Latest news with #Carlsberg
Korea Herald
6 days ago
- Business
- Korea Herald
Carlsberg Asia Rallies Fans Across the Region with Liverpool FC
The Reds return to Asia, with Hong Kong leading a region-wide celebration of football and beer moments HONG KONG, July 17, 2025 /PRNewswire/ -- As Liverpool FC returns to Asia for their 2025 Pre-Season Tour, Carlsberg Asia is activating a region-wide campaign to celebrate one of football's most iconic partnerships. With Hong Kong as the lead market, the campaign brings together fans, customers, and partners in a shared moment of passion, purpose, and celebration - all rooted in the enduring legacy between Carlsberg and Liverpool FC. Building on a global partnership that spans over three decades, the campaign spans seven Carlsberg Asia markets including Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam. Across the region, Carlsberg is delivering engaging experiences and exclusive promotions through on-trade and off-trade channels and launching the limited-edition Miracle Can inspired by the club's legendary 2005 comeback in Istanbul. Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: "Our long-standing global partnership with Liverpool FC gives us a powerful platform to connect with consumers across Asia. This campaign is about more than just visibility, it is about creating differentiated value for our customers, distributors, and retail partners while giving fans the chance to be part of something special. By bringing this moment to life in a way that resonates across markets, we are accelerating growth in Asia by strengthening our commercial impact and deepening the emotional connection consumers have with our brands." In Hong Kong, the celebration will reach its peak as Liverpool FC takes on AC Milan on 26 July, a rematch of the unforgettable UEFA Champions League Final in 2005. From 22 to 26 July, the Avenue of Stars in Tsim Sha Tsui will be transformed into a "Walk of Fame" honouring Liverpool FC's history and culture. The experience will feature visual tributes to the club's 20 league titles, creative nods to the Shankly Gates, and Carlsberg x Liverpool FC installations that bring together the brand's hop leaf and the Liver Bird. A Carlsberg-branded sailboat will also cruise through Victoria Harbour, offering fans a floating tribute and a striking backdrop to this summer's football fever. On 25 July, the celebration continues in Lan Kwai Fong, where Carlsberg will host a Reds-themed street party filled with music, atmosphere, and ice-cold Carlsberg beer. Jeff Chong, Director, International Premium Brands, Carlsberg Asia, added: "This is a proud moment for all of us at Carlsberg Asia. While each market engages at different levels, we are united in our passion for football and our commitment to bringing fans closer to the game, especially as lucky winners have the chance to travel to Hong Kong for the match or enjoy an unforgettable experience in Liverpool. It is exciting to see how this global partnership continues to inspire local experiences and connect people through something they truly love." As The Reds return to Asia, Carlsberg invites fans across the region to raise a glass, relive the legacy, and enjoy this football season the Carlsberg way together. About Carlsberg Asia Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong, Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
Time Out
7 days ago
- Entertainment
- Time Out
Photograph: Rosie Hewitson for Time Out
It's surely a recession indicator how much London has fallen in love with the concept of the 'dive bar' of late. Last year saw the opening of Rasputin's, a dimly lit Mare Street spot just a few doors down from OG east London dive Helgi's. Opened by the gang behind Dom's Subs, it quickly made a name for itself with its £12 'Reaganomics Special' – a martini and two hot dogs – which patrons order from a bar decorated with all manner of bric-a-brac and retro TVs playing schlocky B movies. Then MeatLiquor got in on the act with Bloodsports, a Covent Garden sports bar that's open 'til 2am , has both a pool table and karaoke machine, screens every sporting fixture you could ask for alongside classic horror films, and offers an 'Austerity Measure' boilermaker – i.e. a tinnie of Carlsberg and an American-sized shot of bourbon – on its sizeable drinks menu. The latest place to capture the hearts of London's thrift-conscious, Americana-loving booze hounds is this poky joint opened by the same people as vegan Sichuanese restaurant Facing Heaven. Also found on Hackney's Mare Street – Hackney Central is London's answer to the Lower East Side at this point – Easy 8 is replete with classic 'dive bar' signifiers; think fairy lights, wood-panelled walls, a confusing array of wall decor encompassing both a Scully and Mulder poster and a framed Sacred Heart of Jesus picture, liberally tagged loos and eerie red lighting reminiscent of a David Lynch movie. Order this The menu is short and sweet, featuring seven (more or less) classic cocktails for £10-11 a pop, cans of PBR and bottles of Modelo, plus the obligatory dive bar classics of a beer and shot combo for £8, and picklebacks for £6. Don't leave without trying the michelada, a dangerously drinkable concoction featuring Clamato juice, several dashes of Tajin hot sauce, a good glug of soy sauce and a Modelo beer served half-poured into the glass. Just the right balance of zing, saltiness and umami, you'd be hard pressed to find a better one in Downtown LA. Time Out tip Go on a Thursday. Easy 8 has been around since 2023, but only started making waves recently, due in part to its Thursday night taco pop-up, where patrons can line their stomachs with LA-style tacos for £2, before taking advantage of a 2 for 1 drinks offer. It doesn't get more cheap and cheerful in this part of town.
Yahoo
11-07-2025
- Entertainment
- Yahoo
I tried the cheapest pint at TRSNMT festival 2025
THIS year's TRNSMT festival is set to be one of the hottest ever, so we decided to hunt down the cheapest pint on Glasgow Green. There have been warnings to stay hydrated as temperatures have soared this weekend, and speaking from experience, it's an absolute scorcher. According to the weather app I have, it's 28 degrees in the East End right now - Costa Del Glasgow stuff. I took to the food stalls and bars across the festival site to track down a thirst-quenching pint of beer in between seeing some great acts. READ MORE: LIVE updates from TRNSMT 2025 as James Bay and Calum Bowie perform READ MORE: I asked the TRNSMT 2025 crowd for outfit advice - their responses were bold The cheapest tipple in town at this year's TRNSMT (Image: Newsquest) READ MORE: I saw Calum Bowie open the main stage at TRNSMT - my verdict The drink offerings are varied, with a lot of hard seltzers and ready-to-drink spirit and mixer options. However, on a roasting hot day like today, there's nothing that's going to satisfy my dry mouth like a nice cold pint of beer. There isn't a selection of different beers, just Carlsberg Pilsner - in both alcoholic and non-alcoholic options - on the menu and for cider drinkers, there are pints of Somersby. And the bars are all standardised, so there wasn't a lot of good in my shopping around. I tried the cheapest pint at Glasgow's TRSNMT Festival 2025 (Image: Newsquest) READ MORE: Singer James Bay tells his Scottish fans THIS during his TRNSMT set The Carlseberg pint, a 3.4% beer, comes in at a price of £6.75. Now, it is a price that I'd baulk at paying for a bog-standard lager in any pub. However, I felt the price was worth the pennies as the pint I received was ice cold. On a day where Glasgow feels like it's been pulled closer to the sun and with sweat literally lashing off of me (apologies for the detail) it was worth it. All credit must go to the bar staff who were working tirelessly to ensure that the drinks were flowing and kept cool. It's a struggle to battle the heat at TRNSMT this year, so for the extra few pounds and pence on a pint to have it kept cool, I'd gladly pay the price. While the acts keep playing and the weekend continues, there's one thing that's taken centre stage - the sunshine. If Carlsberg did festival weather.... Please stay hydrated at the festival this year, as temperatures soar, and make sure to drink responsibly. There are free water points throughout TRNSMT.
Glasgow Times
11-07-2025
- Entertainment
- Glasgow Times
I tried the cheapest pint at Glasgow's TRSNMT Festival 2025
There have been warnings to stay hydrated as temperatures have soared this weekend, and speaking from experience, it's an absolute scorcher. According to the weather app I have, it's 28 degrees in the East End right now - Costa Del Glasgow stuff. I took to the food stalls and bars across the festival site to track down a thirst-quenching pint of beer in between seeing some great acts. READ MORE: LIVE updates from TRNSMT 2025 as James Bay and Calum Bowie perform READ MORE: I asked the TRNSMT 2025 crowd for outfit advice - their responses were bold The cheapest tipple in town at this year's TRNSMT (Image: Newsquest) READ MORE: I saw Calum Bowie open the main stage at TRNSMT - my verdict The drinks offerings are varied with a lot of hard seltzers and ready to drink spirit and mixer options. However, on a roasting hot day like today, there's nothing that's going to satisfy my dry mouth like a nice cold pint of beer. There isn't a selection of different beers, just Carlsberg Pilsner - in both alcoholic and non-alcoholic options - on the menu and for cider drinkers, there are pints of Somersby. And the bars are all standardised, so there wasn't a lot of good in my shopping around. I tried the cheapest pint at Glasgow's TRSNMT Festival 2025 (Image: Newsquest) READ MORE: Singer James Bay tells his Scottish fans THIS during his TRNSMT set The Carlseberg pint, a 3.4% beer, comes in at a price of £6.75. Now, it is a price that I'd baulk at paying for a bog-standard lager in any pub. However, I felt the price was worth the pennies as the pint I received was ice cold. On a day where Glasgow feels like it's been pulled closer to the sun and with sweat literally lashing off of me (apologies for the detail) it was worth it. All credit must go to the bar staff who were working tirelessly to ensure that the drinks were flowing and kept cool. It's a struggle to battle the heat at TRNSMT this year, so for the extra few pounds and pence on a pint to have it kept cool, I'd gladly pay the price. While the acts keep playing and the weekend continues, there's one thing that's taken centre stage - the sunshine. If Carlsberg did festival weather.... Please stay hydrated at the festival this year, as temperatures soar, and make sure to drink responsibly. There are free water point throughout TRNSMT.
Indian Express
11-07-2025
- Indian Express
Carlsberg on the rocks: Gurgaon road cave-in sinks truck ferrying beer worth Rs 40 lakh
'Lelo lelo do do karke bottle pakdo (Take two bottles at a time, pick them).' This isn't talk between college students unloading liquor for a party. Since Wednesday night, around two dozen labourers have been working in shifts, removing Carlsberg beer bottles from a 10-metre deep crater on a road in Gurgaon. That evening, following a torrential downpour — 103 mm of rain in just 90 minutes — a truck carrying at least 1,500 crates of the popular beer plunged headfirst into the ground as the road vanished under its wheels. A portion of the road had caved in on the Southern Peripheral Road opposite the American Express building '40 lakh ka maal barbaad ho gaya (Rs 40 lakh worth of stuff is gone),' a labourer involved in the operation says, pointing to the bottles lying in the crater. He adds that at night, they kept bouncers to guard the bottles. The truck and the bottles are insured. The men offloading the bottles are employed by a nearby wholesale liquor godown. They've been at work for over 24 hours — examining each bottle, throwing those that are leaking, and transferring the rest in pairs of two to a makeshift shed of sorts where a pickup truck is parked. They are stacked in boxes inside the vehicle. 'We have been at it since Wednesday night. Today we came at 6 am, yesterday we left around the same time in the evening,' says Golu Bhadoria, 28, another worker. When asked why it is taking so long, he smiles and says, 'Do hi toh haath hain (We have only two hands).' A policeman nearby offers a solution. 'Bring the bottles near the shed. Keep them in boxes and then transfer them to the pickup truck. Otherwise, this will never end.' Traffic policeman Jeet Ram, supervising the scene, estimates the cleanup will be done by 6 pm. 'After that, we will start removing the truck, and then the authority (Gurugram Metropolitan Development Authority) will begin repairs of the road.' A crane stands ready nearby. When the workmen are asked if their employer will let them keep a few bottles as their pay in kind, they offer a coy smile. A staffer from Singla Liquor Private Limited, overseeing the work, says the bottles were on the way to their godown. 'There were 1,500 crates on board. The beer was headed to our godown for redistribution to retail outlets. We deployed bouncers as a precaution,' he adds. Meanwhile, a man passing by claims, half in jest, to have arranged a deal to sell some of the bottles. 'Rs 600 per crate. Any takers?' he asks, before getting back to his phone quietly on seeing a policeman approaching. Wednesday evening's downpour left all major roads in Gurgaon congested, after heavy showers that began at around 7 pm led to waterlogging across the city. Key roads were not spared, including upscale areas such as Golf Course Road, which saw knee-deep waterlogging and traffic snarls that lasted at least an hour along the Rapid Metro stretch. Roads outside prominent private hospitals like Medanta, Artemis and Fortis were also waterlogged for hours. In parts of Sector 14 and Sushant Lok, water entered ground-floor homes.
