Latest news with #CONTEXT
Business Upturn
5 days ago
- Business
- Business Upturn
The GTDC, CONTEXT and IDC Forge Unprecedented Global Alliance to Deliver Technology Sales Data
Business Wire India Three powerhouse leaders in the global distribution and data intelligence sector are partnering to create the first and only data source that will deliver comprehensive sell-through insights across Asia Pacific, North America, Europe, and the Middle East. The collaboration will deliver the definitive global source of technology sales-through data across key markets, providing vendors and distributors with an unparalleled 360-degree view of market trends. This press release features multimedia. View the full release here: IDC, GTDC and CONTEXT, powerhouse leaders in the global distribution and data intelligence sector, are partnering to create the first and only data source that will deliver comprehensive sell-through insights across Asia Pacific, North America, Europe, and the Middle East. The collaboration will deliver the definitive global source of technology sales-through data across key markets, providing vendors and distributors with an unparalleled 360-degree view of market trends. Jointly leading this groundbreaking effort are IDC, the trusted technology intelligence leader, along with CONTEXT—the global leader in market intelligence for EMEA, and Latin America—and the Global Technology Distribution Council (GTDC), a source for industry insight, backed by actual sales-out data of its members. Working together, the organizations will be able to offer precise, like-for-like comparisons across every major region. 'This is a game-changer,' comments Ralf Jordan, vice president channel EMEA at Lenovo, regarding the partnership's impact on vendors. 'We have depended on CONTEXT data and IDC analysis for many years. This global availability across EMEA, US, and APAC will enable us to operate with an unprecedented level of precision and efficiency.' Play to Strengths – A Snapshot of Responsibilities The combined expertise and regional strengths of the GTDC, CONTEXT and IDC present a great opportunity for panel-member distributors and clients—especially with the addition of the Asia Pacific region—to access the most complete, accurate, and reliable source of technology market data available. Each organization brings a unique expertise to the alliance: IDC will bring its global analyst network and comprehensive market data and insights along with its North America weekly distributors sales database. CONTEXT, with its global expertise in supply chains and distribution sales data in Europe and the Middle East, will lead the Distributor Panel for Europe, and the Middle East. The GTDC, whose members will contribute daily invoiced sales data, will complete the new, expanded panel. 'Since 2021, IDC has successfully collaborated with the GTDC to deliver robust data solutions to the North American market; subsequently, for several years, we have also worked with CONTEXT as a source of world-class EMEA sell-through data,' said Meredith Whalen, chief research and data officer, IDC. 'Formalizing these relationships and combining CONTEXT's data processing with IDC's industry-leading data and analysis will synergize distribution data across the US, EMEA, and now APAC. It represents a remarkable opportunity for both vendors and distributors to optimize their global business operations.' 'At CONTEXT, our work with supply-chain panelists extends across 46 countries. This exciting new partnership with IDC allows us to provide our acknowledged best-in-class market intelligence to distributors and vendors with the broadest global reach,' states Howard Davies, CONTEXT CEO. Frank Vitagliano, CEO at Global Technology Distribution Council (GTDC) said, 'We are incredibly excited to be partnering with CONTEXT and IDC in Asia Pacific to develop the first truly global market data source for sales through distribution channels. GTDC and its members view this partnership as a game-changer, uniting the two best-in-class data and analysis companies to deliver immense benefits to our members and vendors.' About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on X at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. About CONTEXT CONTEXT is a B Corp™ Certified company that specialises in providing market intelligence and analytics services for the technology industry. We are a trusted partner for global technology leaders, delivering crucial insights that help shape strategic decisions and address business challenges. Our advanced forecasting, analytics, and data management solutions are designed to integrate smoothly into the operations of major tech companies worldwide. This integration supports the monitoring of over £200 billion in annual sales transactions. Our efforts are backed by a dedicated team of over 400 professionals, spread across more than 35 countries, with offices in key cities such as London, Berlin, Paris, Madrid, Milan, Warsaw, Johannesburg, Istanbul, Dubai, Chicago, Buenos Aires, São Paulo, Mumbai, Auckland, Singapore, Seoul, Taipei, and Tokyo. About the GTDC The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive an estimated $170 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors. GTDC members include AB S.A (WSE: ABPL), Arrow Electronics (NYSE: ARW), CMS Distribution, Computer Gross Italia (MI: SES), D&H Distributing, ELKO, Esprinet ( Exclusive Networks (EPA: EXN), Exertis, Infinigate, Ingram Micro (NYSE: INGM), Intcomex, Logicom (CSE: LOG), Mindware, Redington Limited (BSE/NSE: Redington), Siewert & Kau, SiS Technologies (HKSE:0529), Tarsus, TD SYNNEX (NYSE: SNX), TIM AG, VSTECS Holdings and Westcon-Comstor. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
Business Wire
5 days ago
- Business
- Business Wire
The GTDC, CONTEXT and IDC Forge Unprecedented Global Alliance to Deliver Technology Sales Data
NEEDHAM, Mass.--(BUSINESS WIRE)--Three powerhouse leaders in the global distribution and data intelligence sector are partnering to create the first and only data source that will deliver comprehensive sell-through insights across Asia Pacific, North America, Europe, and the Middle East. The collaboration will deliver the definitive global source of technology sales-through data across key markets, providing vendors and distributors with an unparalleled 360-degree view of market trends. The GTDC, IDC and CONTEXT have partnered to create the first and only data source that will deliver the definitive global source of technology sales-through data across Asia Pacific, North America, Europe, and the Middle East. Share Jointly leading this groundbreaking effort are IDC, the trusted technology intelligence leader, along with CONTEXT —the global leader in market intelligence for EMEA, and Latin America—and the Global Technology Distribution Council (GTDC), a source for industry insight, backed by actual sales-out data of its members. Working together, the organizations will be able to offer precise, like-for-like comparisons across every major region. 'This is a game-changer,' comments Ralf Jordan, vice president channel EMEA at Lenovo, regarding the partnership's impact on vendors. 'We have depended on CONTEXT data and IDC analysis for many years. This global availability across EMEA, US, and APAC will enable us to operate with an unprecedented level of precision and efficiency.' Play to Strengths - A Snapshot of Responsibilities The combined expertise and regional strengths of the GTDC, CONTEXT and IDC present a great opportunity for panel-member distributors and clients—especially with the addition of the Asia Pacific region—to access the most complete, accurate, and reliable source of technology market data available. Each organization brings a unique expertise to the alliance: IDC will bring its global analyst network and comprehensive market data and insights along with its North America weekly distributors sales database. CONTEXT, with its global expertise in supply chains and distribution sales data in Europe and the Middle East, will lead the Distributor Panel for Europe, and the Middle East. The GTDC, whose members will contribute daily invoiced sales data, will complete the new, expanded panel. 'Since 2021, IDC has successfully collaborated with the GTDC to deliver robust data solutions to the North American market; subsequently, for several years, we have also worked with CONTEXT as a source of world-class EMEA sell-through data,' said Meredith Whalen, chief research and data officer, IDC. 'Formalizing these relationships and combining CONTEXT's data processing with IDC's industry-leading data and analysis will synergize distribution data across the US, EMEA, and now APAC. It represents a remarkable opportunity for both vendors and distributors to optimize their global business operations.' 'At CONTEXT, our work with supply-chain panelists extends across 46 countries. This exciting new partnership with IDC allows us to provide our acknowledged best-in-class market intelligence to distributors and vendors with the broadest global reach,' states Howard Davies, CONTEXT CEO. Frank Vitagliano, CEO at Global Technology Distribution Council (GTDC) said, 'We are incredibly excited to be partnering with CONTEXT and IDC in Asia Pacific to develop the first truly global market data source for sales through distribution channels. GTDC and its members view this partnership as a game-changer, uniting the two best-in-class data and analysis companies to deliver immense benefits to our members and vendors.' About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on X at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. About CONTEXT CONTEXT is a B Corp™ Certified company that specialises in providing market intelligence and analytics services for the technology industry. We are a trusted partner for global technology leaders, delivering crucial insights that help shape strategic decisions and address business challenges. Our advanced forecasting, analytics, and data management solutions are designed to integrate smoothly into the operations of major tech companies worldwide. This integration supports the monitoring of over £200 billion in annual sales transactions. Our efforts are backed by a dedicated team of over 400 professionals, spread across more than 35 countries, with offices in key cities such as London, Berlin, Paris, Madrid, Milan, Warsaw, Johannesburg, Istanbul, Dubai, Chicago, Buenos Aires, São Paulo, Mumbai, Auckland, Singapore, Seoul, Taipei, and Tokyo. About the GTDC The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive an estimated $170 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors. GTDC members include AB S.A (WSE: ABPL), Arrow Electronics (NYSE: ARW), CMS Distribution, Computer Gross Italia (MI: SES), D&H Distributing, ELKO, Esprinet ( Exclusive Networks (EPA: EXN), Exertis, Infinigate, Ingram Micro (NYSE: INGM), Intcomex, Logicom (CSE: LOG), Mindware, Redington Limited (BSE/NSE: Redington), Siewert & Kau, SiS Technologies (HKSE:0529), Tarsus, TD SYNNEX (NYSE: SNX), TIM AG, VSTECS Holdings and Westcon-Comstor.
National Post
5 days ago
- Business
- National Post
The GTDC, CONTEXT and IDC Forge Unprecedented Global Alliance to Deliver Technology Sales Data
First-of-its-kind collaboration will result in like-for-like, actionable data for IT vendors and distributors across Asia Pacific, North America, Europe, and the Middle East markets Article content NEEDHAM, Mass. — Three powerhouse leaders in the global distribution and data intelligence sector are partnering to create the first and only data source that will deliver comprehensive sell-through insights across Asia Pacific, North America, Europe, and the Middle East. The collaboration will deliver the definitive global source of technology sales-through data across key markets, providing vendors and distributors with an unparalleled 360-degree view of market trends. Article content The GTDC, IDC and CONTEXT have partnered to create the first and only data source that will deliver the definitive global source of technology sales-through data across Asia Pacific, North America, Europe, and the Middle East. Article content Jointly leading this groundbreaking effort are IDC, the trusted technology intelligence leader, along with CONTEXT —the global leader in market intelligence for EMEA, and Latin America—and the Global Technology Distribution Council (GTDC), a source for industry insight, backed by actual sales-out data of its members. Working together, the organizations will be able to offer precise, like-for-like comparisons across every major region. Article content 'This is a game-changer,' comments Ralf Jordan, vice president channel EMEA at Lenovo, regarding the partnership's impact on vendors. 'We have depended on CONTEXT data and IDC analysis for many years. This global availability across EMEA, US, and APAC will enable us to operate with an unprecedented level of precision and efficiency.' Article content Play to Strengths – A Snapshot of Responsibilities Article content The combined expertise and regional strengths of the GTDC, CONTEXT and IDC present a great opportunity for panel-member distributors and clients—especially with the addition of the Asia Pacific region—to access the most complete, accurate, and reliable source of technology market data available. Each organization brings a unique expertise to the alliance: Article content IDC will bring its global analyst network and comprehensive market data and insights along with its North America weekly distributors sales database. CONTEXT, with its global expertise in supply chains and distribution sales data in Europe and the Middle East, will lead the Distributor Panel for Europe, and the Middle East. The GTDC, whose members will contribute daily invoiced sales data, will complete the new, expanded panel. Article content 'Since 2021, IDC has successfully collaborated with the GTDC to deliver robust data solutions to the North American market; subsequently, for several years, we have also worked with CONTEXT as a source of world-class EMEA sell-through data,' said Meredith Whalen, chief research and data officer, IDC. 'Formalizing these relationships and combining CONTEXT's data processing with IDC's industry-leading data and analysis will synergize distribution data across the US, EMEA, and now APAC. It represents a remarkable opportunity for both vendors and distributors to optimize their global business operations.' Article content 'At CONTEXT, our work with supply-chain panelists extends across 46 countries. This exciting new partnership with IDC allows us to provide our acknowledged best-in-class market intelligence to distributors and vendors with the broadest global reach,' states Howard Davies, CONTEXT CEO. Article content Frank Vitagliano, CEO at Global Technology Distribution Council (GTDC) said, 'We are incredibly excited to be partnering with CONTEXT and IDC in Asia Pacific to develop the first truly global market data source for sales through distribution channels. GTDC and its members view this partnership as a game-changer, uniting the two best-in-class data and analysis companies to deliver immense benefits to our members and vendors.' Article content About IDC Article content International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Article content Article content . Follow IDC on X at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. Article content About CONTEXT Article content CONTEXT is a B Corp™ Certified company that specialises in providing market intelligence and analytics services for the technology industry. We are a trusted partner for global technology leaders, delivering crucial insights that help shape strategic decisions and address business challenges. Our advanced forecasting, analytics, and data management solutions are designed to integrate smoothly into the operations of major tech companies worldwide. This integration supports the monitoring of over £200 billion in annual sales transactions. Our efforts are backed by a dedicated team of over 400 professionals, spread across more than 35 countries, with offices in key cities such as London, Berlin, Paris, Madrid, Milan, Warsaw, Johannesburg, Istanbul, Dubai, Chicago, Buenos Aires, São Paulo, Mumbai, Auckland, Singapore, Seoul, Taipei, and Tokyo. Article content About the GTDC Article content The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive an estimated $170 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors. GTDC members include AB S.A (WSE: ABPL), Arrow Electronics (NYSE: ARW), CMS Distribution, Computer Gross Italia (MI: SES), D&H Distributing, ELKO, Esprinet ( Exclusive Networks (EPA: EXN), Exertis, Infinigate, Ingram Micro (NYSE: INGM), Intcomex, Logicom (CSE: LOG), Mindware, Redington Limited (BSE/NSE: Redington), Siewert & Kau, SiS Technologies (HKSE:0529), Tarsus, TD SYNNEX (NYSE: SNX), TIM AG, VSTECS Holdings and Westcon-Comstor. Article content Article content Article content Contacts Article content IDC Article content Article content Kiní Schoop | Article content press@ Article content Article content Escalate PR for IDC | Article content IDC@ Article content Article content Michael De La Cruz | Article content press@ Article content GTDC Article content : Brian Sherman, Article content Article content
TECHx
6 days ago
- Business
- TECHx
META Gamers Prioritise Performance, Not Whole PC Rebuilds
Home » Tech Market Insights » META Gamers Prioritise Performance, Not Whole PC Rebuilds META Gamers are shifting focus to GPU upgrades over full PC builds. Discover why performance, not price, is shaping gaming hardware trends across the region. According to CONTEXT data, GPU sales have seen sharp growth since March, especially in the UAE, where May marked a peak in high-end graphics card demand. Türkiye tells a different story, one of price-savvy players opting for mid-range GPUs with optimal performance-to-cost ratios. Meanwhile, other categories like gaming monitors are seeing temporary dips, as budgets shift toward graphics horsepower. The takeaway? META's gaming community is evolving, and vendors will need to adapt to a smarter, more focused upgrade culture. The Middle East, Türkiye, and Africa (META) region is solidifying its position as a critical hub in the global gaming hardware market. Driven by a youthful, tech-savvy demographic and substantial public and private investment, the region is witnessing an unprecedented rise in demand for high-performance gaming gear. However, recent analysis by CONTEXT reveals a nuanced trend that challenges conventional assumptions about gaming hardware consumption: META gamers are exhibiting a distinct preference for upgrading individual components, particularly Graphics Processing Units (GPUs), without a corresponding uplift in full-system desktop PC sales. This sophisticated component-upgrade behaviour, in contrast to patterns observed in the European market, suggests a mature and price-conscious landscape that necessitates a recalibrated approach for vendors and channel partners. The rise of component upgrades over full systems Drawing on the latest distribution sales data from CONTEXT, it is evident that gaming GPUs are gaining significant traction across META, albeit with a delay compared to Europe. The demand for new generation GPUs is a primary driver of this growth. Yet, this increase in GPU sales has not translated into a significant rise in desktop PC sales for the gaming segment. This indicates that META gamers are prioritising targeted upgrades of specific components rather than investing in entirely new systems. This divergence from typical upgrade cycles seen elsewhere highlights a market that is not simply growing, but changing in its purchasing habits. Key drivers behind META's unique market Several factors underpin META's unique component-focused growth. The youthful demographic, with a large segment of the population under 30 years old, represents an enthusiastic gaming audience with disposable income. Furthermore, the considerable growth of Esports, now a mainstream phenomenon with significant government backing for tournaments and talent development, is directly fuelling demand for high-end performance hardware. Government initiatives, such as Saudi Arabia's Vision 2030 and the UAE's Dubai Program for Gaming 2033, are also fostering essential infrastructure development and industry support. These macro trends create a fertile ground for high-performance hardware, but the specific focus on components suggests a discerning consumer base. Regional variations in GPU demand A closer examination of GPU performance by country, as discussed in the recent CONTEXT META Monthly webinar, reveals distinct regional nuances. Both the UAE and Türkiye have demonstrated substantial GPU growth since March, with revenue trends significantly exceeding previous years. The UAE, for instance, experienced a notable peak in GPU performance in May, driven by a strong appetite for high-end GPUs, further bolstered by a large expatriate population with considerable disposable income. This segment actively seeks premium components to enhance their gaming experience. Conversely, Türkiye, with its large and passionate PC gaming community, exhibits a different dynamic. While a dedicated enthusiast segment still opts for high-end GPUs, the market is highly price-sensitive, with mid-range GPUs offering a strong price-to-performance ratio proving very popular. This highlights a segmentation within the market, where affordability plays a crucial role in purchasing decisions for a significant portion of gamers. Impact on other hardware segments This component-centric trend also explains shifts in other hardware categories. For example, the gaming monitor segment has seen noticeable declines in sales as anticipated by CONTEXT. This downturn is largely attributed to the reallocation of gaming budgets towards GPU purchases. Despite this, demand for gaming monitors persists and is expected to rebound once the new generation of GPUs is adopted, thereby enhancing visual performance for gaming. This reinforces the idea of a strategic, phased upgrade approach by consumers. Within the monitor market, value dynamics vary significantly across countries. The UAE shows widespread adoption of high refresh rate and high-resolution monitors, driven by the competitive Esports scene that demands displays with low response times and adaptive sync technologies. Saudi Arabia, a booming market, also exhibits a clear preference for high refresh rate, 144Hz and above, and high-resolution displays, with curved and ultra-wide monitors gaining significant traction for their immersive experience. In Türkiye, while there is a growing trend towards adopting high refresh rate monitors, 1080p resolution remains mainstream for many, and affordability is a key factor in purchasing decisions. South Africa, while not as widespread in high-end monitor adoption as in other countries, shows growing interest in displays with higher refresh rates and better colour accuracy, especially within its competitive gaming community. Despite the overall decline in gaming monitor revenue, 27-inch and 32-inch models continue to perform better than trends of previous years. This suggests that underlying demand remains present and is poised for a rebound as GPU upgrades become more prevalent. This further underscores the intertwined nature of component upgrades and their cascading effects on other hardware categories. Strategic implications for channel partners In conclusion, the META region presents a compelling and complex market for gaming hardware. Unlike some established markets, it is not simply absorbing new technology but is demonstrating a sophisticated, component-upgrade behaviour driven by performance demands, price sensitivity, and changing gaming trends. For hardware manufacturers and distributors, understanding this nuanced consumer behaviour is paramount. A channel strategy that acknowledges and caters to this focused component upgrade cycle, rather than solely pushing full-system sales, will be critical for engaging effectively with META's dynamic and growing gaming community.
TECHx
16-07-2025
- Business
- TECHx
Green Tech on the Rise in META and Europe
Home » Tech Market Insights » Green Tech on the Rise in META and Europe Green Tech adoption is accelerating in META and Europe, driven by eco-labels, carbon footprint standards, and growing demand for sustainable and refurbished IT products. The integration of sustainable practices within the technology sector is transitioning from a niche concern to a fundamental requirement, driven by shifting consumer demand and stringent procurement policies. This evolution is particularly evident across the META region and Europe, as observed by CONTEXT, where eco-labels and product carbon footprint are emerging as key metrics for assessing the environmental impact of technology. The rising demand for sustainable technology Consumer behaviour indicates a growing preference for eco-friendly products. This sentiment is mirrored in procurement preferences across the META region. For instance, Majid Al Futtaim prioritises suppliers using 'Energy Star rated or equivalent' energy-efficient equipment, while the University of Sharjah has integrated EPEAT certified computers into its sustainability objectives. Furthermore, the UAE Ministry of Finance's Sustainable Digital Services (IT) Guideline mandates the adoption of green procurement standards, advocating for IT equipment with eco-label certifications such as Energy Star, EPEAT, or TCO Certified, and requiring vendors to implement take-back programmes for end-of-life products. Measuring sustainability in technology: Key eco-labels Several eco-labels provide benchmarks for measuring sustainability in technology, each with distinct criteria: Energy Star: This certification focuses on energy efficiency, ensuring devices consume less power (25% to 40% less) during operation and sleep mode compared to non-certified alternatives. Certified PCs must meet minimum power supply unit efficiency requirements, with typical energy consumption (TEC) measuring a product's estimated annual electricity use. This certification focuses on energy efficiency, ensuring devices consume less power (25% to 40% less) during operation and sleep mode compared to non-certified alternatives. Certified PCs must meet minimum power supply unit efficiency requirements, with typical energy consumption (TEC) measuring a product's estimated annual electricity use. EPEAT (Electronic Product Environmental Assessment Tool): EPEAT offers a comprehensive approach to environmental, social, and governance (ESG) criteria based on the IEEE 1680.1 Standard. Beyond energy efficiency, it evaluates material selection, product circularity, repairability, and corporate ESG performance. Products are tiered Bronze, Silver, or Gold based on adherence to compulsory and optional criteria. EPEAT Gold signifies that products meet over 75% of the optional criteria, in addition to all required criteria. EPEAT offers a comprehensive approach to environmental, social, and governance (ESG) criteria based on the IEEE 1680.1 Standard. Beyond energy efficiency, it evaluates material selection, product circularity, repairability, and corporate ESG performance. Products are tiered Bronze, Silver, or Gold based on adherence to compulsory and optional criteria. EPEAT Gold signifies that products meet over 75% of the optional criteria, in addition to all required criteria. TCO Certified: This certification employs a broad approach to ESG criteria, with all criteria being compulsory. It addresses hazardous substance elimination, the percentage of post-consumer recycled plastics used, spare parts availability, repairability, and fair labour practices. TCO Certified also aligns with Energy Star on energy requirements and includes product carbon footprint (PCF) reporting. Adoption rates across META and Europe The adoption of sustainable technology varies across regions, as indicated by CONTEXT's data: Saudi Arabia: In 2025-Q1, 90% of PCs sold through Saudi Arabian distribution channels held an EPEAT Gold certification, a significant increase from 43% in 2023. This indicates a strong commitment from both vendors and customers towards sustainable practices. Additionally, 56% of notebooks sold in Saudi Arabia in 2025-Q1 were TCO Certified. The product mix in Saudi Arabia features newer models on average, which typically possess better ESG ratings and certifications. In 2025-Q1, 90% of PCs sold through Saudi Arabian distribution channels held an EPEAT Gold certification, a significant increase from 43% in 2023. This indicates a strong commitment from both vendors and customers towards sustainable practices. Additionally, 56% of notebooks sold in Saudi Arabia in 2025-Q1 were TCO Certified. The product mix in Saudi Arabia features newer models on average, which typically possess better ESG ratings and certifications. UAE: In 2025-Q1, 80% of notebooks sold in UAE distribution channels had EPEAT ratings, with 45% being Gold and 33% Silver. However, only 14% of notebooks sold in the UAE were TCO Certified during the same period. The UAE's product mix is more diverse than Saudi Arabia's, with a higher proportion of sales from lower price bands. In 2025-Q1, 80% of notebooks sold in UAE distribution channels had EPEAT ratings, with 45% being Gold and 33% Silver. However, only 14% of notebooks sold in the UAE were TCO Certified during the same period. The UAE's product mix is more diverse than Saudi Arabia's, with a higher proportion of sales from lower price bands. Türkiye: In contrast, only 30% of notebooks sold in Türkiye had an EPEAT tier in 2025-Q1, with 29% Gold and 2% Silver, and 69% having no eco-label. Similarly, only 15% of notebooks sold in Türkiye were TCO Certified. This lower adoption is partly attributable to a market shift towards cheaper products, where price sensitivity often outweighs ESG performance. In contrast, only 30% of notebooks sold in Türkiye had an EPEAT tier in 2025-Q1, with 29% Gold and 2% Silver, and 69% having no eco-label. Similarly, only 15% of notebooks sold in Türkiye were TCO Certified. This lower adoption is partly attributable to a market shift towards cheaper products, where price sensitivity often outweighs ESG performance. Europe: Europe demonstrates high adoption of EPEAT, with over 80% of products sold in 2025-Q1 being EPEAT Gold, up from 52% in 2023. In the UK, EPEAT Gold adoption for notebooks reached 79% in 2025-Q1, and notably, 94% of AI-capable notebooks in the UK are EPEAT Gold certified. Only 9% of notebooks sold in the UK do not have an EPEAT label. TCO Certified products accounted for 48% of PCs sold in Europe's top five countries in 2025-Q1. Product carbon footprint and refurbished products The product carbon footprint (PCF) measures the greenhouse gas emissions across a product's entire lifecycle. Newer product generations are designed for lower PCF, featuring stricter material selection, increased energy efficiency, and a higher use of recycled materials. For example, the Lenovo ThinkPad X1 Carbon G12 has a 41% recycled content compared to 15% for the G10, and its PCF has reduced from 200kg to 177kg. Similarly, the HP Probook G10 has a PCF of 160kg, down from 180kg for the G5. The estimated carbon footprint from notebook sales in the UK for 2025-Q1 was 162,000 tonnes, with an average CO2 emission of 228kg per device—a 3% YoY % change from 235kg a year prior. This figure is expected to continue dropping due to PC refreshes driven by the Windows 10 end-of-support and the lower carbon footprint of newer, particularly AI-capable, notebooks. The market for refurbished products is also gaining traction as a means of reducing environmental impact. Major OEMs like HP, Lenovo, and Microsoft have launched, or are planning to launch, certified refurbished programmes, offering products with OEM warranties and support. HP's certified refurbished notebooks, such as the EliteBook 840 Gen 5 and Gen 6, boast a 60% lower product carbon footprint compared to their original counterparts. In France, refurbished notebook unit sales saw a fourfold increase YoY, largely driven by the HP Certified Service programme. Challenges and opportunities Despite progress, challenges remain, particularly in e-waste management. Dubai's imminent landfill closure by 2027 highlights the urgent need for robust IT asset disposition (ITAD) solutions and enhanced customer understanding of circularity. The industry must collaborate to bridge this gap. For businesses, the shift towards sustainable technology presents a significant opportunity. Meeting growing customer demand for eco-friendly products, promoting with EPEAT and TCO certifications, and highlighting recycled content can enhance brand loyalty. Implementing trade-in and take-back services not only manages e-waste but also recovers valuable materials, supplies refurbishers, and attracts environmentally aware customers. This also unlocks new revenue streams, as consumers are increasingly willing to pay a premium for sustainable products. Transparent communication of sustainability efforts and the development of in-house eco-labels can further reinforce a brand's commitment. For a deeper analysis of these trends, readers can consult CONTEXT's TechPulse ESG newsletter.
