Latest news with #CheryGroup
Mid East Info
19 hours ago
- Automotive
- Mid East Info
Chery Group to Officially Launch New iCAUR Brand in Dubai with Strategic Middle East Expansion - Middle East Business News and Information
Dubai, United Arab Emirates:Following its global debut at the Shanghai Auto Show in April 2025, Chery Group has announced it will host the iCAUR Brand Night and New Models Launch Event on August 1 in Dubai. As a key step in Chery's deepening global expansion, the event will invite worldwide global partners, media representatives and Middle East dignitaries to jointly unveil iCAUR's localized development strategy for the Middle East market along with the world premiere of its highly anticipated new cool models. Personalized Emotional Resonance Drives Continuous Category Innovation As Chery's new brand focused on the global 'young and young at heart', iCAUR is committed to building a uniquely global automotive ecosystem. Through category innovation, it creates products that combine aesthetics, coolness and practicality to meet the lifestyle needs of the young and young at heart. In the face of the current trend towards homogenized automotive design, iCAUR breaks through with an innovative and distinctive design philosophy, blending rugged style with smart technology to deliver a highly recognizable product identity. This design honors classic elements while leading the J-style aesthetics trend, setting its products apart in a competitive market. With a deep understanding of the growing demand for personalization and emotional value among young and young-at-heart users, iCAUR is actively shaping a new ecosystem that connects people, vehicles, and lifestyle. Through global collaboration with users and partners, the brand delivers personalized, fun, and community-driven experiences turning each product into a part of the user's cool lifestyle. As the global automotive ecosystem continues to evolve, iCAUR is poised to become a cool player for users seeking to showcase their individuality and lifestyle, creating a deeper emotional bond between people and products. According to Si Fenghuo, CEO of iCAUR International: 'We blend Chery's rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers.' Two New Models Make Their Global Premieres, Advancing iCAUR's Strategic Blueprint in the Middle East The Dubai launch marks a pivotal milestone in iCAUR's growing presence in the Middle East, underscoring the region's strategic importance in the brand's global strategy. The two major models will make their global debut at the event, tailored to meet the driving needs of Middle Eastern consumers through great performance and innovative design. Both models embody the spirit of the cool player lifestyle, designed to resonate with the region's dynamic automotive culture. The launch event will also feature a range of customized models built upon the V23's iconic cool DNA including pickup version, convertible version and a space-themed special edition designed to meet the region's growing demand for cool and individual expression. These customized versions highlight iCAUR's commitment to personalization and its agile response to regional market trends. Dozens of regional dealers and stakeholders will also participate in signing cooperative agreements, officially launching iCAUR's market entry initiatives in the Middle East. This milestone marks a pivotal step as iCAUR partners with localized resources to swiftly establish a full-chain system covering sales, service, and ecosystem delivering more convenient and efficient brand and product experiences for Middle Eastern users.
Gulf Today
21 hours ago
- Automotive
- Gulf Today
Chery Group to officially launch new iCAUR brand in Dubai with strategic Middle East expansion
Following its global debut at the Shanghai Auto Show in April 2025, Chery Group has announced it will host the iCAUR Brand Night and New Models Launch Event on August 1 in Dubai. As a key step in Chery's deepening global expansion, the event will invite worldwide global partners, media representatives and Middle East dignitaries to jointly unveil iCAUR's localized development strategy for the Middle East market along with the world premiere of its highly anticipated new cool models. Personalized Emotional Resonance Drives Continuous Category Innovation As Chery's new brand focused on the global 'young and young at heart', iCAUR is committed to building a uniquely global automotive ecosystem. Through category innovation, it creates products that combine aesthetics, coolness and practicality to meet the lifestyle needs of the young and young at heart. In the face of the current trend towards homogenized automotive design, iCAUR breaks through with an innovative and distinctive design philosophy, blending rugged style with smart technology to deliver a highly recognizable product identity. This design honors classic elements while leading the J-style aesthetics trend, setting its products apart in a competitive market. With a deep understanding of the growing demand for personalization and emotional value among young and young-at-heart users, iCAUR is actively shaping a new ecosystem that connects people, vehicles, and lifestyle. Through global collaboration with users and partners, the brand delivers personalized, fun, and community-driven experiences turning each product into a part of the user's cool lifestyle. As the global automotive ecosystem continues to evolve, iCAUR is poised to become a cool player for users seeking to showcase their individuality and lifestyle, creating a deeper emotional bond between people and products. According to Si Fenghuo, CEO of iCAUR International : "We blend Chery's rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers." Two New Models Make Their Global Premieres, Advancing iCAUR's Strategic Blueprint in the Middle East The Dubai launch marks a pivotal milestone in iCAUR's growing presence in the Middle East, underscoring the region's strategic importance in the brand's global strategy. The two major models will make their global debut at the event, tailored to meet the driving needs of Middle Eastern consumers through great performance and innovative design. Both models embody the spirit of the cool player lifestyle, designed to resonate with the region's dynamic automotive culture. The launch event will also feature a range of customized models built upon the V23's iconic cool DNA including pickup version, convertible version and a space-themed special edition designed to meet the region's growing demand for cool and individual expression. These customized versions highlight iCAUR's commitment to personalization and its agile response to regional market trends. Dozens of regional dealers and stakeholders will also participate in signing cooperative agreements, officially launching iCAUR's market entry initiatives in the Middle East. This milestone marks a pivotal step as iCAUR partners with localized resources to swiftly establish a full-chain system covering sales, service, and ecosystem delivering more convenient and efficient brand and product experiences for Middle Eastern users.
Khaleej Times
21 hours ago
- Automotive
- Khaleej Times
Chery Group to launch new iCAUR brand in Dubai with strategic Middle East expansion
Following its global debut at the Shanghai Auto Show in April 2025, Chery Group has announced it will host the iCAUR Brand Night and New Models launch event on August 1 in Dubai. As a key milestone in Chery's global expansion, the event will bring together international partners, media representatives, and Middle Eastern dignitaries to unveil iCAUR's localised development strategy for the region, along with the world premiere of its highly anticipated new models. As Chery's new brand targeting the global 'young and young at heart,' iCAUR is committed to building a uniquely global automotive ecosystem. By driving category innovation, the brand creates products that blend aesthetics, coolness, and practicality tailored to the lifestyle needs of its youthful and expressive customer base. In a market increasingly shaped by homogenised automotive design, iCAUR sets itself apart with a bold and distinctive design philosophy. By fusing rugged styling with intelligent technology, iCAUR delivers a recognisable identity that honors classic design elements while championing the emerging J-style aesthetic, positioning its vehicles as standout choices in a competitive landscape. With a keen understanding of the growing demand for personalisation and emotional engagement, iCAUR is crafting a new ecosystem that seamlessly connects people, vehicles, and lifestyle. Through global collaboration with users and partners, the brand offers fun, personalised, and community-driven experiences, transforming each vehicle into an extension of the user's unique identity and cool lifestyle. As the global automotive ecosystem evolves, iCAUR is poised to become a key player for consumers seeking to showcase their individuality and connect emotionally with the products they choose. According to Si Fenghuo, CEO of iCAUR International, "We blend Chery's rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers." The Dubai launch marks a pivotal moment in iCAUR's growing presence in the Middle East, highlighting the region's strategic significance in the brand's global roadmap. Two major models will make their world debut at the event, specifically tailored to meet the performance and design preferences of Middle Eastern drivers. Embodying the brand's cool player lifestyle, these models are built to resonate with the region's dynamic automotive culture. The launch will also spotlight a range of customised models built on the iconic V23 platform, including a pickup, convertible, and a space-themed special edition — each designed to meet the region's growing appetite for bold personalisation and individual expression. These variants showcase iCAUR's commitment to innovation and agility in addressing local trends. Dozens of regional dealers and key stakeholders will participate in signing cooperative agreements, officially kicking off iCAUR's market entry initiatives across the Middle East. This strategic move marks a significant step forward as iCAUR leverages local partnerships to establish a comprehensive full-chain system covering sales, service, and lifestyle ecosystem, delivering a more convenient, personalised, and efficient brand experience for Middle Eastern consumers.
Korea Herald
4 days ago
- Automotive
- Korea Herald
LEPAS's First Overseas Showcase: Redefining Premium Mobility at Indonesia Auto Show
JAKARTA, Indonesia, July 18, 2025 /PRNewswire/ -- In April this year, Chery Group officially unveiled its new brand LEPAS, embarking on its global journey to deliver refined lifestyle experiences. As a key step in its globalization strategy, LEPAS is set to make its overseas debut at the Indonesia International Auto Show, opening on July 23. By choosing Indonesia—Southeast Asia's pivotal market—for its overseas debut, LEPAS demonstrates its forward-looking strategy and unwavering confidence in emerging markets worldwide. At this year's Indonesia International Auto Show, LEPAS will bring its brand philosophy "Colorful Life, Masterful Drive" to life through the event's most vibrant exhibition space. The brand will transform its display area into a premium lifestyle runway, where bold colors, sophisticated design, and interactive elements come together to deliver a truly immersive experience that breaks from conventional automotive showcases. Chief Designer of LEPAS will also be present at the venue, engaging in in-depth discussions with visitors and media representatives to explore the endless possibilities of elegant mobility for the future. Adhering to its "In Somewhere, For Somewhere" development philosophy, LEPAS is actively integrating into the Indonesian market by accelerating the establishment of a comprehensive sales and service network to precisely meet local consumers' needs. At this auto show, LEPAS will present its star product portfolio —L8, L6, and L4—making their first collective appearance. L8, a benchmark SUV in its segment, combines elegant styling with a tech-forward cockpit, spacious comfort and comprehensive safety features—making it an ideal choice for urban elites pursuing a premium lifestyle. The show will also witness the debut of the all-new L6 and L4 models. With segment-leading performance, these vehicles will extend LEPAS's appeal to wider customers—from fashion-forward urbanites to individuality-seeking sophisticates—collectively delivering a premium brand experience that blends exceptional value with elevated quality for global customers. LEPAS's global premiere is just the beginning. Establishing Indonesia as its strategic springboard, the brand is rapidly advancing its mission to become 'the brand of choice for premium lifestyles' worldwide. This auto show will see LEPAS unveiling the most vibrant display—not simply as visual spectacle, but as a symbol of its commitment to exploring and embracing colorful life and cultural diversity. Powered by human-centered technology and speaking the universal language of color, LEPAS is now embarking on its global journey from China, leading a new generation of urbanites toward their aspirational vision of premium mobility.
Globe and Mail
4 days ago
- Automotive
- Globe and Mail
LEPAS's First Overseas Showcase: Redefining Premium Mobility at Indonesia Auto Show
JAKARTA, Indonesia , July 18, 2025 /CNW/ -- In April this year, Chery Group officially unveiled its new brand LEPAS , embarking on its global journey to deliver refined lifestyle experiences. As a key step in its globalization strategy, LEPAS is set to make its overseas debut at the Indonesia International Auto Show, opening on July 23 . By choosing Indonesia—Southeast Asia's pivotal market—for its overseas debut, LEPAS demonstrates its forward-looking strategy and unwavering confidence in emerging markets worldwide. At this year's Indonesia International Auto Show, LEPAS will bring its brand philosophy "Colorful Life, Masterful Drive" to life through the event's most vibrant exhibition space. The brand will transform its display area into a premium lifestyle runway, where bold colors, sophisticated design, and interactive elements come together to deliver a truly immersive experience that breaks from conventional automotive showcases. Chief Designer of LEPAS will also be present at the venue, engaging in in-depth discussions with visitors and media representatives to explore the endless possibilities of elegant mobility for the future. Adhering to its "In Somewhere, For Somewhere" development philosophy, LEPAS is actively integrating into the Indonesian market by accelerating the establishment of a comprehensive sales and service network to precisely meet local consumers' needs. At this auto show, LEPAS will present its star product portfolio —L8, L6, and L4—making their first collective appearance. L8, a benchmark SUV in its segment, combines elegant styling with a tech-forward cockpit, spacious comfort and comprehensive safety features—making it an ideal choice for urban elites pursuing a premium lifestyle. The show will also witness the debut of the all-new L6 and L4 models. With segment-leading performance, these vehicles will extend LEPAS' s appeal to wider customers—from fashion-forward urbanites to individuality-seeking sophisticates—collectively delivering a premium brand experience that blends exceptional value with elevated quality for global customers. LEPAS's global premiere is just the beginning. Establishing Indonesia as its strategic springboard, the brand is rapidly advancing its mission to become 'the brand of choice for premium lifestyles' worldwide. This auto show will see LEPAS unveiling the most vibrant display—not simply as visual spectacle, but as a symbol of its commitment to exploring and embracing colorful life and cultural diversity. Powered by human-centered technology and speaking the universal language of color, LEPAS is now embarking on its global journey from China , leading a new generation of urbanites toward their aspirational vision of premium mobility.
