Latest news with #CampusBeats
The Hindu
02-06-2025
- Politics
- The Hindu
Police to launch Campus Beats against drugs in Idukki schools
The State has made great strides in the field of public education, Water Resources Minister Roshy Augustine has said. Inaugurating the district-level Praveshanolsavam at St. Sebastian's UP School in Thodupuzha in Idukki on Monday, Mr. Augustine said the State government had spent ₹5,000 crore on the renovation of the government schools. 'Kerala ensures ample amenities in government schools,' said the Minister. To ensure schools in the district are drug-free, the district police will implement a special anti-narcotics campaign named Campus Beats. According to Idukki District Police Chief T.K. Vishnu Pradeep, the project is a joint initiative of the school authorities, Parent Teachers' Association (PTA), parents, and the public. Meeting soon Mr. Pradeep said the district police had already informed all schools about the campaign, and a meeting of school and hostel authorities would be held soon. As part of the project, a police officer will be deputed for each school. The officer will visit the school and collect details and solve the issues with directives from the higher authorities. The project aims to strengthen the school protection groups, prevent antisocial activities in schools, and make school premises drug-free. All schools in the district will receive a complaint box, according to officials. The station house officer, along with schoolteachers, will open the box and take further steps. Mr. Pradeep, Idukki district panchayat president Rarichen Neeranakunnel, among others, attended the function.
India Today
21-05-2025
- Entertainment
- India Today
Campus Beats creator on K-dramas' popularity in India: We have nothing for youth
When Palki Malhotra was pitching a dance-based fiction show, Campus Beats, on OTT, little did she know it was going to be a long-term commitment. The young adult show starring Shantanu Maheshwari and Shruti Sinha recently dropped its fifth season, and for the creator, it's the relatability that created the magic. In a chat with India Today, the director opened up about the lack of content for the youth and why this generation is so fascinated with discussed how young audiences today are tilting towards Korean content because there is nothing in India for them to consume. Reasoning the phenomenon, Malhotra said that youngsters didn't have anything to watch during Covid, when the OTT boom also happened, and they slowly began leaning towards these international shows.'I think everybody latched on to Korean dramas because their hearts were wanting to see or feel that kind of love during those times. And from there, that is when it began—the frenzy of this kind of storytelling. And it just went on because, honestly, there was nothing on OTT or even on TV for that matter, which gave them that kind of rom-com or a beautiful romance. I mean, there was nothing, so people latched on to Korean dramas. It was literally that,' she said. advertisement Malhotra added that when she first saw K-dramas, she realised it wasn't much different from what we offer, but with much better budgets. However, she maintained that their success in India happened only because there was no other show in the same language. 'We don't have many stories that talk about relationship issues of young people, and so honestly and openly. We touched upon so many issues that affect young hearts and minds. Hence, Campus Beats was not considered just another show but something that spoke to young people," Malhotra would know that while she found a whole new career in the digital space, Palki Malhotra did start her career with television—a medium that once also had exclusive content for young India, from Dil Mill Gayye, Dil Dostii Dance to Remix and Kaisi Yeh Yaariaan. The creative head, however, emphasised that TV today is also losing out on audiences because no one wants to make content for the youth.'There are a few television shows that may not get numbers but do well digitally. But I genuinely feel we've lost the youngsters. The day we stopped catering to their emotions, we lost them. And now they don't want to go back to TV because they feel there's nothing for them. People no longer want to experiment.'advertisementShe added that the change happened after researchers started taking calls rather than creatives. Referring to her time on Dil Mill Gayye and Miley Jab Hum Tum, Palki mentioned that they would not have managed to do half of the things they did on the show if they 'cared' about the outcome.'Hindi television is a very fearful platform. There are so many platforms, sponsorships, ad revenues, and brands involved. The money is not as much as it used to be. So, I understand they feel they need to be safe. But amid so many safe projects, we can at least have one show that experiments. Also, times have changed, but the quest to find true love, old-school style, continues to be there,' Palki Malhotra Beats is streaming on Amazon MX Player.
Hans India
12-05-2025
- Entertainment
- Hans India
Realme Hip Hop India heats up
This week's episode of Realme Hip Hop India Season 2, streaming exclusively on Amazon MX Player, reached new heights of intensity as the competition ramped up with surprise cash prizes, electrifying performances, and an unexpected twist that left both contestants and viewers in awe. Judges Remo D'Souza and Malaika Arora were joined by special guest judge and celebrated dancer-choreographer Dharmesh Yelande, bringing fresh energy and high stakes to the show. The star-studded cast of Campus Beats — Shantanu Maheshwari, Shruti Sinha, Tanya Bhushan, Tanvi Gadkari, Manish Poonam, and Rohan Pal — also made an appearance, adding to the vibrant atmosphere as they cheered on contestants in a fierce dance showdown. The episode opened with a rousing welcome from Remo D'Souza, introducing Dharmesh to the panel. Without missing a beat, Dharmesh surprised last week's advantage winner, Norbu, with a ₹2 lakh cash prize as recognition for his performance — an unexpected gesture that set the tone for the evening. However, the biggest twist came when Remo announced that the winner of the episode would secure a direct spot in the finals, instantly raising the competitive stakes. Dharmesh then issued a daring challenge, asking contestants to name their strongest rival. With the majority of votes, Rules Breakerz were singled out as the crew to beat. This led to a high-stakes ₹2 lakh face-off between Norbu and Rules Breakerz, followed by a dynamic cypher round where Campus Beats and the judges joined in, turning the dance floor into a battleground of raw talent and creativity. In a nail-biting finale, Rules Breakerz emerged victorious, claiming the first finalist spot of the season and cementing their status as front-runners in the competition. Speaking on his guest appearance, Dharmesh Yelande said, 'It was surreal to be part of such an exciting platform and witness these incredibly talented individuals. Sharing the dais with icons like Remo sir and Malaika ma'am has been a true honour. The energy, passion, and emotion these dancers bring is something else entirely. I'm excited to see where this journey goes.' With only a few weeks to go, the stakes are higher than ever. Don't miss the action as Realme Hip Hop India Season 2 continues every Thursday, streaming for free on Amazon MX Player via the Amazon app, Prime Video, Fire TV and Connected TVs.
Hans India
08-05-2025
- Entertainment
- Hans India
Dharmesh joins as guest judge as Campus Beats cast brings fire to Realme Hip Hop India Season 2
It's a week of high-octane dance battles and surprise appearances as Realme Hip Hop India Season 2 delivers one of its most electrifying episodes yet—now streaming on Amazon MX Player, Amazon's free video platform. The latest promo reveals a thrilling twist as the spirited cast of Campus Beats joins the show to support the competing dancers. Shantanu Maheshwari, alongside Shruti Sinha, Tanya Bhushan, Tanvi Gadkari, Manish Poonam, and Rohan Pal, steps onto the stage to cheer for the contestants, turning up the energy with their signature charisma and enthusiasm. In a surprise move that thrilled fans, iconic dancer and choreographer Dharmesh Yelande, popularly known as Dharmesh Sir, joins the judging panel this week. Teaming up with resident judge Remo D'Souza and guest judge Malaika Arora, Dharmesh's arrival brings a new level of intensity to the already fierce competition. This week marks the much-anticipated battle round, where rivalries ignite and only one act can claim a coveted fast-track pass to the grand finale. Judge Remo D'Souza sets the tone early, declaring the stakes higher than ever before. Contestants now face not just each other, but the pressure of seizing a once-in-a-season opportunity. Speaking about his experience on the show, Shantanu Maheshwari shared, 'Dance has always been more than just movement to me—it's about storytelling, identity, and raw emotion. Being on Hip Hop India with the Campus Beats crew this week has been incredibly special. The talent here is phenomenal, and the energy is absolutely electric.' With emotions flaring, surprises around every corner, and a ticket to the finale up for grabs, viewers can expect edge-of-the-seat drama and unmatched performances. The episode promises to be a celebration of hip hop's spirit—bold, expressive, and unapologetically powerful. Realme Hip Hop India Season 2 is currently streaming for free on Amazon MX Player and is accessible via the Amazon shopping app, Prime Video, Fire TV, and smart TVs.
Time of India
21-04-2025
- Entertainment
- Time of India
Palki Malhotra on making history with 'Campus Beats,' the only Indian series to reach five seasons: 'It felt like 'Dil Mill Gayye' and 'Dil Dosti Dance' all over again'
In an era where shows and films often struggle to leave a lasting impression, ' Campus Beats ' has become a rare success story. Helmed by renowned creator Palki Malhotra , the series has not only captured hearts but has made history by becoming the only Indian web series to reach five seasons . The fifth season premiered on April 10 on Amazon MX Player (formerly Amazon miniTV), marking a milestone moment in the Indian OTT space. Starring Shantanu Maheshwari, Shruti Sinha, Tanvi Gadkari, Sahaj Singh Chahal, and a dynamic young cast, 'Campus Beats' blends dance, drama, romance, and raw emotion into a vibrant youth-centric narrative. Produced by Banijay Asia, the series has struck a chord particularly with Gen Z and millennials, building a fiercely loyal fanbase. In a day and age where all OTT platforms are all aiming for the youth, 'Campus Beats' seems to have garnered the right fan base and eyeballs amidst an audience which is not easy to capture at all. Palki Malhotra, the creative force behind youth classics like Dil Dosti Dance, Dill Mill Gayye, and MTV Girls on Top, shared her emotional journey in an exclusive note. 'When we launched 'Campus Beats', we had no idea we'd make it to five seasons,' Palki revealed. 'Honestly, I just wanted to relive that feeling, the kind of love we once received during 'Dill Mill Gayye' and 'Dil Dosti Dance.' And when Season 1 dropped, I instantly saw the same kind of passion and response. It felt nostalgic, and that's when I knew we were onto something special.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Writing in English Doesn't Have to Feel Hard Grammarly Learn More Undo Reflecting on the current entertainment landscape, she added, 'It's overwhelming not just for me but for everyone involved. This isn't just a show reaching five seasons; it's a youth series doing that. Just two or three years ago, I was frustrated because there were hardly any youth-centric Indian shows. Everyone seemed to be leaning into Korean dramas. I really wanted to create something homegrown, something for our own youth. That's why this milestone is even more special.' Palki credits the show's success to a combination of things, dedication of the team, the writers, directors, choreographers, editors, costume designers, actors, the DOP, the platform, and the sheer love from fans. She shared, 'The journey has been beautiful but not easy. This show was made with immense passion, hard work, and sincerity. It involved extra sweat, extra blood with injuries, and countless hours of rehearsals where everyone gave it their all. Not for any remuneration but only for their passion, celebrating every moment of hard work.' With five seasons under its belt and a community of devoted viewers, 'Campus Beats' has become more than a show, it's a movement, a memory, and a moment in Indian web history.
