Latest news with #CasioIndia
The Wire
4 days ago
- Business
- The Wire
Casio Strengthens India Strategy with Local Manufacturing of Select Watches
~ Rolls out locally manufactured watches in India, blending Japanese craftsmanship with local insights ~ NEW DELHI, Aug. 13, 2025 /PRNewswire/ -- Casio India, a subsidiary of Japan-based Casio Computer Co. Ltd., today announced the sale for its locally manufactured watch models, marking a strategic step in deepening Casio's local footprint and long-term vision for India. This milestone aligns with Casio's efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences. Since entering the Indian market in 1996, Casio has steadily built a reputation for innovation, reliability, and stylish design. The decision to 'Make in India' is both a strategic and symbolic step, that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation. As part of this development, Casio is manufacturing 28 specially curated watch models in India, integrating its globally trusted Japanese technology with the strengths of India's manufacturing ecosystem. Commenting on the initiative, Mr. Takuto Kimura, Managing Director of Casio India, said, "India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle. This move allows us to be more agile in responding to consumer needs, while also ensuring that the watches we offer are more aligned with local tastes and expectations. Local manufacturing is not just a strategic step—it's a consumer-first approach that reflects our deep commitment to the Indian market." Beyond aligning with India's broader manufacturing goals, Casio's local production strategy also underscores its emphasis on long-term investment, and a more sustainable and streamlined supply chain. The sale of these 'Made in India' watches began at the end of July, with dedicated campaigns planned for the upcoming festive season to spotlight this new locally produced lineup. Link - About Casio India Co. Pvt. Ltd.: Casio India Co. Pvt. Ltd.(CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India's range of products includes the sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators and Label Printers, and Clocks. Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of "creativity and contribution," Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society. For more information, visit This is an auto-published feed from PTI with no editorial input from The Wire.
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Business Standard
6 days ago
- Business
- Business Standard
Casio India starts sale of three locally manufactured watch models
The company, part of the Japan-based Casio Computer Co Ltd, has started the sale of its three locally manufactured models through a third party, and several more watch models are in the pipeline Press Trust of India New Delhi Casio India has commenced the sale of its locally manufactured watch models, which will not only deepen its footprint here but also mark a strategic step for its long-term vision for the Indian market. The company, part of the Japan-based Casio Computer Co Ltd, has started the sale of its three locally manufactured models through a third party, and several more watch models are in the pipeline. Earlier in September 2023, Casio had announced plans to start local manufacturing of watches in India, which is a priority market for the company. "This milestone aligns with Casio's efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences," said a statement from Casio India. Casio, which entered into the Indian market in 1996, said the decision to "Make in India" is both a strategic and symbolic step that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation. "India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle," Managing Director Takuto Kimura said. This move allows the company to be more agile in responding to consumer needs, while also ensuring that the watches it offers are more aligned with local tastes and expectations, he said. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
News18
6 days ago
- Business
- News18
Casio India starts sale of locally manufactured watches
Agency: PTI Last Updated: New Delhi, Aug 12 (PTI) Casio India has commenced the sale of its locally manufactured watch models, which will not only deepen its footprint here but also mark a strategic step for its long-term vision for the Indian market. The company, part of the Japan-based Casio Computer Co Ltd, has started the sale of its three locally manufactured models through a third party, and several more watch models are in the pipeline. Earlier in September 2023, Casio had announced plans to start local manufacturing of watches in India, which is a priority market for the company. 'This milestone aligns with Casio's efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences," said a statement from Casio India. Casio, which entered into the Indian market in 1996, said the decision to 'Make in India" is both a strategic and symbolic step that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation. 'India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle," Managing Director Takuto Kimura said. This move allows the company to be more agile in responding to consumer needs, while also ensuring that the watches it offers are more aligned with local tastes and expectations, he said. PTI KRH DRR view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
04-08-2025
- Entertainment
- Time of India
Casio India celebrates the bond of siblings with a timeless twist in new ad
This Raksha Bandhan, Casio India , pioneer in timepieces , has unveiled a new campaign that redefines the essence of gifting between siblings. Moving beyond the traditional thread of Rakhi, the campaign thoughtfully positions a Casio watch as a symbol of everlasting love, memories and time spent together. At the heart of the campaign is a model that has been sourced in India, for India – thoughtfully designed to reflect the preferences, aesthetics, and sensibilities of Indian consumers . This reinforces Casio's ongoing commitment to creating products that resonate with local markets while upholding the brand's global standards of quality and innovation. In a tender and visually evocative film, Casio captures the nuances of a brother-sister bond from childhood mischief to growing up side by side, ultimately portraying how some are bound not just by thread, but by time. The watch- MTP-SN3KRL-1A worn on the wrist like a Rakhi, becomes a modern metaphor for the timeless promise siblings share. Takuto Kimura, managing director, Casio India, said, 'While the Rakhi has long been a traditional symbol of protection and love, this campaign explores the idea of time as an equally powerful and lasting expression of that bond. This year, we are especially proud to showcase a model designed specifically for India, reflecting our deep understanding of the local market and our ongoing commitment to deliver products that are culturally and emotionally relevant.' The creative concept and production of the campaign film have been carried out by Film Your Film Studios. Directed by Gaurav Kumar, the film captures the essence of the campaign with authenticity and emotional depth, reinforcing Casio as a brand that genuinely connects with its audience. This Raksha Bandhan, a Casio watch is not just a gift but a gesture that marks moments, celebrates memories and strengthens the bond between siblings, the brand stated in a press release shared with ETBrandEquity. Watch the video here: View this post on Instagram A post shared by Casio Watches India (@casiowatchesindia)
Time of India
24-06-2025
- Business
- Time of India
Casio Calculators'new campaign pays tribute to the countless moments
HighlightsCasio has launched a campaign titled 'The Calculator India Trusts,' emphasizing the role of calculators in shaping the future through various moments in education, business, and home life. The campaign aims to enhance brand engagement particularly in Tier 2 and Tier 3 towns in India, highlighting the importance of brand trust in consumer purchasing decisions. The campaign features a film that illustrates the concept of trust as an enduring legacy, showcasing the Casio calculator as a symbol of perseverance and success across generations. Casio has launched a dedicated campaign: 'The Calculator India Trusts .' Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments—both big and small—that Casio calculators have supported across classrooms, businesses and homes. Casio India has planned to roll out a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decisions, the brand stated in a press release. 'This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields' said Takuto Kimura, managing director, Casio India. 'Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.' At the heart of the campaign is a film that explores the quiet strength of trust—an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs, it added. This creative concept has been envisioned and executed by Backlot Films with the help of producer Harpreet Singh and director Vishal Gupta who brought out the facets of simple yet effective storytelling to establish the trust of millions of consumers using Casio Calculators in their daily lives in India. Watch the video here:
