Latest news with #CKABirlaGroup
Time of India
6 days ago
- Business
- Time of India
BirlaNu Leakproof Pipes' new ad answers the long standing reliability concerns
BirlaNu, a part of the multi billion dollar CKA Birla Group , has launched its new brand campaign centered on a powerful promise: 'Infinite peace of mind with BirlaNu Leakproof Pipes '. It addresses the critical consumer pain point of leakage and positions BirlaNu Leakproof Pipes as the answer to long standing reliability concerns. Showcasing BirlaNu's Leakproof Pipes' leadership in delivering secure, long-lasting plumbing systems, the campaign highlights its advanced innovation, quality-first manufacturing and a future-focused product portfolio. Peeyush Bachlaus, chief marketing officer, BirlaNu, said, 'This campaign captures what truly differentiates us – the promise of leakproof performance and the trust our customers place in the Birla name every day. With leakage being a frustrating and recurring concern for consumers, the campaign presents the solution in a loving manner using a conversation between two kids.' Built on the brand's core promise of ' No Leakage ', the campaign brings this commitment to life through a metaphorical and light-hearted narrative. At the heart of the story are two mischievous children who use a pipe to share their secrets-demonstrating the pipe's flawless integrity, with not a single drop leaking, literally or figuratively. Their secrets remain safe, just like water does within a BirlaNu pipe. This playful yet powerful storytelling approach not only showcases the leakproof assurance of the product but also forges a deeper emotional connection with the audience-positioning BirlaNu as a trustworthy, reliable, and refreshingly different brand in the category. The film has been conceptualised by DDB Mudra , with Madison handling the media update. Arun Kumar Magoo, chief business officer – pipes, BirlaNu, said, 'This campaign is a celebration of our commitment to leakproof assurance, reinforcing BirlaNu's position as a customer-centric and future-ready brand . This bold step reflects our nature-positive approach and strengthens our promise to deliver India's safest pipes.' The campaign is being rolled out through an integrated media strategy spanning television, OTT, digital, OOH and BTL activations, ensuring widespread reach and impact across both urban and rural markets. Watch the video here:
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Business Standard
25-05-2025
- Business
- Business Standard
Capacity expansion, focus on growth segment drive BirlaNu volume growth: MD
Focus on growth segments and capacity expansion boosted CKA Birla Group company BirlaNu's volumes in the March quarter and FY2024-25, according to Managing Director and CEO Akshat Seth. BirlaNu reported an 80 per cent surge in volumes for the March quarter, with pipes and construction chemicals driving the momentum, Seth said. Full fiscal year saw a 57 per cent increase in revenue and a 76 per cent rise in volumes, he added. The construction chemicals and pipes manufacturer doubled its AAC block capacity in Chennai to 400,000 cubic meters per year and launched Parador in India, marking its entry into the home and interior space, Seth said. The company also introduced organic-based stabilisers (OBS) in uPVC pipes, eliminating heavy metals and setting new benchmarks for health and sustainability in potable water solutions. "The transition to OBS technology in our uPVC pipes reflects our focus on reducing environmental impact while delivering the highest quality to our customers," said Seth. BirlaNu has commenced work on a greenfield OPVC facility in Patna, which will feature next-generation pipe technology that is stronger, lighter, and more energy-efficient, he said. Speaking about the financial performance, Seth said the company's revenue growth reached 66 per cent year-on-year for the March quarter while the full fiscal year saw a 57 per cent increase in revenue and a 76 per cent rise in volumes firmly establishing BirlaNu as the fastest-growing player in its segment. BirlaNu reported revenue of Rs 928.91 crore for the March quarter last week. For the full FY25 fiscal, its revenue stood at Rs 3,615 crore against 3,374.97 crore in FY24. BirlaNu (formerly HIL Limited), a part of the multi-billion dollar CKA Birla Group, offers sustainable solutions across pipes, construction chemicals, putty, roofs, walls, and floors. It has 32 manufacturing facilities worldwide and presence in over 80 countries. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Time of India
25-05-2025
- Business
- Time of India
Capacity expansion, focus on growth segment drive BirlaNu volume growth, says MD
Focus on growth segments and capacity expansion boosted CKA Birla Group company BirlaNu's volumes in the March quarter and FY2024-25, according to Managing Director and CEO Akshat Seth. BirlaNu reported an 80 per cent surge in volumes for the March quarter, with pipes and construction chemicals driving the momentum, Seth said. Full fiscal year saw a 57 per cent increase in revenue and a 76 per cent rise in volumes, he added. The construction chemicals and pipes manufacturer doubled its AAC block capacity in Chennai to 4 lakh cubic meters per year and launched Parador in India, marking its entry into the home and interior space, Seth said. The company also introduced organic-based stabilisers (OBS) in uPVC pipes, eliminating heavy metals and setting new benchmarks for health and sustainability in potable water solutions. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Click Here To Read More - micro segmentation software Expertinspector Click Here Undo "The transition to OBS technology in our uPVC pipes reflects our focus on reducing environmental impact while delivering the highest quality to our customers," said Seth. BirlaNu has commenced work on a greenfield OPVC facility in Patna, which will feature next-generation pipe technology that is stronger, lighter, and more energy-efficient, he said. Live Events Speaking about the financial performance, Seth said the company's revenue growth reached 66 per cent year-on-year for the March quarter while the full fiscal year saw a 57 per cent increase in revenue and a 76 per cent rise in volumes - firmly establishing BirlaNu as the fastest-growing player in its segment. BirlaNu reported revenue of Rs 928.91 crore for the March quarter last week. For the full FY25 fiscal, its revenue stood at Rs 3,615 crore against 3,374.97 crore in FY24. BirlaNu (formerly HIL Limited ), a part of the multi-billion dollar CKA Birla Group, offers sustainable solutions across pipes, construction chemicals, putty, roofs, walls, and floors. It has 32 manufacturing facilities worldwide and presence in over 80 countries.
Time of India
18-05-2025
- Business
- Time of India
BirlaNu loss widens to ₹24.71 crore in Q4 FY25
NEW DELHI: BirlaNu , part of CKA Birla Group , has reported net consolidated loss after tax of ₹24.71 crore in the quarter ended March 31, 2025. It had registered net loss after tax of ₹11 lakh in the corresponding quarter of the previous fiscal, the company said in a BSE filing. The company's net consolidated total income stood at ₹939.85 crore in Q4 FY25, a growth of 8.93 per cent from ₹862.78 crore it recorded in the similar quarter last year. Akshat Seth , managing director and CEO of the company said, "The transition to OBS technology in our uPVC pipes aligns with our commitment to reducing environmental impact while delivering the highest quality to our customers." The board of directors recommended a final dividend of ₹30 per equity share of ₹10 each for the financial year ended March 31, 2025. The board also appointed N. Sesha Srinivas as the chief human resource officer (CHRO) with effect from May 17, 2025, in the category of senior management personnel (SMP) as Surbhi Bist Puri ceases to be the CHRO and SMP of the company. It also appointed Y Srinivasa Rao as chief business officer - Walls and Rajesh Rajan as chief information officer (CIO). BirlaNu Pipes has recorded a five-year CAGR of 35% in volume. It has introduced Organic Based Stabilizers (OBS) in its uPVC pipes and has also announced a greenfield OPVC facility in Patna, the company said in a media release.
