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Globe and Mail
2 days ago
- Business
- Globe and Mail
Web Content Management Market Demand, Latest Trends, Future Outlook, Size, Share, Applications, Advance Technology And Forecast
Web Content Management (WCM) Market by Product Type (Content Management (AI image generation, AI voice generation), Digital Asset Management, Content Marketing, Website Development), Architecture (Coupled, Decoupled, Hybrid) - Global Forecast to 2029. The web content management market is anticipated to expand at a compound annual growth rate (CAGR) of 18.6% from USD 10.65 billion in 2024 to USD 24.97 billion in 2029. The market for web content management is fueled by the increasing need for customized content and the popularity of omnichannel marketing tactics, which call for smooth platform administration. AI integration is becoming more and more popular as a way to improve content management through process automation, increased productivity, and customized customer experiences. Download PDF Brochure@ By enterprise end user, media & entertainment is expected to hold the largest market size in 2024. Due to the increasing consumption of video streaming, digital publications, and interactive media, media companies require advanced WCM solutions to efficiently create, manage, and distribute a wide variety of content formats. Advanced WCM solutions allow media organizations to manage content workflows with maximum efficiency, offer personalized experiences, and respond rapidly to changing audience preferences. In such a competitive marketplace, engagement and loyalty of the audience require the capability to deliver personalized experiences with real-time updates. Further, advanced analytics incorporated into the WCM systems enable media organizations to understand their viewer preferences and behaviors, which can then be optimized effectively for content strategies. Continued innovation in the way people consume digital media, coupled with steadily increasing multi-channel distribution, will position WCM technology as a strategic tool for use in this industry's pursuit of enhancing operational efficiency and revenue. By architecture, headless segment is projected to grow at the highest CAGR during the forecast period. The headless architecture provides flexibility to manage content across multiple platforms. Unlike traditional WCM systems, headless CMS decouples the creation and management of content from the presentation layer in order to deliver content through APIs to any front-end interface such as websites, mobile apps, IoT devices. Adoption of this architecture is rapidly increasing among organizations that try to deliver seamless omnichannel experiences because it empowers developers to use their preferred front-end technologies while keeping content consistency across multiple touchpoints. As businesses continue to expand their digital presence, headless CMS solutions offer the agility needed to quickly adapt to new platforms, improve time-to-market, and enhance user experiences. Europe is expected to hold the second largest market size for the estimated year. The key contributors in the Europe region are UK, France, and Germany. The region is an early adopter of advanced technologies, focusing on integration of AI, ML, NLP and digital transformation. High organizational spending on marketing campaigns, such as social media management, website optimization, and document management, is the driving force behind the demand for WCM solutions aimed at improving customer experiences. High investment by the European Union in customer engagement initiatives further propels the implementation of WCM solutions in the region has a high number of WCM providers, HubSpot, Bynder, Kentico, and Contentful, thereby adding to the growth in this market. With a growing focus on web-user experience and customer relationship management, WCM solutions in Europe is expected to increase during the forecast period. Request Sample Pages@ Unique Features in the Web Content Management Market The Web Content Management (WCM) market is characterized by its ability to empower organizations with seamless digital content creation, management, and delivery. A key feature is the shift toward headless and decoupled architectures, allowing content to be created once and delivered across multiple channels such as websites, mobile apps, voice assistants, and IoT devices. This omnichannel flexibility is a unique differentiator driving adoption in enterprises aiming for consistent brand experiences. Another unique feature of the WCM market is the integration of AI and machine learning into content personalization and analytics. WCM solutions are increasingly using AI to recommend content, analyze user behavior, optimize SEO strategies, and automate publishing processes. This AI-driven enhancement improves customer engagement and helps organizations deliver more relevant digital experiences. The market also stands out for its cloud-first deployment models, which offer scalability, cost-effectiveness, and ease of integration with other enterprise systems. Many vendors are offering hybrid and SaaS-based WCM solutions, enabling organizations to manage global digital presence with reduced infrastructure costs while ensuring high performance and availability. Additionally, security and compliance management have become critical unique features in WCM platforms. Advanced WCM solutions provide built-in tools for GDPR compliance, user authentication, role-based access control, and secure publishing, which are essential for enterprises operating in highly regulated industries. Lastly, low-code and no-code capabilities are increasingly shaping the WCM market. These allow non-technical users to design, publish, and manage digital content without heavy reliance on IT teams, thereby speeding up time-to-market and enhancing agility in digital transformation initiatives. Major Highlights of the Web Content Management Market The Web Content Management (WCM) market is witnessing strong growth as organizations focus on delivering personalized digital experiences. Businesses are investing in advanced WCM solutions to ensure seamless content delivery across websites, mobile apps, and social media platforms, thereby enhancing customer engagement and brand loyalty. A major highlight of the market is the increasing adoption of headless and decoupled CMS architectures. These enable enterprises to separate content creation from its presentation layer, ensuring flexibility, faster updates, and omnichannel content distribution, which is becoming essential in a multi-device digital ecosystem. The integration of artificial intelligence (AI) and analytics is another standout factor. Modern WCM platforms leverage AI for content recommendations, predictive insights, SEO optimization, and customer behavior analysis. This empowers businesses to make data-driven decisions while improving user experiences. The market is also being driven by a rapid shift toward cloud-based deployment models. Cloud and SaaS-based WCM platforms provide scalability, reduced IT overheads, and global accessibility. This trend is particularly strong among enterprises aiming for agility and cost efficiency in their digital operations. Another major highlight is the growing focus on security and compliance within WCM solutions. Vendors are equipping platforms with built-in compliance management, secure publishing workflows, and advanced authentication features, ensuring that enterprises meet regulatory requirements while safeguarding digital assets. Inquire Before Buying@ Top Companies in the Web Content Management Market The major web content management providers include Adobe (US), Oracle (US), Microsoft (US), OpenText (Canada), Automattic (US), Canva (US), OpenAI (US). These companies have used both organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the web content management market. Adobe (US) Adobe offers various products and services that are used by creative professionals, including photographers, video editors, designers, and developers; communicators including content creators, students, marketers, and knowledge workers; enterprises of all sizes; and consumers for creating, managing, delivering, measuring, optimizing, engaging and transacting with compelling content and experiences across personal computers, devices, and media. In web content management market, Adobe offers Adobe Experience Manager (AEM), one of the renowned content management suites. The company has expanded its reach by collaborating with industry giants like Microsoft and NVIDIA to integrate Adobe's solutions with their platforms, driving deeper collaboration and innovation. Microsoft (US) Microsoft holds a significant share in the web content management market. The company offers Microsoft SharePoint with capabilities that empower individuals, teams, and organizations to intelligently and securely discover, share, and collaborate to interact with and manage growing volumes of content. Microsoft has made significant strategic advancements in the web content management market by focusing on enhancing its SharePoint and Microsoft 365 platforms. Recent innovations include the integration of Copilot, which leverages AI to simplify content creation and page design, making it easier for users to develop engaging SharePoint sites. Additionally, Microsoft's partnership with Adobe has strengthened its content management capabilities by integrating Adobe Experience Cloud workflows with Microsoft Copilot for streamlined marketing and content management. OpenText (Canada) OpenText offers OpenText Web Content Management that help companies manage websites with an easy and productive process to enhance customer experiences. OpenText has made significant innovations, including the use of AI and machine learning to enhance digital experiences. For instance, OpenText announced the latest innovations in OpenText Aviator. Aviator powers AI use cases by enabling secure information management and governance across knowledge bases without requiring data migration. RWS (UK) RWS operates in the Web Content Management (WCM) market, offering scalable and AI-powered solutions for multilingual content creation, translation, and management. Its WCM platforms help businesses deliver personalized and consistent digital experiences across global markets. Progress (US) Progress offers a comprehensive Web Content Management (WCM) solution with its Sitefinity platform, enabling businesses to create, manage, and optimize digital experiences across multiple channels. It supports personalized content delivery, integration with existing systems, and efficient site management for seamless customer engagement.
Forbes
12-08-2025
- Business
- Forbes
How Entrepreneurs Can Use Instagram SEO To Get Visible On Google
You've probably heard that search engines are now indexing Instagram posts. This means Instagram SEO is more important than ever, and presents an excellent opportunity for entrepreneurs looking to raise their profile on Google. The more visible you get in front of your customers online, and the more high-value content you provide, the more you can grow your business. Here are steps you can take to increase the chances of your Instagram content appearing on Google: 1. Keyword Research The first step is to do keyword research. Find out what questions your customers are typing into Google, what problems they're having, and any current trends. Don't skip this step. You must understand what your customers are searching for, so that you create Instagram content that they actually want to consume! Tools you can use for keyword research and finding trend analysis include Google Trends, Google Keyword Planner, AnswerThePublic, and Semrush. 2. Create High-Value Content Once you know what questions and phrases your customers are searching for, adapt your Instagram content (reels, stories, carousels, and static posts) to answer these questions. Some of the best types of content for sharing your expertise are explainer videos, personalized 'day in the life' content, how-to guides, 'ask-me-anything' series, and tutorials. For example, if you own a pet food business, you may discover that a high volume of customers Google search 'what are the best treats for my dog?'. From there, you can create a batch of Instagram content that centers around this topic. 3. Optimize Keyword-Rich Captions And Videos Using keywords you found during your research in your Instagram captions and videos is essential. That being said, keywords should be integrated naturally, so that the caption flows. A caption should never be a list of keywords; the tone of voice still needs to reflect your personal brand. 4. Don't Forget The Alt Text Alt text on Instagram images isn't just for accessibility purposes; it's key for Instagram SEO, too. Search engines may pick up alt text when crawling your Instagram content, so make sure to add keyword-rich alt text to each image. 5. Use Hashtags Strategically It's important not to stuff your captions with hashtags. When used strategically, they can help your Instagram posts get picked up by search engines. The key is to use hashtags that are popular on Instagram (but not oversaturated), and is a relevant search term on Google. 6. Add Keywords To Your Bio Did you know your Instagram bio can also help you be findable on Instagram and Google? Insert keywords into your bio that clearly explain who you are and what you do. For example, if you're an 'online fitness coach' specializing in 'strength training for women', make sure to add these keywords to your bio. 7. Consistency It's not enough to publish a few SEO-optimized posts and just hope you'll show up on Google. You have to be consistent with sharing valuable content (that ticks all the SEO boxes), as this is a key factor in your likelihood of showing up in Google results. Consistency helps to reinforce your authority in your niche, so Instagram and Google may start associating your account with your particular keywords. Finally, if you're consistent with the above Instagram SEO strategies, your likelihood of being discovered online gets compounded. Every post is another opportunity for Google to index you and for a new customer to discover you. Getting your Instagram content indexed on Google is something every entrepreneur should strive for.
Yahoo
31-07-2025
- Business
- Yahoo
Google Algorithm Prioritizes Quality Content in 2025 Rankings as DesignRush Names Top SEO Firms
New York, New York--(Newsfile Corp. - July 31, 2025) - DesignRush lists the top SEO agencies in July as Google's 2025 algorithm puts high-quality, user-focused content front and center. As the search engine refines its ranking signals, consistency, relevance, and audience satisfaction now define SEO success. DesignRush reveals the best SEO Agencies in July 2025, helping businesses meet the competitive search algorithms To view an enhanced version of this graphic, please visit: "We're seeing Google place more value on how helpful content is," says Kliment Stamenkov, SEO Manager at DesignRush, referencing new data that shows consistent publication of satisfying content as the top Google ranking factor in 2025. "While keyword optimization and backlinks still matter, it's the brands that commit to quality, relevance, and frequency that rise to the top. Google rewards what users value, and that starts with content they find useful," Stamenkov adds. To help brands stay competitive and meet rising algorithm demands, DesignRush connects companies with the top SEO agencies that lead in results-driven search strategies. From on-site SEO to technical audits and authority-building, these experts help businesses create content that not only ranks high on Google's search results but also resonates with users. Top SEO Agencies of July 2025, at a Glance: 1. Funnel Boost Media Location: San Antonio, Texas, USA Industries: Legal, Home Services, Financial Services, eCommerce, Healthcare Website: Project Highlight:Funnel Boost Media led a local SEO and website revamp for a regional pest control company, resulting in a 500% increase in conversions over six months. The campaign focused on improving site usability, strengthening local search presence, and optimizing the client's business profile — ultimately helping the company rank on page one for more than 20 targeted search terms. 2. NightJarr Location: Johannesburg, South Africa (remote team) Industries: Corporate services, Technology, Education, Hospitality, Media, and FinTech Website: 3. WebShare Location: Florianópolis, Brazil Industries: eCommerce, Legal, Education, Corporate/Tech, and Consultancy Website: 4. Search Hustlers Location: London, United Kingdom Industries: eCommerce SEO, Local Services, Professional Services, and Small-to-Medium Enterprises Website: 5. Digital Neighbor Location: Tampa, Florida, USA Industries: eCommerce, Healthcare, Local Services, Professional Services Website: Project Highlight:Digital Neighbor partnered with a personal injury firm to dominate local search results, resulting in a 325% increase in SEO sessions. The campaign also delivered a 162% uplift in organic traffic value and a 91% jump in cases signed, through a combined strategy of technical website SEO, targeted content creation, and usability improvements. 6. SEO Jet Location: United Kingdom Industries: Agencies, Consultants Website: 7. BHMarketer Location: São Paulo, Brazil Industries: Fintech Startups, SaaS, Health & Wellness DTC brands, and fashion/eCommerce businesses Website: 8. Priority Web 365 Location: London, United Kingdom Industries: Local Businesses, eCommerce, SMEs Website: 9. iSigma Solutions Inc. Location: Dallas, Texas, USA Industries: B2B Service Providers, Tech Startups, Legal, Healthcare, Manufacturing Website: 10. RANK REGIME Location: Sydney, Australia Industries: SMEs, Local Retail, Trades, Health, and Professional Services Website: 11. Luffy & Co. Creatives Location: Kolkata, India Industries: Education, Hospitality, eCommerce, and Creative Industries Website: 12. ZAAS. Location: Amsterdam, Netherlands Industries: Creative, Technology, Fashion, Hospitality, and eCommerce Website: 13. The SEO Consultant Agency Location: London, United Kingdom Industries: SMEs and Professional Service Providers Website: 14. Rankpage Marketing (SEO & Conteúdo) Location: São Paulo, Brazil Industries: eCommerce, Education, Professional Service Providers, and Local Commerce Website: 15. Studio490 Digital Marketing Location: Huntersville, North Carolina, USA Industries: eCommerce, Professional Services, Hospitality, Retail Website: 16. NomanAli – Digital Marketing Services Pakistan Location: Karachi, Pakistan Industries: Real Estate, Insurance, Fashion, Home & Garden, Education, Food & Beverage, SaaS Website: 17. Lewis SEO Oklahoma City Location: Oklahoma City, Oklahoma, USA Industries: Construction, Home Services, Hospitality, Manufacturing, Legal, Healthcare, eCommerce Website: 18. Let's Talk Communication Location: Indore, India Industries: FMCG, Travel & Hospitality, Real Estate, IT & SaaS, Food & Beverage, Logistics Website: 19. Dergal Ltd Location: Oxfordshire, United Kingdom Industries: Construction, Engineering, Manufacturing, Education, Corporate Services Website: 20. BuildNexa FZE Location: Dubai, United Arab Emirates Industries: Real Estate, Retail, Hospitality, MENA Corporate Services Website: 21. Google Ads Consultant Location: Sydney, Australia Industries: eCommerce, Professional Services, Local Business Advertising Website: 22. Excel Web Design Location: Cork, Ireland Industries: eCommerce, Tourism, Professional Services, Local SMEs Website: 23. RankEmpire Location: Warsaw, Poland Industries: eCommerce, Financial Services, SaaS, Education Website: 24. NB Disruptors Location: Lagos, Nigeria Industries: FMCG, Tech Startups, Health & Beauty, Education Website: 25. Hawkeye Digital Creators Location: Lagos, Nigeria Industries: Education, Tech, Real Estate, Retail Website: 26. Digiseo Location: Casablanca, Morocco Industries: Local Retail, eCommerce, Tourism, Professional Services Website: 27. Granat Design Inc. Location: Toronto, Canada Industries: Real Estate, Education, Professional Services, Retail Website: 28. SEO Engico Location: London, United Kingdom Industries: Local London Businesses, Professional Services, SMEs Website: 29. Allunique SEO Agency Location: Hyderabad, India Industries: Local SMEs, Educational Institutes, Health & Wellness, Fashion Website: 30. NuxLay Location: Lahore, Pakistan Industries: Corporate Services, Education, Startups, SMEs Website: 31. ProxSEO Location: Istanbul, Turkey Industries: Tech Startups, eCommerce, SaaS, Local Services Website: Brands can explore top SEO agencies by location, size, hourly rate, and portfolio directly on About DesignRush is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañaslensey@ 305-370-1017https:// To view the source version of this press release, please visit Sign in to access your portfolio
BBC News
14-07-2025
- Business
- BBC News
Visit Guernsey highly commended at marketing awards in London
Guernsey official tourism body has won second place at the international Travel Marketing Awards for its Liberation 80 Guernsey said it was proud to put the island "on the global map" after it was shortlisted for the Best Use of Content marketing company said its Liberation 80: Keeping Our War Stories Alive focused on Guernsey's wartime history, which involved historians, local experts and "well-known" content campaign reached more than 3.3 million people via social media and generated more than £5m in media value, bosses said. It added it was the only team out of 163 entries to receive a "highly commended" recognition from the judges at the event in London. Lead marketing officer Zoe Gosling said team members were proud of their said: "To make the shortlist and be in the room with the best in the business was a triumph. "We were the only team on the night to be awarded a highly commended - a clear nod from industry leaders that this work made an impact."
