue Apron has been a pioneer in approachable at-home cooking with its popular pre-portioned meal kits. Now, the company is shifting away from its signature business model to give customers more flexibility to cook what they want without a subscription. On Monday, the company that historically was built around subscriptions and fixed meal plans announced exclusively on "Good Morning America" a transformation to its products, including a new high-protein menu, with the ability to order à la carte for the first time. The signature Meal Kit offering is now more flexible than ever with a permanent menu of best-selling and top-rated recipes. Those who prefer recurring deliveries can still opt in for "Autoship & Save" when ordering to create a custom meal kit program without the subscription. "Blue Apron has always been about helping people cook and eat well at home but the way families manage mealtime has changed," Whitney Pegden, SVP and GM of Blue Apron, told "GMA." As such, Pedgen said that more than ever households "don't want to be locked into rigid plans or forced to subscribe just to get dinner on the table." "That's why we made the decision to fully remove the subscription requirement and give customers complete flexibility," she said. "Whether you need a quick-prep dinner one week or a full fridge the next, Blue Apron is now built to fit real life, not the other way around. We're excited to meet families where they are and become their go-to solution for fast, high-quality meals, whenever they need them." Just in time for back-to-school, the brand has two new product lines with a menu that's more than doubled in size, now offering more than 100 weekly options, which Blue Apron designed for convenience. The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as five minutes. The pre-made meals are designed to meet nutrition standards, including at least 20 grams of protein, plus fiber and no artificial flavors or colors. Also new in this launch is an Assemble and Bake line of one-pan, family-friendly meals with 15 rotating options and 10 always-available dishes. The kits come with already prepared ingredients that require just five minutes or less of hands-on cooking time. The final addition is a new premium membership for Blue Apron+. Costing $9.99 per month, including free shipping, it will give members full access to stream the Tastemade+ suite of food, home and travel shows.
Forbes
29-06-2025
- Entertainment
- Forbes
Blue Apron's 4th Of July Menu Items Are A Sure-Fire Crowd Pleaser
Friends having a barbecue party. It's officially summer season, which means lots of get-togethers, cook-outs, and barbecues with family and friends. As you're planning your menu for the upcoming 4th of July holiday, you're probably thinking about those cookout classics like burgers, brats, and salads. Don't get me wrong–those are all delicious, but this can also be a fun time to wow the crowd with elevated dishes that will have people craving your dish time and time again. What's better than a delicious, refreshing meal that ushers in summer than one that's already curated for you? The popular meal delivery company, Blue Apron, has a tasty line-up of chef-designed celebratory recipes that are bold and fresh, just in time for summer and the 4th of July holiday. Must-Have Items From Blue Apron's Summer Menu Blue Apron really delivers banger menu items year-round. It's no surprise that this 4th of July line-up is delicious. Whether you want a simple entree, savory side, or decadent dessert, there's something for you to try! Imagine tender chicken breasts marinated in spiced buttermilk, then pan-fried to crispy perfection and coated in a honey-buffalo sauce, before being layered onto a fluffy challah bun with tangy ranch slaw and bites of fresh dill. Yum-yum. Crispy Buttermilk Chicken Sandwich This delicious salad is packed with bold flavor thanks to smoky-spiced corn kernels and a jalapeño ranch dressing, perfectly balanced by bites of creamy avocado and crisp romaine. Jalapeño Ranch Corn Salad When it comes to a cookout or gathering, desserts are the main attraction. You'll leave your guests swooning and craving more with this delicious blueberry cake. Fresh blueberries are delicately folded into a sweet batter alongside lemon zest and honey. And, who can forget the lemon glaze for an extra sweet treat? I also suggest adding a few fresh blueberries or thinly sliced lemons on top for some razzle-dazzle. Blue Apron's Blueberry Cake Can you really gather everyone without a delicious dip for them to savor? This crowd-pleasing, decadent dip has it all: smoky bacon, poblano peppers, béchamel, sour cream, and tangy hot sauce, all baked to perfection under a cheesy layer. Blue Apron suggests serving toasted baguettes as a way to scoop up this creamy, cheesy treat. Blue Apron's Cheesy Bacon Dip Signing Up For Blue Apron Is Really Easy There are numerous meal delivery kits available, making it challenging to determine which ones you can trust. With Blue Apron, you're getting high-quality ingredients that accommodate nearly every dietary restriction, with a focus on wellness. No problem. Need extra protein. You got it. Are you a vegetarian or pescatarian? It's still plenty of options for you. The plans are customizable to meet your family's specific needs. I also appreciate that you can choose from fresh meals with recipes to follow or ready-made meals that are prepared and ready to eat in virtually no time, straight from the fridge to the table. Blue Apron's Summer BBQ Menu Items. There are always numerous promotions to attract new customers, which is great because we like saving money! Unlike its competitors, skipping a delivery or even canceling service is easy to do. Blue Apron is offering 25% off your first order from June 30 to July 4 — perfect for first-time customers looking to try something new.
CNET
13-05-2025
- Business
- CNET
Save $180 Off Our Favorite Meal Delivery Service Ahead of Memorial Day Weekend
We live busy lives and sometimes a trip to the grocery store can feel like a hassle. One way to save time but still keep up with creating healthy, fresh meals is to consider a meal delivery kit. These kits provide the ingredients you need to whip up dinner without having to meal plan and shop. One of our favorites, Blue Apron, is currently offering an enticing special ahead of Memorial Day. From now until June 29, new customers can enjoy up to $180 off their first five boxes from Blue Apron. That's the equivalent of up to 22 free meals and the first week ships free. Blue Apron is a custom meal delivery kit that provides all the ingredients you need to prepare your chosen meal. They also have some prepared meals that you can just heat and serve for those super busy nights. Meals with this offer begin shipping May 19 and include a delicious array of recipes to choose from. The offer requires you to sign up for five weeks of continuous service. The service will auto renew at the end of five weeks, but you can cancel or change it once the five weeks is up. Hey, did you know? CNET Deals texts are free, easy and save you money. Although previously rated as the top pick overall for meal delivery, our reviews team recently tried Blue Apron and compared notes. Flex editor Corin Cesaric appreciated that the meals were fairly simple to cook while still offering an impressive flavor palate. Wellness editor Anna Gragert found that for those of us who are vegetarian, Blue Apron offers a impressive variety of veg-friendly recipes. She also found the produce to be high quality. There is no special offer code required to redeem this offer, but you must be a new customer. Visit Blue Apron's site to redeem the offer, browse pricing categories and choose your meals. You can customize your box not only by meal preferences, but also by frequency and quantity. Recipes included in this offer are fit for a Memorial Day feast. Think crab cakes and spicy caper mayo, honey-habanero potato salad, buffalo chicken dip and plenty more. Why this deal matters With the rising cost of groceries, being mindful of budgets and food waste can be critical. Our Senior Home and Kitchen editor David Watsky did a comparison of Blue Apron vs. groceries to see what actually cost more. He found that buying the ingredients yourself at the grocery store didn't save you money, and in fact, in many cases per serving Blue Apron was less expensive. If you're looking for a more affordable meal kit, Blue Apron is one of the most budget friendly. With the additional savings it just makes sense if you're ready to try one out.
