Latest news with #CeraVe
Buzz Feed
6 hours ago
- Health
- Buzz Feed
25 Target Skincare Items You'll Never Go Without Again
A hydration-packed HA serum, because using layers of hyaluronic acid can help pull in moisture and plump skin quicker and easily under makeup or moisturizer. Promising review: "This serum is fantastic! I feel like it definitely plumps my skin with hydration, I'm noticing the fine lines on my forehead are becoming less noticeable and even an acne scar on my cheek is becoming less noticeable! I also love the texture, it kind of goes on with a thick slippery texture but dries completely fine quickly! I have sensitive skin and it hasn't irritated it at all. I've been using this with the Niacinamide serum from the same brand as well as cerave face wash, moisturizer, and retinol and I've really noticed a difference in the appearance of my skin. Other people around me are noticing too! For the price point, it's a great product to try! I'm ordering more to have on hand for when I run out!" —Casey APrice: $5.99 A skin barrier-boosting daily lotion with a silky finish that claims to be fast-absorbing. CeraVe's signature blend of ceramides and moisture-locking ingredients makes it a go-to for dry or sensitive skin. Promising review: "I use it for face only and it makes my skin feel hydrated but not bogged down with the product feel. It's light. Only moisturizer I've used now for the past few years!" —KendallPrice: $6.99+ (available in four sizes) A gentle foaming cleanser that helps to melt away makeup and oil without stripping moisture, thanks to soothing thermal spring water, niacinamide, and ceramides. It's formulated to leave a calming cleanse for sensitive or combination skin. Promising review: "I honestly thought this was just another overhyped skincare line but boy was I wrong. I had been paying $40 for another face wash, ran out, and decided to give this one a try just to see and I wish I would've switched to this a long time ago. It has been YEARS since my skin was smooth and didn't have bumps or some kind of breakout on it. I have very sensitive skin and this did wonders for me. I 100% recommend." —KayleePrice: $9.39+ (available in four sizes) A gentle hydrating cleanser made with ceramides and hyaluronic acid to help your skin feel clean, calm, and never tight. It's a drugstore classic that has the derm stamp of approval. Promising review: "I can't say enough about CeraVe products, especially this cleanser. It's mild, hydrating, and effective at washing away makeup, sweat, oil, and grime from my face without drying out my skin." —Momx2Price: $6.49+ (available in four sizes) A brightening low-strength retinol serum reviewers say smooths post-acne marks and softens pore texture — all while keeping soothing ceramides front and center. Promising review: "I suffer from really bad acne scarring; anytime a pimple goes away, it leaves a bright red spot behind. Nothing has helped remove them. I started using this product a few days ago, and I'm already seeing results. The spots have lightened significantly. The best part is my skin doesn't even feel dry, which it normally does with acne products. Def use sunscreen and a good moisturizer to protect your skin though! This is definitely now a regular in my skincare lineup." —KaitlynPrice: $18.69 A water-light vitamin C + E serum fortified with ferulic acid to help brighten and even skin and reduce dark spots. E.l.f.'s affordable antioxidant blend is built to add glow to the skin without a greasy feel. Promising review: "I love the product, it brightens my skin when I don't want to wear any makeup. The smell? Not great. But it goes away after a bit." —KjjmPrice: $16 A cult-fave ultra-hydrating cream made with colloidal oatmeal to soothe dry, irritated skin. It's a thick but fast-absorbing formula and works wonders on dry, sensitive skin. (Plus, this writer swears by it — even as someone with naturally oily skin.) Promising review: "I was influenced on TikTok to try this and I don't regret it one minute. This is the holy grail of my skincare. I have never felt more moisturized (without feeling oily!!!!) It's literally my favorite moisturizer I've ever used." —haijoPrice: $18+ (available in two sizes) A targeted eye cream infused with retinol to help smooth fine lines and decrease puffiness. RoC's tried-and-true fix for tired under-eyes is said to show visible results right away, and major improvements after 12 weeks. Promising review: "Loved this! this is the first retinol eye cream i've used and although i can't speak yet on long term results, it's kept my (super dry) undereyes hydrated all day and i feel like it's helping keeping the fine lines smoother, so i'll keep being constant with it but for now, 10/10." —FernandaPrice: $12.99+ (available in two sizes) A silky hydration serum made for layering under your moisturizer. Bubble's Water Slide has light and slippery ingredients to glide on like nothing and leave your skin looking like everything. It's ideal for barrier repair and moisture boosts. Promising review: "This stuff is great! It's so moisturizing, but still light and soaks in really well. I use it at night after my retinol to help lock in some extra moisture.' —RaePrice: $14.99 A water-gel moisturizer that feels like nothing but works like everything. Neutrogena's cult favorite floods skin with hydration via hyaluronic acid, then vanishes into a glassy, fresh finish. This is another highly ranked moisturizer that I swear by. Promising review: "This is my holy grail. It doesn't have a super strong scent, and it makes my skin look amazing before I put makeup on or whenever I wake up in the morning. It's lightweight and feels really nice on your face, so it's perfect for the humidity." —anonymousPrice: $10.49+ (available in two sizes) A whipped daily moisturizer because it's juicy, buildable, and never greasy. It's a ~Slam Dunk~ that brings serious hydration in a lightweight cream that feels like a cloud. It'll be a go-to for dewy, everyday skin. Promising review: 'This moisturizer is one of my favorites, because it gives my skin an effortless glow and it also is super lightweight! I have normal/dry combination skin and it perfectly balances it out to be just right. It's fragrance-free and dye free which is super helpful because I break out from using a lot of products but this one doesn't give any acne at all.' —NoahPrice: $14.99 A gentle salicylic cleanser designed to clear breakouts softly. La Roche‑Posay's formula balances deep-cleaning acids and calming thermal water to offer medicated acne solutions in the most convenient way. Promising review: "I'm genuinely in awe of this product. I'm in my mid-twenties and still struggling with acne, but after using this twice daily and letting it sit for one minute, my skin has improved dramatically. Recently, I had a large pimple on my cheekbone. I used the wash that night and again the next morning, and within 2–3 days, it was gone. I highly recommend this to anyone dealing with acne. Just note, it can be a bit drying, so follow up with a moisturizer!" —EmmaPrice: $16.99 A multi-use healing ointment for soothing dry patches, cracked hands, or over-exfoliated skin — no fancy ingredients, just serious results. Aquaphor's tried-and-true formula is a staple in every pro's kit for a reason. Promising review: "Perfect size to keep in my bag for my kids' faces, which tend to get chapped in colder weather. We have one in every room too for easy access.' —ram87Price: $4.49+ (available in two sizes) A hydrocolloid patch made to zap zits overnight by absorbing gunk and keeping bacteria out. Mighty Patch stays put while you sleep or hides under makeup during the day. Promising review: "I love these patches! They are amazing for getting all the nasty stuff out and shrinking my blemishes in just a day! I also have found them to be amazing for ingrown hairs that aren't to the surface! I will keep using!' —FMPrice: $8.99+ (available in two sizes) A gel-based daily cleanser that melts away SPF, makeup, and the day's grime, without stripping your skin. Bubble's Fresh Start gets bonus points for its fun packaging and no-fuss formula. Promising review: "I have this face wash and I love it so much. It is so good for just clearing and resetting your skin. It also takes off makeup.' —HaileyPrice: $14.99 A featherlight gel sunscreen from Versed that sinks in instantly and leaves zero white cast, according to reviewers. This invisible SPF 50 is perfect under makeup or all on its own for a skin-first kind of day. Promising review: 'This sunscreen is great for sensitive skin. I have dry, rosacea, and acne-prone skin, and it works well for me. It's hydrating but not greasy, there is no scent, and it's great under makeup (no pilling). It does have a somewhat glowy finish, but it isn't overwhelming. Overall, a great SPF moisturizer.' —Target customerPrice: $19.99 A gelée-based cleanser created by Naturium that gently lifts away impurities, and even has users raving that it calms redness and dry patches. It's fragrance free, pH balanced, and a total win for sensitive skin. Promising review: 'Cleans well and leaves skin soft and healthy. I've tried a lot of cleansers and always come back to this one.' —Mm217Price: $4.99+ (available in two sizes) A sheer mineral sunscreen fluid from Black Girl Sunscreen that's made with melanated skin in mind. This SPF 30 is made with nourishing ingredients like jojoba and avocado oils, and was designed to leave zero white cast because ew?? Who wants that? Promising review: 'Love it, it leaves my skin moisturized, protected with a healthy glow, and it doesn't leave a white-purplish ashiness on my skin. I believe it is great and 'universal' to all skin tones and types. Just remember to do a skin patch test with any skin care products if it's your first time using when it comes to your face. Anyways, I love it and my daughters, son, and husband loves it too.' —SerenityPrice: $14.99 A facial toner to set the ~tone~ for the perfect skincare routine. It's alcohol- and scent free, but thanks to the added aloe vera, reviewers say the simple ingredients keep their skin hydrated. Promising review: "This toner has been a game changer for my skincare routine! I love that it's gentle on my skin yet still effectively removes impurities and balances my complexion. Since it's alcohol-free, it doesn't dry out my skin or cause any irritation, which is a big plus. The unscented formula is perfect for anyone with sensitive skin or those who prefer a more neutral experience. I've noticed my skin feels smoother, hydrated, and refreshed after each use. The packaging is simple and easy to use, and a little goes a long way. This toner has quickly become a staple in my daily skincare regimen, and I highly recommend it for anyone looking for a gentle, non-drying toner." —A complete set Price: $11.49 (also available in rose petal, lavender, and cucumber scents) A pack of Neutrogena makeup-removing wipes because you deserve to wipe away the day's dirt, germs (and your makeup) with a gentle cleansing wipe instead of having to scrub at your face with soap and water only. Promising review: "Neutrogena face wipes are great for gently removing eye makeup. I also like how cool and smooth they feel on your face as a 'wake up' in the morning." —RozziPrice: $1.99+ (available in three sizes) A Byoma sensitive retinol oil made for first-time retinol users and sensitive skin baddies who are interested in venturing into the world of skin barrier nourishment without the intense drawbacks of high doses of retinol. Promising review: "Randomly grabbed from Target! I used to take really good care of my skin with high-end, professional products, but as I've run out of products, I've been bad about replacing them bc of $$$. After one use of this stuff, my skin is glowing like it used to and feels really moisturized without being greasy. I'm not sure how great the retinol results will be, but so far it's really good!" —Jess JPrice: $17.99 A niacinamide water gel face mask meant to help shrink pores, keep acne at bay, and leave your skin plump and glowy — all for less than what it costs to grab some snacks at the gas station. Promising review: "I agree, yes, there's a lot of product, but I love it because I would rather have that than barely any. As far as the results…I didn't expect it to tighten and firm my skin so much in just one use!! I'm so impressed and will continue to buy this." —KierraPrice: $3.99 A Cosmetics Glow Balm which aims to give skin a glow while locking in hydration. It's a pocket-size highlighter for an instant luminous boost; no brush required, just swipe and go! Promising review: "This is great for added moisture in specific areas. It is not greasy and doesn't irritate my sensitive skin. It does have a bit of a shiny appearance, like Vaseline." —alliePrice: $19.99 An exfoliating glow tonic formulated with skin-boosting ingredients, that's made to gently slough away dead skin cells and leave you with a dewy, glowing complexion. Promising review: "This is really good. I don't typically purchase skincare products that are not medical grade, but I had been eyeing this for years and finally decided to cave since it has glycolic acid, and my skin loves glycolic acid. I'm able to use it twice per day and, yes, it works! It gradually made my skin even and glowy. I love how gentle it is, but effective. Will continue using it in my skincare routine." —CatPrice: $15+ (available in two sizes) A coconut shea body scrub for buffing away dead skin without any roughness, leaving you with a baby-soft feel. It hydrates, smells like a beach day, and leaves your skin glowing and refreshed after just one wash. Safe to say, from my personal experience, it's a total winner! Promising review: "Leaves my skin silky, soft, and smooth! The scent is light and warm without being overpowering. Looking forward to trying their other scents." —DeePrice: $8.69
Korea Herald
9 hours ago
- Business
- Korea Herald
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
A Global Celebration Unites Dermatologists, Influencers, and Innovators in New York City to Mark 20 Years of the Iconic Skincare Brand NEW YORK, July 23, 2025 /PRNewswire/ -- It's CeraVe-time to celebrate! CeraVe, the global skincare brand recommended by 80,000 dermatologists worldwide 1, is celebrating a major milestone: 20 years of skin barrier authority, championing barrier health and delivering effective, skin identical ceramide and MVE solutions to provide accessible, therapeutic skincare solutions for everybody everywhere. Over the past two decades, CeraVe has catapulted from a local US derm-backed secret to a global phenomenon, building an inclusive brand that appeals to all genders and generations. What remains unchanged is the brand's foundational insights: that most skin issues are linked to skin barrier disruption, and that skin identical ceramides are key to restoring and maintaining it. That insight began with three core products: Moisturizing Cream, Moisturizing Lotion and Hydrating Cleanser, and today powers a global portfolio of more than 90 barrier-supporting products. This unwavering dedication to its foundational insights, supported by its expertise as a skin barrier authority and its dermatologist-led development, has been the driving force behind CeraVe's remarkable exponential expansion, leading to an impressive 10X growth since its inception, and crossing the $2 billion mark in global sales last year. From the very beginning, CeraVe has revolutionized the skincare landscape as the first brand to be developed with dermatologists - not as a slogan, but as a guiding philosophy and scientific foundation. Every formula, every innovation, every product begins and ends with the expertise of dermatologists, from concept to counter (or store shelf); ensuring clinical efficacy, barrier health and results. "CeraVe's journey began and continues with dermatologists, ensuring superior skin health for all," said Melanie Vidal, Global General Manager, CeraVe. "Through close collaboration, we've transformed their groundbreaking clinical insights into widely accessible, therapeutic solutions that truly enhance lives. As we celebrate two decades of CeraVe and our significant expansion into over 65 countries, we are more dedicated than ever to formulating trusted, barrier-focused products, developed in partnership with dermatologists, for every individual. This momentous occasion not only honors our past achievements but also ignites our drive for another twenty years of pioneering global skin health and advancing the science of the skin barrier." Key to CeraVe's success is the unique formulation that pairs three skin-identical ceramides with trademarked MVE technology – a unique delivery system that releases ingredients gradually, providing hydration that goes 10 layers deep and lasts all day. From the beloved intense hydration of the AM & PM Facial Moisturizing Lotion for dry skin or the barrier-friendly approach of the new Anti-Dandruff Hydrating Shampoo and Conditioner, each product is a direct result of clinical insight and consumer need. This dedication to tailored, dermatologist-developed solutions, consistently infused with ceramides and MVE technology, is why CeraVe has earned such profound trust and widespread recommendations from skin health professionals worldwide. Indeed, in the US and Canada, CeraVe proudly holds the #1 recommended position among key healthcare professionals, including dermatologists, pharmacists, and pediatricians 2, underscoring its broad acceptance and efficacy across various medical specialties. To celebrate this significant accomplishment, CeraVe hosted a global celebration: a birthday bash in New York City that brought together some of the world's most-followed dermatologists, including Dr. Muneeb Shah, Dr. Mamina Turegano, Dr. Evan A. Rieder, Dr. Ted Lain, Professor Michael Cork, Dr. Esther Freedman, Dr. Dustin Portela, Dr. Wallace Nozile, Dr. Zoe Draelos, Dr. Nkem Ugonabo, Dr. Oyetewa Asempa, Dr. Leena Ramani, and Dr. Toral Vaidya, as well as some of TikTok's biggest stars, including Charli D'Amelio (@charlidamelio), and Ari@Home (@ariatinsta). The event was held on World Skin Health Day, allowing CeraVe to further amplify its message of accessible, dermatologist-developed skincare and its dedication to improving skin health worldwide, particularly through its commitment to providing access to dermatological care in under-resourced communities through the brand's Care For All social impact program. As CeraVe looks to the future, the brand remains steadfast in its commitment to dermatologist-developed, science-backed skincare solutions; it continuously pushes the boundaries of innovation. Recent launches highlight groundbreaking new formats within their comprehensive portfolio. For instance, the transformative Blemish Clay-to-Foam Cleanser offers a 3-in-1 solution for blemish-prone skin; it visibly reduces pimples and post-acne marks in just three days. The gentle cleansing Balancing Air Foam Facial Cleanser, designed for combination skin, features Breakthrough Glycolysine™ Technology, providing 8-Hour Oil Control and 24-Hour Hydration. Additionally, CeraVe Blemish Barrier Patches are now available; these leverage advanced hydrocolloid technology with 3 essential ceramides and niacinamide, visibly flattening blemishes in 3 hours, absorbing excess oil, and helping prevent post-acne marks. These innovations collectively underscore CeraVe's dedication to accessible and cutting-edge skincare for all. Beyond skincare, CeraVe marked a significant milestone in the past year by successfully entering the brand new hair care category with its Anti-Dandruff and Gentle Haircare lines. The CeraVe Anti-Dandruff Shampoo and Conditioner when used as a system eliminates up to 100% of visible flakes without disrupting the scalp barrier, while also alleviating symptoms of mild to moderate dandruff and leaving hair healthy and soft. This bold venture has notably been recognized as the most successful hair care launch according to Nielsen data 3. "As one of the first dermatologists involved in the development of CeraVe, I am proud to be part of a brand that has held true to their clinical roots," said Dermatologist Dr. Zoe Draelos. "CeraVe remains committed to involving dermatologists in the development and testing process – that's why it's one of the most effective skincare brands. It will be exciting to see the future brand innovations, as my fellow dermatologists continue to seek out accessible, beneficial skincare products for all." Beyond its scientific rigor, CeraVe has consistently engaged its audience through its signature "medutainment" style – a unique blend of education and entertainment – with a series of noteworthy campaigns over the past two decades. From the iconic Michael CeraVe Super Bowl commercial that playfully embraced the brand's name, to the destigmatizing of dandruff with the "Head of CeraVe" campaign, and most recently, its Sarah V. GOAT mascot, CeraVe has masterfully utilized these platforms to get its core messaging across and re-emphasize its status as a brand developed with dermatologists. 1 Source: Survey conducted among the dermocosmetic market carried out by APLUSA and its other partners between January 2024 and May 2024, involving dermatologists in 29 countries 2 Source: The #1 recommended positions are supported by the following: 3 Source: Nielsen Data About CeraVe: Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at
IOL News
9 hours ago
- Business
- IOL News
Dis-Chem pulls Dermacare after L'Oréal complaint over ‘copied' CeraVe look
Following a formal complaint lodged by L'Oréal in May 2024, the Advertising Regulatory Board (ARB) has ordered that Nutriwomen's Dermacare range must be removed from retailers Dis-Chem and Clicks unless its packaging is changed by January 15, 2025. L'Oréal, which owns the internationally renowned CeraVe brand, accused Nutriwomen of 'substantially copying' its product design. The French beauty giant claimed that Dermacare's look - from the colour palette, font style to the general layout - created an impression of affiliation in the minds of consumers. According to the complaint, CeraVe has built significant brand recognition worldwide and in South Africa through its distinct packaging and widespread marketing. L'Oréal argued that Nutriwomen was attempting to ride on the brand's established goodwill by mimicking CeraVe's 'get-up' - a term used to describe the visual appearance and branding of a product.
Cision Canada
10 hours ago
- Business
- Cision Canada
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations Français
Over the past two decades, CeraVe has catapulted from a local US derm-backed secret to a global phenomenon, building an inclusive brand that appeals to all genders and generations. What remains unchanged is the brand's foundational insights: that most skin issues are linked to skin barrier disruption, and that skin identical ceramides are key to restoring and maintaining it. That insight began with three core products: Moisturizing Cream, Moisturizing Lotion and Hydrating Cleanser, and today powers a global portfolio of more than 90 barrier-supporting products. This unwavering dedication to its foundational insights, supported by its expertise as a skin barrier authority and its dermatologist-led development, has been the driving force behind CeraVe's remarkable exponential expansion, leading to an impressive 10X growth since its inception, and crossing the $2 billion mark in global sales last year. From the very beginning, CeraVe has revolutionized the skincare landscape as the first brand to be developed with dermatologists - not as a slogan, but as a guiding philosophy and scientific foundation. Every formula, every innovation, every product begins and ends with the expertise of dermatologists, from concept to counter (or store shelf); ensuring clinical efficacy, barrier health and results. "CeraVe's journey began and continues with dermatologists, ensuring superior skin health for all," said Melanie Vidal, Global General Manager, CeraVe. "Through close collaboration, we've transformed their groundbreaking clinical insights into widely accessible, therapeutic solutions that truly enhance lives. As we celebrate two decades of CeraVe and our significant expansion into over 65 countries, we are more dedicated than ever to formulating trusted, barrier-focused products, developed in partnership with dermatologists, for every individual. This momentous occasion not only honors our past achievements but also ignites our drive for another twenty years of pioneering global skin health and advancing the science of the skin barrier." Key to CeraVe's success is the unique formulation that pairs three skin-identical ceramides with trademarked MVE technology – a unique delivery system that releases ingredients gradually, providing hydration that goes 10 layers deep and lasts all day. From the beloved intense hydration of the AM & PM Facial Moisturizing Lotion for dry skin or the barrier-friendly approach of the new Anti-Dandruff Hydrating Shampoo and Conditioner, each product is a direct result of clinical insight and consumer need. This dedication to tailored, dermatologist-developed solutions, consistently infused with ceramides and MVE technology, is why CeraVe has earned such profound trust and widespread recommendations from skin health professionals worldwide. Indeed, in the US and Canada, CeraVe proudly holds the #1 recommended position among key healthcare professionals, including dermatologists, pharmacists, and pediatricians 2, underscoring its broad acceptance and efficacy across various medical specialties. To celebrate this significant accomplishment, CeraVe hosted a global celebration: a birthday bash in New York City that brought together some of the world's most-followed dermatologists, including Dr. Muneeb Shah, Dr. Mamina Turegano, Dr. Evan A. Rieder, Dr. Ted Lain, Professor Michael Cork, Dr. Esther Freedman, Dr. Dustin Portela, Dr. Wallace Nozile, Dr. Zoe Draelos, Dr. Nkem Ugonabo, Dr. Oyetewa Asempa, Dr. Leena Ramani, and Dr. Toral Vaidya, as well as some of TikTok's biggest stars, including Charli D'Amelio (@charlidamelio), and Ari@Home (@ariatinsta). The event was held on World Skin Health Day, allowing CeraVe to further amplify its message of accessible, dermatologist-developed skincare and its dedication to improving skin health worldwide, particularly through its commitment to providing access to dermatological care in under-resourced communities through the brand's Care For All social impact program. As CeraVe looks to the future, the brand remains steadfast in its commitment to dermatologist-developed, science-backed skincare solutions; it continuously pushes the boundaries of innovation. Recent launches highlight groundbreaking new formats within their comprehensive portfolio. For instance, the transformative Blemish Clay-to-Foam Cleanser offers a 3-in-1 solution for blemish-prone skin; it visibly reduces pimples and post-acne marks in just three days. The gentle cleansing Balancing Air Foam Facial Cleanser, designed for combination skin, features Breakthrough Glycolysine™ Technology, providing 8-Hour Oil Control and 24-Hour Hydration. Additionally, CeraVe Blemish Barrier Patches are now available; these leverage advanced hydrocolloid technology with 3 essential ceramides and niacinamide, visibly flattening blemishes in 3 hours, absorbing excess oil, and helping prevent post-acne marks. These innovations collectively underscore CeraVe's dedication to accessible and cutting-edge skincare for all. Beyond skincare, CeraVe marked a significant milestone in the past year by successfully entering the brand new hair care category with its Anti-Dandruff and Gentle Haircare lines. The CeraVe Anti-Dandruff Shampoo and Conditioner when used as a system eliminates up to 100% of visible flakes without disrupting the scalp barrier, while also alleviating symptoms of mild to moderate dandruff and leaving hair healthy and soft. This bold venture has notably been recognized as the most successful hair care launch according to Nielsen data 3. "As one of the first dermatologists involved in the development of CeraVe, I am proud to be part of a brand that has held true to their clinical roots," said Dermatologist Dr. Zoe Draelos. "CeraVe remains committed to involving dermatologists in the development and testing process – that's why it's one of the most effective skincare brands. It will be exciting to see the future brand innovations, as my fellow dermatologists continue to seek out accessible, beneficial skincare products for all." Beyond its scientific rigor, CeraVe has consistently engaged its audience through its signature "medutainment" style – a unique blend of education and entertainment – with a series of noteworthy campaigns over the past two decades. From the iconic Michael CeraVe Super Bowl commercial that playfully embraced the brand's name, to the destigmatizing of dandruff with the "Head of CeraVe" campaign, and most recently, its Sarah V. GOAT mascot, CeraVe has masterfully utilized these platforms to get its core messaging across and re-emphasize its status as a brand developed with dermatologists. 1 Source: Survey conducted among the dermocosmetic market carried out by APLUSA and its other partners between January 2024 and May 2024, involving dermatologists in 29 countries 2 Source: The #1 recommended positions are supported by the following: US Dermatologists: CeraVe is the #1 recommended position among dermatologists in the US. Source: IQVIA, ProVoice Survey, rolling 12-month data as of January 2025. US Pharmacists: CeraVe is the #1 Pharmacist Recommended Skincare Brand in US. Based on an independent national survey of pharmacists, June 2025. US Pediatricians: CeraVe is the #1 Pediatrician Recommended Skincare Brand in US. Based on ProVoice National Pediatrician Survey, June 2024. Canada Healthcare Professionals: CeraVe is the N°1 General Practitioners (or Doctor) recommended brand, N°1 Pediatricians recommended brand, N°1 Pharmacists recommended brand, and N°1 Healthcare Professionals recommended brand in Canada. Source: IQVIA, Provoice Survey Q2 2024 - Q1 2025. 3 Source: Nielsen Data About CeraVe: Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at SOURCE CeraVe
News24
2 days ago
- Business
- News24
Dis-Chem pulls CeraVe from shelves over copycat claims
Gabby Jones/Bloomberg via Getty Images Dis-Chem has pulled Nutriwomen's Dermacare line from its shelves after a year-long dispute at the Advertising Regulatory Board over alleged copycat packaging. L'Oréal South Africa alleged that Dermacare copied the branding of its CeraVe skincare line, and the Advertising Regulatory Board found in its favour. Nutriwomen argues it isn't bound by the ARB's authority. Despite appeals, the ARB upheld its ruling. For more financial news, go to the News24 Business front page. Dis-Chem has pulled Nutriwomen's Dermacare skincare line from its shelves after a year-long dispute over alleged copycat branding. The dispute began in May last year with L'Oréal South Africa alleging Dermacare copied the branding of its CeraVe skincare line, citing similarities in font, colour, design, and product information layout. In the original complaint to the Advertising Regulatory Board (ARB), L'Oreal argued that the Dermacare packaging intentionally exploited the advertising goodwill that the well-known French brand had grown in the South African market since its local introduction in 2022. The ARB had ruled in favour of L'Oréal South Africa, giving Nutriwomen three months to revise its Dermacare packaging. While Nutriwomen argued it wasn't subject to the ARB's jurisdiction as a non-member, it engaged in the proceedings and appealed the decision in October 2024. READ | L'Oreal SA claims rival copied its packaging — and watchdog agrees The ARB ordered Nutriwomen again to either amend its packaging design or remove the product line from retailers' shelves by 16 January 2025. It further instructed ARB members not to advertise Dermacare products until the designs had been amended. Photographic evidence submitted to the ARB in May appeared to show that Nutriwomen had not amended the packaging design. It also showed that Dis-Chem had continued to sell the products in their infringing packaging at its outlets and online platforms long after the January 2025 deadline. L'Oréal provided the Advertising Appeal Committee (AAC) with photos taken between April and May that show Dermacare products in Dis-Chem stores in Sandton City and Mall of Africa. 'Dis-Chem first received a notification from L'Oreal on this matter on 20 January 2025 and notified all stores nationally to remove the affected Dermacare products from shelves, with a similar directive given to its online store,' a spokesperson told News24, explaining that it had received a similar directive from the Cosmetic, Toiletry, and Fragrance Association of South Africa (CTFA) in March. Dis-Chem is a member of the CTFA, which, in turn, is a member of the ARB. Dis-Chem said it had not received any other prior communication from the ARB or CTFA in this regard, and that it 'has always abided by industry body regulations and rulings'. Dis-Chem's online store still had some Dermacare products listed around noon on Monday. 'While the Dis-Chem website continued to show product visibility, this was an operational oversight that has subsequently been remedied,' Dis-Chem told News24 on Monday afternoon. Jurisdiction In its response to the most recent complaint, Nutriwomen argued that it was not bound by the ARB's rulings as it is not a member of the board, nor was it a member of the CTFA anymore. It had been bound by the previous rulings of the ARB by virtue of its indirect membership through its membership of the CTFA. The ARB took note that Nutriwomen did not renew its membership to the CTFA for 2025 after its unsuccessful argument that the matter does not fall within the purview of the ARB. CeraVe stated in its most recent submission that it considered Nutriwomen's arguments against the ARB's jurisdiction to be 'misleading and made in bad faith'. The Advertising Appeal Committee (AAC) confirmed that Nutriwomen was in breach of its obligations, rejecting its jurisdictional objection. The AAC also concluded that Dis-Chem, as an ARB member through the CTFA, was responsible for ensuring compliance with its directives. L'Oréal requested the following sanctions on Nutriwomen: immediate compliance with the ruling, pre-publication review of all future advertising, publication of a summary ruling at Nutriwomen's cost, and possible public listing as a defaulter. The ARB granted two of the four requests and ordered that Dermacare products be pulled from retailers and that Nutriwomen submit proposals for amended designs with the original advertisement and the ARB's previous ruling, together with the most recent ruling to the Association for Communication and Advertising's (ACA) Advisory Service for pre-publication advice at its own cost. It noted that while Nutriwomen can be held to previous rulings, the enforcement of the ARB's most recent ruling is complicated by it no longer being a member of CTFA.
