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Yahoo
2 days ago
- Business
- Yahoo
Mondelēz sues Aldi over private label packaging that ‘blatantly copies' Oreo and Chips Ahoy!
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Mondelēz International is demanding that Aldi change the packaging for several of its private label snacks, alleging in a lawsuit that the grocer's offerings copy the packaging of Oreos, Chips Ahoy! and five other of the snack giant's brands. The lawsuit, filed on May 27 in the U.S. District Court for the Northern District of Illinois, claims Aldi's packaging is 'likely to deceive and confuse consumers' who may associate a connection between the retailer and snack maker. Mondelēz is seeking damages and a permanent injunction to block Aldi from using the disputed packaging for its products. The lawsuit against Aldi marks the second one filed by Mondelēz in the last month to protect its brands and maintain market share. As more consumers turn to private label offerings in pursuit of value, Mondelēz is taking action. The Chicago-based food manufacturer contends Aldi's snacks 'blatantly copies and trades upon the valuable reputation and goodwill' that Mondelēz has built across its cookie and cracker brands. Mondelēz claimed Aldi ignored its 'reasonable requests,' leaving it 'no choice' but to sue. This embedded content is not available in your region. Aldi 'seeks to ride the coattails' of Mondelēz's reputation, the lawsuit alleges, with the retailer copying the packaging 'in order to benefit from its power of attraction, fame and/or prestige.' The grocer's alleged copyright infringement would 'threaten to irreparably harm Mondelēz and its valuable brands.' The 36-page complaint included exhibits displaying Mondelēz's packaging next to Aldi's packaging. The brands tied to the lawsuit are Oreo, Wheat Thins, Nutter Butter, Chips Ahoy!, Nilla Wafers, Ritz and Premium saltine crackers. In the case of Oreo, Mondelēz said Aldi uses product attributes similar to those found on the popular cookie's packaging. These include the prominent display of a tilted cookie, the blue background on the packaging and a lighter blue halo around the cookie. Oreo is the world's top-selling cookie with more than $4 billion in annual sales. Mondelēz claimed Aldi 'has a pattern and practice of selling products in packaging that are unacceptable copies' of the snack maker's packaging. The Chicago company said it had contacted the retailer on 'numerous occasions' in the past objecting to its 'confusingly similar packaging' for brands including Oreo, Teddy Grahams, belVita, Tate's and Triscuit. While Aldi discontinued and/or changed some of the designs following Mondelēz's objections, the food manufacturer said several offerings still copy its packaging Aldi did not respond to a request for comment. Aldi has faced other lawsuits over its packaging before. Earlier this year, a United Kingdom appeals court upheld a ruling that Aldi's cloudy lemon cider infringed on Thatchers' Cider's trademark. At the end of 2024, an Australian court found Aldi liable for infringing the packaging of three products from Hampden Holdings. Along with what's inside, packaging can be a big factor in deciding whether a shopper will decide to buy a product. A study by Shorr Packaging in 2020 found packaging was important for seven out of 10 individuals. And a 2018 Ipsos study revealed 72% of consumers said packaging design often influenced their purchase decisions. A Mondelēz spokesperson declined to discuss the lawsuit, noting its policy of not commenting on active litigation. Earlier this month, Mondelēz sued to halt a collaboration with Ghost energy drink and protein products that use brands such as Sour Patch Kids and Nutter Butter. Mondelēz claims it was not asked for permission to continue the partnership when Ghost was acquired by Keurig Dr Pepper, constituting a breach of contract. Updates with prior Aldi lawsuits Recommended Reading Ghost ends Sour Patch, Oreo flavor collaborations after Mondelēz lawsuit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
3 days ago
- Business
- Yahoo
Aldi Is Facing A Lawsuit Over These Copycat Snacks
Copycat snacks are usually a less expensive, slightly different-tasting version of a popular cookie or cracker with similar branding to the original. Many copycat snacks have long been available at Aldi stores, but there's a notable issue with the way the grocery store is presenting them. Snack giant Mondelēz International has officially entered the chat with a lawsuit alleging that Aldi's snacks are packaged in a way that deliberately copies its successful brands like Chips Ahoy!, Nilla Wafers, Nutter Butter, Oreo, Premium saltine crackers, Ritz, and Wheat Thins. On May 27, 2025, the lawsuit was filed in the U.S. District Court for the Northern District of Illinois and says that Aldi shoppers may associate the familiar branding with snacks they already know and love — influencing their overall buying decision. Mondelēz is seeking damages and the right to bar Aldi from using the branding for its products going forward. The Aldi private label snacks aren't new and have likely been available to shoppers in every state that has an Aldi location. Mondelēz maintains that the company has reached out prior to filing the lawsuit. The copycat snack lawsuit isn't the first one the grocery chain has faced, either. In 2023, Aldi faced a $10 million mislabeling class action lawsuit. Read more: 7 Must-Buy Aldi Items For First-Time Customers Mondelēz International's lawsuit against Aldi draws attention to the importance of packaging and brand association. Oreo cookies are a great example of this. In 2025, Oreo stands as the number one cookie in the United States, and aside from occasional special releases when Oreo collabs with celebrities like Selena Gomez, the iconic blue appearance has been around since 1998. With the cookie's popularity and longevity, most shoppers are very familiar with the look of the package and associate the distinct color with the Oreos they know and love. This emotional connection to already established brands is great for sales, but other companies can indeed capitalize on that by creating similar treats with similar packaging to win over the hearts (and wallets) of consumers. In a 2018 study by Ipsos, it was shown that 72% of American shoppers are influenced by the design of a product's package. The lawsuit against Aldi spans 36 pages and alleges that the nearly identical appearance of the copycat snacks -- like the chain's yellow box of "Thin Wheats" -- is an attempt at taking advantage of the longstanding Mondelēz reputation with shoppers. For more food and drink goodness, join The Takeout's newsletter. Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more! Read the original article on The Takeout.
Miami Herald
3 days ago
- Business
- Miami Herald
Mondelēz sues Aldi over private label packaging that ‘blatantly copies' Oreo and Chips Ahoy!
Dive Brief: Mondelēz International is demanding that Aldi change the packaging for several of its private label snacks, alleging in a lawsuit that the grocer's offerings copy the packaging of Oreos, Chips Ahoy! and five other of the snack giant's lawsuit, filed on May 27 in the U.S. District Court for the Northern District of Illinois, claims Aldi's packaging is "likely to deceive and confuse consumers" who may associate a connection between the retailer and snack maker. Mondelēz is seeking damages and a permanent injunction to block Aldi from using the disputed packaging for its lawsuit adds to the list of recent copyright infringement cases against Aldi globally. Dive Insight: Mondelēz contends Aldi's snacks "blatantly copies and trades upon the valuable reputation and goodwill" that Mondelēz has built across its cookie and cracker brands. Mondelēz claimed Aldi ignored its "reasonable requests," leaving it "no choice" but to sue. Aldi "seeks to ride the coattails" of Mondelēz's reputation, the lawsuit alleges, with the retailer copying the packaging "in order to benefit from its power of attraction, fame and/or prestige." The grocer's alleged copyright infringement would "threaten to irreparably harm Mondelēz and its valuable brands." The 36-page complaint included exhibits displaying Mondelēz's packaging next to Aldi's packaging. The brands tied to the lawsuit are Oreo, Wheat Thins, Nutter Butter, Chips Ahoy!, Nilla Wafers, Ritz and Premium saltine crackers. In the case of Oreo, the Chicago-based food manufacturer said Aldi uses product attributes similar to those found on the popular cookie's packaging. These include the prominent display of a tilted cookie, the blue background on the packaging and a lighter blue halo around the cookie. Oreo is the world's top-selling cookie with more than $4 billion in annual sales. Mondelēz claimed Aldi "has a pattern and practice of selling products in packaging that are unacceptable copies" of the snack maker's packaging. The Chicago company said it had contacted the retailer on "numerous occasions" in the past objecting to its "confusingly similar packaging" for brands including Oreo, Teddy Grahams, belVita, Tate's and Triscuit. While Aldi discontinued and/or changed some of the designs following Mondelēz's objections, the food manufacturer said several offerings still copy its packaging. Aldi did not respond to a request for comment. Along with what's inside, packaging can be a big factor in deciding whether a shopper will decide to buy a product. A study by Shorr Packaging in 2020 found that packaging was important for seven out of 10 individuals. And a 2018 Ipsos study revealed 72% of consumers said packaging design often influenced their purchase decisions. A Mondelēz spokesperson declined to discuss the lawsuit, noting its policy of not commenting on active litigation. Aldi has faced other lawsuits over its packaging. Earlier this year, a United Kingdom appeals court ruled that Aldi's cloudy lemon cider infringed on Thatchers Cider's trademark. At the end of 2024, an Australian court found Aldi liable for infringing the packaging of three products from Hampden Holdings. Mondelēz is taking action as more consumers turn to private label offerings in pursuit of value. Earlier this month, Mondelēz sued to halt a collaboration with Ghost energy drink and protein products that use brands such as Sour Patch Kids and Nutter Butter. Mondelēz claims it was not asked for permission to continue the partnership when Ghost was acquired by Keurig Dr Pepper, constituting a breach of contract. Copyright 2025 Industry Dive. All rights reserved.
Time of India
17-05-2025
- Business
- Time of India
Top 10 best-selling cookies in America
Image credits: Getty Images If there's a sweet treat that is easy to make, convenient to carry and delicious to eat- it's a cookie. These store-bought delicacies come with a burst of flavours, and joy in every mouthful. The US specifically has a variety of cookies and biscuits ranging from chewy and soft to crisp and buttery. But which are the most popular cookies in the United States? Let's find out. Oreo Image credits: Getty Images Oreo, owned by Mondelez International, is the most popular and best-selling cookie in the United States. The iconic sandwich cookies and its multiple flavours are loved by many who either eat them alone or love to dunk them in milk. Chips Ahoy! Image credits: Getty Images Another top player in the cookie world is Chips Ahoy!, a brand owned by Nabisco, which offers tasty chocolate chip cookies. Keebler Image credits: Getty Images Popular for its Fudge Stripes and Chips Deluxe Cookies, Keebler, a brand owned by Ferrero Group, is another go-to choice in the United States. With its playful branding and diverse flavours, the cookies from Keebler are loved by many. Pepperidge Farm Image credits: Getty Images Pepperidge Farm cookies are ones that you are bound to have tried at least once. The brand's Milano and Sausalito cookies are some of the most popular ones, though it has many other options. Famous Amos Image credits: Getty Images The perfect bite-sized cookies in chocolate flavour are the Famous Amos, which are popular for their flavours and convenient packaging. Girl Scout Cookies Image credits: Getty Images Girl Scout Cookies are so popular that they are mentioned in books and shows, too. The brand is popular for supporting young girls through cookie sales and its flavours, such as Thin Mints and S'mores, are crowd favourites. Lenny & Larry's Image credits: X/@iheartpublix While most cookies target taste, Lenny & Larry's combine taste with health to create cookies that contain plant-based proteins. These are dairy-free, egg-free and perfect for health-conscious consumers. Entenmann's Image credits: Getty Images One of the oldest cookie brands in the list is Entenmann's, which began in 1898. The bakery brand sells a variety of baked treats, including cookies. Tate's Bake Shop Image credits: Getty Images For their simple ingredients and thin, crispy shape, the Tate's Bake Shop cookies offer buyers a homemade taste they can't help but want more of. Insomnia Cookies Image credits: Getty Images This chain of bakeries in the United States is popular for delivering warm cookies late at night. They are popular among young adults and students for the convenience and variety. One step to a healthier you—join Times Health+ Yoga and feel the change
