30-04-2025
Meghan uses luxury delivery service run by wife of GMB's Alex Beresford - who defended her against Piers Morgan - to hand-deliver her jam to 'friends' in the UK
Meghan Markle is using the luxury delivery service owned by Alex Beresford's wife to deliver her As Ever jams to 'friends' in the UK, it can be revealed.
Last week, the Duchess of Sussex, 43, appeared to take a swipe at Piers Morgan after sending a jar of her new produce to the Good Morning Britain weather presenter.
Beresford and Morgan famously had an explosive on-air clash in 2021 - with the latter storming off set. Later that day, Morgan quit the ITV show.
Last week, it appeared Meghan had silently retaliated by sending Beresford, 44, a jar of her new jam and a Jellycat octopus toy for his new baby girl.
Now, the reason behind Meghan's unexpected gift-giving appears to have been made clear - as she's using Imogen Beresford's company to deliver her products in the UK.
Imogen and Alex tied the knot in 2022, and they welcomed their daughter, Camille Isobella Beresford in March.
Imogen is the co-founder and managing director of Colford, a 'luxury' and 'custom' gift-giving service - which was yesterday announced to be delivering Meghan's As Ever products to 'friends' in the UK.
Describing itself as a 'creative gifting service', a post announcing the news on Instagram revealed that the jams would be delivered with a 'white glove chauffeur service'.
The post read: 'Handpicked & hand-delivered for @AsEverOfficial.
'A pleasure to assist @meghan, Duchess of Sussex in spreading jam and joy amongst friends in the UK.
'Our white glove chauffeur service facilitated a seamless handover at every doorstep.'
Imogen, who founded the company two years ago, later reposted the news on her Instagram story.
Colford has previously featured in outlets such as Vogue and states: 'We design, produce, package & deliver considered brand expressions through the language of gift giving.'
The announcement appears to shed further light on Meghan's rather unexpected decision to send Alex a select parcel of As Ever produce.
Last week, Beresford took to his Instagram to thank the Duchess for a jar of her raspberry spread, adding: 'Can't wait to try this! Thank you so much @meghan...'
Morgan has been known to repeatedly criticize the Duke and Duchess of Sussex over the years.
In March, the controversial broadcaster was quick to dub her new Netflix series, With Love, Meghan, 'unwatchable'.
The announcement explains why Meghan (pictured) gifted Alex a jar of her As Ever jam last week
Describing itself as a 'creative gifting service', a post announcing the news on Instagram revealed that the jams would be delivered with a 'white glove chauffeur service'
The collaboration was announced yesterday - and appears to shed light on Meghan's decision to gift Alex Beresford with her jam
'I tried watching it, and after, honestly, about three, four minutes, I was done. It was just unwatchable,' he said.
'It's just the ultimate kind of vanity project, where it's all about people telling Meghan how great she is, her telling everyone how great she is.'
He famously quit Good Morning Britain following a rant about the Suits actress in 2021.
It's been a tumultuous week for Meghan, who was accused of 'breaking an agreement' with the late Queen after she was caught using her HRH title.
The title 'HRH, The Duchess of Sussex ' was spotted on a card she sent her friend Jamie Kern Lima inside a gift basket.
Harry and Meghan have previously agreed not to use their HRH titles for commercial purposes following their exit from the British Royal Family in 2020.
The gift basket was sent to Meghan's friend, CEO of IT Cosmetics Jamie, when she had in-laws staying and the Duchess wanted to help out.
A screenshot of the hamper has since circulated online after featuring on Jamie's podcast on Sunday - and appears to feature the Duchess' homemade strawberry jam.
She also gifted a plush Jelly Cat Octopus for the broadcaster's new-born daughter, Camille
The basket also includes two jars of Straus organic ice cream, some flowers, mint, and the note with Meghan's royal title embellished on it.
By extension, Meghan's As Ever lifestyle range is being plugged by the post, while also promoting her new podcast episode with Jamie.
Royal fans reacted furiously to the name on the card this evening, with one writing on X: 'I thought they couldn't use HRH?'
Another said: 'She's not to [use] it per the Queen!'
Harry and Meghan stepped down as senior royals in January 2020 and embarked on a new life together in California.
In a statement at the time Buckingham Palace said: 'The Sussexes will not use their HRH titles as they are no longer working members of the Royal Family.'
HRH, an abbreviation of His/Her Royal Highness, is used as part of the title of some members of the royal family.
Although no laws were passed or documents signed to prevent their use, Harry and Meghan's agreement with the late Queen and senior officials was that they would stop using the word 'Royal' and their HRH titles after they quit duties and emigrated to the US to become 'financially independent' from the Crown.
A spokesman for the Sussexes insisted that they do not use HRH titles for commercial purposes. However, she still does appear to use the title with friends.
Royal commentator Ingrid Seward said: 'I think if her late grandmother-in-law Queen Elizabeth was still around she would be highly offended, as she was very sensitive about that.
'The Queen didn't remove HRH but told them not to use it.
'But she isn't here anymore so maybe Harry and Meghan think they can get away with it.'
Since their exit, Meghan has often appeared to make thinly veiled swipes at the Royal Family, most recently claiming in a new podcast episode that she and Harry were 'in the trenches' when they first started dating.
In her first ever podcast interview, Meghan opened up to Jamie about her family life in Montecito with Harry and their children, Archie, five, and Lilibet, three.
Meghan revealed she was sending the youngsters an email every day to create a 'time capsule' they could revisit when they are older.
The mother-of-two became emotional as she read out a letter from them which read: 'From Archie and Lili via Papa. We love your cooking. We love your pancakes and we love, love, love your hugs. You're the best mummy and we love you.'
The gift basket was sent to Meghan's friend, CEO of IT Cosmetics Jamie Kern Lima, when she had in-laws staying and the Duchess wanted to help out
Meghan has often appeared to make thinly veiled swipes at the Royal Family, most recently claiming in a new podcast episode that she and Harry were 'in the trenches' when they first started dating
Meghan is pictured with Prince Harry on their wedding day in 2018
Referring to the note, Meghan said: 'So sweet. I also love that it's mummy, instead of mommy, which is very British.'
Blinking back tears, she added: 'I wasn't expecting this, they're just so great. This is why it's so nice to have no make up on, thank you.'
During the podcast, released on Sunday, the Duchess also spoke of her relationship with Harry, saying she was more in love than she's ever been before making a seemingly pointed remark that some have interpreted as a swipe at the royals.
'You have to imagine, at the beginning it's all butterflies - but then we immediately went into the trenches together,' she said.
'Right out of the gate, like six months into dating. So now seven years later, when you have a little bit of breathing space, you can just enjoy each other in a new way. And that's why I feel like it's more of a honeymoon period for us now.'
