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Could Gen Z Kill Off the American Hamburger?
Could Gen Z Kill Off the American Hamburger?

Newsweek

time2 days ago

  • Business
  • Newsweek

Could Gen Z Kill Off the American Hamburger?

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. The hamburger could be on its way out as its spotlight seems to be being taken over by the rise of chicken sandwiches. Experts who spoke to Newsweek attribute this shift in consumer demand in part to Gen Z's growing interest in sustainability and health. Between 2019 and 2024, approximately 2,800 chicken restaurants opened in the United States, while about 1,200 burger joints shut down, according to The Sunday Times, citing Circana's 2025 trends report. During the same time frame, the consumption of fried chicken sandwiches in restaurants increased by 19 percent nationwide, while the consumption of hamburgers declined by 3 percent. Visits to chicken restaurants have also been outpacing consumer trips to other fast-food and fast-casual restaurants, increasing by 4.3 percent year-over-year in the third quarter of 2024, according to the trends research firm Chicken chains also outperformed other restaurants in 2024 in the hamburger category, according to Circana's 2025 Definitive U.S. Restaurant Ranking Report. To qualify for Circana's Top 50 ranking, a restaurant must have an annual consumer spending of more than $1.35 billion, and McDonald's and Chick-fil-A, both of which sell chicken sandwiches, were two of the restaurants leading the way, generating over $100 billion. Photo-illustration by Newsweek/Getty Commenting on the shifting preferences, McDonald's told Newsweek that "chicken remains a major priority for McDonald's." The fast-food chain also pointed Newsweek to CEO Chris Kempczinski's recent message that McDonald's was "excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026." Kempczinski spoke about the success of the McCrispy, one of the company's chicken sandwiches, which he said is "now in over 70 markets." McDonald's also recently launched the new McCrispy Strips, stating, "We've been listening to our fans on social and beyond, and they have made one thing clear: they want more chicken." The company told Newsweek that it is "exploring exciting chicken LTOs - like the popular Chicken Big Mac that hit U.S. restaurants for a limited time in 2024." Major chicken chains have also noticed this growing demand for chicken burgers, and Amy Alarcon, vice president of Culinary Innovations at Popeyes Louisiana Kitchen, told Newsweek: "Our chicken sandwiches continue to be a standout menu item for us, they've truly become a cornerstone of the Popeyes line up." She said that since Popeyes launched its chicken sandwich in 2019, they have seen "consistent demand and strong guest loyalty." Alarcon added that they've also expanded the category with "flavor innovations like our Pickle Glazed Chicken Sandwich, which brought a bold flavor twist and drove a lot of excitement." "The appetite for high-quality chicken sandwiches hasn't slowed down, it's only growing," Alarcon said. She added that she thought the growing demand for chicken sandwiches was because flavors can be more creative compared to traditional beef burgers. "The rise of global flavors and premium ingredients has opened up creative territory in the chicken space that's harder to achieve with traditional hamburgers," she said. Given consumers' increasing appetite for chicken sandwiches over burgers, Alarcon said this trend has "reinforced our commitment to continuing innovation in this space. "We're exploring new formats, flavors and builds that stay true to our Louisiana roots but also push boundaries in craveable, exciting and unexpected ways." More broadly, the consumption of chicken has been increasing in the United States, while consumption of beef has declined, as illustrated in the graph below. Discussing the reasons behind the growing consumer demand for chicken over beef, Harry M. Kaiser, a professor of applied economics and management at Cornell University, told Newsweek that, firstly, "chicken is a lot less expensive than beef." "In 2024, the average price of beef was a little over $8 per pound, while the average price of chicken was just under $2 per pound," he said. Secondly, chicken is considered "healthier than beef, and people have become more health-conscious over time," Kaiser said. He added that this could be why a switch to chicken is happening among products like hamburgers, "which have a higher fat content." As the country becomes increasingly weight-conscious, with the rise of weight-loss drugs like Ozempic, more Americans seem to be choosing chicken over beef, Jill J. McCluskey, director of the School of Economic Sciences at Washington State University, told Newsweek. She said that she is currently researching "how consumers' grocery store purchases change after starting GLP-1 drugs, for example Ozempic, and chicken purchases increase after the consumer starts these drugs." There also appears to be a sustainability factor behind America's changing consumer demands, as there is "a perception that burgers are unhealthy and bad for the environment," McCluskey said, adding that "chicken is perceived as more sustainable and healthier." This is particularly relevant for Gen Z, she added, as "Gen Z consumers care more about sustainability than past generations." In a 2020 study by First Insight, Inc., 73 percent of Gen Z participants surveyed indicated that they would pay more for sustainable items, with the majority also willing to pay a 10 percent price premium. Gen Z's passion for sustainability was also highlighted in a 2024 report by Innova Market Insights, which found that 34 percent of Gen Z reported being concerned about the planet's health, the highest percentage among any generation surveyed in the report. Kaiser also noted that Gen Z tends to prefer chicken over beef, adding that "younger people eat less meat, and a lot less beef than older generations." According to findings from Technomic's Q4 2023 North American Meat Institute Protein PACT consumer report, cited by National Hog Farmer, 51 percent of Gen Z respondents reported eating more chicken in the past year, which was higher than the average of 41 percent. High-protein diets are a growing preference in the U.S. and were the most followed diet in the country in 2024, according to data from Statista. Given Gen Z's concern for the environment and animal welfare, most people in America who identify as vegetarians fall within that age range, the data said. It suggests that Gen Z generally tends to opt for environmentally friendly meat sources, such as poultry, or refrain from eating meat altogether. McCluskey said that she expected the demand for chicken "to continue to expand, capitalizing on the perception that it is healthier and better for the environment."

Find National Hamburger Day freebies and deals Burger King, Shake Shack, Wendy's and more
Find National Hamburger Day freebies and deals Burger King, Shake Shack, Wendy's and more

Indianapolis Star

time4 days ago

  • Business
  • Indianapolis Star

Find National Hamburger Day freebies and deals Burger King, Shake Shack, Wendy's and more

National Hamburger Day is Wednesday, May 28. Burgers are one of America's favorite dishes, with Americans consuming an estimated 50 billion burgers. The average U.S consumer eats 26 burgers per year from restaurants, drive-throughs and other food service operations, according to Circana. Many burger spots have freebies and specials on National Hamburger Day, which comes near the end of National Hamburger Month. Get half off the price of any burger on May 28, including the All-American Cheeseburger, Triple Bacon Cheeseburger and more – when ordered for takeout or delivery from Buffalo Wild Wings Go using promo code GOBURGER (offer not valid for dine-in orders). On May 28, Burger King Royal Perks loyalty program members can get a free hamburger with the purchase of $1 or more. Royal Perks members can also get a hamburger for 125 crowns (half the usual reward redemption cost) through the end of May. Deals are good when you order ahead on the BK app and on To get the deals, you must activate them in the "Offers" tab within the app or on online before placing order. From May 27 to May 29, get the Cheese Double burger with large fries for $3. Buy any Signature Stackburger and get a second one for 99 cents May 26-June 1. Members of the DQ Rewards loyalty program can get the deal in the DQ mobile app. Get 25 Bonus Points in the Haus Rewards app on May 28 when you order any Haus Burger or Big Belly Burger. From 4 p.m. to 6:30 p.m., get Eddie's Prime Cheeseburger, made from ground fresh Filet, New York Strip & Ribeye Steak, for $15. Through June 1, customers can get 20% off Arby's orders of $25 or more (maximum savings, $7), and 25% off Sonic Drive-In orders of $20 or more (maximum savings, $6). Get the restaurant chain's Real Deal Meal on May 28 – the Original Roadies (trio of mini burgers) for just $11.99 or the All-American Cheeseburger for $12.99, both served with a garden or Caesar salad, a side, and a soft drink or tea, plus bottomless rolls. For National Hamburger Month in May, the restaurant chain has added to the menu The Great American Burger Trio – a cheeseburger, fries, and pie – for $9.99. Also, you can join the Perkins e-Club loyalty program and get 20% off your next visit. Through May, members of the Red Robin Royalty rewards program will be automatically entered into the restaurant chain's Burgers for a Year Sweepstakes when they buy a burger and beverage while logged into their account in-restaurant, online or in the mobile app. New members who join the program in May will be automatically entered to win. Get a free ShackBurger with any purchase of $10 or more through June 1 (order in the Shack app, online or in-Shack kiosks; use code BURGERMONTH). Get half-price Cheeseburgers when you order in the Sonic app on Tuesday, May 27, after 5 p.m. Also available after 5 p.m. through the end of the month – half price shakes in the app. From 3 p.m. to 6 p.m., you can get the Signature Angus Burger for $15. Food deals: Chipotle giving away $1 million in burritos. Find out how you can eat free this summer On May 28, get $5 Classic Burgers online, in the Wayback Rewards program and in-restaurant (not valid through third-party delivery services). From May 28 to June 1, customers can get a Jr. Bacon Cheeseburger for 1 cent with any purchase by using an offer in the Wendy's app.

U.S. Positioned for Additional Growth as Sustainability-Marketed Products Flourish in Europe
U.S. Positioned for Additional Growth as Sustainability-Marketed Products Flourish in Europe

Associated Press

time4 days ago

  • Business
  • Associated Press

U.S. Positioned for Additional Growth as Sustainability-Marketed Products Flourish in Europe

Chicago, May 27, 2025 (GLOBE NEWSWIRE) -- The 2024 Sustainable Market Share Index™ (SMSI), an annual research initiative at the NYU Stern Center for Sustainable Business (CSB) in partnership with Circana LLC, shows consumer packaged goods (CPG) products with sustainable attributes marketed on the package enjoy 23.8% market share, up from 21.2% in the previous year. For the first time, CSB also conducted the methodology on two European markets, the United Kingdom and Germany, to find a significantly higher market share in both countries. Key findings include: 'Sustainability isn't just a trend; it's a business imperative,' said Joan Driggs, vice president of Content and Thought Leadership at Circana. 'This research demonstrates that products marketed as sustainable are not only performing well but outpacing conventional goods in growth, proving their value for consumers and the bottom line alike.' CPG products marketed as sustainable in the U.S. have been steadily gaining market share, driving growth faster than conventionally marketed alternatives. However, the research reveals that current U.S. market performance falls significantly behind European counterparts studied. The gap highlights immense potential for innovation and investment in sustainable offerings to align with evolving consumer preferences. 'We continue to see sustainable products outpace the growth of conventional, with veteran brands adopting sustainable claims on legacy products and driving category shifts,' said Randi Kronthal-Sacco, senior scholar at the NYU Stern CSB, who leads the research initiative. 'We are encouraged to see that even with continued inflation, price premiums remain stable and sustainable products continue to eat into the market share of conventional products. We are also thrilled to finally bring the research methodology to Europe, where we see the U.K. and German market share dwarf that of the U.S.' The study underscores the advantages of capitalizing on sustainability-marketed products, which are proven drivers of value. Findings show that these products have enjoyed faster growth rates and higher price premiums, while also fostering stronger consumer loyalty. For U.S. retailers and manufacturers, bridging the sustainability gap offers a route to expanded market share and long-term profitability. To learn more actionable insights on sustainable product growth, download the Sustainability: The CPG Growth Opportunity research report. Register for Webinar Circana and NYU Stern CSB will present key findings from the report in a co-hosted webinar on May 28 at 2 p.m. CT. Randi Kronthal-Sacco and Joan Driggs will cover how sales of sustainable products compare to conventional products, what the price premium is for sustainable products, and what the U.S. can learn about sustainability from other geographies. Register here for the 'Sustainability's CPG Growth Opportunity' webinar. About Circana Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at About NYU Stern Center for Sustainable Business The NYU Stern Center for Sustainable Business (CSB) was founded on the principle that sustainable business is good business. We provide education, conduct research, and influence industry practice by proving the financial value of sustainability for business management and performance. At CSB, we aim to equip future and current corporate leaders with updated business frameworks that embrace proactive and innovative mainstreaming of sustainability, resulting in competitive advantage and resiliency for their companies as well as a positive impact for society. The Sustainable Market Share Index is an annual research initiative to analyze the purchasing behaviors for consumer packaged goods marketed as sustainable. Learn more at or follow us on LinkedIn @NYU Stern Center for Sustainable Business and Twitter @NYUSternCSB. Shelley Hughes Circana +1 312-731-1782 [email protected]

Revance Announces Blue Lizard® Australian Sunscreen Times Square Takeover to Celebrate National Sunscreen Day
Revance Announces Blue Lizard® Australian Sunscreen Times Square Takeover to Celebrate National Sunscreen Day

Yahoo

time4 days ago

  • Business
  • Yahoo

Revance Announces Blue Lizard® Australian Sunscreen Times Square Takeover to Celebrate National Sunscreen Day

NASHVILLE, Tenn., May 27, 2025 /PRNewswire/ -- Revance is proud to announce that Blue Lizard® Australian Sunscreen, the #1 best-selling mineral SPF brand in the U.S.*, is celebrating National Sunscreen Day on May 27th with a dynamic digital billboard in New York City's Times Square, capping off Skin Cancer Awareness Month and heading into sun season with a bold message: Be Fearless in the Sun. "We're excited to mark National Sunscreen Day in such a powerful way," said Steve Gallopo, Executive Vice President and Chief Commercial Officer, Consumer Skincare. "This billboard is a monumental celebration of our heritage in mineral sun protection and a call to action for everyone to take sun safety seriously." "Our mission is to make sun protection accessible and easy for the whole family," added Nicole Watson, SVP Global Therapeutics Marketing, Consumer Skincare. "This recent rebrand reflects that, with cleaner formulas, enhanced aesthetics, and the same uncompromising SPF 50 protection people have trusted for years." The Times Square billboard showcases Blue Lizard's newly rebranded and reformulated line of mineral sunscreens. The updated formulas feature 100% mineral active ingredients and are free from fragrances, parabens, phthalates, oxybenzone, and octinoxate – offering the same powerful broad-spectrum UVA/UVB protection the brand is known for, now with a cleaner ingredient profile and modern packaging. "UV exposure is cumulative, and daily use of a broad-spectrum mineral sunscreen, like those from Blue Lizard, can significantly reduce the risk of developing skin cancer," said Dr. Aanand Geria, Board Certified Dermatologist. "Blue Lizard is a brand that I feel confident recommending to my patients and using on my own family knowing they will stay protected." As a proud partner of The Skin Cancer Foundation, Blue Lizard is reinforcing its long-standing commitment to sun safety and skin cancer prevention. This Times Square activation amplifies that mission on a national stage – empowering families to enjoy the sun with confidence and the protection they can trust. For more information about Blue Lizard and its full line of products, visit *Revance calculation based on data reported by Circana database in the Mineral Sunscreen category for the 52-week period ending 4/17/2025. Copyright @2025 Circana, LLC. About Blue Lizard®For nearly 30 years, Blue Lizard has been a trusted name in sun protection, offering a comprehensive range of mineral sunscreens designed to safeguard all skin types. Our dermatologist- and pediatrician-recommended 100% mineral formulas are free from fragrances, parabens, and phthalates that can irritate sensitive skin and are free from oxybenzone and octinoxate, aligning with our "We Love the Reef™" initiative to protect delicate marine ecosystems. Featuring Smart Cap® Technology, Blue Lizard product packaging also lets consumers know when harmful UV rays are present and reminds them to reapply. Blue Lizard is owned by Crown Laboratories, Inc., a Revance company. About Revance Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. With a differentiated portfolio of products spanning 60 countries, Revance meets the evolving needs of patients and consumers worldwide through continued innovation and commercialization of new products and treatments. Learn more at and View original content to download multimedia: SOURCE Revance Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

2025's Hottest Manga: Best-Selling Titles in the U.S. and Canada
2025's Hottest Manga: Best-Selling Titles in the U.S. and Canada

Time of India

time22-05-2025

  • Entertainment
  • Time of India

2025's Hottest Manga: Best-Selling Titles in the U.S. and Canada

Manga mania is surging in North America in May 2025. According to industry data, Japanese comics are selling strongly in the U.S. and Canada. Circana BookScan (covering about 85% of U.S. Tired of too many ads? go ad free now trade print sales) shows Jujutsu Kaisen Vol. 25 at #1 on the monthly charts, with One Piece (Vol. 108) also in the top 10. Top manga titles also rank highly on e-book charts (via Circana's PubTrack Digital), reflecting the wider digital market. Following are the highlights of a mix of long-running hits and fast-rising series that are the best-selling manga of 2025 in North America. Key best-selling manga titles right now include: Jujutsu Kaisen (Vol. 25) – Gege Akutami's occult action series continues to dominate sales. The latest volume hit #1 on the April/May list. Its popularity is boosted by a hit anime and major new story developments, making it a perennial top seller. Gege Akutami's occult action series continues to dominate sales. The latest volume hit #1 on the April/May list. Its popularity is boosted by a hit and major new story developments, making it a perennial top seller. One Piece (Vol. 108) – Eiichiro Oda's epic pirate adventure remains a top-seller. Volume 108, along with omnibus editions of early arcs, are flying off shelves. The enduring anime (and even the recent Netflix live-action) fuel interest in the manga. Eiichiro Oda's epic pirate adventure remains a top-seller. Volume 108, along with omnibus editions of early arcs, are flying off shelves. The enduring anime (and even the recent Netflix live-action) fuel interest in the manga. Blue Lock (Vol. 1 and 18) – This soccer-themed sports manga by Muneyuki Kaneshiro is a surprise hit. The original Vol. 1 was #4 in April, and the latest Vol. 18 also charted. A popular anime adaptation (debuting in 2022) has put Blue Lock in the spotlight, drawing in both sports fans and general readers. This soccer-themed sports manga by Muneyuki Kaneshiro is a surprise hit. The original Vol. 1 was #4 in April, and the latest Vol. 18 also charted. A popular anime adaptation (debuting in 2022) has put Blue Lock in the spotlight, drawing in both sports fans and general readers. Dandadan (Vol. 12 and 1) – Yukinobu Tatsu's zany supernatural comedy is breaking out. Recent volumes (Vol. 12 and reprinted Vol. 1) charted high after the series went viral on social media and manga communities. Its mix of monsters, humor and romance has created a strong buzz. Yukinobu Tatsu's zany supernatural comedy is breaking out. Recent volumes (Vol. 12 and reprinted Vol. 1) charted high after the series went viral on social media and manga communities. Its mix of monsters, humor and romance has created a strong buzz. Chainsaw Man (Vol. 17) – Tatsuki Fujimoto's dark action-horror series remains a best-seller. The latest released vol. 17 is among the Top 20 titles. Chainsaw Man sales stay strong thanks to its popular anime (Part 1 aired in 2022) and the build-up to the next story arc. Tatsuki Fujimoto's dark action-horror series remains a best-seller. The latest released vol. 17 is among the Top 20 titles. Chainsaw Man sales stay strong thanks to its popular anime (Part 1 aired in 2022) and the build-up to the next story arc. My Hero Academia (Vol. 40) – Kohei Horikoshi's superhero school saga consistently sells. Vol. 40 ranked in April's top manga list. With the anime running and the story reaching its climax, fans continue buying the manga in print and digitally. Kohei Horikoshi's superhero school saga consistently sells. Vol. 40 ranked in April's top manga list. With the anime running and the story reaching its climax, fans continue buying the manga in print and digitally. Dragon Ball Super (Vol. 23) – Akira Toriyama's sequel to Dragon Ball is also on the charts. Vol. 23 placed at #5 in April. The Dragon Ball brand's huge global fanbase and its ongoing anime series help keep these volumes among the most popular manga right now. Each of these titles has a story or event driving its sales surge. Like Jujutsu Kaisen and Chainsaw Man benefited from the recent anime hype, Blue Lock surfed the wave of new anime interest in sports manga, and Dandadan exploded thanks to its viral word-of-mouth. At the same time, legacy hits like One Piece , Dragon Ball Super , and My Hero Academia continue to rank highly thanks to long-running popularity. Note that both the print collections and the digital editions (e-book and app versions) are giving contributions to these rankings. If we look at the current data, the best-selling manga titles in the U.S. and Canada combine strong storytelling with media exposure. A new arc in a shonen action series or a trendy romance/comedy, these manga top the charts in May 2025 because they capture the reader's attention. Anime adaptations, anniversary events, and even social-media trends (like TikTok or instagram's reels recommendations) are helping these titles to climb the sales lists. In short, the most popular manga right now reflect both enduring classics and exciting newcomers – all of which are selling exceptionally well in 2025.

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