Latest news with #BratSummer
Yahoo
4 days ago
- Entertainment
- Yahoo
Summer 2025 is coming. It needs a name.
We independently evaluate the products we review. When you buy via links on our site, we may receive compensation. Read more about how we vet products and deals. Summer 2024 was slime green — edgy, messy and ready to party long after clubs had closed. It was also self-aware, slightly depressed and anxious about the future. Charli xcx's culture-defining album Brat embraced 'bumpin' that,' playing 'club classics' and examining how 'the apple don't fall far from the tree.' Even Kamala Harris was brat. It was Brat Summer for a few fleeting months, then it was nothing. As the weather gets warmer, the days get longer and social media feeds flood with vacation photos, the pressure is on to pick a name for summer 2025. View this post on Instagram A post shared by Charli (@charli_xcx) Before Brat Summer, other years were dubbed Tomato Girl Summer (2023), Barbie Summer (also 2023), Rat Girl Summer (2023), White Boy Summer (2021, before it was co-opted by hate groups) and the Summer of Scam (2018). I remember Mamma Mia Summer in 2018 and Pokémon Go Summer in 2016. Depending on your social media algorithms, which have become more personalized over the years, you might have seen a different trend get anointed. But just as the seasons change, the summer branding must also. Charli xcx herself has declared the Brat era over — we are formally not allowed to revive it in 2025. At Coachella in April, she proposed 26 options for the season, based around musicians and filmmakers with forthcoming releases: Lorde Summer, Addison Rae Summer, Celine Song Summer and Joachim Trier Summer, to name a few. letterboxd member @charli_xcx has spoken 👀 what summer are you going to have?#Coachella — Letterboxd (@letterboxd) April 20, 2025 But why does summer need a name at all? Valerie Fridland, a linguistics professor at the University of Nevada, Reno, told Yahoo Entertainment that the trend is a 'quick and dirty callout to the season's cultural moment.' 'By naming or assigning a label to something, it fixes or sets that shared experience as something relatable and easily referenced by others,' she said. 'Language is all about expressing collective experience and shared ethos — and summer, with its long days, hanging out, fun in the sun, laid-back vibes, is something we've been enculturated to identify and feel good about since we were little.' Brat Summer was one of the last times since Hot Girl Summer in 2019 that one unifying summer name emerged over dozens of others. Alfred Goldberg, a brand strategist, told Yahoo Entertainment that the Megan Thee Stallion-inspired trend kicked off a new summer naming craze because it tapped into 'both personal branding and cultural zeitgeist.' 'That shift really came with the rise of social media and meme culture, where everyone can participate in shaping a seasonal narrative,' he said. Algorithms are partially to blame, but because the compulsion to name summer is tied to emotion and community, it can also be a personal exercise. What you are seeing on your own feed shapes your perception of culture and how you portray yourself in your own posts. Weirong Li, a Gen Z communications strategist and emotional intelligence coach, told Yahoo Entertainment that naming summer is a way for people — particularly younger generations — to engage in 'emotional self-branding.' There are a lot of good feelings associated with summer, including a 'symbolic reset,' Li explained. Brands like tapping into that vibe. They embrace and promote branded summers, and sometimes declare their own. Jonathan Alpert, a psychotherapist and self-help book author, told Yahoo Entertainment that summer symbolizes freedom. Naming it taps into the 'playful, performative' energy and 'lets people reinvent themselves' for a season. 'Psychologically, giving summer a name creates a cultural script. It offers people a sense of control and identity in a world that often feels chaotic,' he said. 'And for brands, it's a dream and a gold mine. These names turn into movements that fuel engagement, drive trends and make everyone feel like they're part of something bigger.' Though the way the trend is driven by social media and algorithms seems uniquely modern, the desire to name summer is not an entirely new phenomenon. It began with the Summer of Love in 1967, when antiwar protests, live music and psychedelic drug use made hippies trendy. Flash forward 30 years later to Seinfeld. In a 1997 episode, George Costanza gets fired and decides to use his severance to have a fantastic, lazy summer. As his plans fall apart — his laziness makes his muscles atrophy and he ends up in the hospital — he morosely declares, 'This was supposed to be the Summer of George!' Though Costanza's summer branding fell through because his circumstances took a turn, he could still have redeemed the concept if he had gotten other people on board. Noël Wolf, a linguist and cultural expert at the language-learning platform Babbel, told Yahoo Entertainment that the summer naming trend at its core 'taps into a powerful linguistic instinct we see all the time — the human drive to label and frame experience, and to find community in language.' 'While Brat Summer and Hot Girl Summer are obviously marketing strategies, there is a level of comfort in being able to capture a collective mood and cultural rallying cry,' she said. 'Social media gives people the tools to remix a summer label into something personal: Goblin Mode Summer, Soft Girl Summer, Delulu Summer — each one tweaks the archetype, individualizing a person's experience, mood, values and humor.' So what will summer 2025 be named? Look to whatever is identified by a cultural tastemaker, amplified by algorithms and sustained by brands over the next few weeks. I'm partial to Joachim Trier Summer myself, coming off my trip to the Cannes Film Festival where the filmmaker declared 'tenderness is the new punk.' But I wouldn't mind Sardine Girl Summer, either.
Yahoo
28-05-2025
- Entertainment
- Yahoo
Summer 2025 is coming. It needs a name.
Summer 2024 was slime green — edgy, messy and ready to party long after clubs had closed. It was also self-aware, slightly depressed and anxious about the future. Charli xcx's culture-defining album Brat embraced 'bumpin' that,' playing 'club classics' and examining how 'the apple don't fall far from the tree.' Even Kamala Harris was brat. It was Brat Summer for a few fleeting months, then it was nothing. As the weather gets warmer, the days get longer and social media feeds flood with vacation photos, the pressure is on to pick a name for summer 2025. Before Brat Summer, other years were dubbed Tomato Girl Summer (2023), Barbie Summer (also 2023), Rat Girl Summer (2023), White Boy Summer (2021, before it was co-opted by hate groups) and the Summer of Scam (2018). I remember Mamma Mia Summer in 2018 and Pokémon Go Summer in 2016. Depending on your social media algorithms, which have become more personalized over the years, you might have seen a different trend get anointed. But just as the seasons change, the summer branding must also. Charli xcx herself has declared the Brat era over — we are formally not allowed to revive it in 2025. At Coachella in April, she proposed 26 options for the season, based around musicians and filmmakers with forthcoming releases: Lorde Summer, Addison Rae Summer, Celine Song Summer and Joachim Trier Summer, to name a few. But why does summer need a name at all? Valerie Fridland, a linguistics professor at the University of Nevada, Reno, told Yahoo Entertainment that the trend is a 'quick and dirty callout to the season's cultural moment.' 'By naming or assigning a label to something, it fixes or sets that shared experience as something relatable and easily referenced by others,' she said. 'Language is all about expressing collective experience and shared ethos — and summer, with its long days, hanging out, fun in the sun, laid-back vibes, is something we've been enculturated to identify and feel good about since we were little.' Brat Summer was one of the last times since Hot Girl Summer in 2019 that one unifying summer name emerged over dozens of others. Alfred Goldberg, a brand strategist, told Yahoo Entertainment that the Megan Thee Stallion-inspired trend kicked off a new summer naming craze because it tapped into 'both personal branding and cultural zeitgeist.' 'That shift really came with the rise of social media and meme culture, where everyone can participate in shaping a seasonal narrative,' he said. Algorithms are partially to blame, but because the compulsion to name summer is tied to emotion and community, it can also be a personal exercise. What you are seeing on your own feed shapes your perception of culture and how you portray yourself in your own posts. Weirong Li, a Gen Z communications strategist and emotional intelligence coach, told Yahoo Entertainment that naming summer is a way for people — particularly younger generations — to engage in 'emotional self-branding.' There are a lot of good feelings associated with summer, including a 'symbolic reset,' Li explained. Brands like tapping into that vibe. They embrace and promote branded summers, and sometimes declare their own. Jonathan Alpert, a psychotherapist and self-help book author, told Yahoo Entertainment that summer symbolizes freedom. Naming it taps into the 'playful, performative' energy and 'lets people reinvent themselves' for a season. 'Psychologically, giving summer a name creates a cultural script. It offers people a sense of control and identity in a world that often feels chaotic,' he said. 'And for brands, it's a dream and a gold mine. These names turn into movements that fuel engagement, drive trends and make everyone feel like they're part of something bigger.' Though the way the trend is driven by social media and algorithms seems uniquely modern, the desire to name summer is not an entirely new phenomenon. It began with the Summer of Love in 1967, when antiwar protests, live music and psychedelic drug use made hippies trendy. Flash forward 30 years later to Seinfeld. In a 1997 episode, George Costanza gets fired and decides to use his severance to have a fantastic, lazy summer. As his plans fall apart — his laziness makes his muscles atrophy and he ends up in the hospital — he morosely declares, 'This was supposed to be the Summer of George!' Though Costanza's summer branding fell through because his circumstances took a turn, he could still have redeemed the concept if he had gotten other people on board. Noël Wolf, a linguist and cultural expert at the language-learning platform Babbel, told Yahoo Entertainment that the summer naming trend at its core 'taps into a powerful linguistic instinct we see all the time — the human drive to label and frame experience, and to find community in language.' 'While Brat Summer and Hot Girl Summer are obviously marketing strategies, there is a level of comfort in being able to capture a collective mood and cultural rallying cry,' she said. 'Social media gives people the tools to remix a summer label into something personal: Goblin Mode Summer, Soft Girl Summer, Delulu Summer — each one tweaks the archetype, individualizing a person's experience, mood, values and humor.' So what will summer 2025 be named? Look to whatever is identified by a cultural tastemaker, amplified by algorithms and sustained by brands over the next few weeks. I'm partial to Joachim Trier Summer myself, coming off my trip to the Cannes Film Festival where the filmmaker declared 'tenderness is the new punk.' But I wouldn't mind Sardine Girl Summer, either.
Yahoo
23-05-2025
- Entertainment
- Yahoo
Elle Fanning Shimmers in Floral Armani Privé Dress and Gives a Sartorial Nod to ‘Brat Summer' at the 2025 Cannes Film Festival
Elle Fanning joined her fellow cast members for the premiere of 'Sentimental Value' during the Cannes Film Festival on Wednesday. The actress also joined her co-stars and director for the film's photo call on Thursday. Fanning costars in the Joachim Trier-directed film alongside Renate Reinsve and Stellan Skarsgård. For the red carpet premiere of 'Sentimental Value,' Fanning opted for a strapless custom design courtesy of Armani Privé. The gown featured a plunging sweetheart neckline with a formfitting silhouette and allover ornate sequin detailing. More from WWD Every Aishwarya Rai Bachchan Cannes Film Festival Look Through the Years: Manish Malhotra Saree, Purple Lips and More Aishwarya Rai Opts for Ornate Detailing in Handwoven Manish Malhotra Saree for Cannes Film Festival 2025 Gracie Abrams Rewears Chanel Satin Pumps in Backless Beaded Bow Gown at Cannes for 'The History of Sound' The shimmering elements of Fanning's gown cascaded down the design of her dress. A springtime element was added to the look with embroidered soft pink flowers adorning the bodice, skirt and flowing train of the dress. The pink tones set against the muted silver dress added color contrast. Fanning's blond hair was styled with a middle part and worn straight and down courtesy of stylist Jenda Alcorn. Her makeup featured bold brows and a soft lip by artist Erin Ayanian Monroe. Fanning's look was curated by stylist Samantha McMillen, who also works with Jodie Foster, Ana de Armas and Fanning's sister Dakota. The Thursday following the 'Sentimental Value' Cannes premiere, Fanning joined her costars for their photo call. For the occasion, Fanning opted for a more casual, '60s-inspired look with contemporary references. The actress wore a pair of wide-leg, high-waisted blue jeans with a Gucci belt at the waist. She also wore a loose white T-shirt with the phrase 'Joachim Trier Summer' embossed on the fabric in black. The shirt, created by 11-year-old streetwear designer Dylan's T-shirt Club, features a two-pronged reference: one to the 'Sentimental Value' director Trier, and the other to Charli XCX's viral 'Brat Summer' aesthetic from summer 2024. Fanning completed the look with a blue scarf featuring pastel florals wrapped around her head. The 2025 Cannes Film Festival concludes on Saturday. Films premiering at this year's festival include Wes Anderson's 'The Phoenician Scheme,' Julia Ducournau's 'Alpha' and Lynne Ramsay's 'Die, My Love.' Berry and Jeremy Strong, among others, serve on the 2025 jury alongside jury president Juliette Binoche. View Gallery Launch Gallery: Cannes Film Festival 2025 Red Carpet Fashion: Dakota Johnson, Juliette Binoche and More Photos, Live Updates Best of WWD Kate Middleton's Royal Rewears Through the Years Every Aishwarya Rai Bachchan Cannes Film Festival Look Through the Years: Manish Malhotra Saree, Purple Lips and More Inside Jackie Kennedy's Three Engagement Rings: Untold Stories of the Love, Loss and Luxury Behind Her Iconic Jewelry
Yahoo
22-05-2025
- Business
- Yahoo
Gucci's Chief Industrial, Supply Chain Officer Massimo Vian Has Exited Brand
MILAN — Gucci's chief industrial and supply chain officer Massimo Vian has exited the company. According to sources, he left Gucci for personal reasons and in agreement with the brand. More from WWD Elle Fanning Shimmers in Floral Armani Privé Dress and Gives a Sartorial Nod to 'Brat Summer' at the 2025 Cannes Film Festival Scarlett Johansson Pops in Hot White Prada Pumps at 2025 Cannes Film Festival Emily Ratajkowski Shows Off Two Ways of Styling Gucci Platform Mules While Filming Campaign in Cannes The departure is seen as being in sync with Gucci's chief executive officer Stefano Cantino's reorganization. WWD has learned that following Vian's departure, the industrial operations units that previously reported to him — leather goods, footwear, ready-to-wear, and jewelry — will report directly to Cantino. 'This development is understood to align with Gucci's ambition to sharpen its focus on the growth of its core business categories,' said one market source. 'Streamlining reporting lines is intended to enhance coordination across product categories and accelerate decision-making, enabling a more integrated approach to product strategy and strengthening the link between planning and execution.' Additional changes are in the pipeline, sources say, adding that Cantino's role supervising the industrial operations is believed to be ad interim. As reported, Vian was named to his role at Gucci in January 2024. This was a new position, signaling the increasing attention Italian luxury goods companies are paying to control the organization and structure of the key manufacturing pipeline. Before Gucci, he was chief operating officer at Prada, which he joined in 2020 after a brief stint as CEO at cashmere brand Falconeri. Previously, he was CEO for product and operations at Luxottica Group. He left the Italian giant eyewear manufacturer in 2017 after 13 years. He had initially joined Luxottica as head of industrial engineering. Separately, Vian has most recently made some online news for a fine he has received from the Bourse watchdog Consob for a private investment he made in 2020 that sources believe refer to insider trading, although he is said to be taking legal action to ascertain that he is extraneous to the facts. Since his appointment as CEO in October last year, Cantino has been restructuring his team, navigating the uncertain global scenario, tapping Demna as successor to Sabato De Sarno and aiming to reverse declining revenues at Gucci, which fell 25 percent in the first quarter of 2025, dragged down by low traffic and anemic demand for carryover styles. This week, as reported, he named Maria Cristina Lomanto, currently executive vice president, brand general manager, to the post of president of Europe, the Middle East and Africa, effective June 1. She will report to chief commercial officer Cayetano Fabry and succeed Matteo Mascazzini. Marcello Costa was also promoted to chief merchandising officer. Among other key changes under Cantino's watch have included the arrival of Valérie Leberichel from Givenchy as senior vice president of global communications at Gucci; Francesco Falai, named chief people officer; Marcello Mastrogiacomo from Armani Beauty Global as VP of digital marketing and media, a new role, and Christophe Marque, who joined last month from DFS Group, a subsidiary of LVMH Möet Hennessy Louis Vuitton, as president and CEO of Gucci Americas. Best of WWD EXCLUSIVE: Maje Names Charlotte Tasset Ferrec CEO Nadja Swarovski Exits Family Company Amid Ongoing Corporate Shakeup Aeffe MD Exits Fashion Group
RTÉ News
18-05-2025
- Entertainment
- RTÉ News
Fields, fringe and festival fashion: Trends to try in 2025
Journalist Caoimhe Mahon outlines some of the fun and fabulous trends to try out this festival season. The sun has been shining, boho is back, and everyone is turning a little bit country - festival season is upon us. The fashion Gods have answered our prayers and provided us with the perfect festival fit inspo. From statement boots to disc eyelet belts and, of course, in honour of a never-ending Brat Summer, Y2K mini tees - festival goers at Coachella and Stagecoach paved the way for this festival season. When it comes to mastering the perfect festival look, you have to consider two things: achieving the ultimate aesthetic and being practical. Remember, we need to come prepared, and in Ireland, that might mean being equipped to dance or slide around muddy fields. You'll likely need your sunglasses and SPF as much as your rain coat and pocket warmers. But practical does not have to mean boring, in fact, my favourite thing about festival season is the ability to have fun with your outfits. So, whether you are all about the glitter and glam or would rather opt for bomber jackets and biker boots, we have all the top tips to get you kitted out for this festival season. We've also listed some examples to shop, but be sure to check out your local charity spots, swap with friends, or shop your own wardrobe before jumping to make any new purchases. Jorts, bloomers or short shorts - the choice is endless Shorts can be the ultimate staple to transition your outfit from day to night. In the age of capsule wardrobes, most of us will have a pair of shorts on hand, forming the perfect backdrop to any festival fit. Short options: Be bold with a unique statement piece There is no right way to dress for a festival; take the classic looks of Vanessa Hudgens, Alexa Chung or Suki Waterhouse - these three women smash the festival look time and time again. They do so by throwing away the rule book, ditching the confines of trends, and marrying textures, prints and fits to form the perfect melting pot aesthetic. Festivals provide an opportunity to take an item of clothing and go in a completely different direction with it. When it comes to versatile statement pieces, though, you cannot go wrong with a dress. They allow you to merge the sophisticated with the edgy, the elegant with the playful, and the glamorous with the functional. Shoe options: Marilyn Monroe once said, 'Give a girl the right shoes and she can conquer the world.' Well, she wasn't wrong, and in 2025, we believe that if you give a girl the right shoe, she can conquer any festival this summer. Shoe options (just be sure to wear them in first) Makeup and hair It is not just the clothes that you can have fun with this festival season. Makeup, hair and accessories are crucial for completing any look, and when it comes to festivals, more is more. Opt for chunky glasses and print bandanas, make a statement with a hat or belt and get stacking the jewellery - from rings to necklaces, hoops to bangles, be creative with your jewellery combinations. Accessories: Festival fashion is diverse, expansive and wide-ranging. So far, 2025 has delivered a spectrum of festival fashion, ranging from the unapologetic sex appeal of Charli XCX and Addison Rae to the whimsical, bohemian echoes of Gracie Abrams and Lorde.
