Latest news with #BluestarAlliance
Fashion Network
2 days ago
- Entertainment
- Fashion Network
Hurley launches first brand ambassador campaign with Travis Barker
Global apparel and lifestyle brand Hurley launched on Wednesday its first brand ambassador campaign and capsule collection with Travis Barker. Barker brings his distinct influence to every element of the limited-edition drop and innovative campaign. Camo prints, skull motifs, checker patterns, and old English graphics, define the collection, while staples like chinos, shorts, and overalls nod to Barker's signature wardrobe. The line also features surf and swimwear, alongside accessories including footwear, sunglasses, and headwear. The collection launches with a campaign shot at Barker's recording studio and throughout the streets of California, capturing his raw, rebellious spirit. Personal touches, from the instruments that built his career to his collectible cars and motorcycles, add authenticity to the visuals. "This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," said Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company. "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication.' Barker's connection with the Hurley brand spans decades. In the early 2000s, during Blink-182's explosive rise on the Warped Tour, he was already sporting Hurley tees and embodying the laid-back rebellion of Southern California. Now, over two decades later, he's officially channeling that legacy into a capsule collection. "This collection represents everything I love about the lifestyle I've carved out for myself," added Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."
Fashion United
21-05-2025
- Business
- Fashion United
Palm Angels to launch fragrance line with Revlon
Luxury streetwear brand Palm Angels, which was acquired by brand management company Bluestar Alliance in February 2025, will launch its debut fragrance in 2027, after signing a licensing deal with beauty conglomerate Revlon. In a statement, Palm Angels said it has signed a long-term fragrance licensing agreement with Revlon to develop a fragrance line for both men and women, as well as scented ancillary products, which are expected to launch in 2027. The move is about expanding Palm Angels' brand to 'more audiences on a global scale' following recent creative collaborations with brands such as Moncler and the Argentine Football Association. Joey Gabbay, chief executive of Bluestar Alliance, said: 'We're thrilled to partner with Revlon to create Palm Angels' first permanent fragrance collection. Revlon's expertise and capabilities will allow us to enter the fragrance business with confidence. 'Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand's 10-year anniversary.' For Revlon, the deal reflects the beauty firm's renewed focus on accelerating its fragrance business, which in recent months has included a licensing partnership with Grammy-nominated artist Ice Spice and the renewal of its long-standing global deal with fashion and lifestyle brand Juicy Couture. Michelle Peluso, chief executive of Revlon, added: 'This partnership with one of Europe's most exciting fashion brands is both transformative and full of potential for Revlon. As we focus on accelerating Revlon's fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences in new geographies and across new distribution channels. 'The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.'
Fashion Network
21-05-2025
- Business
- Fashion Network
Palm Angels inks fragrance licensing deal with Revlon
Revlon announced on Tuesday it has inked a new fragrance licensing deal with Palm Angels, as the Italian luxury marque looks to expand its perfume offerings to more consumers worldwide. See catwalk The new partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products. The first collection is expected to launch in 2027. Founded in 2015 by Francesco Ragazzi, Palm Angels has been recognized for its unique blend of American skate culture and Italian craftsmanship, attracting a global fanbase that includes fashion insiders, musicians, and celebrities alike. Earlier this year, the Milanese brand was acquired by American firm Bluestar Alliance. 'We're thrilled to partner with Revlon to create Palm Angels' first permanent fragrance collection' said Joey Gabbay, CEO of Bluestar Alliance, which also recently acquired Off-White from LVMH. 'Revlon's expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand's 10-year anniversary." The deal is also set to bolster Revlon's fragrance brand portfolio, as it enters its next phase of growth. 'This partnership with one of Europe's most exciting fashion brands is both transformative and full of potential for Revlon," said Michelle Peluso, CEO of Revlon. "As we focus on accelerating Revlon's fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.' Earlier this month, the New York-based company announced a new global fragrance licensing deal with four-time Grammy-nominated artist, Ice Spice.
Fashion Network
20-05-2025
- Business
- Fashion Network
Palm Angels inks fragrance licensing deal with Revlon
Revlon announced on Tuesday it has inked a new fragrance licensing deal with Palm Angels, as the Italian luxury marque looks to expand its perfume offerings to more consumers worldwide. See catwalk The new partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products. The first collection is expected to launch in 2027. Founded in 2015 by Francesco Ragazzi, Palm Angels has been recognized for its unique blend of American skate culture and Italian craftsmanship, attracting a global fanbase that includes fashion insiders, musicians, and celebrities alike. Earlier this year, the Milanese brand was acquired by American firm Bluestar Alliance. 'We're thrilled to partner with Revlon to create Palm Angels' first permanent fragrance collection' said Joey Gabbay, CEO of Bluestar Alliance, which also recently acquired Off-White from LVMH. 'Revlon's expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand's 10-year anniversary." The deal is also set to bolster Revlon's fragrance brand portfolio, as it enters its next phase of growth. 'This partnership with one of Europe's most exciting fashion brands is both transformative and full of potential for Revlon," said Michelle Peluso, CEO of Revlon. "As we focus on accelerating Revlon's fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.' Earlier this month, the New York-based company announced a new global fragrance licensing deal with four-time Grammy-nominated artist, Ice Spice.
Fashion Network
20-05-2025
- Business
- Fashion Network
Palm Angels inks fragrance licensing deal with Revlon
Revlon announced on Tuesday it has inked a new fragrance licensing deal with Palm Angels, as the Italian luxury marque looks to expand its perfume offerings to more consumers worldwide. See catwalk The new partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products. The first collection is expected to launch in 2027. Founded in 2015 by Francesco Ragazzi, Palm Angels has been recognized for its unique blend of American skate culture and Italian craftsmanship, attracting a global fanbase that includes fashion insiders, musicians, and celebrities alike. Earlier this year, the Milanese brand was acquired by American firm Bluestar Alliance. 'We're thrilled to partner with Revlon to create Palm Angels' first permanent fragrance collection' said Joey Gabbay, CEO of Bluestar Alliance, which also recently acquired Off-White from LVMH. 'Revlon's expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand's 10-year anniversary." The deal is also set to bolster Revlon's fragrance brand portfolio, as it enters its next phase of growth. 'This partnership with one of Europe's most exciting fashion brands is both transformative and full of potential for Revlon," said Michelle Peluso, CEO of Revlon. "As we focus on accelerating Revlon's fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.' Earlier this month, the New York-based company announced a new global fragrance licensing deal with four-time Grammy-nominated artist, Ice Spice.
