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Travel Daily News
a day ago
- Business
- Travel Daily News
USTOA brings member delegates to the capitol
NEW YORK – The United States Tour Operators Association (USTOA) escorted a group of more than 50 Active Member tour operators and Associate Members to Washington, D.C., June 3-4, 2025, to advocate for tourism industry issues impacting the industry, from passport and visa processing to adequate funding of Brand USA and the National Park Service , among other urgent topics. 'In the 13th year of the USTOA Congressional Caucus, our advocacy efforts felt more important than ever,' said USTOA President & CEO Terry Dale . 'The Congressional Caucus is a vitally critical forum to engage directly with lawmakers on topics that will ensure the continued success and resilience of our industry and lead us toward a more responsible tourism future.' The morning of June 4 was packed with informative presentations on the 'state of the industry' from a number of industry representatives, including Fred Dixon, president and CEO of Brand USA; Jennifer Aguinaga, Acting Deputy Assistant Secretary for Travel and Tourism and Director, National Travel and Tourism Office; and Emily Douce, Deputy Vice President of Government Affairs for the National Parks Conservation Association. Guest speakers included Andrew Giuliani, executive director of the Presidential Task Force for 2026 FIFA World Cup, who spoke about initiatives to improve visa wait times and approval as the US is set to host this international event, and US Representative Tom Suozzi (D-NY), who provided insights into the top issues facing Congress. A small team of USTOA members met at the office of Congressman Jimmy Panetta (D-CA-19). In the afternoon, nine teams of USTOA members visited the Capitol for meetings with leading members of Congress to discuss the core issues. Promoting U.S. tourism abroad with continued funding of Brand USA, urging Congress to fund the administration's Air Traffic Control modernization plan, the impact of tariffs on international and outbound U.S. travel, supporting National Park Service funding and sufficient staffing, encouraging improvement in passport application processing delays, and urging expedited visa processing and backlog reduction are among the topics discussed. Additional conversation included the INVEST in our Communities Act which aims to boost much-needed tourism and economic development in light of the recent drop off in Canadian travel to the US; supporting the DOT-Aviation Consumer Protection; and supporting travel infrastructure including the backing expansion of TSA Pre-check and Global Entry as well as phased enforcement and flexibility for REAL ID until full compliance on May 7, 2027. Dale continued, 'USTOA remains committed to being an advocate for responsible tourism, and these meetings proved to be a highly effective platform to communicate that message to key lawmakers. We have learned that our collective voice does matter and can make a difference. The participation of our members and the members of Congress who took the time to engage in discussions on the issues that matter most to our industry is deeply appreciated.' The Caucus kicked off with an opening night reception and dinner at the Colombian Ambassador 's residence, hosted by Daniel Ávila Camacho, Deputy Chief of Mission, Embassy of Colombia to the United States. Special guest Charlie Sykes, regular contributor to MSNBC and former editor-in-chief of The Bulwark, addressed the group about the importance to stay engaged in politics, among other timely topics.
Travel Weekly
5 days ago
- Business
- Travel Weekly
Senate proposal to slash Brand USA's budget sparks industry concerns
The Senate Committee on Commerce, Science and Transportation proposed cutting Brand USA's budget from $100 million to $20 million as part of an effort to reduce deficits by more than $40 billion over a decade and "rescind more than $1.4 billion in wasteful spending." Sen. Ted Cruz (R-Texas), chairman of the committee, unveiled the legislative directives as part of the budget reconciliation bill process. Cruz said the revised budget's "provisions fulfill the mandate given to President Trump and congressional Republicans by the voters: to unleash America's full economic potential and keep her safe from enemies." The U.S. Travel Association said it is "deeply concerned" about the proposal, saying it would "significantly impact every sector of our industry." "U.S. Travel continues to advocate strongly to both the White House and Congress," the association said. "As the reconciliation process moves forward, Congress must align with the President's budget and fully fund Brand USA. With $2.9 trillion in economic output and over 15 million American jobs at stake, the travel industry cannot afford to be overlooked." The Travel Tech Association also issued a statement about the proposed cut, saying, "Congress must fully fund the Travel Promotion Fund and maintain strong support for Brand USA." "With the U.S. set to host the 2026 World Cup, America250 and the 2028 Olympics, the global spotlight is firmly on the U.S. travel industry," said Laura Chadwick, CEO of the Travel Technology Association. "The Senate's proposal to cut funding to the Travel Promotion Fund risks weakening America's tourism industry at this critical moment. Our members play a critical role in connecting travelers to local communities. We understand how tourism -- and Brand USA's work -- drives billions in spending in the U.S., supporting local jobs and businesses, and fueling economic growth in every state. We should not be pulling back, but leaning in. Congress must act to keep tourism strong for Americans and our national economy." Brand USA is funded by a portion of the Electronic System Travel Authorization fees that are collected from international travelers. The proposed cuts come a time when the U.S. is on track to welcome 5.1% fewer inbound international travelers this year, according to Tourism Economics, down from an initial projection of 8.8% growth. The World Travel & Tourism Council estimates the U.S. will lose $12.5 billion in international visitor spending in 2025. Adam Burke, CEO of Los Angeles Tourism, said that in the face of these concerning statistics, the industry needs to "really lean in to support Brand USA." "In advance of the World Cup and Olympics, this is an economic imperative," he said. "We've lost $100 million in terms of our service exports because of the downturn in tourism since the pandemic. And we desperately need to reclaim that share." "People need to understand what a significant driver" Brand USA has been, Burke said.
Skift
06-06-2025
- Business
- Skift
Brand USA Funding Would be Slashed by 80% in Senate Republican Proposal
If the measure ultimately becomes law, it would severely hamper Brand USA's ability to market the U.S. internationally as a travel destination. A U.S. Senate Committee is proposing to slash Brand USA's annual funding to $20 million from the current $100 million. If the measure ultimately becomes law, it would severely hamper Brand USA's ability to market the U.S. internationally as a travel destination. "That will have very severe ramifications for what Brand USA will be able to do and not do," said a source close to Brand USA. "A cut like that essentially eliminates all ability for advertising globally." The U.S. Travel Association issued a call for the travel industry to oppose the measure. "This funding reduction will significantly impact our entire industry, no matter what sector you serve," said Nicole Porter, Vice President, Political Affairs, for the U.S. Travel Association in an email to supporters. "While we know we have asked for your engagement on this issue before, your continued action is now more critical than ever." Brand USA, a public-private partnership, currently is eligible for up to $100 million in funding annually sourced from the Electronic System for Travel Authorization fees that international travelers to the U.S. must pay. Breaking news, check back for updates
TTG
21-05-2025
- Business
- TTG
‘I made more than 20 US bookings using first-hand experience and digital tools'
As the US prepares to celebrate 100 years of travellers getting their kicks on Route 66, Brand USA is encouraging visitors to embrace the thrill of an American road trip. Last month it brought The Great USA Road Trip to the UK and Ireland, training agents on itineraries around the US. Nine partners helped to bring some of the highlights to life too. These included headline sponsor United Airlines and a range of destinations: Visit California; Discover Flagstaff; Grapevine Texas; Illinois Office of Tourism; Greater Miami Convention & Visitor Bureau; Visit Pasadena; Visit Salt Lake; Visit Springfield, MO and Travel Texas. Gold Medal sales consultant, Josephine Lucht, was among the attendees. Having joined last year's MegaFam on the Western Delights itinerary, she explored San Diego, Twentynine Palms and Scottsdale, Arizona with a finale in Chicago. Lucht says: 'My personal highlight was Scottsdale. You hear of Phoenix but not the surrounding area. Scottsdale felt very safe and the people were so friendly. There were lots of fun excursions too such as e-biking through the desert and our guide told us about the cholla cactuses that jump on you! Now it's generating more and more interest and we are sending more customers there.' New insights As well as discovering new destinations, Lucht explains that going on the MegaFam has impacted the way she sells destinations. 'I was able to put things into proportion. In San Diego, for example, I got to grips with where everything is and how easily you can get around. The Sheraton hotel we stayed in was close to the airport and the marina. Now I know you can easily get to Downtown from there, it is a great location and it can help bring the price down as well,' she asserts. Lucht also notes how she has been able to sell golfing holidays to Scottsdale – reassuring customers about the reliable weather and varied additional activities. Since attending the trip she has made at least 20 bookings to the areas she visited – to San Diego in particular.
News18
23-04-2025
- Business
- News18
Virginia Beckons Indian Travelers: A Tapestry of Love, Culture, and Culinary Adventures
Virginia is for lovers of life, offering unforgettable adventures, rich history, and heartfelt hospitality to travelers from around the world. Virginia, famously known for its iconic tagline 'Virginia is for Lovers," is setting its sights firmly on Indian travelers, inviting them to explore its scenic beauty, rich history, and luxurious experiences. In an engaging conversation, Rita D. McClenny, President and CEO, Virginia Tourism Corporation, shared Virginia's ambitious plans to attract more visitors from India and highlighted the state's unique charm. 'Virginia truly is for lovers — lovers of life, of nature, of history, and of memorable moments with friends and family," enthused McClenny. With the stunning Blue Ridge Mountains in the west, miles of sandy beaches along the Atlantic coast, and historic landmarks sprinkled throughout, Virginia promises a vacation filled with diverse adventures. Strengthening Travel Ties with India McClenny emphasized Virginia's proactive approach to overcoming travel challenges, such as visa delays. 'We are working closely with federal representatives and travel associations like US Travel and Brand USA to address inbound travel barriers," she explained. Despite the hurdles, the surge in visa issuance for Indian travelers signals a positive trend. 'The demand is high, and that's a good thing — it reflects how much people want to visit." Direct connectivity is also a focus, with nonstop flights from India to Dulles International Airport enhancing accessibility. Collaborations with airline and hotel partners aim to create seamless, safe, and welcoming experiences for all visitors. Spotlight on Film and Sustainable Tourism With Indian cinema's global influence growing, Virginia is eager to engage with Bollywood filmmakers. 'We have a vibrant film culture here," said McClenny, who herself was a film commissioner for two decades. 'Bollywood's creativity can blend beautifully with Virginia's landscapes." Films like Dirty Dancing continue to draw tourists to Virginia, proving the power of cinematic tourism. Sustainability is another key priority. The 'Green Virginia" alliance promotes eco-friendly practices across the hospitality industry, allowing travelers to make conscious choices. 'Virginia's lush, agrarian beauty is something we cherish and protect," she said, noting that sustainable tourism isn't just a trend but a commitment to future generations. Virginia's Rich Offerings: History, Luxury, and Culinary Delights Positioning itself uniquely among U.S. destinations, Virginia offers a harmonious blend of history, nature, luxury, and cultural experiences that Indian travelers seek. As the 'Birthplace of America," it holds immense historical significance. Plans are underway to commemorate the 250th anniversary of the American Revolution in grand style, offering even more reasons to visit. Luxury experiences abound, from world-renowned spas to boutique hotels. Music enthusiasts can explore the 'Crooked Road" — Virginia's heritage music trail celebrating bluegrass and mountain music. Culinary tourism is another feather in Virginia's cap. 'We are the East Coast's top destination for oysters," McClenny proudly shared. Travelers can savor diverse oyster varieties straight from Virginia's rivers, bays, and oceanfronts, paired with wines from over 300 local wineries. Looking Ahead As post-pandemic travel trends shift toward experiential and sustainable tourism, Virginia stands ready. 'We focus on making travel seamless by planning ahead, fostering strong relationships, and continuously enhancing our offerings," affirmed McClenny. In Virginia, travelers find a place where love for nature, history, food, music, and togetherness blooms. 'Whatever you love, you can find it in Virginia," smiled McClenny. And with its timeless 'Virginia is for Lovers" spirit, the state promises unforgettable journeys filled with discovery, joy, and connection. First Published:
