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Yahoo
27-05-2025
- General
- Yahoo
Clear Channel Outdoor Launches Digital Billboard Campaign Across Texas to Find Missing Children
Clear Channel Outdoor, the National Center for Missing and Exploited Children, Texas Center for the Missing and Local Police Team Up to Bring Missing Kids Home from Dallas, El Paso, Houston and San Antonio HOUSTON, May 27, 2025 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), Texas Center for the Missing (TCM), and The National Center for Missing and Exploited Children (NCMEC) alongside the El Paso Police Department, Houston Police Department, and San Antonio Police Department, launched a new month-long campaign across Texas calling attention to the ongoing searches for local missing children. Coinciding with National Missing Children's Day (May 25), the digital out-of-home (DOOH) campaign highlights missing children's cases in four major markets including Dallas, El Paso, Houston and San Antonio, to help generate leads. The month-long campaign will be broadcasted thousands of times, producing millions of market impressions across the state's four major media markets. On Friday, May 23rd, CCO held press conferences in each Texas market where families of the missing children, along with local law enforcement working on these unsolved cases, spoke throughout the state and urged the public to share any information they have regarding the disappearance or whereabouts of these children, some who are now adults. Clear Channel Outdoor is providing this month-long public service campaign at no cost in partnership with Texas Center for the Missing (TCM), Houston's Amber Alert Provider. This is one element of CCO's ongoing partnership with TCM and part of a larger campaign to raise awareness about local missing children in these four major Texas markets. To date, more than 17 Texas children have been reunited with their families as a direct result of this collaboration. The country is in the midst of a persistent missing and exploited children crisis nationwide. The Texas Department of Public Safety Missing Persons Clearinghouse received 44,783 missing person reports in 2024 with 31,864 being juveniles. Photos are one of the most vital tools for law enforcement when searching for a missing child and have the power to produce leads that can unveil crucial information and help safely recover children. The new billboard campaign enables TCM to reach a broad audience across Texas by distributing photos of missing children in targeted areas that can aid law enforcement with a search. "We are proud to partner with Texas Center for the Missing to launch this critically important out-of-home campaign that has historically helped reunite missing children with their families across the state of Texas," said Lee Vela, Vice President, Public Affairs-Houston, Clear Channel Outdoor. "As a local Houston resident, it's an honor for my team and I to make this initiative a priority every year. Texas is our home and our children's safety is of the utmost importance to foster healthier communities. We are hopeful this year's campaign will generate leads to finding these missing children and offer their families the hope they deserve." "For over a decade, Texas Center for the Missing has enjoyed a meaningful collaboration with Clear Channel Outdoor that has had positive results not only for National Missing Children's Day but for ongoing efforts on behalf of missing Texans statewide," said Melissa Turnquist, CEO of Texas Center for the Missing. "We believe that digital out-of-home campaigns have been and continue to be an invaluable tool in finding missing children and saving lives. We are grateful for Clear Channel's commitment to our community and are eager to reunite more families throughout the state of Texas as a result of this year's campaign." For this year's campaign, the missing child's photo is included in each message, and in some cases, the child's age-progression photo is shown if the child has been missing for an extended period. 2025 Missing Children Cases featured across Texas in this program include: Dallas: Misty Lynn McGinn, a teen, now 22 — missing from the City of Rice just south of Dallas. Misty has been missing since April 19, 2020, when she was 17 years old. She was last seen at her home in the City of Rice, just South of Dallas. She reportedly suffers from mental health issues and was not on her medication at the time when she went missing. She has a rose tattoo on her left forearm, wears glasses and her hair was dyed reddish pink. El Paso: Jean Gabriel Benitez and Allison Garcia who disappeared in March of 2024 and November of 2024 respectively. On March 18, 2024, Jean Gabriel Benitez went missing from his home. He is 5'7" and weighs approximately 130 pounds. He has brown eyes and light brown hair. On November 2, 2024, Allison Garcia left home and did not return. She could reportedly be in Mexico. Houston: Devine Tollett, missing since April 1, 2018. Devine was just 18 years old when she vanished on April 1, 2018. That day, she never came home to her condo after finishing her shift at work in Houston. Since then, her family has been desperately searching for answers and holding on to hope. Investigators need anyone with information to come forward and help bring closure for Devine's family. Devine is African American, with long black hair and warm brown eyes. She's about 5'1" tall and weighs around 130 pounds. San Antonio: Nevaeh Woods missing since March 2025. Nevaeh was last seen on March 1, 2025 in the 6400 block of Firestone parkway. She is right-handed and has straight shoulder length hair. In 1983, President Ronald Reagan proclaimed May 25th National Missing Children's Day. National Missing Children's Day is a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency, and for the need for everyone to pay close attention to posters and photographs of missing children. For regional missing children alerts, visit About Clear Channel Outdoor Holdings, Channel Outdoor Holdings, Inc. (NYSE:CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month. About Texas Center for the MissingTexas Center for the Missing (TCM) is a Houston-based nonprofit and is the Amber Alert AND Silver Alert provider for the 14-county Houston-Galveston region. TCM offers crisis intervention, prevention, and community education services related to child abductions, runaways, internet lures, and endangered adults. To decrease the number of missing children, we at Texas Center for the Missing know that children and families need to be educated about how to remain safe, law enforcement needs to be trained on how and when to activate local Amber Alerts AND Silver Alerts, and the community at large needs to be aware of the painful reality faced by searching families. Since its founding in 2000, TCM has directly served more than 500,200 children and families. In addition, TCM has trained 8,400 law enforcement officers and provided assistance in more than 2,900 missing persons cases. We are at the ready to activate community resources 24/7 to get a missing at-risk child or endangered adult home quickly and safely. Your support directly affects our ability to serve the Greater Houston community with the best and most time efficient resources available. For more information, visit or watch our latest videos at: Connect with Texas Center for the Missing on Facebook at or on Instagram Bringing hope and healing to the missing and their families through crisis intervention, prevention, and community education. View original content to download multimedia: SOURCE Clear Channel Outdoor Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
26-05-2025
- Yahoo
'I will always be looking:' El Paso teens featured on missing children billboards
Jean Gabriel Benitez, then 16 years old, was last seen getting ready for school March 18, 2024, but when his mother arrived home, he was nowhere to be found. More than a year later, his mother, Karina Roman, continues her search for her son, hoping he is safe and will return home. She pleads for the community to help find her son. "About a year and two months ago, my son left the house and he never came back,' Roman said in Spanish as tears rolled down her face. 'We haven't heard anything. I left him in the morning as he was getting ready for school. I left to drop off my (other) son at school, when I came back, he wasn't at the house anymore. "We just want him to come back. We just want to know if he is okay." Benitez, who will turn 18 later this month, is one of two El Pasoans being highlighted on a monthlong digital billboard campaign. The billboards will be shown throughout El Paso in both English and Spanish. They are being posted as part of National Missing Children's Day by the Texas Center for the Missing, the National Center for Missing and Exploited Children, Clear Channel Outdoor, and the El Paso Police Department. National Missing Children's Day is May 25. The other missing El Pasoan being highlighted is Allison Garcia, now 17 years old. She left home Nov. 2, 2024, and never returned. Law enforcement authorities believed she could be in Mexico. Roman and her family have been suffering in agony as they search for Benitez, a former ROTC student at William H. Burges High School. The family has no idea why he left, where he could be or who he is with. "I love him very much," Roman said as she wiped away tears. "I have always been there for him and will always be there for him. I will always be looking for him. Doesn't matter what the situation was or whatever happened, my family and I just want to know that he is okay. We will be here if he needs anything. We will always be there for him." More: Where is Angel Marie Avalos? Pregnant teen disappeared 5 years ago in El Paso County Benitez, a 5 feet, 7 inches tall teen with brown eyes and brown hair, being featured on the billboards brings her hope that her son will be found and she can hug him again. She is pleading for the community's help to reunite her with her son. 'I feel a little more relieved that more people will be able to see him,' the heartbroken mother said as her younger son stood by her side. 'It is going to reach more people, and hopefully someone will see him or he himself will see it. It is very difficult. I am just hoping he is okay. Please if somebody knows something, reach out. "If anybody knows anything about him, please let us know, because it has been a long time and a year of agony." Missing-person bulletins in English and Spanish featuring Benitez and Garcia will be displayed about 1,000 times a day on billboards in El Paso for a month, said Eric Lucero, market manager for Clear Channel Outdoor. The billboard will be seen by 75 percent of El Pasoans traveling on Interstate 10 and other roads in the city, he added. About 17 missing children over the past several years have been found through the annual billboard campaign in El Paso, Houston, Dallas and San Antonio, Lucero said. Missing children have been featured on billboards throughout Texas for more than a decade. More: Missing El Paso woman found after deputies sought public's help There were 44,783 people reported missing last year in Texas, with 31,864 being juveniles. In El Paso County, 1,109 juveniles and 280 adults were reported missing in 2024, the Texas Department of Public Safety Missing Persons Clearinghouse reported. Anyone with information on Benitez or Garcia is urged to call the El Paso Police Department at 915-832-4400. Aaron Martinez covers the criminal justice system for the El Paso Times. He may be reached at amartinez1@ or on X/Twitter @AMartinezEPT. This article originally appeared on El Paso Times: El Paso mother hopes missing children billboard will help find son