Latest news with #BoldifyHairlinePowder
Buzz Feed
16 hours ago
- Health
- Buzz Feed
35 Beauty Products For Anyone In Their 30s
Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) Mielle's Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn't just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows! And Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! Ocusoft Lid Scrub Pads that reviewers with dry, itchy, and irritated eyes swear by — they're designed with a modified version of coconut oil to not only cleanse your eyes, but soothe and refresh eyelid discomfort. Yes, even the "I just spent 12 hours staring at Big, Medium, *and* Little Screen" kind. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* protect your skin from razor burn. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas! L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. An "Exfoliate & Glow" premium scrub mitt for that oh-so-squeaky clean sensation that comes with sloughing off dead skin. No, for real — one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it. This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity to minimize fine lines and give you a ~refreshed~ vibe when you wake up in the morning. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis! A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. Glossmetics' Lychee Overnight Lip Mask, a Laneige or Tatcha alternative that's already a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night. (Just ask the many lychee martinis I have downed on this here earth!) A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! A quick-drying top nail coat, because sometimes you just have to get the show on the road, nail polish situation be damned — this helps dry your wet nails within two minutes so you can get back to business (read: sticking your hand in a chip bag without fear). A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 95,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned. Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion. Sol De Janeiro Brazilian Milky Leave-In Conditioner to not only defrizz your hair, soften it, and protect it from heat, but to leave you smelling like the oh-so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.
Buzz Feed
25-05-2025
- Entertainment
- Buzz Feed
27 Viral Beauty Products That Are Popular For A Reason
A Baccarat Rouge 540-inspired moisturizing body wash with white jasmine, red currant, and sweet amber so you can smell as ✨expensive✨ as you feel. Mielle's (TikTok Famous) Rosemary Mint strengthening oil — a magic lil' potion that'll stimulate your scalp and help promote hair growth straight from the root. Not only does it nourish your hair, but it smells like jojoba, rosemary, and mint! Help restore your curls, smoothen out split ends, and bring a ✨healthy shine✨ to your hair! And Boldify Hairline Powder to cover any lil' bald spots or gaps in your hairline. It's also perfect for touching up roots in between salon appointments. There are a bunch of hair colors to choose from, and it doesn't stain clothing. A bestselling Sol De Janeiro firming cream with notes of pistachio, salted caramel, and vanilla so you can smell like a walking, talking tropical vacation🌴☀️🍹. This lil' jar of paradise has a caffeine-rich guarana extract formula, which helps tighten and smooth your skin after a few days of application. Other body creams simply can't compare. Laneige's Neo Blurring Powder to minimize oiliness and set your makeup at the end of your routine, creating a lovely matte finish. Plus, this powder doesn't leave behind a dry feeling since it's formulated with Blue Hyaluronic Acid. Catrice "Instant Awake" Under Eye Brightener, so you can trick everyone around you into thinking you got the full recommended nine hours of sleep when you were actually too busy marathoning the latest season of Love Island. This baddie gives you instant coverage but is incredibly lightweight, and it's made with hyaluronic acid and shea butter to moisturize your skin. Biodance's TikTok-beloved Bio-Collagen Real Deep Mask to help firm skin, boost elasticity, and minimize pores overnight — since reviewers claim that you can see noticeable differences after just one use! Clinique Almost Lipstick Tinted Lip Balm in Black Honey — a cult-classic, TikTok-famous, lightweight, glossy balm that reviewers swear goes with every single skin tone. The only downfall of this beauty is how quickly you're bound to fall in love with it and forsake all other lip shades. 😍 A cruelty-free Essence Lash Princess mascara for those of you who would love a way to get the falsies look for $5! This mascara is incredibly affordable, super volumizing, and lasts the entire day. Say goodbye to the days of shelling out for more expensive mascaras like Too Faced Better Than Sex, L'Oreal Telescopic Lift, and many, many more — this one is better. An EOS Vanilla Cashmere shea butter body lotion reviewers compare to more expensive brands like Philosophy and Bath and Body Works. This lotion is alllll over your socials thanks to the lightweight, long-lasting moisture — and the fact that it smells like paradise in a tube. A TikTok-beloved "Soft" perfume rollerball that'll have you smelling like a walking, talking, sugar-filled bakery — all for only $6. It has a hint of sweet citrus, and plenty of reviewers compare it to the smell of warm sugar cookies. Plus, it even reminds reviewers of the popular (and VERY expensive) "Pink Sugar" perfume. 👀 Mighty Patch Nose Patches with hydrocolloid to extract the gunk and excess oil from your nose, without feeling the need to poke and prod those pesky blackheads. Londontown "Nail Veil" Protectant, to hide those yellowish stains that somehow keep tainting your nails every time you leave the kitchen. MagicMinerals AirBrush Foundation — a lightweight formula people in their thirties, forties, and up raveeee about because of how smoothly and subtly it swipes over your skin. Just spray the foundation on the included brush and be amazed at how perfectly this glides on. An "Exfoliate & Glow" premium scrub mitt to leave your skin feeling glowy and brand new as it lifts away the dead skin. Who needs a spa experience when you have this scrub at home? A Briotech spray incredibly similar to the famous (and more pricey) Tower 28 SOS facial spray, to reduce redness. The main ingredient, hypochlorous acid, triggers an immune response that'll signal your body to repair and heal irritated skin (yeah, just like your white blood cells). Glossmetics' Lychee Overnight Lip Mask, to give you soft and supple lips for less than half the price of the popular Laneige lip mask. These masks use ingredients like berry extract and lychee to target dry and cracked lips while you sleep. Plus, it's bound to make your lips taste ~delectable~ all day long. A Benzene-free, travel-friendly I Dew Care's dry shampoo powder so you can revive those greasy strands of hair and give yourself a great hair day without washing it as often. This dry shampoo comes in a compact travel case, soaks up excess hair oil, and volumizes your locks so that your hairstyle will get compliments no matter how little time you spend styling it! TruSkin vitamin C serum capable of helping transform your skin by boosting collagen and reducing the appearance of dark spots and fine lines. This serum contains hyaluronic acid, vitamin E, aloe vera, and jojoba oil — and has over 94,000+ 5-star reviews!! It's even incredibly similar to the famous $182 SkinCeuticals CE Ferulic serum. 👀 A pack of cult-favorite Clean Skin Club Clean Towels so you can rest assured that you're using the cleanest possible material for your precious face, because, let's be honest, regular towels are just the grounds for acne-causing bacteria. Essence's "What the Fake!" Plumping Lip Filler that'll puff up your pout and give you some seriously luscious lips. These babies use vitamin E and collagen to add some extra fullness to your lips, while also moisturizing them so they are smooth and supple. Angelina Jolie, who? A Wonderskin lip stain because you should boast that natural-looking flush of color without fear of it fading over time. All you have to do is apply the blue mask to your lips, wait 30 seconds, and then wipe it off to reveal tinted lips with a matte finish. Magic? You'll certainly think so after devouring your dinner only to realize that your color Has. Not. Budged. An adorable hydrating eye stick that will bring some ❄️ ice-cold ❄️ relief to your puffy eyes. This stick contains a hydrating formula, which is blended with Iceland glacial water to help relieve puffiness, tighten skin, and tackle dark circles. AND it seems to have almost immediate results?? Add this to your cart ASAP. A Revlon one-step hair dryer and volumizer so you can fix up your hair in just one easy step. This baby can dry, style, straighten, and add some volume without having to play with about 50 other appliances or products. Just step out of the shower, turn this magic wand on, and brush. Yeah, you're about to understand why this baby has over 400,000 5-star ratings. A tube of Elizabeth Mott Thank Me Later eye primer that'll instantly grip your shadow and will ensure your color stays intact even as you sweat buckets, shimmying away on the dance floor this weekend. Just apply it to your eyelid prior to dabbing on your eyeshadow of the day, and voila! An eye look that won't budge, no matter how much sweat pools across your brow. A bottle of Elizavecca Hair Treatment for anyone who wants a frizz-free, silky look without paying exorbitant salon prices. Just apply it to wet hair, leave it in for five minutes, and say goodbye to the damaged look your hair has been sporting after years of abuse at the hands of bleach and flat irons. Many reviewers even say this is comparable (or even better) than the pricey Olaplex No.3. Nyx Fat Oil Lip Drip because why spend $40+ on that one Dior lip oil, when you can have basically the same thing for $9?! It's hydrating (thank you, vegan squalane), has beautiful sheer colors, and, despite the gloss, is surprisingly not sticky! Literally gorgeous.
Buzz Feed
17-04-2025
- Health
- Buzz Feed
38 Beauty Products So Good At Their Jobs You'll Try Them Out The Moment You Open Them
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. When you see how fast this viral $6 under-eye brightener works, you're going to think you hallucinated a little bit. 1. Hanalei Lip Treatment helps *aggressively* restore and moisturize lips overnight, thanks to a truly luxe blend of Hawaiian kukui nut oil, antioxidant-rich agave, and grapeseed oils. If you've been trying product after product trying to outrun your dry, cracked lips, this is the hydration holy grail you're looking for. Amazon, Hanalei is a small business that specializes in lip and body care products. Promising review: "It keeps your lips kissable and soft!!!! I love love love this product. I've been using it for the past few years and it's by far one of the BEST lip moisturizing products I've ever used!!!! If you want soft, nourishing lip treatment, well, this is the product for you!!! Hey, hurry up before I order them all! 🥰" — P. Washington Get it from Amazon for $16.75 (available in clear and four colors). 2. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." — Kimberly P. Get it from Amazon for $11.97. 3. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Amazon, Check out a TikTok of the Laneige Neo Blurring Powder in action. Get it from Amazon for $25. 4. Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! Promising review: "I was skeptical at first, but I'm so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I've been so self-conscious for years using this product is helping me so much." — Wendy Get it from Amazon for $17.95 (available in 14 shades and two sizes). 5. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. The color-adaptive formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T. Get it from Amazon for $6 (available in four shades). 6. And Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Good Molecules is a small business that specializes in affordable skincare products. Promising review:"This stuff is amazing!! I put it on every night and morning. I've been using it for a little over a month, and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However, this stuff IS GREAT!" — Shay M. Get it from Amazon for $5.98. 7. Clinique Pop Lip + Cheek Tinted Oil tailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby. Amazon Promising review: "I've fallen in love with this color. It looks amazing on anyone. The lip oil is long lasting and looks beautiful on my cheeks too. It doesn't dry out my lips or feel too sticky." — Jane Get it from Amazon for $27. 8. Neutrogena Dry-Touch SPF 70 Sunscreen designed specifically for people who get the "ick" from oily sunscreens but need all the sun protection they can get. This ultra sheer, quick absorbing formula leaves a matte finish that still packs a powerful sun-protective punch. And at this price point, this is the ultimate "every day" sunscreen for face and body. Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. I t is really lightweight and doesn't feel like a thick sunscreen. It had a nice, subtle smell that wasn't overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" — Savannah Get it from Amazon for $8.79+ (available in multipacks, SPF 100, and SPF 30 versions). 9. A TikTok-beloved "Soft" perfume rollerball with some real audacity to smell that delectable and layer so well, considering it's only six cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀. Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy Get it from Amazon for $5.29 (available in two styles). 10. Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast. Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from everyday friction and irritation from elements like wind burns. Will be repurchasing." — Tricia D. Get it from Amazon for $34.94. 11. Medicube's "Zero Pore" Pads, which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores. The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product 😈. Promising review:"I kept seeing this product on social media and finally decided to give it a try. I use this twice daily and it's been a couple of weeks and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It's great for the value and I'll definity be repurchasing these." — Ee El Get a pack of 70 from Amazon for $17 (available in four other styles). 12. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Check out a TikTok of the E.l.f. tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $7 (available in three shades). 13. And L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes. Amazon Promising review: "I have been searching for a brown mascara, and this is it! It's the best mascara I have used in a long time. Goes on easily without clumping. Lifts and separates my lashes. I'm so happy with it! I set up a subscribe and save so I don't run out!" — jeanielemo "I bought the latte brown and really like the look of it. Black mascara looks costume-ish on me. This color has a softer, more natural look on me. Thought it was worth a go and am not disappointed." — Garden Girl Get it from Amazon for $9.97 (also available in three other shades of black). 14. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard Get it from Amazon for $11.93. 15. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser you may just give "holy grail" status if you've got sensitive skin — this gentle but effective blend of niacinamide, ceramides, and prebiotic thermal water is designed to remove excess oil and cleanse pores while still preventing dryness and protecting your skin barrier. Promising review: "I have sensitive skin, so finding a cleanser that works without irritating my skin can be tricky. This foaming cleanser was both gentle and effective. It left my skin feeling clean and refreshed without causing any discomfort, and it wasn't too drying. I'm really happy with the results and will definitely continue using it!" — PkH4207 Get it from Amazon for $15.99. 16. Maybelline Super Stay Teddy Lip Tint gives you an oh-so-pillowy matte pout that refuses! to! quit! no matter what you throw at it during the day. Reviewers mention that this is a great "everyday" matte, giving a velvety, well-pigmented look without being too dramatic. Promising review: "I have been on a hunt for The Lipstick for my 20 plus years of wearing makeup. Regular lipstick comes off in minutes because I'm chugging water all day. Matte long stay just settles into every lip crack and looks terrible. This is the first and only long-stay lipstick that doesn't settle into cracks and dry down. I think because it's a slightly thicker consistency — not quite glossy, more like a thick balm so it glides over lip cracks. I have just about every color — I'm really hoping they come out with a rusty red." — Kate Lynch Get it from Amazon for $9.97 (available in ten shades). 17. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, " Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off. You can grab a pumice stone or foot file on Amazon! Promising review:"Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." — Cheri whisker Get it from Amazon for $8.99 (also available in an extra strength version). 18. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding when that cold weather dryness is coming for your 'do. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out. This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Promising review:"I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." — Marina M. Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets! Get a bottle from Amazon for $7.60. 19. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. Londontown is a small business that specializes in nail care products. Check out a TikTok of the nail veil in action. Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" — Sofia K Get it from Amazon for $20 (available in nine shades). 20. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens Get it from Amazon for $19.99 (available in 12 shades). 21. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by in their cleansing routines — this unassuming but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, helping you get real results for your time and money. Promising review:"This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." — Aurelia Get it from Amazon for $17.69. 22. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. Check out a TikTok of the dry shampoo in action. Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I've tried that actually works! I am so very happy!" — Katie_0_Baker Get it from Amazon for $12.59 (available brown, dark brown, blonde, and in multipacks and bundles). 23. A multipurpose blush stick reviewers compare to the $18 Pixi Beauty version — this version may be cheaper, but it's also easily buildable, blendable, and perfect for that light, dewy, "kissed by a happy pink cloud" look. Promising review: "I bought this and my daughter immediately tried to steal it because she thought it was the real thing. Ha! This is so easy to use and a little goes a long way. This will last for a while. And was a fraction of the price of the brand name." — Amazon Customer Get it from Amazon for $6.99 (available in three shades). 24. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F. Get it from Amazon for $8.97 (available in six styles). 25. Sol De Janeiro's Delicia Drench Body Butter your skin's moisture barrier will drink up like a happy little fish, and leave you with a soft, smooth, fully-absorbed finish that lasts all day. If you haven't already tried Cheirosa 59 body mist, the cult-fave blend of vanilla orchid, sugared violet, and sandalwood this body butter is based on, you are in for one luxurious treat! Promising review: "This is incredible! This body butter is so thick and rich that it provides lasting hydration all day long. It absorbs beautifully without feeling greasy and leaves my skin super soft and nourished. The scent is heavenly and lingers just enough without being overpowering. I love how it creates a protective barrier on my skin, making it perfect for dry or colder weather. If you're looking for a deeply moisturizing body butter that truly lasts, this one is a must-try!" — Amazon Customer Get it from Amazon for $24+ (available in two sizes). 26. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth. Promising review:"This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" — Mona L Cureton Get a two-pack from Amazon for $18.95. 27. Good Molecules Pineapple Exfoliating Powder so effective that reviewers gleefully compare it to the $68 Dermalogica version. This gentle, foaming powder is formulated with natural rice starches and pineapple, kiwi, and papaya extracts, and should be used three to four times weekly to help gently break down dead skin cells for a brighter, more refreshed flow. Amazon Good Molecules is a small business that specializes in affordable skincare products. To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing. Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." — Chris Get it from Amazon for $16. 28. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity. Amazon, Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn't have to wait for it and pay less. Can't go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." — Ramona L. Corona Get it from Amazon for $18.90. 29. Sol De Janeiro Brazilian Milky Leave-In Conditioner not only defrizzes your hair, softens it, and protects it from heat, but to leaves you smelling like the oh -so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out. Reviewers also use this as an easy detangler both for themselves and for their kiddos! Check out a TikTok of Sol de Janeiro leave-in conditioner in action. Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" — charlotte Get it from Amazon for $28. 30. An "Exfoliate & Glow" premium scrub mitt for sloughing off all the dead skin from winter (one reviewer saw all the dead skin left in their shower floor and dubbed themselves a " Lizard Person" after shedding it). This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier. Promising review:"Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don't run too hard! Gentle strokes." — Juliet "Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand-name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." — Mandi Konesni Get it from Amazon for $10.99 (also available in a set of two). 31. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. Amazon Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" — Ken Get it from Amazon for $11.97. 32. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. Amazon Dae is a small business that specializes in haircare and styling products. (It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) Promising review: "I've tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I've tried. It also smells incredible! Love the size of the styling wand!" — Completely happy customer! Get it from Amazon for $18. 33. The internet-famous Revlon oil-absorbing volcanic face roller that swipes over your face like a magic wand to make excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. Promising review:"First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." — Kelsey B. Get it from Amazon for $7.80. 34. Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps — especially considering how costly competitive serums are! Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" — Kleo Get it from Amazon for $6.97 (also available in larger sizes and multipacks). 35. E.l.f.'s new Stay Cool Primer Stick for a double dose of hydration and ~coolness~ that will not only help your makeup glide on like a dream, but give your skin a much-needed refresh. Amazon Promising review: "Just tried this primer along with the E.l.f. Soft Glam Satin Foundation and I cannot say enough good things! The primer felt clean and light going on. This is hands down the best primer I have used. The two products are amazing. Def my new favs! Love love love!" — Cozette Get it from Amazon for $7. 36. D'alba Piedmont Italian White Truffle First Spray Serum, the best kept secret for getting that fresh, ~glowy~ effect that will have everyone asking you to drop the skincare routine, stat. Reviewers use it before or after applying their makeup for an extra burst of hydration that absorbs quickly, but leaves skin looking dewy and luminous. Promising review:"Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It's definitely worth spending your money on this serum." — me Get it from Amazon for $13.99+ (available in two sizes). 37. Physicians Formula Butter Glow & Go Stick for a smooth, rich, and ridiculously easy-to-apply contour to give your skin that ~sunkissed~ glow with as little effort as possible. This dual-ended stick is the definition of no muss, no fuss, and so versatile that when you're not using them on the go, you'll love experimenting with all the different ways you can make a subtle colorful *pop*. Amazon Promising review:"I am LOVING this 'ONE AND DONE' product. I'd watched a few videos about how wonderful having this dual-ended item was; blush on one side, bronzer on the other. I needed something easy for travel, and I love creamy textures, so I thought I'd try them. WOW; I'm in love. They glide across the skin, blend out, and look very natural. The value is fantastic compared to other dual-ended makeup sticks. The smell is light and a touch tropical." — Vanessa Sykes Get it from Amazon for $14.97 (available in four shade combos). 38. Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment. Amazon Promising review:"So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." — jessica alexandra Get it from Amazon for $10.97 (available in six shades) Reviews have been edited for length and/or clarity.
Yahoo
28-01-2025
- Business
- Yahoo
'Hair instantly looks fuller': This bestselling powder is now $14 — over 40% off
I'm a natural blonde, but not the shade of blonde I am now. You can tell when my roots start to show, and when my hair is pulled back into a ponytail, you can really tell. That's why as soon as I saw women on TikTok using Boldify Hairline Powder to cover their roots and fill in thinning patches, I rushed to find it on Amazon. Turns out, it's Amazon's No. 1 bestselling hair and root touch-up product, and it's on sale for $14. Boldify's Hairline Powder is regularly $25, but it's currently over 40% off on Amazon in several shades, so you can save a sweet $11. On top of that, going into the salon for a root touch-up will cost you at least $50. With this hairline powder, you can save the pricey salon visit until you really need it. If you color your hair, you know how much it costs to keep up with it. It's not a one-and-done salon trip. If you want to keep your new hue, you have to go multiple times a year — and that adds up. To prolong the time between salon appointments, you can touch up your roots at home. And while you can go the hair dye route, the process can be messy and unforgiving. This hairline powder comes in a small jar with a spongy applicator that makes it easy to apply directly to your hair. Simply dab the applicator in the powder, lightly apply it to your strands and voila — there go your roots! It comes in 14 colors, but if you're in between, Boldify advises choosing the darker shade. If you're covering up grays, choose the lighter shade. FYI — prices vary slightly between shades. And that's not all this powder is good for. Reviewers praise it for filling in thinning patches, too. In fact, it proves to be quite a confidence booster for those whose hair has lost its fullness due to aging or illness. More than 18,200 Amazon shoppers give Boldify Hairline Powder a five-star rating and say that it works wonders on all types of hair woes. One shopper went so far as to call this powder a "miracle," adding these accolades: "This product is AMAZING. I have thin hair, and after getting COVID, hair along my hairline fell out. I have natural dirty blonde hair but have dyed it medium brown because it's damaged from bleaching. This product is a lifesaver. I apply it to my hairline and scalp and it INSTANTLY gives the illusion I have fuller hair. I could cry I love it so much." "I have used several different types of grey hair coverage products to mask my thinning hair on top of my head. I've used the sprays and some other powder types that were quite effective and I liked them very much but this one is hands down the best one I've ever tried! It has great coverage, looks very natural and using the little powder puff that comes with it makes it quick to apply and easy to control where it goes," raved one five-star fan. Another shopper shared that since menopause, her hair has started thinning and graying in some areas. "It was so quick and easy to apply," she said. "I had no itchy reaction. It lasted until I washed my hair and was easy to wash out. It didn't stain my pillow. It looks like a small amount in the container, but unless you apply it over your whole head all the time, I believe it will last a long time. Needless to say, I'm very happy with this product." "Great coverage, made my hair instantly look fuller! Love this product," a happy customer shared. Some shoppers wish the applicator was easier to hold and say that you should be careful when applying because a little goes a long way (and it can stain your hands and whatever it touches). "I love everything about it, except for the applicator, which could really use some kind of handle," said this fan. "My only complaint is that the applicator kept dropping out of my hand, which was frustrating. ... But the product itself works better than any I've tried for this particular purpose." "I wish the applicator had a loop or something to hold it better," another shopper said. "Also, don't touch your hair because it will come off on your hands." The reviews quoted above reflect the most recent versions at the time of publication. If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
