Latest news with #Braze
Business Wire
6 hours ago
- Business
- Business Wire
Braze Completes Acquisition of OfferFit
NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the successful completion of its previously announced acquisition of OfferFit, an AI decisioning company. After years of productive partnership as separate companies, Braze and OfferFit are moving quickly to deepen the integration of OfferFit's multi-agent decisioning engine into Braze's Customer Engagement Platform, all while accelerating OfferFit's growth and reach by leveraging Braze's global scale. Supplementing Braze's real-time, cross-channel Customer Engagement Platform with OfferFit's highly customizable modern reinforcement learning engine allows brands to benefit from complementary frontier technologies in automation and machine learning, to transform customer relationships and deliver mutual value to both their consumers and their business. This acquisition builds on Braze's previously announced development of a native AI agent codenamed Project Catalyst, which is designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, and is available now (in limited beta). 'With the formal introduction of OfferFit by Braze into our already robust product suite, I am thrilled to deliver marketers a full spectrum of machine learning capabilities built with leading edge generative AI and reinforcement learning technology,' said Bill Magnuson, Cofounder and CEO of Braze. 'We're excited to see BrazeAI™ elevate the strategic role of marketers as they leave behind the drudgework of campaign creation and ascend to being a maestro of experience, optimizing each moment of the customer journey to further their brand and business goals by delivering valuable experiences that resonate with their consumers' needs and desires. With the acquisition complete, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring to the table and am extremely excited to be officially welcoming them to Braze.' 'OfferFit and Braze complement each other perfectly: Companies will be able to use the power of our cutting edge AI decisioning system, tightly integrated into the leading customer engagement platform on the market,' said George Khachatryan, Cofounder and CEO of OfferFit. Learn more about how Braze and OfferFit's complementary products have been successfully driving positive results for their customers, such as Kayo Sports, here. About OfferFit OfferFit's AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old ways of personalization use a combination of propensity models, segments, manual A/B tests, and rules. OfferFit by Braze AI decisioning agents make 1:1 decisions on the optimal way to market to each individual customer. OfferFit works with top brands in telecom, energy, retail, travel, streaming video, and financial services, among others. Current customers include Brinks Home, Canadian Tire, Chime, Foxtel Group, LATAM Airlines, MetLife, Pizza Express, Trainline, Wyndham Hotels, and Yelp. OfferFit was founded by Victor Kostyuk and George Khachatryan and is headquartered in Boston with team members around the world. The company was acquired by Braze in Q2 FY 2026. Learn more at About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA and APAC. Learn more at Forward-Looking Statements This press release contains 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits from acquisition of OfferFit by Braze, and the expected performance and capabilities of its products resulting therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, among others, the extent to which we achieve anticipated financial targets; the impact of management and organizational changes on OfferFit's business; the impact on OfferFit employees and our ability to retain key personnel; our effectiveness in integrating the OfferFit platform and operations with our business; and our ability to realize our broader strategic and operating objectives. Further information on potential factors that could affect Braze results are included in Braze's Quarterly Report on Form 10-K for the fiscal year ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
Business Insider
3 days ago
- Business
- Business Insider
Stifel Nicolaus Sticks to Its Buy Rating for Braze (BRZE)
In a report released today, J. Parker Lane from Stifel Nicolaus maintained a Buy rating on Braze (BRZE – Research Report), with a price target of $45.00. The company's shares opened today at $36.38. Confident Investing Starts Here: Parker Lane covers the Technology sector, focusing on stocks such as Adobe, NCR Voyix, and Guidewire. According to TipRanks, Parker Lane has an average return of -2.1% and a 40.57% success rate on recommended stocks. Currently, the analyst consensus on Braze is a Strong Buy with an average price target of $49.79, a 36.86% upside from current levels. In a report released on May 27, Wells Fargo also maintained a Buy rating on the stock with a $40.00 price target. Based on Braze's latest earnings release for the quarter ending January 31, the company reported a quarterly revenue of $160.4 million and a GAAP net loss of $17.19 million. In comparison, last year the company earned a revenue of $130.96 million and had a GAAP net loss of $28.28 million Based on the recent corporate insider activity of 106 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of BRZE in relation to earlier this year. Earlier this month, Pankaj Malik, the CAO of BRZE sold 3,405.00 shares for a total of $122,171.40.
Associated Press
4 days ago
- Business
- Associated Press
Aampe Expands U.S. Presence as Enterprises Shift from Rules-Based Journeys to Agentic AI
AI infrastructure company quadruples ARR, processes 100 trillion decisions monthly, and adds former Braze executive Matt McRoberts as Chief Business Officer Aampe, the agentic AI infrastructure company enabling adaptive personalization at enterprise scale, announced today the expansion of its U.S. operations following a year of significant growth. The company has quadrupled its annual recurring revenue (ARR) and is now powering over 100 trillion AI-driven decisions each month for brands across media and entertainment, retail and on-demand commerce, travel and hospitality, and financial technology. Legacy customer engagement and experience platforms are built on rigid rules and static user segments, in contrast to Aampe's infrastructure which deploys autonomous agents that experiment, learn, and optimize consumer participation in real time. The system allows marketing and product teams to evolve from fixed, prescriptive logic to truly adaptive software that aligns with user behavior. Leveraged by innovative global businesses including Grab, Taxfix, Swiggy, Traveloka, and Mr. D, Aampe is helping dynamic teams customize and personalize all surfaces and touch points to dramatically uplevel performance. Conventional approaches to personalizing digital products have relied on humans manually creating rules and segments to determine what users see and when. This approach requires teams to manually orchestrate the message or product surface that will best serve the end user's interests, whether they're making a purchase, evaluating content options, or trying new features. Aampe's infrastructure takes a fundamentally different approach, deploying a unique AI agent for each user that continuously learns from interactions and intelligently decides what to show, when to show it, and most importantly, whether to show anything at all. Designed to continuously monitor usage and engagement data, each agent skillfully observes and learns the user's changing preferences. Agents are then responsible for translating inferences into optimal management of the user's interactions with the product enabling genuine 1:1 personalization even for products that serve tens of millions of users every day. 'Agentic AI is still a new concept for many marketers but the shift is already underway. There's a growing gap between what users expect and what most brands deliver,' said Paul Meinshausen, Aampe co-founder and CEO. 'The answer isn't more segmentation or A/B testing—it's letting software do what it does best, continuously improving based on each individual's behavior.' Rather than using traditional machine learning or generative AI alone, Aampe's infrastructure leverages reinforcement learning to enable continuous, parallelized experimentation. Each agent learns and adapts in real time, helping their user manage their attention and make complex choices in a world of material and content abundance. The agents operationalize their decisions by intelligently managing a range of existing product and marketing tools—including data platforms and warehouses, marketing delivery platforms, and product analytics tools—allowing companies to extract more value from their current technology investments. 'Throughout my career, I've been massively motivated by technology's transformative forces with communications and consumer experiences,' said Matt McRoberts, Chief Business Officer. 'Aampe is foundational infrastructure technology for the next wave of enterprise software and literally rewriting the rules for personalization, growth marketing, and product performance. As AI becomes more agentic, businesses need infrastructure that adapts in real time, learns autonomously, and respects the complexity of individual users. Aampe delivers that at scale and is establishing pole position as the leader in this emerging category.' 'Agentic AI represents a fundamental shift in how software interacts with people—and Aampe is leading that shift,' said Andy Triedman, Partner at Aampe investor Theory Ventures. 'Their ability to operationalize adaptive learning across complex customer environments sets them apart. We backed Aampe because they're not just building for today's personalization challenges—they're designing the infrastructure that will define the next decade of customer experience.' Supporting this momentum, market research underscores a growing demand: Aampe will showcase its latest innovations at the Cannes Lions Creativity Festival and host a Media and Entertainment brunch on June 17, 2025. To learn more about Aampe, please visit If you're interested in working at Aampe, apply online at Aampe Careers. About Aampe Aampe provides infrastructure for agentic AI—autonomous systems that personalize engagement by continuously adapting to user behavior. The platform integrates with marketing and product stacks to deliver experimentation-led, one-to-one user experiences at scale. Aampe supports enterprise clients across North America, Europe, and Asia. For more information, visit Media Contact Kara Silverman [email protected] ### SOURCE: Aampe Copyright 2025 EZ Newswire
Business Wire
4 days ago
- Business
- Business Wire
Workiva Welcomes SaaS Executive Astha Malik as New Board Director
NEW YORK--(BUSINESS WIRE)--Workiva Inc. (NYSE:WK) the platform that powers transparency, accountability, and trust, today announced the appointment of Astha Malik, Chief Business Officer of Braze, Inc. (Nasdaq:BRZE), to its board of directors. Malik is a seasoned leader with over 25 years of experience driving growth, building category-defining brands, and scaling go-to-market operations for high-growth SaaS companies. At Braze, she leads diverse teams, encompassing corporate strategy, growth engineering, operations, marketing, strategic consulting and education. Before accepting her role at Braze, she served as Chief Operating Officer at VTEX Inc. and held executive positions at Zendesk, Citrix, Sumo Logic, and PagerDuty. 'Astha's experience scaling innovative B2B companies, combined with her deep understanding of go-to-market strategy and operational excellence, makes her a valuable addition to our board,' said Julie Iskow, Workiva President & Chief Executive Officer. 'Her insights will be instrumental as we continue to evolve as a platform company and deliver exceptional value to our customers.' Malik has been recognized as a leader among her peers, including being named to the Forbes' list of the Top 50 Entrepreneurial CMOs. She holds a Master of Science in Finance from Florida International University (Chapman Graduate School of Business). She earned her master's degree with highest distinction and was awarded a Director's Award for academic excellence. "Joining Workiva's board presents an unparalleled opportunity to shape the future of integrated reporting and connected data for organizations around the world," Malik stated. "Workiva's commitment to transparency, accountability, and trust, brought to life by its AI-powered platform, perfectly aligns with the evolving demands from executives for enterprise software. I am looking forward to working with Julie and the Workiva team to accelerate their impact." Malik's appointment is effective today, maintaining seven members on Workiva's board of directors. For more information about Workiva's board, visit here. Workiva Inc. (NYSE: WK) powers transparency, accountability and trust. Finance, accounting, sustainability, risk and audit teams from more than 6,000 organizations worldwide rely on Workiva for their mission critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered, collaborative platform. Learn more at
Yahoo
4 days ago
- Business
- Yahoo
Workiva Welcomes SaaS Executive Astha Malik as New Board Director
NEW YORK, May 29, 2025--(BUSINESS WIRE)--Workiva Inc. (NYSE:WK) the platform that powers transparency, accountability, and trust, today announced the appointment of Astha Malik, Chief Business Officer of Braze, Inc. (Nasdaq:BRZE), to its board of directors. Malik is a seasoned leader with over 25 years of experience driving growth, building category-defining brands, and scaling go-to-market operations for high-growth SaaS companies. At Braze, she leads diverse teams, encompassing corporate strategy, growth engineering, operations, marketing, strategic consulting and education. Before accepting her role at Braze, she served as Chief Operating Officer at VTEX Inc. and held executive positions at Zendesk, Citrix, Sumo Logic, and PagerDuty. "Astha's experience scaling innovative B2B companies, combined with her deep understanding of go-to-market strategy and operational excellence, makes her a valuable addition to our board," said Julie Iskow, Workiva President & Chief Executive Officer. "Her insights will be instrumental as we continue to evolve as a platform company and deliver exceptional value to our customers." Malik has been recognized as a leader among her peers, including being named to the Forbes' list of the Top 50 Entrepreneurial CMOs. She holds a Master of Science in Finance from Florida International University (Chapman Graduate School of Business). She earned her master's degree with highest distinction and was awarded a Director's Award for academic excellence. "Joining Workiva's board presents an unparalleled opportunity to shape the future of integrated reporting and connected data for organizations around the world," Malik stated. "Workiva's commitment to transparency, accountability, and trust, brought to life by its AI-powered platform, perfectly aligns with the evolving demands from executives for enterprise software. I am looking forward to working with Julie and the Workiva team to accelerate their impact." Malik's appointment is effective today, maintaining seven members on Workiva's board of directors. For more information about Workiva's board, visit here. About Workiva Workiva Inc. (NYSE: WK) powers transparency, accountability and trust. Finance, accounting, sustainability, risk and audit teams from more than 6,000 organizations worldwide rely on Workiva for their mission critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered, collaborative platform. Learn more at View source version on Contacts Media Inquiries:Mandi McReynoldspress@
