Latest news with #ChrisDoan
Yahoo
3 days ago
- Business
- Yahoo
Gmail's new ‘Manage Subscriptions' tool could change email marketing forever
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack newsletters to marketing emails from local stores (alongside standard business updates), it can be difficult to stay on top of it all. The Platinum Card is about to change. Amex's new fast-format airport lounge might be a sneak preview Southwest Florida's housing market is undergoing a material home price correction—here's why Windows 95's look and feel are more impressive than ever It's a challenge Google, owner of Gmail—the world's second-most-used email service after Apple Mail—has acknowledged and is now addressing. Beginning this week, the company is rolling out a new feature for Gmail users in select countries: Manage Subscriptions. The tool lets users see all their active email subscriptions in one place, along with a count of how many emails each sender has delivered in recent weeks. From there, unsubscribing takes just a single click. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up,' said Gmail director Chris Doan, in a company blog post announcing the feature earlier this month. For users, it's a welcome step toward reclaiming control of their inboxes. But for email marketers, this visibility—and the ease of opting out—could signal a reckoning. The feature reflects a broader trend, says Omar Merlo, an associate professor of marketing strategy at Imperial College London, wherein customers are looking for greater control, more meaningful content, and added value in their interactions with brands. 'If email doesn't meet that standard, people now have a faster and easier way to walk away,' Merlo says. 'This isn't the end of email marketing. It is perhaps the end of sloppy email marketing.' And while the tool may accelerate unsubscribes among already-disengaged users, some say it's unlikely to trigger a mass exodus, and could, in a sense, help marketers by reducing spam complaints. 'Unsubscribes are better than spam complaints,' says Desi Zhivkova, deliverability team lead at e-commerce marketing platform Omnisend. 'Giving users easier ways to opt out peacefully helps preserve sender reputation and improves long-term deliverability.' Richard Stone, managing director of PR agency Stone Junction, believes it could elevate the quality of email marketing. 'Email marketing has always been about creating a list of people who actually want to hear from you,' he says. 'All Gmail is doing is making that principle harder to ignore. In the long run, this kind of user control will lead to better relationships between brands and their audiences, not worse.' This post originally appeared at to get the Fast Company newsletter: Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data


Fast Company
4 days ago
- Business
- Fast Company
Gmail's new ‘Manage Subscriptions' tool could change email marketing forever
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack newsletters to marketing emails from local stores (alongside standard business updates), it can be difficult to stay on top of it all. It's a challenge Google, owner of Gmail—the world's second-most-used email service after Apple Mail—has acknowledged and is now addressing. Beginning this week, the company is rolling out a new feature for Gmail users in select countries: Manage Subscriptions. The tool lets users see all their active email subscriptions in one place, along with a count of how many emails each sender has delivered in recent weeks. From there, unsubscribing takes just a single click. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up,' said Gmail director Chris Doan, in a company blog post announcing the feature earlier this month. For users, it's a welcome step toward reclaiming control of their inboxes. But for email marketers, this visibility—and the ease of opting out—could signal a reckoning. The feature reflects a broader trend, says Omar Merlo, an associate professor of marketing strategy at Imperial College London, wherein customers are looking for greater control, more meaningful content, and added value in their interactions with brands. 'If email doesn't meet that standard, people now have a faster and easier way to walk away,' Merlo says. 'This isn't the end of email marketing. It is perhaps the end of sloppy email marketing.' And while the tool may accelerate unsubscribes among already-disengaged users, some say it's unlikely to trigger a mass exodus, and could, in a sense, help marketers by reducing spam complaints. 'Unsubscribes are better than spam complaints,' says Desi Zhivkova, deliverability team lead at e-commerce marketing platform Omnisend. 'Giving users easier ways to opt out peacefully helps preserve sender reputation and improves long-term deliverability.' Richard Stone, managing director of PR agency Stone Junction, believes it could elevate the quality of email marketing. 'Email marketing has always been about creating a list of people who actually want to hear from you,' he says. 'All Gmail is doing is making that principle harder to ignore. In the long run, this kind of user control will lead to better relationships between brands and their audiences, not worse.'
Yahoo
09-07-2025
- Business
- Yahoo
Major Gmail update finally fixes inbox overload
Google has announced a major new update for Gmail that allows users to unsubscribe from emails with just one click. The latest feature aims to address inbox overload, with Gmail now automatically sorting emails delivered through active subscriptions. The Manage Subscriptions tool includes one-click links next to the emails that unsubscribe users from unwanted mailing lists. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox,' Chris Doan, Google's director of product management, wrote in a blog post. 'Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up. 'With Gmail's new 'Manage subscriptions' feature, you can view and manage your subscription emails, making it easy to unsubscribe from the ones you no longer want all from a single place.' The new feature is already available on the web version of Gmail, with Android and iOS versions receiving the update later this month. Google is also rolling out new 'AI-based defences' to block scam emails, which the company claims works 35 per cent of the time. There has been a sharp rise in scam emails in recent days, according to security researchers, with cyber criminals targeting online shoppers in the buildup to Amazon Prime Day. The retail giant sent a warning to customers this week about suspicious emails asking customers to update their payment information for membership renewal. 'We've recently noticed an increase in customers reporting fake emails about Amazon Prime membership subscriptions,' Amazon's warning stated. 'Do not click on any links in these messages – scammers use fake websites to steal your Amazon login credentials and banking information.' Research from cyber security firm NordVPN uncovered more than 120,000 fake Amazon websites set up to steal login and payment information. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
09-07-2025
- Business
- Yahoo
Major Gmail update finally fixes inbox overload
Google has announced a major new update for Gmail that allows users to unsubscribe from emails with just one click. The latest feature aims to address inbox overload, with Gmail now automatically sorting emails delivered through active subscriptions. The Manage Subscriptions tool includes one-click links next to the emails that unsubscribe users from unwanted mailing lists. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox,' Chris Doan, Google's director of product management, wrote in a blog post. 'Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up. 'With Gmail's new 'Manage subscriptions' feature, you can view and manage your subscription emails, making it easy to unsubscribe from the ones you no longer want all from a single place.' The new feature is already available on the web version of Gmail, with Android and iOS versions receiving the update later this month. Google is also rolling out new 'AI-based defences' to block scam emails, which the company claims works 35 per cent of the time. There has been a sharp rise in scam emails in recent days, according to security researchers, with cyber criminals targeting online shoppers in the buildup to Amazon Prime Day. The retail giant sent a warning to customers this week about suspicious emails asking customers to update their payment information for membership renewal. 'We've recently noticed an increase in customers reporting fake emails about Amazon Prime membership subscriptions,' Amazon's warning stated. 'Do not click on any links in these messages – scammers use fake websites to steal your Amazon login credentials and banking information.' Research from cyber security firm NordVPN uncovered more than 120,000 fake Amazon websites set up to steal login and payment information. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

USA Today
08-07-2025
- Business
- USA Today
Gmail just fixed one of the worst things about email. Here's how.
Sick and tired of all of the subscription emails spamming your inbox? Don't despair, help has arrived. Gmail is rolling out a new feature that corrals the seemingly unstoppable daily incursion of unread newsletters and unwanted marketing promotions in a separate tab. The "Manage subscriptions" tab shows a list of subscription emails sorted by those sent most frequently. Click on any of the senders to see all of the emails they have sent. Click unsubscribe and Gmail will send an unsubscribe request on your behalf. "It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up," Chris Doan, director of Gmail, wrote in a blog post. "With Gmail's new 'Manage subscriptions' feature, you can view and manage your subscription emails, making it easy to unsubscribe from the ones you no longer want all from a single place." Putting subscriptions all in one place is a Marie Kondo-worthy time saver. No more hours-long decluttering sessions hunting for errant emails and unsubscribing one at a time. The Gmail feature is gradually rolling out, so you may not see it yet. To find it, click the navigation bar in the top left corner of your Gmail inbox then click 'More.' Select Manage subscriptions from the menu that pops up. Then you can review senders, see how frequently they email you and unsubscribe to any lists you no longer want to be on. Mobile users will have to hang on a little longer. The Android and iOS app versions are coming later this month.