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Cult Aussie underwear label drops new maternity bra - and mums are racing to get one before it sells out
Cult Aussie underwear label drops new maternity bra - and mums are racing to get one before it sells out

7NEWS

time6 days ago

  • Lifestyle
  • 7NEWS

Cult Aussie underwear label drops new maternity bra - and mums are racing to get one before it sells out

This isn't your average maternity bra. For new and expectant mums, the search for a nursing bra that's both supportive and stylish can feel like an impossible task. But the latest drop from Australian cult underwear brand First Thing might just be the answer. Launched by Sydney-based mum and founder Georgia Gazal, the Maternity Bra is a re-imagining of what post-baby comfort can look and feel like. Made from the same buttery-soft fabric as the label's best-selling underwire bras, the new release offers the kind of support and ease-of-wear mums crave, with a little more thought put into the design. Georgia, who is a mum of two, says the idea was born out of frustration. 'I wanted something that made me feel a bit more like myself while breastfeeding and in the chaos of early motherhood,' she explains to Best Picks. 'So I created it.' That simple insight led to a piece that's anything but basic. The Maternity Bra features easy-access feeding clips, hidden support slings, and extra hooks to accommodate changing body shapes. The adjustable straps and ultra-stretchy fabric are designed to move with you – whether you're nursing a newborn or chasing after a toddler. The bra is available in sizes S to XXL, and comes in three neutral shades: Blush, Taupe and Black. At $69, it's not only affordable but thoughtfully made with mothers and the planet in mind. Sustainably soft and ethically made Like the rest of First Thing's range, the Maternity Bra is made using fabric that's soft enough to sleep in and durable enough for daily wear. It's manufactured in Indonesia and China with ethical standards in place, including annual audits to ensure fair labour and quality control. The brand is also continuing its push for sustainability. Packaging is 100 per cent compostable, made from reusable corn starch bags, and their wider range includes eco-friendly materials like recycled nylon and fabric derived from sustainably sourced beechwood trees. For a generation of mums who want their underwear drawer to feel less clinical and more them, First Thing is filling the gap. And if their past sell-outs are anything to go by, you'll want to be quick.

Popular 32 Degrees leggings are under $10 at this summer sale
Popular 32 Degrees leggings are under $10 at this summer sale

Indianapolis Star

time28-07-2025

  • Lifestyle
  • Indianapolis Star

Popular 32 Degrees leggings are under $10 at this summer sale

Looking for an excuse to refresh your summer activewear? Look no further than the insane sale on popular 32 Degrees basics like workout leggings, skorts and joggers. Here's what to know: At the 32 Degrees Bottoms Sale, shoppers can save up to 80% on closet staples that are designed for men and women alike. You can find a super comfortable stretchy legging you can sport to a Pilates class for less than $10, a plush ankle pant you can style as a beach coverup for less than $15 and even elevated joggers for under $13 that you can comfortably don on your day off. Seriously, now is the time to stock up and save on pieces you'll want to wear on repeat. The one caveat: These 32 Degrees deals won't last long and many items are selling fast—so don't wait! Shop best-selling 32 Degrees styles on sale this week and treat your wardrobe to the end-of-summer upgrade it deserves just in time for fall: Save up to 80% at 32 Degrees Shop the 32 Degrees Bottoms Sale 32 Degrees is a popular apparel brand, known for its wide-ranging assortment of staple activewear and everyday basics—with styles that are built to last and keep you feeling comfortable. 32 Degrees offers a wide variety of stylish activewear and loungewear, but among its most popular products are the 32 Degrees Seamless Racerback Sports Bra, 32 Degrees Stretch Woven Skort and 32 Degrees Cool Long-Sleeve Hooded Sweatshirt. Shop more 32 Degrees best-sellers Yes! Besides hosting regular sales, 32 Degrees also has a dedicated "Deals of the Week" section on its website, which features a bevy of fantastic, rotating discounts; this week's include a price drop on the 32 Degrees Casual Work Pant, savings on the 32 Degrees Comfort Crew Socks bundle and more. For a limited time, 32 Degrees is also offering summer savings of up to 80% off and giving away a free gift with purchase; simply sign up to receive emails from 32 Degrees and you'll get a redeemable coupon delivered to your inbox. Through the 32 Degrees newsletter, subscribers will be the first to learn of flash sales, discounts and more.

Lace or Seamless? Pick the Perfect Bra for Every Mood
Lace or Seamless? Pick the Perfect Bra for Every Mood

Fashion Value Chain

time17-07-2025

  • Lifestyle
  • Fashion Value Chain

Lace or Seamless? Pick the Perfect Bra for Every Mood

Every outfit begins with a foundation—and the right bra can transform not just how it fits, but how you feel. Whether you're heading to a power meeting, slipping into a breezy sundress, or lounging at home, your bra quietly supports the mood and the moment. The truth is: no single bra works for every scenario. Some days demand soft flexibility, while others call for structured elegance. When You Need to Dress to Impress Lace adds an instant sense of elegance and feminine flair, perfect for moments when you need to feel confident, composed, and beautifully put together. Jockey Woman's Lace Back T-Shirt Bra brings this feeling to life—combining chic lace details at the back with everyday comfort and reliable support. Ideal for long hours, meetings, or occasions, it blends fashion with function. For a more understated look, the T-Shirt Bra with Lace Styling offers an elegant twist. Full coverage, padded support, and delicate lace accents create the perfect mix of refinement and practicality—designed for women who love a hint of luxury with all-day wearability. When Comfort Is the Priority On days when ease is key—think errands, casual outings, or long hours working from home—seamless bras are the ultimate choice. Jockey Woman's Lounge Bra uses Bonding Technology to eliminate seams, pressure points, and visible lines, delivering unmatched comfort with 360° stretch for freedom of movement. For those looking for extra support without wires, the Magic Under Cup Bra steps in. Its wire-free design still offers exceptional lift and hold, while soft microfibre fabric and full coverage make it ideal for long days and spontaneous plans. Plus, its multiway straps offer versatile pairing with different necklines. The Smartest Strategy? Have Both. Choosing between lace and seamless isn't about right or wrong—it's about how you want to feel. Lace brings elegance and grace; seamless gives you invisible, flexible comfort. The best wardrobe includes both, ready for any occasion, any outfit, and any version of you. With Jockey Woman's thoughtfully designed bras, every choice brings confidence, comfort, and a touch of joy to your daily style.

Move with Confidence: 4 Supportive Sports Bras You'll Love
Move with Confidence: 4 Supportive Sports Bras You'll Love

India.com

time30-06-2025

  • Lifestyle
  • India.com

Move with Confidence: 4 Supportive Sports Bras You'll Love

Whether you're working out, weightlifting, or doing yoga, comfort and support are paramount, and at ZALORA Malaysia, we're dedicated to making you look and feel your best. These four top-rated sports bras from leading activewear brands feature targeted support, ventilation, and fashion for whatever intensity workout you're doing. Whether you're high-intensity exercising or low-key gyming, ZALORA's collection has the ideal fit for every workout. Let's examine these supportive basics that keep you on point and fabulous all in one place. 1. Nike Indy High Support Padded Adjustable Sports Bra – Blue Image Source- Order Now Power workouts demand power bras, and the Nike Indy High Support Bra meets the challenge with its blend of breathability and adjustable straps for utmost support where you want it most. Softly padded and securely banded, women gain control and confidence to power through even their most grueling workouts. Key Features: Compression high-impact for extra support Adjustable straps to match your style Removable soft padding Moisture-wicking Dri-FIT fabric Wide underband for stability Compression fit may feel constrictive to certain comfort styles. 2. Lorna Jane Divine Rib All‑Day Sports Bra – Blue Image Source- Order Now The Lorna Jane Divine Rib Bra balances function and comfort for daily wear. The soft ribbed material provides a free feel that is often used in exercises that require low impact and general body movements like running errands and relaxing, day and night. Key Features: Soft ribbed cotton-blend fabric Gentle medium support Fashion round neckline Removable padded cups Ideal for low-impact activity Offers lighter support — not meant for high-intensity exercise. 3. Under Armour Infinity 2.0 Mid Sports Bra – Pink Image Source- Order Now Ready to take your mid-intensity training to the next level? Under Armour Infinity 2.0 provides balanced support, with stretchy straps and mesh details for added ventilation. Hook-and-eye back closure is convenient to slip on and off, but holds firm with every movement. Key Features: Mid-support compression with encapsulation Power mesh side panels for breathability Adjustable straps Hook-and-eye back closure Smooth interior finishes Metal closure may produce squeaking during the transition of activity. 4. Calvin Klein Low-Impact Sports Bra – Black Image Source- Order Now The Calvin Klein Low-Impact Sports Bra is elegant and comfortable, which makes it an excellent choice for everyday clothing or during low-intensity activities. Snug band and stretchy elastic straps, this sporty black bra is everlasting comfort in sporty ease: the ultimate sports bra comfort under the shirt, or in low-key activity alone. Key Features: Low-impact, supportive fit Fashionably ahead, CK elastic straps Soft construction with heathered detailing Classicsports shape Suitable for loungewear or low-impact activity Low-impact style may not be quite robust enough for bouncy exercise. Whatever your workout style, finding the right sports bra makes all the difference—and each of these top picks from ZALORA Malaysia delivers support, comfort, and confidence. From the high-impact power of Nike Indy, to the cozy ribbed support of Lorna Jane, or the breathable balance of Under Armour Infinity, plus the minimalistic everyday style of Calvin Klein—you're covered. These bras are specifically tailored to the level of a person working out at and are available in vivacious blues, impressive pink, or classic black. Meet your ultimate match today at Zalora, as you can be unstoppable at the gym, confident, stylish, and stylish. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.

LKSD's massive mid-year sale: Shop leggings, shorts, tops and more up to 50 per cent off
LKSD's massive mid-year sale: Shop leggings, shorts, tops and more up to 50 per cent off

7NEWS

time04-06-2025

  • Business
  • 7NEWS

LKSD's massive mid-year sale: Shop leggings, shorts, tops and more up to 50 per cent off

Cult-favourite Aussie activewear brand, LKSD is having its massive mid-year sale with items up to 50 per cent off. Now is the perfect time to upgrade your activewear and keep motivated this winter. One of the brand's hero products are the Elixir Ultra High-Rise 7/8 Legging with Pockets which merge innovative fabric technology with a flattering design. Retailing for $94, usually $110, these black leggings are a reimagined take on the much-loved Elixir 7/8 Length Tights — now upgraded with practical features and even more technical finesse. Crafted from the brand's signature Zephyr fabric, these leggings offer an ultra-lightweight, ultra-soft 'second-skin' feel, perfect for everything from intense workouts to relaxed, all-day wear. The material is engineered to deliver real performance without compromising on comfort or flexibility. Aesthetically, the leggings are built to enhance natural curves, thanks to strategically placed booty-shaping contour panels. The absence of a front rise seam ensures a smooth, flattering look, while the dual side pockets bring welcomed utility — easily accommodating phones or other essentials without disrupting the sleek silhouette. The ultra high-rise waist provides secure support without digging in, rolling down, or riding up. And for an added touch of clever design, the bonded hem is made to stretch — users are encouraged to gently pull it for a customised fit around the ankle. The bonded hem is designed for adjustability. A gentle stretch ensures it fits snugly and comfortably around your leg, making each pair feel tailored to you. Shoppers have given the leggings, a 4.6-star rating on LKSD's website. 'These leggings are so supportive, the best fit,' one happy shopper wrote. 'These leggings feel like a second skin,' another shopper commented. 'They are incredibly comfortable, I would recommend them to anyone, ' a third reviewer wrote. To help you shop LKSD's huge sale, we've curated a list below of some of the top products that are discounted. Sports bras Stamina Sports Bra, $39 — $41 down from $80 Galvanise Sports Bra, 2.0, $49 —$31 down from $80 Agile Sports Bra, $60 — $10 down from $70 Push The Limit Sports Bra, $68 — $12 down from $80 Define Sports Bra, $39 — $31 down from $70 Leggings Fusion Thermal Ultra High-Rise Full Length Legging, $91 — $39 down from $130 — $33 down from $110 Fusion Ultra High-Rise 3/4 Legging, $29 — $56 down from $85 Blaze Ultra High-Rise Full Length Legging, $79 — $31 down from $110 Elite High-Rise 7/8 Legging, $48 — $72 down from $120 Tops Go-To FLXCotton Tank, $29 — $20 down from $49 Base Tank, $39 — $21 down from $60 Breeze Training Tank, $39 — $21 down from $60 Flow Performance Tank 2.0, $49 — $11 down from $60 Liberty Ruched Tank, $59 — $21 down from $80 Shorts Fusion Ultra High-Rise 4' Shorts, $68 — $12 down from $80 Power Train 2'' Shorts, $59 — $21 down from $80 Accelerate 3'' Run Shorts, $49 — $26 down from $75 Elevate Soft Touch 4'' Shorts, $59 — $21 down from $80 Energy 1.8' Training Short, $49 — $31 down from $80

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