Latest news with #Bobbie
Edinburgh Live
18 hours ago
- Health
- Edinburgh Live
Family airlifted to Edinburgh hospital after baby struggles to breathe
Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info A family have opened up on their devastation after being told their baby was given months to live. Bobbie Hardingham, 36, and her partner Callum Booth, 31, were left heartbroken when their nine-month old son Tommy was given a devastating diagnosis. This came after Tommy had 'subtle, but worrying' health problems following his birth, reports the Daily Record. Doctors have since told his parents he has Meknes disease, which affects copper absorption in the body and stops the normal development of nerves and the brain. Babies face severe neurological symptoms and a drastically shortened life expectancy - usually between six months to three years. Bobbie said: "We were told he had Menkes disease. I was absolutely shocked. We had never heard of it so we didn't know what it meant at first. "When they explained that his life was limited we were devastated. It was heartbreaking to know that he may not live past an early infant." Tommy's health issues started early on, with subtle but worrying signs. "When he was first born, he struggled with feeding and had a really low temperature," Bobbie said. "They just put it down to suspected sepsis and sent us home, but he kept getting worse. (Image: Supplied/Daily Record) "We took him back in and his temperature was down to 28 degrees. He began struggling with his breathing and we were airlifted to Royal Hospital for Children and Young People in Edinburgh on September 26 for tests and scans. Still, no one could figure it out." Doctors began to run genetic tests in the background in a search for answers before the family received a life-changing call. Bobbie explained: "We were told to come into Aberdeen Royal Infirmary. One of the genetic doctors noticed his hair, took pictures, and tested it. That's when it came back positive for Menkes." With no cure, the couple were initially told there was little that could be done. But Bobbie refused to accept defeat. She continued: "At first the NHS told us that with Menkes disease they would only recommend copper injections if it was diagnosed within the first 28 days because that is when it is most effective. Due to Tommy getting diagnosed at eight months, they said we were outwith the guidelines. Sign up for Edinburgh Live newsletters for more headlines straight to your inbox "I couldn't sit back as a mum and accept that. I did my own research and reached out to other parents whose child where diagnosed late with Menkes. They all recommended copper injections. I fought and fought with the NHS until they submitted a referral, and we finally got them approved. He started them last week." The injections aren't a cure, but they may help control Tommy's frequent seizures and give him a better quality of life. The couple are now exploring cutting-edge treatments abroad, including gene therapy being trialled in the US and Germany. She added: "We've been in touch with specialists. If there's a breakthrough, we want to be ready to travel at a moment's notice. That's why we have started a fundraiser. (Image: Supplied) "The money we raise will help with that, and also to keep him comfortable." They've launched a GoFundMe titled "Help Us Give Tommy the Best Life Possible", and the response has moved them. Bobbie said: "The support from family, friends and complete strangers has been absolutely amazing. "I thought because it's such a rare disease, it wouldn't reach many people but it has. Hopefully by sharing Tommy's story we can raise awareness too." Join Edinburgh Live's Whatsapp Community here and get the latest news sent straight to your messages. Their fundraiser will help cover essential care, make special family memories, and when the time comes, if there is no breakthrough, help them give their little boy the send-off he deserves. She finished: "When the time comes for his funeral, although we don't like to talk about it, we want to give him a big send-off with a lovely headstone. "Some days we are just absolutely devastated, but we're trying to give him the best life. We don't have days to spare." To support the family, visit their GoFundMe page here.
New York Times
3 days ago
- Business
- New York Times
She Built a Cult Baby Formula Business. Then R.F.K. Jr. Came Calling.
The photo posted on X in March by the Department of Health and Human Services seemed innocuous. Secretary Robert F. Kennedy Jr. stands in the center, surrounded by Robert Ford, chief executive of Abbott Laboratories; Kris Licht, the chief executive of Reckitt; Patrick Lockwood-Taylor, chief executive of Perrigo; and Laura Modi, the founder and chief executive of Bobbie. The post was paired with an announcement that H.H.S. would work with these leaders to update the country's nutrition guidelines for infant formula, which have remained unchanged since 1998. But that photo set off an animated debate among fans of Bobbie, which has made its name over the last several years as an ingredient-conscious and science-based brand. Some cheered on Ms. Modi for being the only woman there and the only one representing a newcomer to an industry dominated by old gatekeepers. When Bobbie shared the photo on its Instagram page, many of its followers threw fire and heart emojis all over its comments. Others wondered if she should have been there at all, meeting with Mr. Kennedy, who they say is antithetical to everything they thought the Bobbie brand stood for. That the other chief executives in the photo didn't receive this kind of scrutiny illustrates the difficulty of being a business leader who has been vocal about their company's purpose during the current administration, when every decision about a company's values can become politically charged. Want all of The Times? Subscribe.
Edmonton Journal
4 days ago
- Sport
- Edmonton Journal
Cowan: Careers of Canadiens' Emil Heineman, Panthers' Sam Bennett intertwined
Article content Brad Treliving — general manager of the Toronto Maple Leafs — was the Flames' GM at the time and he dealt Bennett to the Panthers, along with a sixth-round pick in the 2022 draft, in exchange for Heineman and a second-round pick in 2022. Flames scout Bobbie Hagelin was really high on Heineman. 'Going into the draft last year (2020) I remember Bobbie saying: 'You want this guy to put a Calgary Flames jersey on,' ' Craig Conroy — who was the Flames' assistant general manager at the time and is now GM — told reporters in Calgary after acquiring Heineman on April 12, 2021. 'But when we got to our pick (in the second round), he was obviously gone. 'As far as work ethic and compete (level) Zach Hyman would be a comparable,' Conroy added about Heineman. 'That's the type of compete he has. When you watch Emil, that's what he looks like to me on the video and a lot of the highlights. He has good hands, too. He protects the puck. He finishes checks. He's a dog on the bone on the backcheck. That's what we really like about him. And when you talk to Bobbie and Hakan (Loob) and any of our European scouts about him, everyone is the same — they felt like this would be a huge asset to get into the organization and someone to grow with.'
Yahoo
06-05-2025
- Business
- Yahoo
The 2025 Creative 100: Brand Innovators Challenging the Status Quo
As social media pushes brands to be louder and zanier than ever, ADWEEK's 2025 Creative 100 Brand Innovators are pushing boundaries-in brand safe ways. These honorees are building brands with unconventional creativity, challenging their categories, and inspiring other marketers to do the same. Blake Lown Beers Vice President of Brand Marketing, Calm Quiet time: Blake Lown Beers capitalized on a unique moment of collective stress when she led meditation app Calm's 2024 election campaign. Offering viewers 30 seconds of silence, the spot resulted in a 30% increase in app downloads. Cohesive creativity: Leading Calm's brand strategy, Beers prioritizes trust in her team: "Winning work is born from true co-creation. When we're in the creative trenches, titles fall away-there are no copywriters or art directors, just a room full of thinkers." Best advice: "Storytelling is at the core of what makes us human. Lean into your lived experience-it's often the most powerful place to uncover work that resonates deeply with others." -Katie Davies Thilo Alex Brunner Chief Design Officer, On Watch him go: The Swiss product designer was working at Swatch and had no footwear experience in 2009 when he was approached by On, before the company was even off the ground. He signed on because of the founders' "incredible optimism," Brunner told creator platform It's Nice That. Boom clap: In 2024, the athleticwear company released the On Cloudboom Strike LS, running shoes made using 3D printing technology. -Meredith Begley Kim Chappell Chief Brand Officer, Bobbie Formulating partnerships: Formula startup Bobbie made waves when a Times Square billboard featuring a breastfeeding Molly Baz went viral and sparked a cultural conversation. The effort was a two-week sprint from concept to delivery, including a photoshoot on Baz's own kitchen counter. Shifting the narrative: Continuing to tackle issues facing mothers, Chappell led another campaign about postpartum mental health with singer Meghan Trainor. "She vulnerably shared her struggles with postpartum anxiety" while explaining how combination feeding became part of her support system, Chappell said. "The campaign's CTA was about encouraging new moms to ask for help when they need it." Breaking stories: A background in journalism-spending a decade "exercising a muscle of making daily deadlines"-has defined how Chappell builds brand teams: "We root ourselves in the stories of our customers." -Katie Davies Yasmin Dastmalchi General Manager, NYX Professional Makeup U.S. Bold moves: Leading L'Oréal-owned beauty brand NYX in the U.S., Yasmin Dastmalchi aims to foster a team culture that embraces the unconventional. She has overseen boundary-pushing marketing, including NYX's 2024 Super Bowl commercial-a too-spicy-for-the-NFL spot starring Cardi B that sparked debate about whether female perspectives are overly censored in advertising. Diverse perspectives: Growing up in a multicultural household exposed Dastmalchi to "a ton of traditions, languages, and artistic expressions," which helped her understand how culture influences confidence and beauty. Her best advice: "Don't be afraid to experiment and take risks, but also learn when to iterate, pivot, or even abandon an idea." -Katie Davies Marcus Engman Chief Creative Officer, Ikea CEO & Creative Director, Skewed Creative collective: In addition to his role at the creative helm of Ikea, Marcus Engman has his own design studio, Skewed Productions, with recent work including "The Monster's Ball," an immersive retail and brand experience for Puma in Stockholm. Celebrating design: Under Engman's direction, Ikea has become a fixture at cultural events such as Milan Design Week. This year, the furniture retailer built an outdoor cafe serving drinks from coffee to cocktails, with live music and workshops for crafty attendees. -Katie Davies Ben Goodwin Co-founder & CEO, Olipop Functional fizz: In the past year, fast-growing prebiotic soda brand Olipop used viral marketing and strategic partnerships to enter the cultural conversation. CEO Ben Goodwin is also lead formulator, overseeing the creation of the brand's soda flavors. Feeling peachy: Following a cameo in the Nicki Minaj and Ice Spice music video for 'Barbie World,' Olipop launched its Peaches & Cream flavor with Mattel for Barbie's 65th anniversary-and added the soda to its permanent lineup this year. Musical taste: Goodwin has been a DJ and music producer for over two decades, and says sound and taste engineering have "structural similarities." He treats his flavor formulation like "dropping a new song or album." -Katie Davies Lisa King Founder & CEO, Free AF Inspiration is everywhere: Lisa King came up with the idea for the New Zealand mocktail brand's Dry January stunt-Khloe Kardashian "tricking" her mom Kris Jenner with alcohol-free cocktails-in the back of an Uber. Bullseye: To celebrate its launch in Target last year, Free AF created a gigantic CGI vending machine complete with a can that rolled out into the parking lot. No triple sec, just triple sales: Free AF launched in just 400 stores when it hit the U.S. in 2023. A year later, the boozeless bevs are in 2,000 locations. King told Just Drinks that she's aiming to triple sales in 2025. -Meredith Begley Calvin Leung Head of Creative, Gap Dance-off: Gap is making a comeback by tapping into nostalgia and culture. Calvin Leung helped to align the preppy clothier with the zeitgeist through a series of dance ads featuring cross-generational stars like Troye Sivan and Parker Posey. Working together: In 2024, Gap launched a custom hoodie with influencer Julia Huynh, who found TikTok fame by chronicling her search for the perfect hoodie. "The initial thought was to simply send her one," Leung recalls, as many other brands did. "But then we asked: Why not create it with her instead?" The Extra Heavyweight Hoodie became Gap's first creator collab. Best advice: "Learn your superpower and lean into it-know how to use it to add value." -Katie Davies John Ludeke SVP of Global Marketing, Dr. Squatch Beauty and brains: John Ludeke is the brains behind the grooming brand's first foray into body wash. Turns out, it's easy to get male attention when Sydney Sweeney is selling Dr. Squatch soap in a bubble bath. Partnering with Nick Cannon and dropping a line of products inspired by Call of Duty also works. Back to basics: Ludeke credits a love of reading and fueling his natural curiosity with research with honing his ability to think abstractly and creatively. Best creatives: "The creative process is non-linear and requires a willingness to experiment and explore." -Meredith Begley Elizabeth Money SVP of Brand Marketing & Creative, Béis Travel Special case: During the last year, Elizabeth Money led a collaboration between the already hip luggage brand Béis Travel and clothier Lonely Ghost for a limited-edition collection of suitcases to expand its appeal among the TikTok generation. Cleaning up: Money's marketing fosters brand love through community building. When customers complained about scuff marks on their bags after limited use, Béis leaned in with a pop-up bag wash activation on the streets of L.A. Time = Money: "When I carve out space to think, research, and fully immerse myself in an idea, that's when I do my best work." -Katie Davies Michael Moses Chief Marketing Officer, Universal Pictures Flying high: Michael Moses defied gravity-and expectations-by leading the marketing behind the movie musical Wicked, which took in a staggering $164 million during opening weekend. It was the biggest debut for a Broadway musical adaptation, and is now the highest grossing one to date, pulling in more than $700 million globally. Fine line: To drum up excitement, Wicked partnered with more than 400 brands, including Starbucks, Lego, and Lexus. Moses told Variety his strategy was "to be just short of obnoxious." Girls rule: Yes, the Wicked campaign was inspired by the marketing success of 2023's Barbie. "I get frustrated sometimes that our industry has to relearn that lesson time and again: There are enough women in the world," Moses told Variety. "If you make something that is truly an event for them, they will show up." -Meredith Begley Charlie Smith Chief Marketing & Communications Officer, Loewe Spelling it out: As marketing chief at Spanish luxury fashion house Loewe, Charlie Smith has injected fun into the typically staid category and steered the brand in unexpected directions. "Decades of Confusion," starring actors Dan Levy and Aubrey Plaza at a spelling bee, used humor to address the many mispronunciations of the brand's name. Loewe also collaborated with Suna Fujita to transform Japanese ceramics into a creative universe, including a children's book and pop-up spaces. Key to success: The combination of art school and studying English literature gave Smith a good grasp of art direction, copywriting, and big-picture creative concepts. Don't give up: "I got rejected from many graduate schools and jobs, but I had a strong sense of the journey I wanted to go on and was determined and committed." -Katie Davies Ola Sobiecki Executive Creative Director, Hinge Match made: Ola Sobiecki is part of the creative and marketing teams fueling growth at dating app Hinge and defying a downturn in the sector. While spending less on advertising than competitors in 2024, Hinge has evolved its messaging to strike a more relatable tone with Gen Z, most recently with "It's Funny We Met on Hinge." Modern love: The ads feature real couples talking about how they met, highlighting that the path to love is rarely linear. The aim is to distinguish Hinge's messaging from "archaic representations of love and relationships that can feel really unachievable," Hinge CMO and president Jackie Jantos recently told ADWEEK. -Katie Davies Emma Sullivan Creative Director, Vinted Something borrowed: Emma Sullivan was the visionary behind the European secondhand marketplace's "New Again" campaign, a simple yet elegant montage of people and their new favorite things that redefines what's "new." But make it fashion: Vinted's "Too Many" ads went viral for their cheeky look at overconsumption. Sullivan credits their success to "a relatable insight, a silly idea, and an elegant, cinematic execution." Career change: Sullivan studied science and says her time in STEM influenced her problem-solving skills. Advice to aspiring creatives: "Don't be a person who only knows advertising and takes the identity too seriously. Learn, engage, and pursue experiences beyond the industry. That, and befriend AI." -Meredith Begley Cat van der Werff Executive Creative Director, Canva Design leader: Cat van der Werff joined design platform Canva as its first brand designer in 2018; she now leads an in-house design team of 100 across brand, campaigns, performance, and production. Talking business: In 2024, van der Werff led conceptualizing on "Love Your Work," a campaign intended to spark dialogue about work culture. The creative represents a new strategic platform for Canva as a B2B business. Learning from others: "The core brand tenets that we have today are 'human' and 'inspiring' and 'empowering,' and those are the things that have led all of the creative that we do," van der Werff said on ADWEEK's Speed of Culture podcast. -Katie Davies Courtney Zalewski Chief Brand Officer, Embarc Making history: Courtney Zalewski has been on a mission to normalize cannabis throughout their career. They scored a big win in 2024 with Embarc Dispensary, the first time the California State Fair had allowed on-site sales and consumption of cannabis products. Tools of the trade: Zalewski uses ChatGPT to uncover biases and blind spots, and to hone half-baked ideas. "I'm using it to guide strategic insight and help me think through problems that would have required multiple meetings with expensive executives." Against the grain: "Growing up obsessed with punk music and pop culture, I naturally gravitated toward ideas that were on the weird, unusual and rebellious side. That mindset still fuels my creativity today." -Meredith Begley
Business Mayor
05-05-2025
- Business
- Business Mayor
From Molly Baz to ‘The OG Influencers': Bobbie Spotlights Everyday Moms
Bobbie, the fast-growing formula brand, follows its groundbreaking Times Square billboard of Molly Baz breastfeeding her infant with three new ads heralding everyday moms as 'the OG influencers.' The startup will use the high-profile media buy in midtown Manhattan to feature as many as a dozen of its customers in the campaign, debuting for Mother's Day and running through the year. While the company has collaborated with a number of celebrities and internet stars—Naomi Osaka, Ashley Graham, and Baz among them—the new work pulls from Bobbie's community of loyalists. 'We realize the power of this location—it's the mecca of billboards, and it gets people talking,' Kim Chappell, chief brand officer, told ADWEEK. 'We wanted to use it to make these moms feel special and seen as the original influencers, with no blue checks or big followings required.' The initial ads do not include images of women breastfeeding their babies—part of the controversy over the Baz billboard—but Chappell said the company 'will continue to show authentic feeding journeys, and that includes breastfeeding' during the campaign's run. Bobbie searched for customer stories in a few major metro markets, deciding to highlight three women for the 2025 launch: Melissa, who is in her 40s and had a complicated road to pregnancy through IVF; Leila, who combo feeds her newborn with breast milk and formula; and Mojdeh, a 54-year-old mom of a preemie. The women got the glam treatment, including hair, makeup, and styling with their little ones, along with a professional photo shoot. They were under the impression that their ads would appear mostly in social content—they were not told about the Times Square billboards. Read More Datalex gets some welcome good news Part of the women's participation in the campaign included a trip to New York for a meet-and-greet with brand founder Laura Modi. When they stepped out of cars at the bustling location, they saw the massive outdoor ads for the first time. A video crew captured the reveal and their reactions: No surprise, happy tears ensued.
