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3 days ago
- Business
- Martechvibe
AudienceView Unveils Embedded Marketing Suite
AudienceView's embedded suite enables live event organisers to gamify campaigns, target audiences, automate journeys, and track sales—streamlining digital marketing within one unified platform. AudienceView , an event and experience commerce company, has announced the launch of its next-generation event marketing suite. Powered by Sydney-based Audience Republic, the marketing suite is the step forward in AudienceView's mission to help live event operators grow their audiences. With Audience Republic marketing capabilities embedded within AudienceView's ticketing and fundraising platforms, live event organisations can now: Gamify data capture campaigns, presale registrations, and targeted communications that maximise reach and ticket sales conversion. Better segment CRM data to deeply target by audience demographics and purchase intent. Create vibrant digital marketing campaigns. Easily deliver email, SMS, and social campaigns with all the right data and tools, all in one place. Automate customised marketing journeys based on fan behaviour, ensuring every message is timely and relevant. Measure campaign impact on actual tickets sold. ALSO READ: CX Leaders And Their Lessons For long, venues and event organisations have been forced to juggle disconnected systems, resulting in missed opportunities, fragmented workflows, and operational inefficiencies. AudienceView's new platform—now featuring Audience Republic's marketing engine—solves this challenge for live event marketing teams. 'Ticketing and marketing belong together. Disconnected and weakly integrated systems have held our industry back for years,' said Eric White, CEO of AudienceView. 'By embedding Audience Republic's world-class marketing automation capabilities into our platforms, we're empowering box office and venue marketing teams to operate smarter, faster, and more collaboratively, unlocking new levels of revenue, engagement, and loyalty.' Building Audience Republic's digital marketing tools into AudienceView's live event ticketing platforms is a step forward in the company's journey to becoming a major end-to-end event commerce platform. This embedded marketing suite follows AudienceView's introduction of payment and fraud capabilities. Now, organisations can manage ticket sales, payments, fraud protection, and marketing workflows from a single, unified platform and partner. 'This is an incredibly exciting milestone for AudienceView and the entire live events industry,' said Jared Kristensen, CEO of Audience Republic. 'By investing in Audience Republic's proven marketing technology suite, we're solving one of the biggest pain points live event operators face. We're not just embedding systems—we're transforming how organisations grow their audiences and drive results.' ALSO READ: Braze Launches Shopify Partnership and Ecommerce Features The Martechvibe team works with a staff of in-house writers and industry experts. 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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. 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VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. 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It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
5 days ago
- Business
- Yahoo
3 Growth Stocks with Explosive Upside
Growth boosts valuation multiples, but it doesn't always last forever. Companies that cannot maintain it are often penalized with large declines in market value, a lesson ingrained in investors who lost money in tech stocks during 2022. The risks that can come from buying these assets is precisely why we started StockStory - to isolate the long-term winners from the losers so you can invest with confidence. Keeping that in mind, here are three growth stocks expanding their competitive advantages. Braze (BRZE) One-Year Revenue Growth: +22.7% Founded in 2011 after the co-founders met at NYC Disrupt Hackathon, Braze (NASDAQ:BRZE) is a customer engagement software platform that allows brands to connect with customers through data-driven and contextual marketing campaigns. Why Could BRZE Be a Winner? Ability to secure long-term commitments with customers is evident in its 23.1% ARR growth over the last year Forecasted revenue growth of 18.5% for the next 12 months indicates its momentum over the last three years is sustainable Operating margin improvement of 8.5 percentage points over the last year demonstrates its ability to scale efficiently Braze is trading at $27.02 per share, or 3.8x forward price-to-sales. Is now a good time to buy? See for yourself in our in-depth research report, it's free. BrightSpring Health Services (BTSG) One-Year Revenue Growth: +28.1% Founded in 1974, BrightSpring Health Services (NASDAQ:BTSG) offers home health care, hospice, neuro-rehabilitation, and pharmacy services. Why Does BTSG Stand Out? Annual revenue growth of 21.3% over the last two years was superb and indicates its market share increased during this cycle Sales outlook for the upcoming 12 months implies the business will stay on its desirable two-year growth trajectory Earnings growth has trumped its peers over the last four years as its EPS has compounded at 26.3% annually At $20.84 per share, BrightSpring Health Services trades at 20.2x forward P/E. Is now the right time to buy? Find out in our full research report, it's free. German American Bancorp (GABC) One-Year Revenue Growth: +19.9% Founded in 1910 during a wave of community banking expansion in the Midwest, German American Bancorp (NASDAQ:GABC) is a financial holding company that provides banking, wealth management, and insurance services across southern Indiana and Kentucky. Why Do We Like GABC? Annual net interest income growth of 13.3% over the last five years was superb and indicates its market share increased during this cycle Demand for the next 12 months is expected to accelerate above its five-year trend as Wall Street forecasts robust net interest income growth of 26.9% Projected tangible book value per share growth of 16.7% for the next 12 months is above its two-year trend, pointing to accelerating profitability German American Bancorp's stock price of $38.41 implies a valuation ratio of 1.3x forward P/B. Is now the time to initiate a position? See for yourself in our full research report, it's free. High-Quality Stocks for All Market Conditions Donald Trump's April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities. The smart money is already positioning for the next leg up. Don't miss out on the recovery - check out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today for free. StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.
Yahoo
17-07-2025
- Business
- Yahoo
Oppenheimer Lowered PT on Braze, Inc (BRZE), Kept an Outperform Rating
Braze, Inc. (NASDAQ:BRZE) is one of the Best 52-Week Low Stocks to Buy According to Analysts. On June 24, Oppenheimer lowered the firm's price target on Braze, Inc. (NASDAQ:BRZE) from $44 to $38, while keeping an Outperform rating on the stock. The analyst highlighted that the main reason for this reduction is 'lower group multiples' in the sector, not a reflection of the company's business performance. During a meeting with the company's management, Oppenheimer found that the company is optimistic as management sees good momentum in enterprise segments, international markets, and verticals like financial services and healthcare. They do not expect significant macroeconomic or industry risks that could affect guidance despite a smaller renewal cohort in Q2. A web developer hunched over their laptop coding a customer engagement platform. Oppenheimer views Braze, Inc.'s (NASDAQ:BRZE) valuation as fair given its mid-to-high teens revenue growth and potential for margin expansion. They believe the current multiple limits further downside risk to the stock. Braze, Inc. (NASDAQ:BRZE) is a technology company that provides a customer engagement platform that helps brands connect with their customers in real time across multiple channels. While we acknowledge the potential of BRZE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey.
Khaleej Times
26-06-2025
- Business
- Khaleej Times
Balancing AI automation with authentic engagement in the GCC
In a region where tradition and modernity are constantly colliding, and personal relationships, hospitality, and cultural nuance shape everyday interactions, the rise of AI in brand communication is prompting a moment of reckoning. As automation becomes the norm across the GCC, many consumers are beginning to feel a disconnect; interactions are faster, yes, but often colder, more generic, and lacking the emotional depth that defines the region's customer expectations. While AI offers clear advantages with efficiency, scale, and speed; GCC brands now face a critical question: how can they embrace this technology without losing the authenticity that builds loyalty and trust? To unpack this challenge, Khaleej Times spoke with Sharif Kotb, AVP Sales GCC at Braze, who shared how GCC brands can strike the right balance between innovation and authenticity. From insights rooted in local data to real-world examples of brands doing it right, Kotb outlined how GCC marketers can find the balance and blend innovation with empathy to keep the human element front and center. Excerpts from the interview: Question: As brands in the GCC region increasingly adopt AI technologies, what specific factors does Braze recommend to ensure that customer communications remain authentic and culturally relevant? Answer: As part of our 2025 GCC Customer Engagement Review, 74 percent of surveyed GCC marketers said they were 'extremely or very concerned' about their messaging missing the mark and not resonating, which can impact their ability to forge connections and brand loyalty. Therefore, we looked at the three key factors that typically determine whether content is emotionally resonant with any given audience. It's important to prioritise the following factors for any AI initiative: Authenticity: Genuine communication of brand values and beliefs fosters trust and connection with consumers, making them feel that the brand is relatable and true to itself. Storytelling: Compelling narratives that evoke emotions - such as joy, empathy, or nostalgia - capture attention and create memorable experiences, allowing consumers to connect personally with the brand. Personalisation: Tailoring messages to individual preferences and behaviors enhances relevance, making consumers feel valued and understood, which deepens emotional connections. Question: What innovative approaches can GCC brands implement to effectively leverage AI in their customer engagement efforts while still preserving the personal touch that is essential in the region? Answer: To amplify emotional resonance, GCC brands are unleashing a vibrant mix of content and technology-driven strategies. They're not just playing it safe; they're infusing humour, pop culture references, current events, and social causes into their messaging, outpacing the global average (41 percent vs 36 percent). Across the GCC region, brands are embracing local flavours that resonate with their audiences. They're also leveraging AI to fine-tune the message's tone, ensuring it aligns with individual preferences. Ultimately, it's about forging emotional connections that keep customers coming back for more. Data-informed personalisation is a key tactic in the region, with GCC brands more likely than the global average to personalise web and app content (via tools like Content Cards) and utilise first-party data to tailor paid ads. Question: How can data help GCC brands strike the right balance between automation and authentic human interaction in their marketing strategies? Answer: 99 percent of surveyed global marketing executives say plans to use advanced personalisation have been impacted by data privacy concerns, which is crucial to creating authentic human-like interactions. Consent is key, and in-product channels like Content Cards or in-app messages help to build trust and support personalisation. By leveraging features like responsive buttons and surveys, brands can use explicit customer preferences to inform personalisation efforts, supporting increased transparency. Braze encourages a customer-centric approach: Brands can employ a robust first-party data strategy, continually learning from their customers, to create engaging cross-channel customer experiences, while saving time through automating journey creation and orchestration, routine copywriting tasks, content refinement, and image creation, among other efficiencies. Question: Can you provide examples of GCC brands that have successfully integrated AI into their customer engagement strategies without compromising their unique voice and authenticity? Answer: Majid Al Futtaim Holding, a Braze customer, is a great example of automation being leveraged to support migration and campaign efforts. The team was able to migrate all of Majid Al Futtaim's different brands and communications to a new customer engagement platform on Braze—something that's particularly challenging with such a large organisation. Moving to Braze made it easier to support the strong personalisation, automation, and ongoing innovation that make sustainable engagement possible. They were able to accelerate the launch of over one hundred automated campaigns by the end of 2022. They executed over one thousand unique communications on Braze during their first year using the platform. They also successfully sent communications to over 5.5 million recipients with strong open and click rates. 'The new email design system has grown and flourished, allowing us to reduce the amount spent per setup of campaigns while maintaining the excellence in our look and feel,' said Sereen Hindawi, senior manager, Customer Engagement at Majid Al Futtaim. Question: How does Braze intend to assist GCC brands in navigating the complexities of merging traditional values with innovative technologies in their customer engagement strategies? Answer: To help brands figure out AI, we created The Flamework Framework. This methodology helps brands to evaluate and implement new ideas, no matter where they're at with AI. The approach works on three levels: Match, Spark, and Flame. Match: This first phase involves implementing simple, automated features. One feature that's popular at Braze is AI Item Recommendations. This feature uses AI to analyse customer data and surface relevant items to those who they are most likely to resonate with. Spark: This phase is all about adding data components on top of AI overlays. At Braze, brands are combining AI Item Recommendations with zero-party data to forge tailored, meaningful interactions between brands and customers. Flame: This final phase represents big ideas - the exciting ones that speak directly to customer needs in a creative way, and differentiate the brand from competitors. Beyond personalisation, this step is about creating memorable experiences that convert customers and build long-term loyalty. As the GCC region continues to position itself at the forefront of digital innovation, the real opportunity lies not just in adopting the latest tools but in using them with intention. Technology can power efficiency, but it's the human element that drives connection, trust, and loyalty. The brands that will lead in this new era are those that recognise AI as an enabler for meaningful engagement, not a replacement. By staying rooted in cultural understanding and emotional intelligence, GCC marketers have a chance to craft experiences that feel not just smart, but personal. In the end, it's not about choosing between automation and authenticity, it's about making space for both.
Yahoo
20-06-2025
- Business
- Yahoo
Braze Inc (BRZE) Has Trembled 37% During the Year, Here's What You Need to Know Before Investing
Braze, Inc. (NASDAQ:BRZE) is one of the 11 Best Tech Stocks to Buy On the Dip. The company continues to face challenges from an uneven and noisy macroeconomic environment, noted the management. It has been facing elevated churn in the enterprise segment and prolonged deal cycles due to switching costs. Moreover, the weakness in the South Asian market has also resulted in falling investor sentiment. The stock has fallen more than 37% on a year-to-date basis due to these challenges. However, despite the market condition, Braze, Inc. (NASDAQ:BRZE) continued its momentum from FQ4 2025 and surpassed expectations with its FQ1 2026 results. It grew its revenue by 19.64% year-over-year to $162.06 million, surpassing estimates by $3.46 million. The EPS of $0.07 also exceeded expectations by $0.02. Notably, the company grew its GAAP-operating margins by more than 900 basis points and also marked the fourth consecutive quarter of profitability, with $7 million as net income. A web developer hunched over their laptop coding a customer engagement platform. The growth was driven by a growing customer base of 2,342 customers, which increased by 240 compared to the previous year, with a notable rise in large customers. In addition, Braze, Inc. (NASDAQ:BRZE) has been enhancing its AI capabilities, on March 27, it announced its agreement to acquire OfferFit, an AI decisioning company, for $325 million. The completion of this acquisition was announced in the FQ1 2026 earnings release. Management also highlighted notable business wins during the quarter including Beyond, Inc., Chamberlain Group, Evite, Freshket, Fubo, LUSH Cosmetics, Njuškalo, and ThredUp. Braze, Inc. (NASDAQ:BRZE) anticipates FQ2 2026 revenue to be between $171.0 million and $172.0 million, reflecting confidence in top-line growth. While we acknowledge the potential of BRZE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Sign in to access your portfolio
