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Time of India
27-05-2025
- Business
- Time of India
ICS 2025: Turning brand spokespersons into brand ambassadors
How can communication s professionals transform subject matter experts into compelling brand evangelists without sacrificing their authenticity? In a dynamic media landscape, where credibility and relatability are paramount, communication professionals face the challenge of balancing technical expertise with accessible storytelling when subject matter experts from their brands interact with the media. At the recently concluded India Communication Summit 2025 , industry leaders convened for a panel discussion to discuss how communication professionals can turn subject matter experts into brand evangelists. The session featured Anjali Kakkar, VP - Corporate Communications, CoinDCX; Shonali Chakravarty, Head of Enterprise Tech Comms, ISG & SSG, Lenovo Asia Pacific; Rashmi Vasisht, VP – Corporate Communications & Employer Brand, Cognizant, India; Rachit Mishra, Head - Brand Marketing & Communication, CJ Darcl Logistics. It was chaired by Prasad Sangameshwaran, Editor, The discussion kicked off with a key question: Should modern corporate communicators allow subject specialists to engage freely with the media, or leverage their expertise to guide these interactions for maximum impact? Vasisht began the discussion by emphasising the critical role of communication professionals in lending a hand to the brand spokesperson so that they resonate with a wide range of audiences. 'Every brand has leaders with expertise, experience and media credibility. The challenge is evolving these experts, who deeply understand their field, into advocates for the broader brand narrative. Can they connect their knowledge to the bigger picture? If communication professionals get this right, they can truly succeed,' added Vashisht.' Reflecting on a personal experience, Vasisht shared a lesson she learned. 'I once arranged for a globally recognised expert to speak with a senior editor for 40 minutes, confident in a successful outcome,' she recalled. 'But two weeks later, no story appeared. I then realised that journalists pursue specific angles, while my expert delivered an academic white paper. Reflecting further, I saw the mismatch: he would have excelled on a podcast, but perhaps not in a print story. As communications professionals, we must strategically align leaders not only with the right message and moment but also the right medium.' Building on Vasisht's response, the question arose: When preparing key spokespeople from brands, for media interactions, how much control should communicators exert and how much should they allow these experts to leverage their own strengths? Mishra shared his perspective, emphasising the importance of authenticity. 'These are subject matter experts, over-controlling them risks stripping away their authenticity, which audiences crave,' he said. 'Today's experts are channel-fluid. However, their insights can be rigid. If we restrain them too tightly and their insights fall flat, it undermines the expert, the interviewer and the audience. The key is to maintain flexibility while preserving the essence of their authenticity,' Mishra noted. Deviating from Mishra's stance, Chakravarty highlighted that the challenge and the opportunity of working with subject matter experts, especially whether it's technology or any core area where there is a lot of technical knowledge required, is that you have to turn these specialists into generalists. There are a lot of subject matter experts in every company, but are all of them expected to become spokespersons of the organisation? 'No,' she said. 'We want spokespersons to be a little bit more generic, a jack-of-all-trades when they're speaking to the press. So, there is an element of unlearning. You've got to force the specialist to do so that the person puts himself or herself in the shoes of an average reader. The spokesperson may know everything about IT services or technology or logistics, but my average reader, even for a mainline or a financial, is hoping that we meet them somewhere in the middle. How do we make this exciting, interesting? That's where I think, to Rashmi's point as well, that grounding in, maybe it could be through a grounding of the organisational values, how do you link it to the larger vision of the brand, or a grounding in what B2B communications experts do best, data, can make it all a little bit more desirable,' Chakravarty highlighted. Joining the conversation, Kakkar underscored the importance of subject matter experts adopting the perspective of the reader, rather than simply evaluating media interactions through the narrow lens of ROI. She emphasised that such interactions play a pivotal role in long-term brand building . 'When I joined CoinDCX, I went to my founder and presented two media opportunities, encouraging him to participate. His immediate question was, 'What's the ROI?' I had to explain that while you might not see 100 sign-ups on the platform the moment the article is published, media exposure builds credibility. It shouldn't always be viewed from a sales conversion perspective,' Kakkar resolved. She continued by underlining a broader point about subject matter experts—a principle she believes applies across industries. 'All industry leaders are experts in their domains. But it's our responsibility as communication professionals to help them understand that effective messaging requires seeing things from the reader's point of view, not just their own,' said Kakkar. Using the example of her industry, she said, 'Take crypto, for instance. It's already considered a cryptic world and when experts fill their messaging with jargon, they alienate the audience. A subject matter expert's messaging must be crafted around what his audience understands and needs, not just what they want to say.' To conclude, in today's dynamic media landscape, communication professionals face the challenge of transforming subject matter experts into authentic brand evangelists. By aligning the expertise of subject matter experts with storytelling techniques, brands can reach a wider audience. Prioritising the audience's perspective and the right medium while maintaining authenticity allows corporate communicators to build credibility and resonate with customers.
News18
23-05-2025
- Business
- News18
What Are Crypto Futures? A Beginner's Guide For Traditional Market Traders
Last Updated: Unlike traditional markets that operate within fixed hours and close on weekends, crypto markets run 24/7. Authored by Paras Malhotra. Head – Trade, Custody and Business Operations at CoinDCX: As the crypto market continues to evolve and mature, Futures trading has emerged as a key instrument for market participants looking to capitalise on price volatility and effectively hedge their positions. Crypto Futures are derivative contracts designed to mirror the price movements of the underlying digital asset. These instruments offer the strategic benefits typically associated with traditional futures markets—such as leverage, risk management, and short-selling opportunities—while maintaining the flexibility of crypto-native infrastructure. Consider this example: An investor with $100 in trading capital is optimistic about Bitcoin's price trajectory. They initiate a long position on a BTC/USDT Futures contract using 10x leverage. This enables them to gain exposure to a $1,000 position—comprising $100 of their own capital and $900 borrowed from the exchange. This use of leverage amplifies both potential gains and risks, making position management a critical aspect of Futures trading. Bitcoin Futures, in particular, have gained significant traction due to their high liquidity and strong institutional interest. As this segment matures, understanding technical tools such as chart patterns becomes essential for informed decision-making and effective risk management. Why are equity investors interested? In India, the crypto derivatives market is seeing growing interest from equity market participants—especially those already familiar with Futures and Options trading in traditional finance. This signals a broader shift, where experienced traders are increasingly exploring crypto as a parallel avenue for diversification and strategic trading. Crypto futures mirror many features of equity futures and options: the ability to take long or short positions, hedge existing stakes, and employ leverage. This familiarity has spurred strong interest from those already navigating the equity derivatives space. Crypto Futures operate within a market structure where every contract requires a counterparty—mirroring the zero-sum nature of derivatives. For every participant going long, another must be willing to take the opposite view and go short. Once both sides are matched, the contract is created and introduced into the market. While this structure is similar to traditional derivatives markets, a key differentiator in crypto is the concept of perpetual contracts—Futures contracts without a fixed expiry date—enabling traders to hold positions indefinitely, subject to funding rates and margin requirements. This model offers greater flexibility and has become one of the key reasons why crypto futures appeal to modern traders. For equity derivatives traders used to strict expiry cycles and rollover costs, perpetual futures offer a more agile way to express directional views or hedge portfolios. While leverage still introduces risk, many traders find that the ability to manage positions dynamically — without worrying about expiry — allows for better control and potentially lower downside than high-volatility equity swings, especially in intraday setups. Around-the-Clock Opportunity Unlike traditional markets that operate within fixed hours and close on weekends, crypto markets run 24/7. This continuous access allows equity traders to explore opportunities even after traditional markets shut down — offering flexibility, extended exposure, and the ability to act on global events in real-time. Introduction of INR margining Traders can use Indian Rupees directly as collateral to trade pairs like BTC-USDT or ETH-USDT. This removes the earlier requirement to convert INR into stablecoins, simplifying the process. Leverage amplifies both gains and losses. Indian exchanges now offer everything from 1x for cautious strategies to 100x for high-octane scalping. This versatility supports approaches ranging from quick momentum trades to longer-term directional bets. Yet it also demands disciplined risk controls—position sizing, stop losses, and portfolio diversification are essential for sustainable success. Institutional Momentum Strengthens the Case Institutional adoption is reshaping the crypto market's credibility and liquidity. In Q1 2025, public firms added a record 95,000 BTC to their treasuries, with 79 corporations—including those outside the traditional finance sector—now holding Bitcoin. This institutional wave underscores Bitcoin's role as a strategic reserve rather than a mere speculative tool. As these trends play out globally, they reinforce confidence among Indian retail and professional traders considering crypto derivatives. It is authored by Paras Malhotra. Head – Trade, Custody and Business Operations at CoinDCX The views expressed in this article are those of the author and do not represent the stand of this publication. Stay updated with all the latest business news, including market trends, stock updates, tax, IPO, banking finance, real estate, savings and investments. Get in-depth analysis, expert opinions, and real-time updates—only on News18. Also Download the News18 App to stay updated! Location : New Delhi, India, India First Published: May 20, 2025, 12:00 IST News business » cryptocurrency What Are Crypto Futures? A Beginner's Guide For Traditional Market Traders
Khaleej Times
21-05-2025
- Business
- Khaleej Times
BitOasis expands in Bahrain, aims to empower 1m traders by 2026
BitOasis, a leading Dubai-based virtual assets trading platform, has launched operations in Bahrain, reinforcing its position as a compliant broker-dealer in the Middle East and North Africa (Mena) region. Operating under a Crypto-Asset Services License from the Central Bank of Bahrain, BitOasis Bahrain will offer trading services to retail, corporate, and institutional clients, marking a significant step in the platform's regional expansion. The launch, attended by CEO and co-founder Ola Doudin, general manager Ali Dashti, and CoinDCX co-founder Sumit Gupta, highlights BitOasis's ambition to reach one million users across the Middle East and North Africa (Mena) by 2026. 'This is a milestone in our mission to provide a secure, innovative, and user-focused platform,' Doudin said. Backed by CoinDCX's 200+ technology team since its acquisition in July 2024, BitOasis has enhanced its platform with faster performance, deeper liquidity, and stronger security. The company also introduced premium services for high-net-worth individuals and institutions, including VIP offerings and dedicated support, alongside seamless local bank transfers across the GCC. The Mena region is emerging as a global hub for virtual assets, driven by a young, tech-savvy population and proactive regulatory frameworks. With internet penetration exceeding 99 per cent in the UAE and nearly 60 per cent of the GCC's population under 30, the region is primed for crypto adoption. The GCC's supportive regulatory environment and investments in blockchain infrastructure signal robust growth for the sector. 'As BitOasis strengthens its regional footprint, it is poised to lead the charge in transforming the Mena crypto market, delivering unparalleled opportunities for traders and investors,' a crypto market consultant said. According to IMARC Consulting, the GCC cryptocurrency market, valued at $744.3 million in 2024, is projected to reach $3.5 billion by 2033, growing at a 16.75 per cent CAGR. Notably, 38 per cent of regional crypto users earn over $15,000 annually, reflecting a financially empowered user expansion follows its securing of a full Virtual Asset Service Provider (VASP) License from Dubai's Virtual Assets Regulatory Authority in December 2024. 'MENA is a region we're co-building,' said Gupta. 'With BitOasis, we're creating a secure, compliant, and future-ready platform that's local at heart but global in strength.' Since its founding in 2016, BitOasis has processed over $7.4 billion in trading volume and raised more than $40 million in funding, serving investors across 13 countries with access to over 80 virtual assets.
Mint
21-05-2025
- Business
- Mint
‘Company ke accounts check karke…': Paytm CEO Vijay Shekhar Sharma exposes ‘scamsters' impersonating him
Online payment platform Paytm's Founder and Chief Executive Officer (CEO), Vijay Shekhar Sharma, exposed scammers who tried to impersonate him through messages posing as the CEO of the payments giant, according to a social media post on Wednesday, 21 May 2025. 'Impersonating myself to me,' said Sharma, sharing this incident with his social media followers on the platform X. According to the screenshots shared by the CEO, the digital fraudster was attempting to impersonate Sharma. The scammer started by introducing himself as 'Vijay Shekhar Sharma' and stating that it was his new number, asking the CEO to save it. 'I am Vijay Shekhar Sharma. This is my new WhatsApp. Please save it,' the fraudster said in the first text message sent to the CEO's social media messaging platform. The scammer tried their best to impersonate the real Paytm CEO, Vijay Shekhar Sharma, using the CEO's picture and contact name to reach out on WhatsApp. However, the fraudster was messaging the real CEO. Sharma played along, responding to the messages, which ended up amusing his social media followers. After the introduction message, Sharma responded to the scammer, saying 'Absolutely, Sir', written in Hindi. 'Company ke accounts check karke batao ki company ke available funds kitne hey?' said the scammer, asking the CEO to notify him about the company's funds. After a few interactions with the fraudster, Sharma got a text asking for details about the person who was 'on duty' in the company's finance department. At this attempt, Sharma carefully redirected the scammer, exposing the poorly executed fraud attempt. Social media users and Sharma's followers found this interaction very amusing and started sharing memes about it. Some people like Deepak Shenoy even wanted a 'Part 2' for the interaction with the scammer. 'Haha... I want to see part 2,' said Deepak Shenoy, the CEO of Capitalmind AMC, amused by the attempts of the scammer. Others like Sumit Gupta, the co-founder of crypto trading platform CoinDCX, gave full marks to the digital fraudster for their efforts to impersonate Sharma to himself. '10/10 for confidence,' he said, commenting on the CEO's social media post. 'Vijay speaking to Vijay. Madness of multiverse,' said another social media user named Adithya Thatipalli, responding to Vijay Shekhar Sharma's platform X post. There were also many people who were stunned by the extent that the scammers go in terms of pretending to be busy in a meeting when running a scam. 'He is also pretending to be busy sitting in meetings hadh ho gayi!' said a user named Zorba. Sudeep Srivastava, commenting to Sharma's post said, 'Jokes apart, this is a serious concern many people are fooled by it.'
News18
21-05-2025
- Business
- News18
Bitcoin Price Today: Popular Cryptocurrency Just 2% Away From All-Time High; Ethereum Rises Too
Last Updated: Altcoins, including Ethereum, Solana, Litecoin, Cardano also witnessed an upward movement. Ethereum was up 0.30 per cent to consolidate at $2,564.52. Bitcoin Price Today: The popular cryptocurrency Bitcoin is inching towards its all-time high. According to Binance, the current price of Bitcoin is Rs 107,666 at 10:00 am, which is just a 1.50 per cent low from its all-time high of $109,114.871. Though Bitcoin is experiencing a consolidated phase. 'The crypto market remains in a consolidation phase, with Bitcoin repeatedly testing the $106,000 level but facing resistance, while Ethereum struggles to sustain above $2,700," Himanshu Maradiya, Founder and Chairman, CIFDAQ argued. 'Despite a small drop in the volume, the markets have surged, which indicates a drop in the bearish interference," CoinDCX research team said. BTC futures open interest rose by 10.65% from last week to $74.35B, led by Binance with $12.28B, signaling growing leverage in the market. nstitutional demand also played a role, with U.S. spot BTC ETFs recording net inflows of $41.7M yesterday, marking their fifth consecutive day of inflows, said Coinswitch team desk. The current market capitalization of Bitcoin stands at $2.12 trillion, with volume of $50.38 billion. Ethereum, Solana Also Rise Altcoins, including Ethereum, Solana, Litecoin, Cardano also witnessed an upward movement. Ethereum was up 0.30 per cent to consolidate at $2,564.52, XRP also gained to trade at $2.37. 'Big moves could be on the horizon, as some rumors suggest Coinbase could acquire USDC issuer Circle, despite IPO plans. Besides, Texas has just passed the Texas Strategic Bitcoin Reserve and Investment Act, allowing the state to invest in Bitcoin, which now awaits the governor's approval, stated CoinDCX research team. advetisement Disclaimer: The views and investment tips by experts in this report are their own and not those of the website or its management. Users are advised to check with certified experts before taking any investment decisions. First Published:
