Latest news with #Chagee
AsiaOne
4 days ago
- Entertainment
- AsiaOne
Uncovering the secrets behind Chagee's best-selling jasmine green milk tea , Lifestyle News
As Shakespeare once said, "A rose by any other name would smell as sweet." That's the case for Chagee, who is renaming their famed jasmine green milk tea to Bo•Ya Jasmine Green Milk Tea. And while the name is new, the tea isn't, so there's no need to worry about the fan-favourite undergoing a recipe change. The tea still uses a blend of Yunnan high mountain green tea and Fujian Da Bai Hao green tea, which are known for their deep and clear taste. If you've ever wondered why there's barely any astringence why you sip on Chagee tea, it's because only young leaves from new shoots of a tea plant are used, so you only get sweetness and zero bitterness in each sip. As for that unmistakable jasmine fragrance - none of that is artificial. Instead, Chagee scents their tea leaves naturally, by layering jasmine flowers onto tea leaves. To really ensure the leaves are perfumed fully, Chagee even controls when the flowers are plucked - in season and only when the sun is out. The blossoms are then placed on tea leaves in the middle of the night, when they're in full bloom, to maximise absorption of the jasmine oils. Old flowers are thrown out daily and the process is repeated several more times. What's left are tea leaves that don't just smell heavily of jasmine but also taste of that floral fragrance. Chagee renames top-selling tea to Bo•Ya Jasmine Green Milk Tea It's surprising then that Chagee would want to rename their top seller. But there's good reason why the crowd favourite is now going by Bo•Ya Jasmine Green Milk Tea. It's named after Bo Ya, a zither player from ancient China. Legend has it that his music was often misunderstood, until he developed a friendship with a woodcutter named Zhong Ziqi. Zhong Ziqi was the only one who could interpret Bo Ya's music as the latter had intended, which helped to forge a strong bond between the two men. That connection is what inspired Chagee on the name change. Bo•Ya Jasmine Green Milk Tea isn't just a mid-afternoon tea break - it represents shared connections between friends, family and loved ones. Order Chagee's Bo•Ya Jasmine Green Milk Tea now At this point, we're willing to bet you're ready to order a cup. Here's our tip to beat the snaking queues at every Chagee outlet: Download and order through the Chagee app. Choose your preferred pick-up location, place your customised order then just saunter in to get your drink once it's ready. Chagee tea breaks are best shared with friends, so share the love by getting them to download the Chagee app too. If they use your referral code, you'll be in the running to win prizes. Aim for the top 10, as third to tenth place winners get a month's worth of free Chagee, second place wins a Dior Cardholder and first place will bring home a Van Cleef & Arpels Necklace worth $2,400. You'll want to get started ASAP as the referral programme is only running from now till June 9, 2025. This article is brought to you by Chagee.
Yahoo
4 days ago
- Business
- Yahoo
Chagee Blows Past 6,600 Stores After Nasdaq Debut--Is This Asia's Next Starbucks?
After its Nasdaq debut on April 17 raised $411 million and tagged a near-$5 billion valuation, Chagee (NASDAQ:CHA) wasted no time flexing its scale. The premium tea brand has now grown its teahouse footprint by 63.6% year-over-year, reaching 6,681 locations across Greater China and overseas. Franchise revenue makes up a whopping 92.8% of the total haulclearly the growth engine here. Meanwhile, its mini-app community doubled to over 192 million registered members, giving it a digital moat few rivals can match. Financially, Q1 2025 shows impressive top-line acceleration. Net revenues jumped 35.4% to RMB3.39 billion ($467.5M), while net income grew 13.8% to RMB677.3 million ($93.3M). But that growth came with a price: operating costs climbed 42.8%, sales and marketing expenses soared 166%, and net margins thinned to 20%, down from 23.7% a year ago. Management is clearly spending aggressively on branding, headcount, and overseas expansionmoves that could pay off long term but may compress profitability in the near future. The chart tells the same story. From 2022 to 2024, revenue rocketed, while net income and EBITDA tracked upward more graduallyindicating rising cost pressure despite scale. Still, the trajectory looks promising. If Chagee can maintain its store growth while tightening execution, this could be one of Asia's most exciting consumer stories in years. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
4 days ago
- Business
- Yahoo
Chagee Blows Past 6,600 Stores After Nasdaq Debut--Is This Asia's Next Starbucks?
After its Nasdaq debut on April 17 raised $411 million and tagged a near-$5 billion valuation, Chagee (NASDAQ:CHA) wasted no time flexing its scale. The premium tea brand has now grown its teahouse footprint by 63.6% year-over-year, reaching 6,681 locations across Greater China and overseas. Franchise revenue makes up a whopping 92.8% of the total haulclearly the growth engine here. Meanwhile, its mini-app community doubled to over 192 million registered members, giving it a digital moat few rivals can match. Financially, Q1 2025 shows impressive top-line acceleration. Net revenues jumped 35.4% to RMB3.39 billion ($467.5M), while net income grew 13.8% to RMB677.3 million ($93.3M). But that growth came with a price: operating costs climbed 42.8%, sales and marketing expenses soared 166%, and net margins thinned to 20%, down from 23.7% a year ago. Management is clearly spending aggressively on branding, headcount, and overseas expansionmoves that could pay off long term but may compress profitability in the near future. The chart tells the same story. From 2022 to 2024, revenue rocketed, while net income and EBITDA tracked upward more graduallyindicating rising cost pressure despite scale. Still, the trajectory looks promising. If Chagee can maintain its store growth while tightening execution, this could be one of Asia's most exciting consumer stories in years. This article first appeared on GuruFocus. Sign in to access your portfolio
New Straits Times
5 days ago
- Business
- New Straits Times
Magma's losses widen, revenue falls in Q1
KUALA LUMPUR: Magma Group Bhd's net loss widened in the first quarter (Q1) ended March 31, 2025 due to higher corporate-related and capital restructuring expenses. The company recorded a net loss of RM6.9 million for the quarter, compared to RM4.27 million in the same period last year, as revenue declined 8.5 per cent to RM6.3 million from RM6.9 million, according to a bourse filing. Its revenue from the hotel operation segment amounted to RM5.73 million, lower than RM6.29 million a year earlier. Meanwhile, the hotel management segment posted revenue of RM609,000, down from RM636,000 previously. In a statement, Magma said it has completed the acquisition of a 0.9-hectare plot in Mont Kiara valued at RM80 million and balance sheet restructuring. The land is slated for future commercial development and positions Magma for long-term growth in the urban property segment. The company also entered into a joint venture with Chagee (M) Sdn Bhd that will spearhead the expansion of Chagee's retail presence nationwide while introducing curated tea experiences that align with evolving consumer trends. Magma group managing director cum group chief executive officer Datuk Seri Thomas Liang Chee Fong said while Q1 results reflect transitional headwinds, the completion of land acquisition and strategic partnership with Chagee mark a meaningful shift in corporate narrative. "We are repositioning Magma as a forward-looking hospitality and lifestyle group, leveraging our core strengths to unlock new revenue streams, strengthen brand equity and align with the evolving Malaysian consumer. "With a stronger foundation now in place, we see compelling opportunities to scale recurring income across hospitality, food and beverage and property in a sustainable and value-accretive manner," he added.
AsiaOne
6 days ago
- Entertainment
- AsiaOne
Grab exclusive Dylan Wang merchandise with Chagee's upcoming Longjing Milk Tea series, Entertainment News
Can't stand the heat? It's a good time to quench your thirst with a refreshing cup of milk tea and a special some- wang . Chinese milk tea chain Chagee will launch their Longjing Milk Tea series this Friday (May 30) that comes with a delightful side — the chance to receive exclusive limited-edition merchandise of Chinese actor-singer Dylan Wang. From Friday onwards, every purchase of two large cups of Longjing Milk Tea (S$12.40) will get you a pack of two holographic Dylan photo cards with the addition of a mystery Chagee magnet, all while stocks last. For an even sweeter treat starting June 13, with every purchase of two large cups of Longjing Milk Tea and two large Bo-Ya Jasmine Green Milk Tea ($24.20), you'll get one sticker and acrylic standee of the 26-year-old star, while stocks last. Brewed with Guyu-harvest Longjing leaves picked at their prime in spring, the drink retails at $5.20 for a regular-sized cup and $6.20 for a large one. You may order the beverage either hot or cold. Dylan came to Singapore earlier this year in February, where he attended the Yuewen Global IP Awards at Resorts World Sentosa. [[nid:718483]]
