Latest news with #CAKES
New York Post
a day ago
- Lifestyle
- New York Post
7 best sticky bras that won't cause a wardrobe malfunction, per reviews
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Finding a bra can be a tricky thing. It's like trying swimsuits on mid-winter — something you're never in the mood to do because bra shopping sucks. That's why we found the best way to measure your bra size at home so you can go prepared and feel confident when shopping. But when it comes to finding the best sticky bras, it's important to know if it'll stay all night, or fall off on your first dance. Fortunately, we tested a few and found our overall top pick to be CAKES because it held up through dancing, sweating, and one very loose top. If you're not into stucky, we've also found some great strapless brass that we reviewed. However, we found types that work for all body types because one size doesn't fit all and doesn't meet all needs. Much like a strapless or push-up bra, sticky bras can give you the support, coverage, and seamless fit you need to look and feel your best, though some do it better than others. We found a few that lift, some that add volume, and even ones that won't make your tits burn when you rip them off. If you want to know how to put on a sticky bra, peel off the backing, place it over your bust, and va-va-boom shakalaka! You're ready to rock that tie-back or cut-out dress at your next wedding. Just keep in mind, no matter how amazing, even the best sticky bras eventually lose their stick. That's why we rounded up our favorites that can survive more than just one wear. Best Overall: Sticky CAKES CAKES Pros: Best for long-wear Good for those with sensitive skin Extreme comfort that is barely there or felt Cons: Not good for adding volume Unlike Gripp CAKES, Sticky CAKES were designed to lift and lock things in with a medical-grade adhesive. Launched this past April, they've already become a go-to for anyone needing a bit more staying power without feeling like duct tape attached to your boob. It's been designed so there isn't adhesive around the nip, so it doesn't hurt when pulling off after the end of a long day. Plus, it's reusable up to 10 wears. New York Post Review: I have definitely gotten more than ten wears out of this summer. The way it's designed around the nipple creates a gentle grip without it ever hurting, even for people with sensitive skin, such as myself. If I ever need a stick-on bra, I'm only using CAKES from now on.' – Emma Sutton-Williams, reporter Size range: AA-DDD+ | Number of uses: 10+ | Color options: 3 Best for Weddings: PINK Backless Strapless Bra PINK Pros: Strapless, backless bra Reusable stick-on Best sticky bra for a wedding dress Great for sensitive skin Cons: This bra is reusable but will need to be swapped out over time because the adhesive will eventually wear out New York Post Review: 'I've tried countless sticky bras (I've even had one fall to the floor beneath my dress), and we all know they never hold up to marketing promises — except this backless stick-on. Most stick-on bras feel uncomfortable, including the most sensitive spots. The adhesive is placed around the cup, leaving the nipple area untouched, so the material sits softly instead of pulling at the end of the day. For someone like me, with burn scarring that makes my skin extra sensitive, that thoughtful design is everything. It's reusable, though the adhesive will lose its stickiness over time. I find that during the summer, the sweat and humidity cut down the lifetime of my stick-on bras, so plan accordingly. I feel like this one may not last super long, but the first wear holds up all night.' – Emma Sutton-Williams, reporter Size range: AA-DD | Number of uses: 2-3+ | Color options: 3 Best for Large Busts: Fashion Forms Voluptuous Adhesive Bra Nordstrom Pros: Best sticky bra for big boobs (available up to an H cup) Includes spandex for extra flexibility and staying power Cons: Not designed for small busts Our jaws nearly dropped when we came across the Fashion Forms Voluptuous Adhesive Bra at Nordstrom. We're impressed that it's plus-size-inclusive (up to an H cup) and specially designed to accentuate your natural curves. Not to mention, it also includes spandex, making it truly stick and stay. Looking for plus-size bras instead? Check out our roundup to find the best one that fits you. Size range: D–H | Number of uses: N/A | Color options: 1 Best Push-Up Sticky Bra: NOOD The Game Changer Lift & Shape Bra NOOD Pros: Lightweight and non-bulky design Four shades to choose from Push-up effect for added lift and cleavage Cons: Adhesive longevity varies with use NOOD is the sticky bra brand that has been taking the internet by storm — and one of the most accessible to pick up online. It's virtually unmatched if a non-bulky, push-up sticky bra is what you're after. One reviewer even writes, 'I had no idea my girls could reach these heights! Seriously, this bra is amazing!' Size range: 1–4 | Number of uses: N/A | Color options: 4 Best for Small Busts: Gatherall Bra Gatherall Pros: Comes in multiple neutral shades to suit different skin tones Reusable and washable (up to 30 wears) Strapless, backless, wireless, and flexible for versatile styling Best sticky bra for small chest Cons: Limited lift for fuller busts Gatherall is a brand we need to put on your radar. In short, it comes in a few neutral shades that will flatter any skin tone and is reusable, washable and checks off all the boxes: strapless, backless, wireless and flexible. Though a bit of a splurge, it'll feel like your best everyday bra. Size range: A–DD | Number of uses: Up to 30 times | Color options: 4 Best Double-Sided Sticky Bra: Maidenform Push-Up Combo Wing Bra Pros: Padded cups provide extra lift and shaping Adhesive wings add secure coverage for tricky cutouts or backless styles Supportive design makes it a good option for larger busts Cons: May feel bulky under very thin fabrics The Maidenform Push-Up Combo Wing Bra boasts padded cups and reusable adhesive wings to add coverage exactly where you want it (this comes in handy for oddly cut pieces!) Not to mention, you'll feel supported with this design, making it especially fitting for larger busts. Size range: 2–6 | Number of uses: N/A | Color options: 2 Best Adhesive Covers: Nippies Sticky Adhesive Nipple Covers Amazon Pros: Nearly 42,000 positive reviews Easy to pack for travel Mulitple shades to choose from Cons: Won't offer much lift or shaping Something we consistently praise is nipple covers, allowing for supreme coverage with minimal fabric. These come in handy for travel, thanks to their included cases, and also with tops that may be opened at the center of the bust area. Plus, it has nearly 42,000 positive reviews. New York Post Review: I do like these inserts, but I'm also a 34B and don't have much bounce in front. Because my nipples are super sensitive, I prefer CAKES, but if you don't have three-degree burns, you're probably in the clear and will love these. If you want something slightly cheaper, Walmart sells a decent knock-off made by NIPWELL' – Emma Sutton-Williams, reporter Size range: A–DD+ | Number of uses: N/A | Color options: 5 Should you size down for sticky bras? Usually, no, you shouldn't size down in sticky bras. Most sticky bras are designed to fit true to your usual cup size. If you size down, you might not get enough coverage, and the adhesive edges may not stick securely, leading to slipping or gaping. For fuller busts: Some people prefer sizing up for more coverage and security. Some people prefer sizing up for more coverage and security. For smaller busts: True-to-size usually gives the most natural fit and shape. True-to-size usually gives the most natural fit and shape. Style matters: Strapless 'wing' styles sometimes run smaller, while full-cup sticky bras give more leeway. Best bet is to stick to your normal bra size unless a brand specifically notes they run small or large. Are fabric or silicone sticky bras better? Fabric sticky bras are lightweight and breathable, making them a comfortable choice for everyday wear, especially in warmer weather or under fitted tops. They often have a thin foam lining for a smooth finish, but their adhesive may wear out faster and doesn't always hold up well against sweat. Silicone sticky bras, on the other hand, offer stronger adhesion and a skin-like finish under backless or low-cut outfits. While they provide more security and shaping, they can feel heavier and less breathable. Fabric is best for comfort and casual wear, while silicone is ideal for special occasions when you need maximum stick. How to clean a sticky bra? Every brand has a set of instructions, but generally, to clean a sticky bra, gently wash the adhesive side with lukewarm water and a few drops of mild soap, using your fingers to remove oils and residue. Rinse thoroughly and air-dry adhesive-side up on a flat surface; never use a towel or wring it out. Once dry, cover with the original plastic film and store in a clean, dust-free place to maintain stickiness. This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post's office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian's Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
Daily Mail
4 days ago
- Entertainment
- Daily Mail
Ditch your bra for good! Women swear by these $33 viral sweat-proof nipple covers that provide coverage for every size
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Say what you will about summer flings, but we just found one that you won't want to break up with come fall. CAKES is the women's lifestyle brand that went viral after their Shark Tank launch over a decade ago, and it's your solution to going bra-free. CAKES Let them WEAR cake! The viral Shark Tank brand is the summer accessory you desperately need with nipple covers that stay put all day long (and night too!). Sweat-proof, seamless, invisible — the list goes on! Selling over one million on TikTok shop alone, these bra alternatives are a wardrobe must-have for ALL women. If you have ever found yourself in the 'can you see my bra?' pickle, CAKES is going to not just be your new bestie but a life-changing experience. The best-selling brand has over five strap-free products that continuously sell out, with over one million sold on TikTok Shop alone. Grippy CAKES Circles THE OG! You can't beat the original CAKES, which have a circular shape and silicone non-adhesive design. Made to be worn with tight-fitted tops, dresses, etc. — these nipple covers are revolutionizing the way women style their outfits. With over a million sold, these viral grippy bra solutions are perfect for everyday use or the inevitable wedding guest dress! $33 Shop Grippy CAKES Triangles These nip covers are for the deep-v-loving gals! If you find yourself needing to find covers for deep plunging outfits, these are it. Patent pending, these triangular-shaped covers copy their sister, the Grippy CAKES Circles, in design but with a new shape. Perfect for hiding nipples, providing natural lift, and hiding underneath clothing that cuts down the middle of the chest, unlike the circles. $33 Shop Let's be honest, ladies, nowadays nearly every shirt, dress, tank top, and all the in between lack practical cuts, with wearing a bra nearly becoming impossible (hello backless dresses!). Summer, of course, brings out the trickiest to all outfits, and that is where CAKES is here to save the day. No matter what you have on, from the silkiest backless gown to a tube top, CAKES original Grippy CAKES Circles will have your back! Non-toxic, silicone, zero-adhesive, and dermatologist-tested, the innovative nipple covers create a seamless finish. Plus, to refresh them all you have to do is run them under water! It may sound like magic, but really it's science — the silicone covers are held in place by grip and the fit of tight clothing. Shoppers can not stop adding CAKES to cart, with one saying: 'These are the greatest things ever! I burned my bras back in the '60s and have been searching for something like this ever since. I have worn them under all types of tops, loose fitting and form fitting, and they stay in place and I actually forget I am wearing them.' But CAKES in the last decade have gone far beyond just their best-selling circles. They have expanded into bringing women everywhere even more jaw-dropping bra solutions, including their brand new CAKES Cleavage Bra and CAKES with Volume. CAKES with Volume Listen ladies! It is no secret that some of us want a little extra something under certain outfits, and CAKES has finally found a practical solution. These NEW Volume cups are perfect for anyone with AA-B cup sizes who wants a little extra va-va-voom! Engineered in the same way as the original CAKES Circles, these stick-on solutions hold back the nips while providing lift too. $42 Shop CAKES Cleavage Bra There is a new baddie bra on the block! Looking for a way to ditch the pesky strap and wire bras but still want a little extra umph? The CAKES new Cleavage Bra is made for all sizes and perfectly pulls 'the girls' together strap free for a push-up vibe. Show off your goods without the worry and feel confident all night long no matter the outfit! $46 The two new launches emphasize the breasts without needing wires, straps, or excessive fabrics. Instead, the Cleavage Bra uses a method of clasping both CAKES covers in the middle to create a gorgeous natural cleavage, and the Volume enhancers help add a little extra va-va-voom to those with cups under size C. If you are ready to finally be done with outdated bras, it is time to look into CAKES. Explore the famous brand ASAP to stock your intimates drawer with options that will actually keep your girls supported 24/7.
New York Post
21-07-2025
- Business
- New York Post
It's CAKES Biggest sale of the year at 33% off and actually locks into place
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Somewhere between backless dress season, your best friend's wedding, and that white linen number you really want to wear braless, you start to realize a standard strapless bra isn't going to do the trick. Toss the bras and place CAKES adhesive-free inserts on your skin, because this brand is having the biggest sale of the year! From July 21 to July 31, shoppers can take 30% off sitewide, including the cult-favorite cleavage bra! These deep discounts are even bigger than Black Friday, and with this hot weather, they arrive just in time to be useful. CAKES has quickly become the Internet's favorite smooth boob solution and quite possibly your only bra-like choice for the summer. As seen on Shark Tank, CAKES isn't just making a splash on TikTok; they're reinventing the way we dress from the top down — supporting women everywhere, in every way possible. With over $1 million donated to breast cancer research and support programs, their mission goes well beyond the bra. And in a move that feels as revolutionary as their products, founder Taylor recently launched the CAKES Childcare Credit, reimbursing employees up to $3,000 per month in childcare expenses. I'm happy to report back to you that I've tested these products for three weeks and have stopped wearing bras altogether. I only wear these products when going to work, walking the dog, and everything in between. Why? Unlike every other boob-cover I have tested, these stay in place for multiple uses even through extreme humidity. And I should know, New York is really going through something. So, if you're ready to dabble in the sticky-not-icky line, now's the time because there's never been an easier, seamless way to go braless or look cuter in this unbearable heat. Shop all the bestselling grippies and stickies below. CAKES Hot drop! The new CAKES Cleavage Bra is live and available today for the first time! Designed with CAKES lift side panels and a wide-ranging size curve, it's an adhesive, strapless, backless wonder that actually helps the girls out. No stiff cups, no awkward gaps, just natural-looking lift and side-hugging support that's ideal for bridal moments, open-back dresses, or any time you want your cleavage to RSVP yes to the dress. Grippy These aren't your 2012 festival nipple pasties, made of non-toxic silicone that is dermatologist-tested and approved. These reusable Grippy CAKES stay in place through beach days, barre classes, and bachelorette weekends without ever tugging at your skin or leaving red rings. The brand also designed Grippy CAKES Triangles specifically for bikinis and plunging necklines, giving a great alternative to a no-show finish even with the trickiest plunging necklines. CAKES Unlike Gripp CAKES, Sticky CAKES were designed to lift and lock things in with a medical-grade adhesive. Launched this past April, they've already become a go-to for anyone needing a bit more staying power without feeling like ducktabe attached to your boob. It's been designed so there isn't adhesive around the nip, so it doesn't hurt when pulling off after the end of a long day. Plus, it's reusable up to 10 wears. Volume CAKES are the barely-there bra inserts that add a natural-looking half cup of volume, perfect for those in the itty-bitty-titty committee. We see you, AA–B cups! Pro tip: Wear them high for upper-curve lift. This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post's office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian's Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
Forbes
09-07-2025
- Business
- Forbes
This Barely Used Child Care Tax Break For Employers Just Got An Overhaul
The Employer-Provided Childcare Tax Credit just got a revamp. Matt Roth for The Washington Post via Getty Images Before CAKES body cofounder Taylor Capuano had her moment of fame on Shark Tank in 2023 for putting one of her retail company's nipple covers on judge Kevin O'Leary's head, she, like many working parents, had nearly reached a breaking point at her nine-to-five job. Capuano and her husband had their first child during the Covid pandemic while she was working in marketing, and it was a financial struggle. After paying for basic monthly expenses–including a hefty child care bill and health insurance–there was barely anything left to save. Coupled with a boss who she says told her to start looking for another job when she needed additional daytime flexibility, Capuano knew the corporate world was failing parents like her. Like so many others, she turned to entrepreneurship and cofounded CAKES body with her sister, Casey Sarai in 2022. It's now a $92 million (2024 revenue) viral undergarments startup with 30 employees. As the Trump Administration is floating ideas to boost the U.S. birth rate, including (as part of the just-passed tax and budget bill), putting $1,000 into a 'Trump Account' for babies born between 2025 and 2028, employers are increasingly stepping up to address one of the biggest challenges for working parents: the child care crisis. Major companies, notably Chobani, UPS and Etsy, have unveiled new child care benefits for employees in recent years, from on-site facilities to stipends for backup care. And while such programs don't typically cover the full price of daycare, research shows they're making a difference and helping companies' bottom lines by reducing absences and turnover. Still, few firms are taking advantage of one of the key incentives in the U.S. tax code to help cover some of the cost of providing such a program to their employees. Bigger Tax Breaks On The Horizon Until recently, the Employer-Provided Childcare Tax Credit allowed companies to offset 25% of the cost of building or operating a child care facility for employees, or contracting with a qualified provider, for up to a $150,000 tax break annually. But according to data Forbes obtained from the IRS, just 176 businesses operating as C corporations and pass-through corporations, including S corporations, claimed the tax credit in 2021, the most recent year the data was available. That's a minuscule fraction of the 6.7 million corporate income tax returns filed that year. The expense of constructing a facility compared to how much a business can get from the credit is one of the reasons it is underutilized, says Aaron Merchen, executive director of policy and programs at the U.S. Chamber of Commerce Foundation. The maximum amount businesses could claim under the tax break had not been updated since its creation in 2001, until last week. President Donald Trump's just-signed reconciliation package more than triples the amount that businesses can claim under the credit, while also allowing them to use a third-party to arrange child care for their employees. Companies will now be allowed to claim 40% of qualified child care expenditures up to $500,000, or 50% up to $600,000 in the case of small businesses. Investing In Retention And Productivity Since founding CAKES body three years ago, Capuano and Sarai are set on creating a supportive workplace culture for the parents on their staff, who they view as crucial to the firm's success. So they began looking into offering a subsidy for child care. After researching whether they could take advantage of child care benefits tax credits, they hit a brick wall in 'about 20 minutes,' says Sarai. None of the existing programs would completely cover their subsidy budget, or make sense for a remote workforce. They wound up offering every full-time staff member a reimbursement of up to $3,000 per month toward nanny, daycare or babysitter costs, with a prorated program for part-time employees. The startup—which expects to clear $150 million in revenue this year—has budgeted up to $500,000 for the program in 2025, which they say translates to 100% employer-sponsored child care. 'It is not just a nice thing to do,' Sarai tells Forbes . 'This is part of our growth strategy and part of investing in the top talent that we have and maintaining them.' In a 2024 study for Boston Consulting Group, Emily Kos, a managing director and partner, and her team examined five companies in a range of industries that offered childcare benefits such as reimbursements and on-site daycare: Etsy, Fast Retailing, Steamboat Ski Resort in Colorado, Synchrony, and UPS. Every single one saw a positive return on investment, which Kos says was calculated by looking at retention and productivity, ranging from 90% to 425%. Before Covid-19 hit, financial services company Synchrony provided 10 days a year of backup child care as a benefit. Now, says Aaron Brown, senior vice president of Total Rewards, the company reimburses 60 days of backup care up to $100 per day, which can cover anything from summer camp to a babysitter. 'We're glad that people are using the benefit because it means that we're getting better business performance,' he says. The company receives requests for around 4,000 days per year, which Forbes estimates would cost the company roughly $400,000. He says the cost is well worth it—the firm has had a 30% increase in applicants post-pandemic and low turnover. 'The care economy underpins the full economy,' says BCG's Kos. 'If parents can't go to work or if caregivers more broadly than just parents can't go to work, it's a significant portion of the workforce.'
New York Post
23-06-2025
- Entertainment
- New York Post
New release! CAKES cleavage bra is here to lift and support
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Somewhere between backless dress season, your best friend's wedding, and that white linen number you really want to wear braless, you start to realize a standard strapless bra isn't going to do the trick. Toss the bras and place CAKES adhesive-free inserts into place on your skin, or what we like to call the chicken cutlets, just slap them into place and watch them stay all day long. CAKES has quickly become the Internet's favorite smooth boob solution and quite possibly your only bra-like choice for the summer. As seen on Shark Tank, CAKES isn't just making a splash on TikTok; they're reinventing the way we dress from the top down — supporting women everywhere, in every way possible. Advertisement With over $1 million donated to breast cancer research and support programs, their mission goes well beyond the bra. And in a move that feels as revolutionary as their products, founder Taylor recently launched the CAKES Childcare Credit, reimbursing employees up to $3,000 per month in childcare expenses. How can you not love a brand that invests in you while helping you feel your best? Plus, today is the launch of the all-new CAKES Cleavage Bra to give the girls who need some extra locked-in support. A nice change for those who've been relying on bras peeking through their dresses, as nothing else has worked before — until now. So, If you're ready to dabble in the sticky-not-icky line, now's the time because there's never been an easier, seamless way to go braless or look cuter in this unbearable heat. Shop all the bestselling grippies and stickies below. CAKES Hot drop! The new CAKES Cleavage Bra is live and available today for the first time! Designed with CAKES lift side panels and a wide-ranging size curve, it's an adhesive, strapless, backless wonder that actually helps the girls out. No stiff cups, no awkward gaps, just natural-looking lift and side-hugging support that's ideal for bridal moments, open-back dresses, or any time you want your cleavage to RSVP yes to the dress. Grippy These aren't your 2012 festival nipple pasties, made of non-toxic silicone that is dermatologist-tested and approved. These reusable Grippy CAKES stay in place through beach days, barre classes, and bachelorette weekends without ever tugging at your skin or leaving red rings. The brand also designed Grippy CAKES Triangles specifically for bikinis and plunging necklines, giving a great alternative to a no-show finish even with the trickiest plunging necklines. CAKES Unlike Gripp CAKES, Sticky CAKES were designed to lift and lock things in with a medical-grade adhesive. Launched this past April, they've already become a go-to for anyone needing a bit more staying power without feeling like ducktabe attached to your boob. It's been designed so there isn't adhesive around the nip, so it doesn't hurt when pulling off after the end of a long day. Plus, it's reusable up to 10 wears. Volume CAKES are the barely-there bra inserts that add a natural-looking half cup of volume, perfect for those in the itty-bitty-titty committee. We see you, AA–B cups! Pro tip: Wear them high for upper-curve lift. This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post's office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian's Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
