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Korea Herald
01-04-2025
- Business
- Korea Herald
[Photo News] Hansik Diplomacy
First row from left: Hong Tae-sun, architect and CEO of YKH Associates; Didier Beltoise, president of Cs; Eva Valle Lagares, European Commission, DG Trade, Head of Far East unit; Chung Hee-sun, forensic science professor at Sungkyunkwan University; Maria Castillo Fernandez, EU ambassador; Choi Jung-hwa, president of Corea Image Communication Institute; Han Yoon-ju, CEO of Congdu; Helen Kim, president of Estrella Int'l and second row from left: Ignacio Montojo Salazar, spouse of EU ambassador; Choi Jong-moon, former vice foreign minister and senior advisor at Yoon & Yang LLC; Marcello Lusuardi, president of Bosch Korea; Jacques Flies, Luxembourg ambassador; Paul Duclos, Peruvian ambassador; and Richard Choi, CEO of Spoqa pose for a picture at the European Union ambassador's residence in Seoul Tuesday. The attendees gathered for a special lecture titled "The Power of Harmony, Hansik," organized by CICI, to discuss how Korean cuisine has been a powerful tool for diplomacy. (CICI)
Korea Herald
19-03-2025
- Entertainment
- Korea Herald
Looking for next generation of K-style
CICI holds video contest on 'sustainable K-style' The Corea Image Communication Institute is holding contests on "sustainable K-style" as part of the 16th annual Culture Communication Forum slated for June 12. The contest aims to discover innovative and creative ideas related to K-style that could shape the next wave of Hallyu, according to the organization. The competition is open to both Koreans and foreign nationals residing in Korea. Applications should include ideas related to either music, food, film, drama, webtoons, art, architecture, fashion or beauty, and they can be submitted in one of two formats: a video or a lecture in Korean. For the video contest, participants must submit a one-minute short-form vertical video or a three-minute-long horizontal video with a preview image. Those applying for the Korean-language presentation competition must submit a three-minute presentation video in Korean, sharing their creative thoughts and insights on sustainable K-style, based on their experiences in Korea. Applications will be accepted from Thursday through 5 p.m. on May 30. Finalists will give their presentations during the upcoming CCF, and the winners will be announced at the event. Two winners will be chosen for each category. First-place winners will receive a prize of 3 million won ($2,067.82), while second-place winners will receive 2 million won, which includes cash and vouchers for luxury hotels.
Korea Herald
26-02-2025
- Entertainment
- Korea Herald
Architect Hong Tae-sun, composer of space
Hong compares architecture to music in CICI lecture at Eygptian ambassador's residence Some who have explored different fields in their career know how to create synergy by combining them together. Architect Hong Tae-sun is one such person, integrating music into his architectural practice. Hong, director of architecture firm YKH Associates, loves to play piano in his studio while reminiscing about how he badly wanted to be a pianist before he went to college. Hong, who ultimately became an architect after graduating from Yale's School of Architecture, relates architectural design to music. 'Architects and composers share common ground in terms of techniques of macro, micro, layering and repetition. Both need to know how to read a musical score or a blueprint. What differentiates them is that music is for sound and architecture is for space,' Hong said in a lecture delivered during a meeting organized by the Corea Image Communication Institute at the residence of the Egyptian Ambassador to Korea Khaled Abdel Rahman, Tuesday. The architect also stressed his pragmatic approach to architecture as a 'problem solver.' 'I think an architect is someone who solves problems, considering all different factors before they design a building,' he said. Hong is a fellow of the American Institute of Architects. He earned is BA from Oberlin College and Master of Architecture from Yale. Among his team's projects are the Hillmaru Country Club & Golf Hotel in Pocheon, Gyeonggi Province; the Sebyeol Brewery in Paju, Gyeonggi Province; and a 12-story building in Yeongdeungpo-gu, Seoul inspired by American minimalist artist Donald Judd. 'Anything you learned is not going away. It is within you,' he said. 'When you learn pieces, you never get there. It is like boiling water ― liquid until it gets to the point of becoming vapor.' Among the attendants at the CICI lecture were Egyptian Ambassador Khaled Abdel Rahman as the host of the event, Swiss Ambassador Dagmar Schmidt Tartagli, New Zealand Ambassador Dawn Bennet and EU Ambassador Maria Castillo Fernandez.
