Latest news with #Broadpeak
Broadcast Pro
15-04-2025
- Business
- Broadcast Pro
Broadpeak powers OTT monetisation for Malaysia's Media Prima
Media Prima's OTT platform, Tonton, is leveraging Broadpeak's SSAI via the platform to enhance ad delivery and create seamless viewing experiences across multiple live streaming channels. Global content delivery and video streaming solutions provider Broadpeak has partnered with Media Prima Berhad, Malaysia's media company, to transform over-the-top (OTT) monetisation for its fast-growing streaming platform, Tonton. The collaboration centres on Broadpeak's advanced server-side ad insertion (SSAI) technology, delivered via its SaaS platform to drive new revenue streams and elevate user experiences. Through this strategic alliance, Media Prima deploys Broadpeak's dynamic ad insertion solution to seamlessly integrate personalised advertising into Tonton's live and on-demand content. The technology enhances ad delivery across devices, ensuring smooth transitions between content and ads while optimizing viewer engagement and monetisation potential. Gregory Eu, Head of Product of Tonton, Media Prima, said: 'We were looking for a trusted partner to help us future-proof our OTT monetisation capabilities. Broadpeak's dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organization. Tonton carries Malaysia's leading channels, where advertising inventory has tremendous value and users expect flawless ad experiences. We're excited to continue opening new revenue streams while growing our nation's most-loved, homegrown streaming service.' Tonton, known for carrying top local channels like TV3, benefits from scalable, cloud-based infrastructure. The SSAI integration allows Media Prima to dynamically personalise ad experiences, maximise inventory value and handle peak traffic without additional server demands. Complementing the ad tech solution is Switch Media, which plays a vital role in enhancing Tonton's overall performance through its MediaHQ platform. The platform streamlines video workflows — from content ingestion and management to analytics and distribution — delivering high-quality playback across a variety of devices. Tonton's OTT offering also integrates seamlessly with Springserve, a key Broadpeak ad server partner, ensuring robust ad insertion and reliable monetisation. Mark Johns, CEO of Switch Media, added: 'We're thrilled to support Media Prima Berhad in elevating Tonton's OTT experience. By leveraging our MediaHQ platform, we've enabled a scalable and efficient content workflow that enhances the viewing experience while seamlessly supporting ad integration. It's exciting to see Tonton continue to grow as Malaysia's premier streaming service, and we look forward to further innovation together.' Jacques Le Mancq, President and CEO of Broadpeak, stated: 'It's fantastic to work with market leaders like Media Prima Berhad with a clear vision for growth. Media Prima Berhad is powering a new OTT trajectory and cementing Tonton's position as a national-favorite streaming service with future-ready monetization and agile SaaS technologies. We're also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region.' The partnership highlights a shared commitment to innovation and operational efficiency. With flexible and fully managed SSAI service, Media Prima is well-positioned to scale its OTT operations, deliver engaging viewer experiences and unlock new digital revenue opportunities in an increasingly competitive media landscape.
Broadcast Pro
06-03-2025
- Business
- Broadcast Pro
Broadpeak to showcase streaming and monetisation solutions at NAB Show
Broadpeak, a provider of scalable streaming and monetisation solutions, will unveil its latest innovations at NAB Show 2025. The company's showcase will include advanced dynamic ad insertion, interactive advertising and seamless transitions from broadcast to OTT, all designed to enhance viewer experiences while maximising revenue. Jacques Le Mancq, President and CEO of Broadpeak, said: 'Monetisation and streaming at scale are going to be two very hot topics at NAB Show and we're excited to be able to demonstrate our leading capabilities across both. From advanced adtech revenue-generating capabilities to fully optimized, premium-performance video delivery, we're empowering customers to create superior viewing experiences while protecting and maximising revenue.' Among the highlights, Broadpeak will present its enhanced server-side ad insertion (SSAI) technology, now available as a hybrid on-premise and as-a-service model. This ensures dynamic ad capacity is always available, even during peak traffic, improving ad fill rates and revenue. The company will also showcase interactive ad solutions such as Click2, which allows viewers to engage with ads via mobile notifications, and the L-banner format, which integrates branded messages without disrupting the main content. Additionally, its Spot2Spot feature enables precise ad targeting by replacing specific ad spots in live streams. Broadpeak's solutions also support a smooth transition to OTT with secure, scalable streaming tools that manage high-traffic content delivery and multi-screen viewing. The company integrates multi-layered security measures, including tokenization, real-time piracy detection and IP blocking, to protect content from unauthorised access and cyber threats. With increasing demand for live event streaming, Broadpeak's Multicast ABR (mABR) technology reduces bandwidth strain and enhances scalability, helping providers meet growing audience demands while lowering infrastructure costs. The EdgePeak solution further supports large-scale, secure content delivery with Broadpeak's High-Performance Cache (HPC), capable of exceeding 1Tbps while optimizing energy efficiency. Broadpeak's presence at NAB Show 2025 underscores its commitment to driving innovation in streaming and monetisation, ensuring broadcasters and operators can deliver premium content seamlessly and profitably. Stand #W3331 Tags: broadcastBroadpeakClick2cyber threatsOTTPay TV operatorsSpot2Spot
