Latest news with #CLIFBAR
Associated Press
18-03-2025
- Business
- Associated Press
CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes as they raise their bar and push past barriers to achieve new levels of performance EMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar. From April 17-22—before and during the marathon—CLIF BAR will be activating its first-ever Energy Bar, aptly named The CLIF Bar. Just steps from the finish line at Rosebar Boston, 47 Huntington Ave, Boston, MA 02116, The CLIF Bar will be the all-inclusive destination for all runners' needs, with exclusive merchandise and inspiring community programming - including guided runs, recovery support, race day fuel, bespoke events and good vibes throughout the week. 'As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide,' said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. 'We are honored to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes—most recently with giving race entries to runners who otherwise wouldn't be able to participate in this year's marathon—this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible.' In addition to The CLIF Bar for Boston runners, CLIF BAR is encouraging runners nationwide to join in the excitement and spirit leading up to the Boston Marathon with a national Raise Your Bar Challenge on Strava, the app for active people, happening March 21-April 21 that will unlock rewards for participants. CLIF BAR will be at the Bank of America Boston Marathon Expo, April 18-20, at the Hynes Convention Center, providing fuel to help runners prepare for race day. 'For more than 130 years, the B.A.A.'s mission has been to promote healthy lifestyles through sports, especially running,' said Jack Fleming, President and CEO of the B.A.A. 'The B.A.A. and CLIF BAR share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all B.A.A. events year-round.' CLIF BAR energy bars are purposefully formulated with organic, non-GMO rolled oats and 9-11g of plant protein per bar, offering sustained energy without compromising on enjoyment. Through bespoke activations and athlete partnerships, CLIF BAR is committed to showcasing the many moments of personal triumph that can be achieved by transcending challenges and achieving the inherent, powerful feeling of fulfillment that arises when you raise your bar again and again. Join the journey to Boston by following @clifbar on Instagram, joining CLIF's Club on Strava, and learning more about CLIF BAR by visiting About the Boston Athletic Association (B.A.A.) Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The economic impact of the 2024 Boston Marathon presented by Bank of America produced $ 509 million in state and local economic activity. The 129th Boston Marathon is scheduled to take place on Monday, April 21, 2025. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Sydney, Berlin, Chicago, and New York City. For more information on the B.A.A., please visit About CLIF BAR For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as Oreo, Ritz, Belvita, Lu, and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka, and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about CLIF BAR, please visit Clif | Mondelēz International, Inc. (
Yahoo
05-02-2025
- Business
- Yahoo
Zbar Launches "Adventure Needs Fuel" Campaign to Support Kids' Active Lives, Power Outdoor Fun, and Unleash the Awesome in Every Kid
New brand platform focuses on sparking and sustaining outdoor adventure for active kids — fueled with delicious, quality ingredients EMERYVILLE, Calif., Feb. 5, 2025 /PRNewswire/ -- Zbar today announced its new integrated marketing campaign, "Adventure Needs Fuel," to help energize busy young lives with quality ingredients like organic rolled oats. Perfectly sized for kids' little hands, Zbar's soft-baked energy snack bars and crispy Protein snack bars are designed to help power playtime adventures and provide delicious snack time fuel — with no high-fructose corn syrup. "For kids, every day holds the opportunity for fun, new adventures — new experiences and encounters that expand their worlds and enrich their lives," said Valerie Van Arkel, Director of Marketing for Zbar at Mondelez International. "Zbar soft-baked energy snack bars are designed to provide kids with energy to help fuel their adventures and make the most of their daily explorations, like sports, after-school, and outdoor activities with the family. This new campaign will highlight the many ways adventure can be energized — and energizing." The new "Adventure Needs Fuel" brand platform will focus on motivating families to spark and nurture an adventurous spirit that can enrich kids' daily lives, reveal the world's wonders, and shape a brighter future. It will come to life through an integrated multimedia campaign that will include inspirational creative content, family-focused experiences, event sponsorships, and other brand partnerships and activations. To support the campaign, Zbar will also debut bright and bold new graphics as part of a refreshed take on its product packaging. The campaign will reinforce the core values reflected by the Zbar brand since its introduction in 2004. Zbar energy snack bars were the first USDA-certified organic product from CLIF Bar, underscoring the importance of organic ingredients. Available at retailers nationwide, they are designed with non-GMO ingredients that parents can feel good about. Zbar Protein snack bars also contain 5g of protein per bar, a good source of protein that parents – and kids – can depend on. "We deeply understand that when kids are encouraged to be active and play outside, they need quality snacks that offer energy to discover and grow into their most awesome selves," noted Van Arkel. "With the 'Adventure Needs Fuel' campaign, our goal is to show how easy it can be to unleash the awesome in every kid!" About CLIF BAR For more than 30 years, CLIF has crafted delicious foods made with 70%+ organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ) portfolio of brands empowering people to snack right in over 150 countries around the world. With 2023 net revenue of approximately $36 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as Oreo, Ritz, Belvita, Lu, and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about Zbar, please visit Clif | Mondelēz International, Inc. ( View original content to download multimedia: SOURCE Mondelēz International
