Latest news with #ChesterCooper
Travel Daily News
a day ago
- Business
- Travel Daily News
The Bahamas brings its distinct experiences to Florida
The Bahamas Ministry of Tourism, Investments & Aviation and destination stakeholders will emphasize that The Bahamas offers far more than a single getaway, inviting travelers to return repeatedly to discover the country's rich diversity. NASSAU, BAHAMAS – The Bahamas Ministry of Tourism, Investments & Aviation will launch a series of regional sales and marketing missions targeting one of its most lucrative and closely connected markets, Florida . A delegation led by the Honourable I. Chester Cooper , Deputy Prime Minister and Minister of Tourism, Investments & Aviation, will host events on 10 and 11 June, along with Director General Latia Duncombe and other senior officials. With the Miami-Ft. Lauderdale DMA recording the highest number of U.S. arrivals in January and February 2025, and year-over-year growth continuing from key cities such as Miami, Fort Lauderdale, Orlando, Tampa and Boca Raton, officials are determined to harness this momentum to secure long-term growth, deepen trade partnerships, and showcase the latest tourism innovations and development plans. 'Our mission to Florida is vital because it strengthens connections with a market that drives significant revenue into the Bahamian economy. By refreshing these ties and targeting key niche travelers we ensure that more bookings flow directly to Bahamian businesses and communities. This collaboration strengthens the bond between our two destinations, unlocking new opportunities and driving multi-destination travel that amplifies tourism's positive impact throughout The Bahamas. We are forging a future where tourism fuels sustainable growth,' said DPM Cooper. Following the launch of its latest advertising campaign, It's not one island, it's a lifetime of them, the Ministry and destination stakeholders will emphasize that The Bahamas offers far more than a single getaway, inviting travelers to return repeatedly to discover the country's rich diversity. The team will engage with a broad range of tourism industry professionals including wholesalers, travel specialists, journalists, potential investors, airlines, and corporate partners. These strategic meetings will offer valuable opportunities to build connections with product specialists, participate in in-depth discussions during Q&A sessions, explore new product developments, and experience authentic Bahamian culture firsthand – complete with local culinary delights, rhythmic music, refreshing cocktails, and a lively Junkanoo rush-out. DG Duncombe added, 'Florida is a key market and an essential part of our growth strategy. These missions reinforce our most strategic partnerships and showcase the depth and diversity of product offerings across our 16 island destinations. Every engagement drives booking potential, unlocks new trade opportunities, and strengthens tourism's contribution to national development. That is the true spirit of a lifetime of islands.'
Travel Daily News
2 days ago
- Business
- Travel Daily News
The Bahamas partners with The New York Yankees
The Bahamas partners with the New York Yankees for the 2025 season, enhancing tourism visibility through in-stadium branding, digital activations, and fan engagement. NASSAU, THE BAHAMAS – The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) announce a partnership with the iconic New York Yankees for the 2025 baseball season, solidifying The Bahamas as a proud partner of one of the most celebrated sports franchises in the world. As part of this strategic collaboration, the destination will engage with Yankees fans throughout the season via in-stadium branding, digital activations, and hospitality events. Leveraging the global power of sports, the initiative aligns with The Bahamas' broader tourism strategy to inspire travel and deepen emotional connections with visitors. 'The New York Yankees represent a global standard of excellence, and we are proud to partner with such an iconic organization,' said the Hon. I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation. 'This partnership allows us to connect directly with Yankees fans and invite them to explore our beautiful islands, vibrant culture, and unmatched experiences. Whether you're looking for relaxation, adventure, or authentic Bahamian hospitality, there's a place for everyone in The Bahamas.' Fans can expect to see The Bahamas featured in Yankee Stadium with branding displayed on concourse televisions, LED animations in the Great Hall and on field-facing LED displays throughout the season. The country will also host a sweepstakes providing bucket list travel opportunities for fans, which will be promoted via Yankees social media. Latia Duncombe, Director General of the BMOTIA added: 'Partnering with the New York Yankees reinforces The Bahamas' position as a world-class destination with global appeal. This collaboration provides direct access to one of our most important visitor markets and enables us to showcase the diverse, authentic experiences of our islands to millions of fans throughout the season. It marks a strategic step in our ongoing efforts to drive visitation and elevate The Bahamas on one of the world's most influential platforms.' 'We are excited to welcome The Bahamas as a partner this season,' said Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships. 'With in-Stadium branding, engaging activations, and promotion on Yankees social media accounts, we expect that the multi-faceted exposure to our fans will result in increased recognition of The Bahamas as a premier tourist destination.'
