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Topshop is relaunching with a top London supermodel as the new face of campaign
Topshop is relaunching with a top London supermodel as the new face of campaign

Daily Mirror

time21 hours ago

  • Entertainment
  • Daily Mirror

Topshop is relaunching with a top London supermodel as the new face of campaign

Topshop have named model Cara Delevingne as the face of their new relaunch. The collaboration will reflect her London roots and the connection she has had with the brand for many years With many eagerly awaiting the return of Topshop, it looks like the wait is nearly over. While the brand has been exclusively at ASOS for a while now, it's largely been tucked away among the 800-plus labels they carry. But now, Topshop is stepping forward to reclaim its fashion-forward spirit, bringing a fresh energy with global style icon Cara Delevingne as the face of its relaunch. ‌ From the late '90s through the 2000s, Topshop wasn't just a store - it was a destination. It was a place where youth, style and identity collided. But after its parent company went into administration, it disappeared high streets across the United Kingdom and beyond. ‌ Now, recognising the gap it left behind, Topshop is returning with a curated 30-piece edit that captures the shared aesthetic of both Cara and the brand. The edit aims to be confident, individual and distinctly modern. ‌ Cara, chosen for her long-standing connection to the brand and as a born-and-bred Londoner, said: 'As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it's about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.' The collection channels Cara's signature London edge - effortless yet elevated, with sharp tailoring, statement outerwear and reimagined denim staples. A monochrome palette runs through the edit, punctuated by hits of rich avocado green to give it a fresh seasonal feel. ‌ The team at Topshop described the collaboration as more than just a campaign, saying: 'It's a statement of intent as we reintroduce Topshop to the world. We're bringing together cultural relevance, design credibility, and a new energy that speaks to how people want to dress today.' Topshop's Managing Director, Michelle Wilson added that the model's involvement with the relaunch harmonised with everything Topshop is as a band. She said: 'Cara is the perfect embodiment of the Topshop spirit - bold, creative, and unapologetically herself.' she added ‌ The edit launches on on 16th August, featuring standout pieces like a bold black-and-white faux shearling coat, a cinched '80s-inspired PU jacket, and updated takes on cult-favourite denim fits like the Joni and Jamie jeans. Balancing structure and softness, the collection pairs strong silhouettes with fluid fabrics offering fashion that feels just as empowering as it looks. And this is just the beginning - Topshop and Cara have already started developing a full capsule collection for the 2026/2027 season, with a shared focus on quality materials and considered design. Help us improve our content by completing the survey below. We'd love to hear from you!

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists
Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Fashion Network

timea day ago

  • Entertainment
  • Fashion Network

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Topshop has been gradually releasing information linked to its full-scale comeback this year and the latest news this week is that two major European names will stock the now-online-only label in their physical stores. Reports said both France's Printemps and Denmark's Magasin du Nord (which used to be owned by Debenhams) will carry the relaunched brand. And in Ireland, department store McElhinneys will also be a stockist. On Tuesday, the retailer's Instagram page also showed a picture of supermodel-turned-actress Cara Delevingne with the words: 'Introducing Cara Delevingne. A bold new era begins. Sign up at to be the first to know about the launch.' That was the first hint of the fact that the brand is in mid-August launching a curated 30-piece edit in a collab with Delevingne in to kick off its high-profile comeback. It's a fitting link-up given her first appearance in a Topshop campaign was in 2010 with the model later being the solo face of the brand's AW14 campaign. Delevingne said: 'As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it's about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.' As for the stockist news, it's known that it will be available in other European locations as well as stores beyond the continent but their names haven't yet been revealed, although the brand is already available at Nordstrom in the US through an earlier deal. There's also expected to be a single wholesale partner for the UK that will see the label available in UK physical locations in its home market again. Topshop and sibling brand Topman were part of the failed Arcadia Group and were bought by e-tail giant ASOS post-pandemic in early 2021 when Arcadia was broken up. ASOS took them online-only and later relaunched them. But ASOS's own problems got in the way of a full-on comeback and this year control of the business was acquired by Heartland. The holding company of the family behind Denmark's Bestseller deepened its close links with ASOS (it already has a major stake in the company) buying 75% of Topshop/Topman for £135 million, with ASOS retaining the minority stake and distribution rights. The plan is for a big relaunch of the two labels with teasers building up to this including a one-day London pop-up in May, a gamified teaser campaign and 'coming soon' holding pages for a new webstore. There will also be a major Topshop/Topman runway show for AW25 in London next month.

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists
Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Fashion Network

timea day ago

  • Entertainment
  • Fashion Network

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Topshop has been gradually releasing information linked to its full-scale comeback this year and the latest news this week is that two major European names will stock the now-online-only label in their physical stores. Reports said both France's Printemps and Denmark's Magasin du Nord (which used to be owned by Debenhams) will carry the relaunched brand. And in Ireland, department store McElhinneys will also be a stockist. On Tuesday, the retailer's Instagram page also showed a picture of supermodel-turned-actress Cara Delevingne with the words: 'Introducing Cara Delevingne. A bold new era begins. Sign up at to be the first to know about the launch.' That was the first hint of the fact that the brand is in mid-August launching a curated 30-piece edit in a collab with Delevingne in to kick off its high-profile comeback. It's a fitting link-up given her first appearance in a Topshop campaign was in 2010 with the model later being the solo face of the brand's AW14 campaign. Delevingne said: 'As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it's about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.' As for the stockist news, it's known that it will be available in other European locations as well as stores beyond the continent but their names haven't yet been revealed, although the brand is already available at Nordstrom in the US through an earlier deal. There's also expected to be a single wholesale partner for the UK that will see the label available in UK physical locations in its home market again. Topshop and sibling brand Topman were part of the failed Arcadia Group and were bought by e-tail giant ASOS post-pandemic in early 2021 when Arcadia was broken up. ASOS took them online-only and later relaunched them. But ASOS's own problems got in the way of a full-on comeback and this year control of the business was acquired by Heartland. The holding company of the family behind Denmark's Bestseller deepened its close links with ASOS (it already has a major stake in the company) buying 75% of Topshop/Topman for £135 million, with ASOS retaining the minority stake and distribution rights. The plan is for a big relaunch of the two labels with teasers building up to this including a one-day London pop-up in May, a gamified teaser campaign and 'coming soon' holding pages for a new webstore. There will also be a major Topshop/Topman runway show for AW25 in London next month.

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists
Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Fashion Network

time2 days ago

  • Entertainment
  • Fashion Network

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Topshop has been gradually releasing information linked to its full-scale comeback this year and the latest news this week is that two major European names will stock the now-online-only label in their physical stores. Reports said both France's Printemps and Denmark's Magasin du Nord (which used to be owned by Debenhams) will carry the relaunched brand. And in Ireland, department store McElhinneys will also be a stockist. On Tuesday, the retailer's Instagram page also showed a picture of supermodel-turned-actress Cara Delevingne with the words: 'Introducing Cara Delevingne. A bold new era begins. Sign up at to be the first to know about the launch.' That was the first hint of the fact that the brand is in mid-August launching a curated 30-piece edit in a collab with Delevingne in to kick off its high-profile comeback. It's a fitting link-up given her first appearance in a Topshop campaign was in 2010 with the model later being the solo face of the brand's AW14 campaign. Delevingne said: 'As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it's about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.' As for the stockist news, it's known that it will be available in other European locations as well as stores beyond the continent but their names haven't yet been revealed, although the brand is already available at Nordstrom in the US through an earlier deal. There's also expected to be a single wholesale partner for the UK that will see the label available in UK physical locations in its home market again. Topshop and sibling brand Topman were part of the failed Arcadia Group and were bought by e-tail giant ASOS post-pandemic in early 2021 when Arcadia was broken up. ASOS took them online-only and later relaunched them. But ASOS's own problems got in the way of a full-on comeback and this year control of the business was acquired by Heartland. The holding company of the family behind Denmark's Bestseller deepened its close links with ASOS (it already has a major stake in the company) buying 75% of Topshop/Topman for £135 million, with ASOS retaining the minority stake and distribution rights. The plan is for a big relaunch of the two labels with teasers building up to this including a one-day London pop-up in May, a gamified teaser campaign and 'coming soon' holding pages for a new webstore. There will also be a major Topshop/Topman runway show for AW25 in London next month.

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists
Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Fashion Network

time2 days ago

  • Entertainment
  • Fashion Network

Topshop to launch Cara Delevingne collab, names key French, Danish stores as relaunch stockists

Topshop has been gradually releasing information linked to its full-scale comeback this year and the latest news this week is that two major European names will stock the now-online-only label in their physical stores. Reports said both France's Printemps and Denmark's Magasin du Nord (which used to be owned by Debenhams) will carry the relaunched brand. And in Ireland, department store McElhinneys will also be a stockist. On Tuesday, the retailer's Instagram page also showed a picture of supermodel-turned-actress Cara Delevingne with the words: 'Introducing Cara Delevingne. A bold new era begins. Sign up at to be the first to know about the launch.' That was the first hint of the fact that the brand is in mid-August launching a curated 30-piece edit in a collab with Delevingne in to kick off its high-profile comeback. It's a fitting link-up given her first appearance in a Topshop campaign was in 2010 with the model later being the solo face of the brand's AW14 campaign. Delevingne said: 'As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it's about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.' As for the stockist news, it's known that it will be available in other European locations as well as stores beyond the continent but their names haven't yet been revealed, although the brand is already available at Nordstrom in the US through an earlier deal. There's also expected to be a single wholesale partner for the UK that will see the label available in UK physical locations in its home market again. Topshop and sibling brand Topman were part of the failed Arcadia Group and were bought by e-tail giant ASOS post-pandemic in early 2021 when Arcadia was broken up. ASOS took them online-only and later relaunched them. But ASOS's own problems got in the way of a full-on comeback and this year control of the business was acquired by Heartland. The holding company of the family behind Denmark's Bestseller deepened its close links with ASOS (it already has a major stake in the company) buying 75% of Topshop/Topman for £135 million, with ASOS retaining the minority stake and distribution rights. The plan is for a big relaunch of the two labels with teasers building up to this including a one-day London pop-up in May, a gamified teaser campaign and 'coming soon' holding pages for a new webstore. There will also be a major Topshop/Topman runway show for AW25 in London next month.

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