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A guide to Trump iconography
A guide to Trump iconography

Washington Post

time22-05-2025

  • Entertainment
  • Washington Post

A guide to Trump iconography

Every president brings to office an aesthetic that sets the look and tone. This is Donald Trump's. Throughout 2025, columnist Carolina A. Miranda will examine President Donald Trump's aesthetic — and translate the messages he conveys via image and design. A separator with two red lines and five blues stars CHAPTER I Every president brings to office an aesthetic that sets the look and tone. John F. Kennedy embodied Ivy League preppiness and good manners in the face of the Cuban missile crisis. Ronald Reagan got to work negotiating nuclear treaties and unraveling the social safety net while channeling Old Hollywood with a dash of cowboy cool. And then there is Donald Trump, who has already undone basic civil rights and attacked birthright citizenship, a tornado of grievance in a Brioni suit. Trump's unwieldy aesthetic marries a longing for the past — bits of the 1800s, the 1950s and the 1980s — with the histrionics of professional wrestling. Read the full column Story continues below advertisement Advertisement A separator with two red lines and five blues stars CHAPTER II If you happened to tune in to the live stream of the Conservative Political Action Conference, the annual right-wing confab held in Maryland, you would be forgiven for thinking you had accidentally logged on to a video game reveal at Comic Con. There was Elon Musk — decked out in sunglasses, black MAGA hat, chunky gold chain and a T-shirt reading, 'I'm Not Procrastinating, I'm Doing Side Quests' — bounding around the stage with a chain saw while squawking, 'This is the chain saw for bureaucracy! Chain saw!' Read the full column A separator with two red lines and five blues stars CHAPTER III When President Donald Trump gave Fox News host Laura Ingraham a tour of the Oval Office, he showed off a copy of the Declaration of Independence stashed behind a pair of navy blue curtains, as well as prominently placed portraits of George Washington and Ronald Reagan. The camera panned the room to also reveal a row of gilded vases and baskets on the mantel, golden floral moldings adhered to the fireplace and walls, and golden angels tucked into neoclassical pediments above the doors. Ingraham noted the golden accents, along with the fact that another media organization had said the president wanted to 'Trumpify' the Oval Office. Trump responded: 'It needed a little life.' Read the full column Story continues below advertisement Advertisement A separator with two red lines and five blues stars CHAPTER IV How a Salvadoran prison became a political human zoo The grotesque images that have emerged out of CECOT (known in English as the Terrorism Confinement Center), like the human zoos that preceded it, are about presenting a barely contained savagery, reinforcing the idea that there are some people who don't qualify as fully human. To be certain, I'm not here to be an apologist for gang members who have, over the years, held El Salvador in their violent grip — running drugs, extorting business owners, and mercilessly killing or kidnapping those who have gotten in their way. Permanently seared into my brain is a 2018 episode of the podcast Radio Ambulante, in which a young woman in San Salvador relayed a harrowing tale of being targeted for the color of her hair. But the display of these men — in a prison that willfully flouts international standards of incarceration, under a regime where due process can be more rumor than fact — is not only unseemly, it has turned them into props in a propaganda war that visually conflates being an undocumented immigrant with membership of a criminal organization. Read the full column Separator with stars and red bars Watch Carolina Miranda discuss her columns 1:29 This president's aesthetic combines classical architecture and cartoonish virility with WWE alternative reality. (Shih-Wei Chou and Carolina Miranda/The Washington Post) 1:28 The spoiled man-children set out to find waste. Here's what happened. (Shih-Wei Chou and Carolina Miranda/The Washington Post) Photos by The Washington Post, Getty, iStock. Design by Chiqui Esteban.

From Brooklyn to Brioni: Where does Donald Trump get his suits?
From Brooklyn to Brioni: Where does Donald Trump get his suits?

The National

time13-05-2025

  • Business
  • The National

From Brooklyn to Brioni: Where does Donald Trump get his suits?

Donald Trump may not always be the most predictable politician, but one thing has remained constant throughout his life in the public eye – his devotion to a blue suit. He's in good company. A mid-shade of blue is a favourite among world leaders and executives alike, known for conveying confidence, reliability and authority. Trump typically favours royal or navy hues, establishing a long-time uniform of a two-button, single-breasted jacket paired with a crisp white shirt and a red tie – famously worn far longer than the conventional waist-length. The tie is so synonymous with him that he now sells a $125 version via the Trump Store. Occasionally, he strays from this formula. He's been spotted in mid-blue and striped lilac ties. Notably, when he arrived in Saudi Arabia on Tuesday for his first Gulf visit since retaking office, he stepped off Air Force One wearing a purple tie that echoed the ceremonial purple carpet laid out in his honour – a clear nod to the Asir region's distinctive florals. For tailoring, Trump favours two sources. A native New Yorker, he has long sought out Martin Greenfield Clothiers in Brooklyn, which is renowned for its hand-stitched menswear and a client list that includes six American presidents, as well as Michael Jackson, Frank Sinatra, Kobe Bryant and even Madonna for her Madame X tour. His other go-to is Brioni, the Italian sartorial institution known for its low-key prestige and exceptional craftsmanship. Each suit follows a 220-step process and includes more than 7,000 concealed hand stitches. Brioni is no stranger to high-flying clients either, having dressed two James Bonds: Pierce Brosnan for films from GoldenEye in 1995 to Die Another Day in 2002, as well as Daniel Craig in Casino Royale. Trump has long been vocal in his admiration. In his 2004 book Think Like a Billionaire, he declared: 'I've worn some great shirts over the years, but I now favour Brioni (the same brand as my favourite suits). Brioni shirts are fitted so they feel and look great.' He added that Brioni 'graciously' supplied his wardrobe for The Apprentice. Yet, Trump's preference for oversized, near mid-thigh jackets runs counter to Brioni's house aesthetic. Given that a bespoke Brioni suit costs upwards of $7,000, one might expect immaculate fit and structure. In 2016, Brioni addressed this dissonance, telling fashion industry publication WWD that while it makes custom suits for Trump, the 'silhouette and fabrics follow his personal requirements". In other words, Brioni defers to Trump's taste – not the other way around. His appearance in Saudi Arabia marked a noticeable shift. His royal blue suit featured a far more flattering cut. The silhouette was sharper, cleaner and markedly more presidential. Whether this signals a permanent evolution or a one-off sartorial high point remains to be seen. Brioni may be built on discretion and craftsmanship, but it's not without an edge. In 2016, it made headlines when newly appointed creative director Justin O'Shea signed Metallica – who will perform in Abu Dhabi in December during Formula One weekend – as the face of the brand. 'We are beyond thrilled to have been invited to be the face of Italian menswear powerhouse Brioni,' the band announced. The brand's roll call of clients includes Rami Malek, Chris Hemsworth, Ryan Reynolds, Kevin Costner, Oscar Isaac, John Krasinski and Jude Law. Still, for all its celebrity cachet, the Trump connection remains a double-edged sword. To dress one of the most recognisable figures in global politics is, undoubtedly, a publicity boon. But when that figure occasionally goes viral for an ill-fitting suit or a rumpled appearance, the alignment becomes more complicated. Trump appears entirely unfazed. Outside of the sharper Saudi look, his wardrobe still leans baggy and boxy. In March 2024, memorabilia site Goldin sold one of his old Brioni suits – worn during his 2016–2020 term – for $9,394. The complete set included a shirt, two ties and a Brooks Brothers suit bag. Inside the jacket, a woven label read 'Brioni for Donald J Trump". Perhaps the clearest indicator of Trump's fashion philosophy lies in that label – not about where the suit comes from, but how it wears on his terms.

Kering appoints Federico Arrigoni as CEO of Brioni
Kering appoints Federico Arrigoni as CEO of Brioni

Fashion Network

time07-05-2025

  • Business
  • Fashion Network

Kering appoints Federico Arrigoni as CEO of Brioni

The executive reshuffle continues at Kering. The group has announced changes at the helm of two of its houses: Federico Arrigoni, deputy CEO of Saint Laurent, will take over as CEO of Brioni, while Mehdi Benabadji, who has led Brioni since 2020, will move to Ginori 1735. In his new role, Arrigoni is tasked with 'further strengthening Brioni's global positioning and increasing the brand's appeal and success.' 'I am proud to see Federico becoming CEO of Brioni,' said Francesca Bellettini, Kering's deputy CEO in charge of brand development, to whom Arrigoni will report. 'I trust that his extensive knowledge of the industry and his strong international experience make him the best profile to drive Brioni into the next phase of its development, building on the House's remarkable history and achievements.' Bellettini previously worked closely with Arrigoni during her time leading Saint Laurent. An Italian national, Arrigoni joined Kering in 2006 through Gucci, where he held roles in human resources before moving to Saint Laurent in 2015. There, he held a series of senior positions—first as HR director, then as president of Asia Pacific in 2020, later taking on global commercial responsibilities, before being appointed deputy CEO in July 2023. Earlier in his career, Arrigoni began at Decathlon in 1996, progressing through management roles in retail. He joined Autogrill in 2002 as head of HR, then transitioned into luxury in 2004 as head of HR for Europe at Dolce & Gabbana. Mehdi Benabadji, who led Brioni since 2020, "brings to Ginori 1735 a strong track record in strategic transformation and international development," Kering noted. Under his leadership, Brioni underwent a successful operational restructuring and recorded strong growth momentum, reinforcing its position within the men's luxury ready-to-wear landscape. At Ginori 1735, he will report to Jean-Marc Duplaix, deputy CEO and chief operations officer of Kering. His mission will be to guide the historic Florentine porcelain manufacturer into its next phase of expansion and further elevate its position in the global luxury lifestyle and homeware segment. Before taking the helm at Brioni, Benabadji built a longstanding career within Kering, which he joined in 2003. From 2012 and 2019, he held several key executive roles, including director of operations in charge of integrated logistics and industrial activities. A graduate of ESSEC Business School, he began his professional journey in 1995 as a consultant, advising various luxury houses before joining the group led by François-Henri Pinault.

Kering appoints Federico Arrigoni as CEO of Brioni
Kering appoints Federico Arrigoni as CEO of Brioni

Fashion Network

time07-05-2025

  • Business
  • Fashion Network

Kering appoints Federico Arrigoni as CEO of Brioni

The executive reshuffle continues at Kering. The group has announced changes at the helm of two of its houses: Federico Arrigoni, deputy CEO of Saint Laurent, will take over as CEO of Brioni, while Mehdi Benabadji, who has led Brioni since 2020, will move to Ginori 1735. In his new role, Arrigoni is tasked with 'further strengthening Brioni's global positioning and increasing the brand's appeal and success.' 'I am proud to see Federico becoming CEO of Brioni,' said Francesca Bellettini, Kering's deputy CEO in charge of brand development, to whom Arrigoni will report. 'I trust that his extensive knowledge of the industry and his strong international experience make him the best profile to drive Brioni into the next phase of its development, building on the House's remarkable history and achievements.' Bellettini previously worked closely with Arrigoni during her time leading Saint Laurent. An Italian national, Arrigoni joined Kering in 2006 through Gucci, where he held roles in human resources before moving to Saint Laurent in 2015. There, he held a series of senior positions—first as HR director, then as president of Asia Pacific in 2020, later taking on global commercial responsibilities, before being appointed deputy CEO in July 2023. Earlier in his career, Arrigoni began at Decathlon in 1996, progressing through management roles in retail. He joined Autogrill in 2002 as head of HR, then transitioned into luxury in 2004 as head of HR for Europe at Dolce & Gabbana. Mehdi Benabadji, who led Brioni since 2020, "brings to Ginori 1735 a strong track record in strategic transformation and international development," Kering noted. Under his leadership, Brioni underwent a successful operational restructuring and recorded strong growth momentum, reinforcing its position within the men's luxury ready-to-wear landscape. At Ginori 1735, he will report to Jean-Marc Duplaix, deputy CEO and chief operations officer of Kering. His mission will be to guide the historic Florentine porcelain manufacturer into its next phase of expansion and further elevate its position in the global luxury lifestyle and homeware segment. Before taking the helm at Brioni, Benabadji built a longstanding career within Kering, which he joined in 2003. From 2012 and 2019, he held several key executive roles, including director of operations in charge of integrated logistics and industrial activities. A graduate of ESSEC Business School, he began his professional journey in 1995 as a consultant, advising various luxury houses before joining the group led by François-Henri Pinault.

Kering appoints new Brioni chief executive
Kering appoints new Brioni chief executive

Fashion United

time07-05-2025

  • Business
  • Fashion United

Kering appoints new Brioni chief executive

The French luxury goods group Kering has appointed new chief executive officers for its brands Brioni and Ginori 1735. Federico Arrigoni is taking over the leadership at the Italian menswear specialist Brioni, while Mehdi Benabadji is becoming the chief executive at the porcelain brand Ginori 1735, Kering announced on Tuesday evening. Both appointments took effect on May 6. Arrigoni succeeds Benabadji at Brioni, who had led the brand since 2020. The new Brioni chief executive joins from Saint Laurent, where he had been deputy chief executive officer since July 2023. He joined the French fashion house, which also belongs to Kering, in 2015 and took over as head of HR. Before that, he had already been active in this area for brands such as Gucci and Dolce & Gabbana. In 2020, he took on the role of president for Asia-Pacific at Saint Laurent. A year later, he also took on the role of chief commercial officer, until he took on his previous role in 2023. Arrigoni began his career in 1996 at the French sporting goods retailer Decathlon, where he held various positions in retail with increasing responsibility. As chief executive officer of Brioni, Arrigoni is expected to further consolidate the house's global positioning and increase its appeal and success. He reports to Francesca Bellettini, deputy chief executive officer of Kering. 'I am convinced that his extensive industry knowledge and strong international experience make him the ideal candidate to lead Brioni into its next phase of development and build on the house's remarkable history and successes,' said Bellettini. Arrigoni's predecessor, meanwhile, is moving to Ginori 1735, where he is to drive forward the next expansion phase of the Florentine porcelain brand and further expand its position in the global luxury lifestyle and homeware segment. He will report to Jean-Marc Duplaix, deputy chief executive officer and chief operating officer of Kering. 'Ginori 1735 is a jewel of Italian savoir-faire in the fields of porcelain, tableware and decoration, and I am delighted that Mehdi will be bringing his deep understanding of traditional craftsmanship and his extensive experience in international brand development to the house,' said Duplaix. 'I am confident that he will support Ginori 1735 in reaching the next level of its global growth.' Mehdi Benabadji: Credits: Brioni This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

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