Latest news with #BurgerKingJapan
The Guardian
14-07-2025
- Entertainment
- The Guardian
Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring
Japan can legitimately claim to be home to some of the best food on the planet. But it usually has little appetite for supersizing it. That changed on Friday with Burger King's gargantuan but curiously named Baby Body Burger, tipping the scales at nearly 680g (1.5lb). As part of a collaboration with the Japan Sumo Association, whose July wrestling tournament has just started, the burger checks in at 1,876 calories. Sumo wrestlers would only need about four of these to get their average daily caloric needs; a mere mortal would need just one to one-and-a-half. And, at ¥2,590 (£13.05), it's nearly twice the price of a one-patty Whopper with cheese. Skipping breakfast, I went to my local Burger King at about 10.30am to get a jump on the lunch rush to ensure I'd secure one of the limited-edition heavyweights. I was half expecting to see a long queue. But nope, no wait. A few minutes after ordering at the self-service kiosk, my meal arrived. The burger stack is thick and impressive: five charbroiled beef patties, four cheddar cheese slices, bacon, lettuce, tomato and pickles on a sesame seed bun topped with mayonnaise, mustard and an umami-infused, tomato paste-based Aurora sauce. 'This could dislocate my jaw,' joked a woman splitting one with her family. Dripping with cheese and condiments, the burger makes for a savoury taste mix and looks enticing. But first, more napkins, as this can get messy. (I wore a dark-pink shirt to avoid dripped-condiment shame.) The first round of bites requires sinking the teeth in it at a 45-degree angle, not vertically. Even then, my nose kept acquiring a slathering of sauces until I got past the burger's edges. The staff will cut the sumo burger in half, if requested. The denseness and thickness of the five industrial patties, unfortunately, overwhelm the cheddar and sauces beyond the edges. The meat appears to have absorbed my cheese, too. And I had to check to see if there was any bacon. There was. Going towards the centre, it becomes drier. (My recommendation to Burger King would be to offer a side tub of the tangy thousand island-like sauce as a dip.) Sitting through the lunch service, I only saw one other person eating the sumo burger. But online reaction was overwhelmingly positive, with only some gripes about the high price and even one adding a Whopper side order. Oh, and I did eat it all, although over 30 minutes, along with a few fries and a Coke Zero to maintain my nutritional balance. I can now proudly display my Baby Body Burger sticker with the caption 'I did it' that comes with every order.
Miami Herald
09-07-2025
- Business
- Miami Herald
Burger King menu pushes Whopper to wild new places
If Burger King came out with an Arbor Day Whopper complete with "leafy tree sauce," or a Ruth Bader Ginsberg Whopper featuring gender equality patties, nobody would be surprised. Add the "Smelliest Whopper" (two bean patties and goat cheese on a classic sesame seed bun), or the Poison Ivy Whopper (with the famed allergen replacing the lettuce) alongside the very real Angry Whopper (it's angry that it's only a limited-time offer), and the chain probably would still get the benefit of the doubt. We've had multiple variations of the Halloween Whopper, Whoppers with colored buns, Whoppers designed for pregnant women (really), and somehow a Whopper made with plant-based patties. If there's a type of Whopper that might exist, it probably has. Related: Burger King menu adds nostalgic drink after McDonald's backlash We don't have a Pete Rose "Hit King" Whopper or a New York-nostalgic "Nobody Beats the Whopper," but Burger King likely at least batted around both ideas. Cynically, you could say that Burger King relies on the Whopper because it has nothing else. McDonald's has 17 $1 billion brands, according to the company's 2024 annual report. That means McDonald's can rotate new ideas and promotions throughout a deep list of products. Maybe it's going offer jalapeno ketchup Chicken McNuggets or a Pork Roll Egg McMuffin (Canada and New Jersey only), but it does not have to keep going back to the same well. Don't miss the move: Subscribe to TheStreet's free daily newsletter Sure, the Filet O' Fish shake was a bad idea (and not a real one), but McDonald's (MCD) could follow that with Half-Pound Quarter Pounder with Cheese (HPQPC) or a new dipping sauce based on a cartoon or anime. Burger King just has The Whopper, but it has leveraged that burger to its full extent, and the latest effort will not disappoint. In many ways, going spicy is sort of the low bar for a spin-off. Once people like your chicken nuggets, chicken sandwich, or chicken anything else, a spicy version is sort of a no-brainer. And, there have been all sorts of takes on spicy Whoppers. You have Angry Whoppers, Angrier Whoppers, and of course, the Angriest Whopper. There have also been all sorts of takes on a spicy version of the sandwich under the name "Spicy Whopper." Now, Burger King Japan added a new Spicy Whopper to its menu July 8. It seems like something ready-made for the U.S., with the possible exception of the last ingredient. Burger King Japan used X, the former Twitter, to tout the new sandwich. By Whopper standards, it's a simple take on the classic that's easy to understand. It's a relatively non-wild take on the Whopper, but that should make it a best-seller. While Restaurant Brands International (QSR) has faced some struggles with Burger King in the United States, the brand has become a global powerhouse. That's something CEO Josh Kobza talked about during his company's first-quarter earnings call. The global scope of the company is staggering. "We're in around 200 brand country combinations, and our top 10 markets are about 60% of our international system-wide sales. So a lot of different dynamics in each of those countries," he said. Kobza believes that Burger King is well-positioned for global growth. "I think when you look at the Burger King brand in international, it's a bit different. It has some really great qualities that position it to grow so well. We've got a strong brand positioning. We've got modern restaurants in almost all of our markets," he added. "We have a lot more digital business as well." Related: Kraft Heinz announces huge recall over alarming safety concerns At the end of the day, however, he believes that food is the chain's differentiator. "And because of a lot of those things, we have pretty great brand perception and really good food quality perception in those markets, where we balance some of our favorites like the Whopper with strong localization that each of our teams bring," he added. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hindustan Times
02-07-2025
- Business
- Hindustan Times
Burger King Japan launches wild 1,900-calorie ‘Baby Body' burger. Here's what to know
Burger King Japan has introduced one of its biggest food items - the 'Baby Body' Burger. The dish weighs 668 grams and packs a whopping 1,876 calories. The announcement has been made in partnership with the Japan Sumo Association, Dexerto reported. The all-new item by Burger King Japan has been positioned among the 'Yokozuna-class,' which is the highest rank in sumo wrestling. Burger King Japan is launching a massive 1,900-calorie burger(Representational Image) Inspired by sumo wrestlers, the latest item from the brand consists of five flame-grilled beef patties and four slices of cheddar cheese. Additionally, there are four strips of bacon and an adequate amount of pickles, lettuce, tomato, and a tangy sauce. Its launch coincides with the Grand Sumo Tournament in the city of Nagoya. It will be available at select Burger King outlets across the country. Also read: Optical illusion: Can you spot the hidden Pallas's cat in 14 seconds? Burger King's new 'Baby Body' burger price People can purchase the Baby Body Burger for ¥2,590 (roughly $18). It is being offered as a meal with fries and a drink for ¥2,890 ($20). The burger, which goes on sale next week, is dubbed a 'yokozuna-class jumbo-size burger,' The Times reported. Through this initiative, Burger King Japan looks forward to raising customers' interest in the national sport and expanding sumo wrestling's fan base, per the outlet. As part of the collaboration, customers can avail a limited-edition sticker that features the logo of Japan Sumo Association. What to know? The 'Baby Body' burger is packed with 1,876 calories. This makes it way bigger than all the other items in the Burger King menu, including Triple Whopper with Bacon & Cheese, which clocks in at 1,350 calories. In comparison, it is nearly triple the calories in a standard Whopper. Most adults usually require anywhere between 1,600 and 3,000 calories a day to remain healthy, according to the Dietary Guidelines for Americans. FAQs: 1. When will Baby Body Burger go on sale? Burger King Japan will start selling the Baby Body Burger at select outlets from July 11, 2025. 2. What's the price for a Baby Body Burger? Customers can purchase the new item at ¥2,590 (roughly $18). It comes with fries and a drink for ¥2,890 ($20). 3. How to locate Burger King outlets in Japan? People can find an outlet near them through Burger King's app and official website.
SoraNews24
02-07-2025
- Entertainment
- SoraNews24
Burger King Japan releasing official Japan Sumo Association burger
' Yokozuna-class' burger is for those with very big appetites. Burger King Japan likes to get creative with its burger designs and theming. Within the past year, for example, we've seen them release both a Pickelball Burger and a Kyoto Whopper. Now, though, Burger King Japan is combining those inspirations of competitive sports and Japanese culture with the creation of a sumo burger. To commemorate its status as a new sponsor of the Japan Sumo Association, the organization which oversees professional sumo wrestling in Japan, Burger King is serving up a new sandwich, which it calls the Baby Body Burger. Rather than being for infants, though, the target market here is clearly adults with sumo-sized appetites, and as the official burger of the Japan Sumo Association, Burger King calls it 'a yokozuna-class jumbo-size burger.' In between those buns are no fewer than five all-beef patties, interspersed with four slices of cheddar cheese and topped with bacon, sliced tomato, lettuce, and white wine vinegar pickles. There's no shortage of sauce, either, with aurora sauce, creamy mayonnaise sauce, ketchup, and mustard all throwing their weight around too. The Baby Body Burger tips the scales at 668 grams, which converts to 23.6 ounces, or nearly one and a half pounds, in weight. If you're curious as to how it might affect your own mass, the burger has 1,876 calories, so a light breakfast is advisable if you're planning on picking one up for lunch. The Baby Body Burger goes on sale July 11, two days before the start of the summer sumo tournament in Nagoya, so it's possible we'll see more sumo-themed Burger King promotions as we get closer to the start of the bouts. For now, though, the sandwich will be offered at Burger King branches across Japan for a limited time, and while supplies last it comes with a sticker bearing the name of the Japan Sumo Association written in kanji characters inside an illustration of a tsuna, the braided belt worn by yokozuna, wrestlers who have achieved the sport's highest possible champion ranking. The Baby Body Burger is priced at 2,590 yen (US$18) as an a la carte item or, if you think it's not going to be quite enough to fill you up, 2,890 yen as part of a set that includes a small order of fries and a medium drink. Source: PR Times Top image ©SoraNews24 Insert images: PR Times ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
New York Post
09-06-2025
- Entertainment
- New York Post
Burger King unveils new menu item in this country — and it's a cheeky nod at Americans
The fast-food chain is adding two brand-new variations of the beloved Whopper burger to its menu: the Barbecue Rodeo and the Classic Rodeo. Although these sandwiches sound like they would make a killing in Burger King locations throughout the US, they'll only be available in Japan restaurants for a limited time — at least for now, as originally reported on by the Street. The new 'Wild West burgers' offer hungry consumers a twist on the quintessential BK Rodeo Burger, which consisted of a grilled beef patty, crunchy onion rings and smoky BBQ sauce. These new menu items will be available only for a limited time in Japan. Burger King The Rodeo Burger was once a US Burger King menu staple — but it was reportedly discontinued in 2022. The Japan-only Barbecue Rodeo is made up of two beef patties, crispy onion rings, two slices of melted cheese, crunchy pickles, fresh lettuce and topped with a smoky dousing of Bull's Eye BBQ sauce. For the traditionalist, the Classic Rodeo has all the fixings as its counterpart, except the BBQ sauce is swapped out for mustard and ketchup. The burgers are now available in select restaurants in Japan — and it wasn't specified by the chain how long they'll be offered. The Burger King Japan website and X (formerly Twitter) account announced the news of the yummy additions on June 5. If you're in the US and your mouth is watering, you can order a similar version at your local Burger King by adding an extra patty, extra cheese, onion rings and barbecue sauce to a standard Whopper sandwich. While it's nice to treat yourself once in a while to a fast-food meal, it's important to enjoy these treats in moderation. As The Post previously reported, those watching their sodium levels should be wary of particular fast-food menu items. While the Wild West burgers are not any healthier, according to Eat This, Not That, the unhealthiest menu item at the beloved fast-food chain is the Bacon King Burger. This menu item is topped with six salty slices of bacon, two beef patties, cheese, ketchup and mayo. And while Burger King's menu options might give you heart palpitations from its high fat and sodium — it's known as having one of the best cheap specialty burger options. The restaurant chain often offers different deals to customers on its app — and it often mails out coupons. That's a win in today's economy.
