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Business Standard
3 days ago
- Business
- Business Standard
From Mystery to Mission: StockGro's Red Envelope Campaign Captivates Millions of Indians
BusinessWire India Bangalore (Karnataka) [India], May 30: Over the past week, a wave of curiosity swept across India as people began finding mysterious red envelopes in unexpected locations such as in airline seat pockets, airport lounges, hotel rooms, and many other public spaces. Each envelope contained cryptic QR codes and interesting messages asking readers to rethink how their money works while they travel, relax, or do nothing. The question at the centre of this widespread intrigue was: What is in the red envelopes? The answer has embraced the audience in the world of Investments. StockGro, India's leading investment advisory and knowledge platform, developed the Red Envelope campaign as part of its mission to democratize financial markets so people can access them more easily. Beyond the spectacle, the campaign was founded on an important principle that financial knowledge and participation in markets should not be limited to a smaller group of people. The campaign rapidly gained traction online, with over 1.2 million people engaging on the Red Envelope Website and more than 4,00,000 users registering on a concealed landing page. In a country where investing often feels risky, complex, and out of reach - "StockGro decided to challenge the status quo," says Ajay Lakhotia, Founder and CEO of StockGro. "The Red Envelope campaign was rooted in a powerful truth - that many Indians believe wealth creation is reserved for insiders. We wanted to shatter that myth by showing that the tools, insights, and expert guidance to succeed in the markets aren't exclusive anymore - they're accessible to all, right here on StockGro." To further its vision to democratize investing, StockGro has launched many robust features aimed directly at retail investors. These include hand-picked trade suggestions from over 100 SEBI-registered advisors, transparently ranked by their performance and a Strategy Builder which allows users to test investment strategies shared by the experts. In addition to this, there is Stock Score & Technical Trends, a proprietary AI tool that rates each stock using both technical and fundamental parameters in an effective and simple scorecard and dial format. A verified Community Network enabling insightful discussions and collaborative learning breaking the barriers of mis-information sold to users through Social Media by unverified influencers. The Red Envelope campaign gripped India with a mystery that revealed a new set of rules for investing. Now, the phenomenon is crossing borders. StockGro is taking its investing edge to the UAE, inspiring a whole new wave of young investors across the Middle East. This geographic expansion marks a bold step in StockGro's journey to make elite tools for smarter investing and trading, accessible not just in India but across the region.
Business Standard
6 days ago
- Business
- Business Standard
Wealth Is Not Earned, It's Unlocked: Red Envelope Intrudes Office Zoom Call
BusinessWire India Bangalore (Karnataka) [India], May 26: The mystery of the Red Envelope continues to captivate people across India and beyond. In the latest twist, a member of the elusive Red Envelope Society reportedly infiltrated an ordinary office Zoom call, leaving participants stunned with the cryptic message: "Wealth is not earned, it's unlocked." Adding to the intrigue, an audio leak has surfaced featuring one of the so-called receivers of the red envelope. In the audio, he shares similar experiences as others before him. He describes finding a red envelope placed on his airplane seat--no name, no address, only a QR code that vanished moments after opening. He also revealed a striking insight shared by the group: "They don't chase wealth; they create it." Meanwhile, striking advertisements have appeared across major Indian airports in Mumbai, Delhi, and Bengaluru. These eye-catching displays carry provocative messages like "Did your money make more money?" and "You're wasting six hours at the airport while others are growing their money." Each ad features a QR code that leads directly to the Instagram account @ which has quickly amassed over 2,50,000 followers. This was not the first strange event associated with the campaign. Just a few weeks ago, a passenger aboard a flight rapped a cryptic message mid-air about "making money dance", directing passengers to the above Instagram page. In other instances, people reported a man eating up his envelope in panic and a woman receiving one such envelope in her flight's seat pocket. People have been trying to piece together clues from the Red Envelope Society's Instagram riddles and cryptic reels. Theories range from it being an elite financial mastermind group to a cryptic manifestation mantra being promoted. Some even suspect it might be an experimental art project designed to challenge perceptions around wealth and time. The Red Envelope is a mystery that's turning airports, office calls, and even daily routines into portals of curiosity, and perhaps, opportunity. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
Business Standard
23-05-2025
- Business
- Business Standard
Global Collaboration Boosts Risk Management Education: Global Risk Management Institute, Gurugram Partners with Rome Business School, Italy
BusinessWire India Gurugram (Haryana) [India], May 23: On May 23rd, 2025, the Global Risk Management Institute (GRMI) of Gurugram and Rome Business School (RBS), Italy, announced the signing of a strategic partnership aimed at elevating research, innovation, and academic excellence. This collaboration marks a significant step toward building a more dynamic, resilient, and globally integrated higher education ecosystem, aligning with India's National Education Policy (NEP) 2020. The NEP emphasizes the importance of international collaboration, innovation, and interconnectedness to develop a high-quality, globally competitive education system that benefits students, faculty, and society at large. The partnership introduces several key initiatives designed to foster mutual growth and open new avenues for academic and professional development. Among these, the collaboration will offer joint and dual certification programs that provide Indian students enrolled in GRMI's Post Graduate Diploma in Risk Management (PGDRM) with international exposure and recognition. Specifically, aspiring risk management professionals will have access to an International Masters and dual certification, with specialization options in vital fields such as Finance, Supply Chain Management, Artificial Intelligence, Sustainability, and Innovation. Notably, these programs will be accredited by the International University of Valencia (VIU) in Spain, adding significant value and credibility for the participants. Beyond certification programs, the partnership aims to facilitate active knowledge exchange and joint research initiatives. This includes the promotion of collaborative research projects between faculty members of both institutions, creating opportunities for innovative scholarship and shared expertise. Faculty exchange programs are also envisioned, providing educators with valuable international experience and perspectives, which will, in turn, enrich the learning environment for students. Furthermore, the collaboration emphasizes encouraging global mobility. Student and faculty exchange programs will be established to foster cross-cultural understanding, facilitate international exposure, and promote academic diversity. These initiatives will prepare students to thrive in a globalized workforce and help faculty stay abreast of international best practices. Capacity building and skill development will remain a core focus of this alliance. Both institutions will share insights, expertise, and best practices to strengthen educational infrastructure, enhance curriculum design, and prepare students more effectively for the demands of the global economy. This partnership particularly benefits GRMI's PGDRM program by providing enhanced learning opportunities through RBS's international master's and dual certification offerings. It signifies a new chapter of cooperation between the two institutions, centered on mutual growth and expanding opportunities for students and faculty alike. Overall, this collaboration exemplifies how strategic international alliances can catalyze academic excellence and research. It also aligns with the NEP's vision to develop India's higher education institutions as globally recognized centers of learning. Through these joint efforts, both institutions aspire to create a robust platform for global education, advancing India's standing in the international academic community and ensuring future-ready graduates equipped to excel in an interconnected world. About Global Risk Management Institute, Gurugram GRMI is a pioneer in the domain of risk management education in India and is committed to creating an improved ecosystem for risk-intelligent & sustainability-aware professionals. GRMI, an initiative by Mr. Subhashis (Founder & Dean), Prof. Madhu Vij (President) and Mr. Jayant Palan (Co-Founder & Director), delivers a first-of-its-kind, fulltime one-year classroom program - Post Graduate Diploma in Risk Management ('PGDRM') based out of its campus in Gurugram, India. One of the significant milestones of GRMI's PGDRM program has been 97% placement of its ~300 alumni enrolled so far in reputed consulting organizations like E & Y, PwC, Deloitte, KPMG, Grant Thornton, and large global and Indian corporations like Accenture, Pepsi Co., Tata Communications, Fortis Healthcare, and others. GRMI's is an authorized Industry Implementation partner under the Management & Entrepreneurship and Professional Skills Council (MEPSC). MEPSC operates under the Ministry of Skill Development & Entrepreneurship, Government of India. The programme delivered by GRMI is approved under the National Council for Vocational Education and Training (NCVET) and its curriculum is reviewed in alignment with the National Skills Qualification Framework (NSQF), which is a competency-based framework developed by the Government of India. The skill sets delivered by GRMI align to the aim of the "Skill India Mission" which is to spread skilful education and are also categorized as "Future Skills", an initiative supported by the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India. About Rome Business School, Italy RBS is a private institution offering MBA and Master's programs, both on-campus and online, as well as executive education. It has a global presence with students from over 160 countries. RBS's International Online MBA ranks the top 3 in Italy, 63rd in the world, and 23rd in EMEA (Europe, Middle East and Africa) and is the top 3 Business School in Italy according to international rankings (QS World University Ranking).
Business Standard
23-05-2025
- Business
- Business Standard
Federal Bank Anchors the Savings Narrative with 'Savings Ki Vidya' Campaign
BusinessWire India Mumbai (Maharashtra) [India], May 23: Federal Bank, a leading private sector Bank, launches its latest integrated marketing campaign titled, Savings Ki Vidya, to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer's mind by setting up a refreshing narrative for savings aka deposit mobilization. The campaign elevates the Rishta Aap Se Hai, Sirf App Se NahiR storyline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value. It captures slice-of-life moments, where "it skips our mind," and someone who loves us nudges us to save smart in each of those moments. The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm and wit to guide her friends toward smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a "Rishta" with Federal Bank. "Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter. The campaign steps aside from tactical conversations around product features or interest rates and owns the "act of saving". This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. You simply can't miss "The Vidya" for a moment in this warm, witty, and winning narrative. The campaign is a tributary to Federal Bank's core essence, 'Rishta Aap Se Hai, Sirf App Se NahiR' , and reflects on the strength of the Bank's team and their ability to deliver service excellence - that's the calling card to opening accounts with the Bank. Ms. Vidya Balan, our brand ambassador, made it easy to occupy the space of conscious decision making, through referential "knowledge". In many ways, she is alluding to her own experience of the brand, which began when she became a customer first and the many interactions with our team thereafter over the past few months. The authenticity of emotions and experiences Vidya has felt is seen in the happy storytelling. Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business," said M V S Murthy, Chief Marketing Officer from Federal Bank. "Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of Human at the Core and Digital to the Fore firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Se NahiR," said Vidya Balan, Bank's Brand Ambassador. The films are supported by an original music score, specially curated to reflect the campaign's tone -- playful, modern, and rooted in everyday life. 'Savings ki Vidya' is a 360-degree campaign, with visibility across TV (TVC), Digital and social media, Outdoor (OOH), Print advertisements, Branch-level activation and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. The media plan promises to create a significant buzz across platforms. The link to the video ad: Savings Ki Vidya - Efforts Aur Paise Donno Bachao - Savings Ki Vidya Koi Tujhse Seekhe -
The Wire
23-05-2025
- Business
- The Wire
PMI Podcast Explores India's Agritech Revolution with UrbanKisaan CEO
The Shift Code™ podcast highlights India's potential to solve the grain crisis through agritech innovation New Delhi, Delhi, India – Business Wire India As global food security concerns escalate, Project Management Institute (PMI), the world's leading authority in project management, is highlighting India's potential to lead the way in sustainable agriculture through innovative technologies. The … Continue reading "PMI Podcast Explores India's Agritech Revolution with UrbanKisaan CEO"
