Latest news with #Chopra
Time of India
a day ago
- Business
- Time of India
Neeraj Chopra becomes brand powerhouse: Brand value soars to $30 million; non-cricket endorsements gain ground
Neeraj Chopra (TOI) India's golden boy, Olympic champion Neeraj Chopra is lifting India's non-cricket endorsement scene after his recent victory at the 2025 Paris Diamond League and with the launch of the Neeraj Chopra Classic, India's first global javelin event, according to ET. The competition, held on July 5 at Bengaluru's Sree Kanteerava Stadium, featured some of javelin's top international athletes and attracted major sponsors like Visa, Audi India, Duolingo English Test, and Snapchat. Chopra's growing influence in the endorsements space is reflective of a larger shift in the country's sport sponsorship and marketing landscape. He along with likes of badminton ace PV Sindhu and shooting star Mannu Bhakar is driving the focus of endorsements circles beyond just cricket. Emerging sports accounted for 14% of India's ₹1,224 crore sports endorsement market in the year 2024, a jump of 46 percent, which industry experts attribute to the rising influence of athletes like Neeraj Chopra, reported the financial daily. With the leading brands both national and international making a beeline for the javelin star, Chopra's personal brand value is estimated to be around $30 million according to Kroll analysis quoted in the report. With that staggering figure he is placed just behind the leading cricketers of the country. His brand roster now includes some 20 big names, including the brands like Tata AIA, Audi India, Visa, Krafton and Under Armour. Chief commercial office of JSW sports, which manages Chopra's brand engagements, said their emphasis has consistently been on making selective choices. "Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio. The mandate from the very beginning has been to be focused, deliberate, and selective," Karan Yadav, chief commercial officer at JSW was quoted as saying. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions." One instance is Chopra's recent partnership with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
2 days ago
- Business
- Time of India
Olympic champion Neeraj Chopra strikes gold with endorsements
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Mumbai: Olympic champion Neeraj Chopra is adding momentum to India's non-cricket endorsement space following his recent win at the 2025 Paris Diamond League and the launch of the Neeraj Chopra Classic , India's first global javelin on July 5 at Bengaluru's Sree Kanteerava Stadium, Neeraj Chopra Classic brought together top international athletes and drew several major sponsors, including Visa, Audi India, Duolingo English Test, and rising influence off the field reflects a broader shift in India's sports marketing landscape. According to Kroll, his brand value is estimated at $30 million, placing him just behind the country's leading linked to emerging sports made up 14% of India's ₹1,224 crore sports celebrity endorsement market in the last year, a 46% increase that industry executives say is driven by athletes like such as Tata AIA, Audi India, Visa, Krafton and Under Armour have partnered with Chopra, whose endorsement roster now includes nearly 20 high-profile Yadav, chief commercial officer at JSW Sports , which manages Chopra's commercial portfolio, said that the focus has always been on being selective. "Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio. The mandate from the very beginning has been to be focused, deliberate, and selective," he says. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions."One example is Chopra's recent tie-up with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains.
Indian Express
2 days ago
- Entertainment
- Indian Express
In Saiyaara's final act, Mohit Suri channels the best of Aditya Chopra's brand of romance
There are few things as heartbreakingly cathartic as the final act of an Aditya Chopra romance. There are few things as tangled, as strange, as arresting as the choices his characters make when everything is on the line, when love begins to unmake and remake them. They stumble, they leap, with a kind of reckless clarity that defies sense but feels like destiny. And few things land with the the same ache, the same weight as watching them arrive at their improbable happy ending. It is the kind of feeling cinema was born to hold. It's a kind of a moment that slips past the screen and settles somewhere deeper. It's a kind of a memory that we keep on reliving. It's a kind of hope that calls us back into the dark, to believe, even for a breath, that we are not too far behind. Watching the final act of Saiyaara, Mohit Suri's new romantic musical, unfold in a packed night show, it was the closest I've come to a Chopra romance in years. The lights dimmed, the screen bloomed, and suddenly, there they were: Krish (Ahaan Panday) and Vaani (Aneet Padda), making choices so baffling, so boldly sincere, they could've walked straight out of Chopra's world. For a good twenty, thirty minutes, the theatre held its breath, even if the audience didn't. Around me, phones came out. Around me, there were sobs and sighs. As if everyone knew: this was the closest the film would ever get to us. And maybe, just maybe, this was the only way we knew how to hold it. Perhaps they weren't capturing the moment but shielding themselves from it. Perhaps they weren't made to forget what we try so hard not to remember: that beneath everything, we are all hopeless romantics. That's not to claim Saiyaara is flawless. Nor even to suggest it is the most heartbreakingly romantic experience I've encountered this year. Nor would it be fair to argue that it works in its entirety. Because, quite simply, it doesn't. A considerable portion leading up to the final act unfolds in a manner all too familiar, undoubtedly Suri in rhythm and sentiment. The narrative beats become traceable, the characters' trajectories almost preordained. Not that novelty alone ensures brilliance, but neither can one move through the motions of genre with such mechanical predictability and expect genuine emotional resonance. The film finds its footing only when Suri begins to abandon the comfort of his own past; when he loosens his grip on the stylistic habits that have long defined him and instead leans into the spirit of his producer, Adtiya Chopra, whose understanding of this genre is nothing short of masterful. In that sense, it feels fitting that the post-interval stretch begins to trade 'sad-boy, vulnerable girl' energy of the first half, for something more exuberant, more braver, something unabashedly in line with the Chopra legacy. To begin with, what Mohit Suri does post-interval is quietly radical. As his Krish transforms, not into the brooding, hard-edged archetype that this genre often demands, and which Suri himself has frequently endorsed, but into something far more tender. A soft boy, if you will, but not in the reductive, ironic sense. We see a version of Krish that is gentle, patient, and emotionally articulate, willing to side-line his career, to go to lengths most would call foolish, all for the sake of being near the woman he loves, Vani. This isn't the kind of masculinity built on domination, jealousy, or performative angst. It's a masculinity rooted in care, sensitivity, and the strength of winning people over through empathy. And this, of course, is the kind of emotional intelligence that Aditya Chopra has championed since the days of Dilwale Dulhania Le Jayenge. His men have never needed to shout to be heard, or fight to be worthy. They've needed only to feel, fully, unabashedly, and without shame. Also Read | Saiyaara movie review: Aneet Padda-Ahaan Panday show spark, but this is no Aashiqui 3 It's not that Saiyaara is arguing that one must abandon ambition for love. That would be far too simple. Rather, it's suggesting that a man who loves should at least be willing to reorder his priorities; to acknowledge that love, in its truest form, is not about sacrifice, but about presence. And this kind of emotional clarity, this kind of compassion, has been tragically absent from our mainstream romantic leads for far too long. So it's only fitting, then, that Aditya Chopra, the very man who once redefined what love could look like on the Hindi screen, is once again behind this resurrection. The Chopra connection doesn't stop there. The central conflict in much of his work, the delicate interplay between fate and free will, is what gives Suri both the scaffolding and the spark. Just as the lovers say in Mohabbatein push back against the destinies handed to them, only to be pulled back into alignment by forces larger than themselves, Suri's characters too seem to dance with the invisible. They rebel against their circumstances, make choices that feel doomed or impossible, but it's destiny that reels them back in. Of course, the tale of star-crossed lovers is as old as the genre itself. And yes, one could argue that Chopra isn't the only filmmaker to tread this path. But it matters that no one does it quite the way he does. Rooted deeply in the conventions of melodrama, his characters are in a moral and spiritual storm, a kind of moral occult. In the final acts of his stories, they often make decisions that, on paper, should undo any chance of a union. But on screen, through conviction alone, those choices lead them towards love. That's precisely what unfolds in the final moments of Saaiyaara. On another day, in another Mohit Suri film, this might have veered into Aashiqui-like despair. But here, happily ever after is not handed down, it's fought for. It exists because the characters choose to believe in it, to push through the inertia of fate and meet it halfway. And fate, true to Chopra's world, rewards those who love with that kind of defiant purity. So, it's only fitting that somewhere, maybe even subconsciously, Saiyaara started to resemble, for me, the best of Aditya Chopra. Not DDLJ, not Mohabbatein, but Rab Ne Bana Di Jodi. Because just look at Krish in the final act: he goes all out to find Vani, and in doing so, becomes a rockstar. It's easy at first glance to read this as a classic Imtiaz Ali protagonist arc. But look closer. Think back to what Chopra does in Rab Ne Bana Di Jodi. Suri (Shah Rukh Khan) goes all out, as well, to be seen by Taani (Anushka Sharma). And just like that, in both films, it's the characters' art that becomes the medium of connection. As love isn't handed to them; it's earned through expression. After all, it's not grand gestures for spectacle's sake, it's about reaching someone's heart in the only language that feels honest to them. Perhaps that's why the moment I can't seem to move past is destiny revealing itself, as Krish runs desperately toward a giant screen lit up with Vani's face, before collapsing to his knees. If this isn't Chopra signalling his comeback, then nothing else would do.
Business Insider
3 days ago
- Business
- Business Insider
New Sell Rating for JSW Steel Limited (JSWSTEEL), the Basic Materials Giant
Citi analyst Raashi Chopra maintained a Sell rating on JSW Steel Limited today and set a price target of INR880.00. The company's shares closed last Friday at INR1,034.40. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. Chopra covers the Basic Materials sector, focusing on stocks such as Hindustan Zinc Limited, ACC Limited, and Ambuja Cements Limited. According to TipRanks, Chopra has an average return of 16.1% and a 63.64% success rate on recommended stocks. Currently, the analyst consensus on JSW Steel Limited is a Moderate Buy with an average price target of INR1,088.57. Based on JSW Steel Limited's latest earnings release for the quarter ending March 31, the company reported a quarterly revenue of INR448.19 billion and a net profit of INR15.03 billion. In comparison, last year the company earned a revenue of INR462.69 billion and had a net profit of INR12.99 billion
Business Insider
3 days ago
- Business
- Business Insider
Hindustan Zinc Limited (HINDZINC): New Sell Recommendation for This Basic Materials Giant
In a report released today, Raashi Chopra from Citi maintained a Sell rating on Hindustan Zinc Limited, with a price target of INR405.00. The company's shares closed last Friday at INR435.50. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. According to TipRanks, Chopra is a 4-star analyst with an average return of 16.1% and a 63.64% success rate. Chopra covers the Basic Materials sector, focusing on stocks such as Hindustan Zinc Limited, ACC Limited, and Ambuja Cements Limited. Currently, the analyst consensus on Hindustan Zinc Limited is a Moderate Sell with an average price target of INR400.00.
