Latest news with #ConnectedTV
Yahoo
an hour ago
- Business
- Yahoo
Pixalate's May 2025 Japan Publisher Rankings for Websites and Mobile Apps: ‘Sudoku - Classic Sudoku Puzzle' No. 1 Ranked Google Play Store Mobile App For Open Programmatic Ad Traffic Quality
According to Pixalate's May 2025 rankings, ' - Number Games', 'Ibis Paint X', and 'BeReal: Photo & Friends' are among the top-ranked Apple App Store mobile apps; was ranked No. 1 website for programmatic ad quality in Japan London, June 04, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the May 2025 Publisher Trust Index (PTI) for Japan. This index evaluates websites and mobile apps across the Apple App Store and the Google Play Store. The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem. In addition to the report for Japan, Pixalate has also released Publisher Trust Indexes for Brazil, the United States (U.S.), the United Kingdom (UK), Germany, Spain, the Netherlands, and Canada. Japan Website PTI Rankings (May 2025) Japan Mobile PTI Rankings (May 2025) Apple App Store Ibis Paint X BeReal Google Play Store Sudoku Duolingo SmartNews Download the full rankings here. Pixalate's data science team analyzed over 35+ billion global open programmatic ad impressions across 14+ million websites, Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in May 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology Download the Publisher Trust Index Reports Canada Brazil U.S. UK Germany Spain Netherlands Japan About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The Publisher Trust Index (PTI) reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps, website domains and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in UK Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic December be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' CONTACT: Nina Talcott ntalcott@
Yahoo
2 hours ago
- Business
- Yahoo
Pixalate's May 2025 Japan Publisher Rankings for Websites and Mobile Apps: ‘Sudoku - Classic Sudoku Puzzle' No. 1 Ranked Google Play Store Mobile App For Open Programmatic Ad Traffic Quality
According to Pixalate's May 2025 rankings, ' - Number Games', 'Ibis Paint X', and 'BeReal: Photo & Friends' are among the top-ranked Apple App Store mobile apps; was ranked No. 1 website for programmatic ad quality in Japan London, June 04, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the May 2025 Publisher Trust Index (PTI) for Japan. This index evaluates websites and mobile apps across the Apple App Store and the Google Play Store. The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem. In addition to the report for Japan, Pixalate has also released Publisher Trust Indexes for Brazil, the United States (U.S.), the United Kingdom (UK), Germany, Spain, the Netherlands, and Canada. Japan Website PTI Rankings (May 2025) Japan Mobile PTI Rankings (May 2025) Apple App Store Ibis Paint X BeReal Google Play Store Sudoku Duolingo SmartNews Download the full rankings here. Pixalate's data science team analyzed over 35+ billion global open programmatic ad impressions across 14+ million websites, Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in May 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology Download the Publisher Trust Index Reports Canada Brazil U.S. UK Germany Spain Netherlands Japan About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The Publisher Trust Index (PTI) reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps, website domains and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in UK Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic December be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' CONTACT: Nina Talcott ntalcott@ in to access your portfolio
Associated Press
6 hours ago
- Business
- Associated Press
Specificity Cracks the Code on Cross-Channel Precision: Video Ads Served to the Same High-Intent, Bot-Free Audiences Engaged on Display and Social
TAMPA, FL / ACCESS Newswire / June 4, 2025 / Specificity (OTC PINK:SPTY) a disruptor in the digital marketing space, has officially closed the loop on precision audience engagement. The company now delivers targeted Connected TV video ads to the exact same verified, high-intent audiences it already reaches across display and social media-creating an unmatched cross-channel strategy that eliminates waste and maximizes ROI. Specificity's proprietary ad tech identifies real human beings actively in-market for specific products or services-filtering out bots, click farms, and irrelevant impressions. Now, clients can extend their message across display, social, and video-- including Connected TV with laser-sharp consistency, reaching one audience, multiple ways, all verified and intent-rich. 'The industry talks about omnichannel a lot, but what they really mean is reusing creative across platforms,' said Jason Wood, CEO of Specificity. 'We're talking about targeting the exact same people-actual humans with intent-with display, social, and video. That's real omnichannel precision, and it's a game-changer.' Why it matters: Most agencies rely on platform-specific targeting. Specificity flips the script by owning the audience, not the platform-then serving that audience wherever they consume content. The result? Fully aligned messaging and exponential impact across multiple digital touchpoints. Core differentiators: From social feed to screen time, Specificity empowers brands to be everywhere their audience is-without guesswork, waste, or inflated CPCs. About Specificity Specificity (OTC PINK:SPTY) is a performance-driven digital marketing firm revolutionizing how brands connect with real people. Leveraging advanced ad tech and proprietary data, Specificity enables precision targeting of in-market consumers across display, social, and video-guaranteeing that every campaign reaches the right human, in the right place, at the right time. For more information, visit Media Contact: Chris Gruening Vice President, Client Services Specificity [email protected] SOURCE: Specificity Inc. press release
Business Upturn
16 hours ago
- Business
- Business Upturn
Pixalate's May 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps: ‘Fox News', spotify.com, ‘Hulu', ‘ESPN', and ‘DirecTV' Among Top-Ranked For Open Programmatic Ad Traffic Quality
London, June 03, 2025 (GLOBE NEWSWIRE) — Pixalate , the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the May 2025 Publisher Trust Index (PTI) for the United States ( U.S. ). This index evaluates websites and apps across the Apple App Store, Google Play Store, and Connected TV (CTV) apps on Roku, Amazon Fire TV, Apple TV and Samsung Smart TV. The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem. In addition to the report for the U.S. , Pixalate has also released Publisher Trust Indexes for the United Kingdom ( UK ), Germany , Spain , the Netherlands , Canada , Japan , and Brazil . U.S. Web PTI Rankings (May 2025) U.S. Mobile PTI Rankings (May 2025) Apple App Store Fox News MLB Pyramid Solitaire Google Play Store ClevMoney AR Drawing TextNow U.S. Connected TV PTI Rankings (May 2025) Amazon Fire TV DirecTV Hulu for Fire TV Fox Business Apple TV Samsung Smart TV Roku Download the full rankings here . Pixalate's data science team analyzed over 35 billion global open programmatic ad impressions across 14+ million Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in May 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology Download the Publisher Trust Index Reports About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). DISCLAIMER The Publisher Trust Index (PTI) reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps, website domains and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC , ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC , ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Business Upturn
2 days ago
- Entertainment
- Business Upturn
Pixalate's May 2025 US Publisher Rankings: Top Mobile Gaming Apps For Programmatic Advertising Traffic Quality in the Apple App Store and Google Play Store
London, June 02, 2025 (GLOBE NEWSWIRE) — Pixalate , the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the U.S. May 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store. The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate's Publisher Trust Index (PTI). Pixalate has also released a United Kingdom ( U.K. ) version of the report. The Pixalate Publisher Trust Index is published monthly, highlighting the top apps based on Pixalate's proprietary technology and methodology. US Mobile PTI Rankings: Top 'Gaming' Apps (May 2025) Apple App Store Pyramid Solitaire Jigsaw Puzzle 8 Ball Pool ™ Google Play Store X2 Blocks® – 2048 Number Game Bubbu – My Virtual Pet Cat Solitaire Classic Card Game Download the full rankings here . Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes include rankings for over 235 countries across four global regions ( North America, EMEA, APAC, and LATAM). They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology . Pixalate's data science team analyzed over 15 billion global open programmatic ad impressions across over 600k Google Play Store and Apple App Store mobile apps in the 'Video Gaming' IAB category in May 2025 to compile this report. Download the Reports About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). DISCLAIMER The Publisher Trust Index (PTI) reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC , ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC , ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
