Latest news with #Coty
Sydney Morning Herald
3 hours ago
- Business
- Sydney Morning Herald
Hailey Bieber's ‘glazed donut' is a $1.5 billion gamble
But Elf is paying a pretty polished price for Rhode, also known for its sleek, minimal packaging. The $US800 million in cash and stock payable at the close of the deal, expected before September, equates to 3.8 times Rhode's sales of $US212 million in the year to March 31, 2025. Including the additional $US200 million payable based on Rhode's performance over the next three years, the multiple is 4.7 times. The latter is in line with the lush deal multiple on L'Oreal SA's purchase of natural beauty label Aesop two years ago. To justify the price tag, Elf must ensure that its new addition doesn't run out of, well, Rhode. The narrow product range is the obvious starting point for expansion. Elf has rolled out a raft of innovations, appealing to its Gen Z buyers and turbocharging sales, so this avenue looks promising. There is also scope for Rhode to reach a wider range of customers. The brand is already due to launch in Sephora in the US, Canada and the UK this fall, a major milestone. Longer term, Elf could leverage its partnerships with other retailers — it is available in Ulta Beauty in the US for example, in Douglas in Italy and Boots in the UK — to maintain the momentum. Assuming Elf doubles sales over the next three to five years — which looks feasible — then the acquisition multiple would fall to a more reasonable level of about two times. Loading But there are risks to this trajectory, the most significant of which is Bieber herself. So far, she has bucked the broader boredom with celebrity-led brands. But her relevance must be sustained. Six years ago, Coty made a big bet on the Kardashians, paying $US600 million for a majority stake in Kylie Cosmetics, founded by Kylie Jenner. A year later, it spent $US200 million on a 20 per cent stake in Kim Kardashian's beauty business. The results have been mixed. While Kylie Cosmetics has increased sales by 1.5 times over the past two years, helped by launches of skincare and fragrance, Kardashian's underwear label Skims recently acquired Coty's shareholding, resulting in a $US71 million loss for the US-listed company. Bieber will join Elf as Rhode's chief creative officer and head of innovation. The new owner also has a strong track record of connecting with Gen Z via social media, through viral moments such as its tie-up with Chipotle Mexican Grill. And it has some experience managing celebrity and influencer involvement. It acquired Naturium, the skincare line created by influencer Susan Yara and beauty-brand accelerator The Center for $US355 million two years ago. It also developed Alicia Keys' brand. Even so, Rhode being so closely associated with its founder is a risk that must be managed. This isn't the only challenge. Lindsay Dutch, analyst at Bloomberg Intelligence, expects Elf's sales growth to slow this financial year following a frenetic pace of revenue expansion. The beauty boom is also fading, although Ulta said after the deal was announced that many consumers were turning to fragrance and body lotion as a comfort and escape from economic uncertainty. There's also the pressure from US President Donald's Trump's tariffs. Elf makes about 75 per cent of its products in China and will add $US1 to all its products globally on August 1 to reflect the levies. With so much to grapple with already, taking a big bet on a celebrity-backed brand looks a surprising diversion. But as any beauty enthusiast knows, there is always room for one more lipstick, particularly if it's a peptide-infused pout enhancer.
The Age
3 hours ago
- Business
- The Age
Hailey Bieber's ‘glazed donut' is a $1.5 billion gamble
But Elf is paying a pretty polished price for Rhode, also known for its sleek, minimal packaging. The $US800 million in cash and stock payable at the close of the deal, expected before September, equates to 3.8 times Rhode's sales of $US212 million in the year to March 31, 2025. Including the additional $US200 million payable based on Rhode's performance over the next three years, the multiple is 4.7 times. The latter is in line with the lush deal multiple on L'Oreal SA's purchase of natural beauty label Aesop two years ago. To justify the price tag, Elf must ensure that its new addition doesn't run out of, well, Rhode. The narrow product range is the obvious starting point for expansion. Elf has rolled out a raft of innovations, appealing to its Gen Z buyers and turbocharging sales, so this avenue looks promising. There is also scope for Rhode to reach a wider range of customers. The brand is already due to launch in Sephora in the US, Canada and the UK this fall, a major milestone. Longer term, Elf could leverage its partnerships with other retailers — it is available in Ulta Beauty in the US for example, in Douglas in Italy and Boots in the UK — to maintain the momentum. Assuming Elf doubles sales over the next three to five years — which looks feasible — then the acquisition multiple would fall to a more reasonable level of about two times. Loading But there are risks to this trajectory, the most significant of which is Bieber herself. So far, she has bucked the broader boredom with celebrity-led brands. But her relevance must be sustained. Six years ago, Coty made a big bet on the Kardashians, paying $US600 million for a majority stake in Kylie Cosmetics, founded by Kylie Jenner. A year later, it spent $US200 million on a 20 per cent stake in Kim Kardashian's beauty business. The results have been mixed. While Kylie Cosmetics has increased sales by 1.5 times over the past two years, helped by launches of skincare and fragrance, Kardashian's underwear label Skims recently acquired Coty's shareholding, resulting in a $US71 million loss for the US-listed company. Bieber will join Elf as Rhode's chief creative officer and head of innovation. The new owner also has a strong track record of connecting with Gen Z via social media, through viral moments such as its tie-up with Chipotle Mexican Grill. And it has some experience managing celebrity and influencer involvement. It acquired Naturium, the skincare line created by influencer Susan Yara and beauty-brand accelerator The Center for $US355 million two years ago. It also developed Alicia Keys' brand. Even so, Rhode being so closely associated with its founder is a risk that must be managed. This isn't the only challenge. Lindsay Dutch, analyst at Bloomberg Intelligence, expects Elf's sales growth to slow this financial year following a frenetic pace of revenue expansion. The beauty boom is also fading, although Ulta said after the deal was announced that many consumers were turning to fragrance and body lotion as a comfort and escape from economic uncertainty. There's also the pressure from US President Donald's Trump's tariffs. Elf makes about 75 per cent of its products in China and will add $US1 to all its products globally on August 1 to reflect the levies. With so much to grapple with already, taking a big bet on a celebrity-backed brand looks a surprising diversion. But as any beauty enthusiast knows, there is always room for one more lipstick, particularly if it's a peptide-infused pout enhancer.
Al Bawaba
a day ago
- Business
- Al Bawaba
Kylie Jenner unaware how much money she makes
Kylie Jenner "didn't know" how much money her beauty brand was making because she didn't have the password to her account. The reality TV star, 27, launched her Kylie Cosmetics company back in 2015 as Lip Kit by Kylie - which only sold a liquid lipstick and lip liner set before being renamed and branching out into other products - and she's now confessed she was stunned to find out the the line was so successful during the first year when she was making millions of dollars. She told Dazed magazine: "I didn't have my Shopify account password, and I didn't know how much money I was making. I knew it was very successful, I just didn't … "It really was not, and this is how I honestly feel, it was not about the money for me. It was really just a lane for me to be creative and make other people happy. About a year later, I [got] the password to our account, and I was like: 'What is happening?'" The publication reports the beauty brand brought in $420 million in the first 18 months when the company was only selling lip kits. The company was renamed Kylie Cosmetics in 2016 and now sells a full line of beauty products and skin care. The brand's annual revenue was reported to be around $300 million by the end of 2016 and Kylie went on to sell a controlling stake in the company to beauty giant Coty in 2019 for a massive $600 million. Kylie went on to admit she's using the 10th anniversary of her company's launch to reflect on her success and "appreciate all the amazing blessings". She added: "I'm coming up on the 10th anniversary of Kylie Cosmetics, and I've been thinking about the beginning a lot. "With the success of my brand and the influence, I just don't think I knew … I don't think I knew what I had when I had it. "Looking back, I was so young and I had the world in my hands, and I still feel that way. I'm trying to live in the moment and appreciate all of the amazing blessings in my life instead of waiting 20 years and looking back.
Yahoo
27-05-2025
- Business
- Yahoo
Tap On a Weightless, Instant Blur with COVERGIRL's NEW Skin Tint
NEW YORK, May 27, 2025--(BUSINESS WIRE)--Get ready to experience a weightless skin tint that offers the most skin-like matte finish, and more. COVERGIRL is thrilled to launch NEW Clean Fresh Blurring Skin Tint, the latest addition to the Clean Fresh portfolio. More than a skin tint, it blurs and protects with SPF 30 in a weightless, skin-loving formula. Light, buildable coverage with a soft-matte finish blurs the appearance of pores. Infused with 2% Niacinamide to smooth, Licorice Root Extract to soften, brighten and fade the appearance of post-acne marks and Bamboo Extract to absorb excess oil and control shine. Formulated with Broad Spectrum SPF 30 Mineral Sunscreen to protect against UVA/UVB rays. Designed for all skin types, including oily and acne-prone skin, Clean Fresh Blurring Skin Tint is more comfortable than traditional matte formulas* (based on consumer study of 71 women after one week of use). "At COVERGIRL, we believe every product should be easy to use, packed with benefits and feel as good as it looks. We saw an opportunity to introduce a matte finish to Clean Fresh, but with a twist, a comfortable matte formula that is extremely comfortable to wear and hydrates skin, blurs the look of pores and is packed with skin benefits and SPF. It's the ultimate multitasker!" – Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at COTY. Like all COVERGIRL products, COVERGIRL's Clean Fresh Blurring Skin Tint is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. Clean Fresh Blurring Skin Tint is available everywhere COVERGIRL is sold, in the makeup aisle. ABOUT COVERGIRLCOVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit or find @COVERGIRL on social media for more information. ABOUT COTYFounded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at or on LinkedIn and Instagram. View source version on Contacts For more information, please contact: Genesis Bazo, MMCgbazo@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
27-05-2025
- Business
- Business Wire
Tap On a Weightless, Instant Blur with COVERGIRL's NEW Skin Tint
NEW YORK--(BUSINESS WIRE)--Get ready to experience a weightless skin tint that offers the most skin-like matte finish, and more. COVERGIRL is thrilled to launch NEW Clean Fresh Blurring Skin Tint, the latest addition to the Clean Fresh portfolio. More than a skin tint, it blurs and protects with SPF 30 in a weightless, skin-loving formula. Light, buildable coverage with a soft-matte finish blurs the appearance of pores. Infused with 2% Niacinamide to smooth, Licorice Root Extract to soften, brighten and fade the appearance of post-acne marks and Bamboo Extract to absorb excess oil and control shine. Formulated with Broad Spectrum SPF 30 Mineral Sunscreen to protect against UVA/UVB rays. Designed for all skin types, including oily and acne-prone skin, Clean Fresh Blurring Skin Tint is more comfortable than traditional matte formulas* (based on consumer study of 71 women after one week of use). 'At COVERGIRL, we believe every product should be easy to use, packed with benefits and feel as good as it looks. We saw an opportunity to introduce a matte finish to Clean Fresh, but with a twist, a comfortable matte formula that is extremely comfortable to wear and hydrates skin, blurs the look of pores and is packed with skin benefits and SPF. It's the ultimate multitasker!' – Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at COTY. Like all COVERGIRL products, COVERGIRL's Clean Fresh Blurring Skin Tint is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. Clean Fresh Blurring Skin Tint is available everywhere COVERGIRL is sold, in the makeup aisle. ABOUT COVERGIRL COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit or find @COVERGIRL on social media for more information. ABOUT COTY Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at or on LinkedIn and Instagram.
