Latest news with #Create&Cultivate


Time of India
22-07-2025
- Entertainment
- Time of India
'Hours will go by…' - Ayesha Curry shares secret behind her strong relationship with her husband Stephen Curry
Ayesha Curry shares secret behind her strong relationship with her husband Stephen Curry (Image Credit: Getty Images) Ayesha Curry made quite a relatable revelation while talking about her strong bond with her husband, Stephen Curry. She shared that they simply talked during the date nights, and that brought them closer and helped develop a deeper understanding. Revisiting those moments, she said that sometimes hours would go by, and they found each other's company amazing. She was speaking as a panelist at the Create & Cultivate Festival. Her words resonated with everyone present at the event. Ayesha Curry recently launched her lifestyle brand, Sweet July's new lip treatment product, Sweet July Skin. She attended the Create & Cultivate Festival as the owner of the brand, but talked at length about her relationship with NBA star husband Stephen Curry. She shared a video from the event on her Instagram story and thanked everyone who visited their kiosk at the festival. Ayesha Curry revealed secret sauce behind her strong relationship with Stephen Curry Ayesha Curry attended the Create & Cultivate Festival to promote her lip treatment product, Sweet July Skin. While talking about the product, she segued to the topic of her strong relationship that she enjoys with her NBA superstar husband, Stephen Curry. Revisiting the moments when they first started seeing each other, she shared, 'Sometimes hours will go by and we're like, this just feels amazing.' Talking about things they tried during the dating period, she revealed, 'Lately we'll try to do the movie thing, but he always falls asleep, so we never get through movies.' She also talked about how they worked as a team and gained strength from each other. She shared, as per Create & Cultivate's press release: 'There was a time when both of us were trying to do it all by ourselves… You quickly realize, no, you're stronger and better together.' She added, 'We often use each other as a sounding board, and that communicative part of teamwork has been the most impactful for us.' Stephen Curry attended the festival to support Ayesha and posed happily with her for the cameras at the event. Ayesha Curry shared snippet of video from her talk at Create & Cultivate Festival Though a large part of her talk revolved around her bonding with Stephen Curry, Ayesha made a point to remind attendees of their inner strength. She shared a snippet of her talk at Create & Cultivate on her Instagram story. She captioned the video as: 'Thank you to everyone who visited us @createcultivate, we loved seeing your faces (green heart)' Ayesha Curry spoke at Create & Cultivate Festival (Image Source: Ayesha/IG Story) Here is the transcript of the video she shared on her IG story: 'That's not how you should live your life. You should have that joy, that gratitude, that vigor, that passion all of the time. And what can you find that in?' From the video and pictures shared on Sweet July Skin's Instagram, it is evident that the event was a great success for her as an entrepreneur. Earlier, Ayesha launched Sweet July Skin lip balm at the famous ice cream shop to promote the fruity and natural undertones that she has developed for the product. Ayesha Curry FAQs What is Ayesha Curry famous for? Ayesha Curry is famous as a restaurateur, cookbook writer, entrepreneur, and philanthropist. Who is Ayesha Curry married to? Ayesha Curry is married to NBA superstar Stephen Curry At what age did Stephen Curry meet Ayesha? Stephen Curry met Ayesha when she was 14. He was 15 at that time. They met in North Carolina. Also Read: Ayesha Curry expresses gratitude for her husband Stephen Curry through a warm Instagram post Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!


CNBC
20-07-2025
- Business
- CNBC
The biggest red flag in a job interview, according to a founder—and what impresses her most
Jaclyn Johnson has big plans for her business. She started hosting events for women entrepreneurs in 2011 and formally launched her company, Create & Cultivate, in 2015. In the last decade, the founder has scaled the business to host 2,000-attendee gatherings, sold the company for $22 million, bought it back, brought on a new CEO and built the "Coachella for career women" — a two-day festival with programming that includes Doechii, Ciara, Aeysha Curry and Paige DeSorbo. Johnson, 40, is now Create & Cultivate's chief creative officer. When she hires someone, she looks for someone who can move fast and work with big ideas for the startup. One of her favorite interview questions to ask a prospective hire is, "What's a time that you put a fire out?" Her goal is to see how someone operates and solves problems when thing don't go exactly as planned. "People who are able to flex and move and adapt quickly are always great for a startup environment," Johnson says. Johnson also appreciates people who aren't afraid to discuss when things go wrong, or mistakes they've made and how they've since reflected on them. "My green flags are people who can come to an interview and also talk about the good, the bad, the ugly," she says. On the other hand, Johnson says her biggest job interview red flag is someone who shows up unprepared and doesn't understand the role or the company. "Doing your due diligence before you do an interview is so important," Johnson says. To check this, she asks another question to gauge how much the candidate understands about the company's work, and more importantly, what they think about the work being done. For instance, if she's interviewing someone for a marketing role, she'll ask, "What do you like about the marketing we're doing? What do you think we could do better?" "I'm always so impressed when someone has real feedback to offer on the business and the company," Johnson says. Meanwhile, "if they have no clue about your business or even what's going on or what you're doing, I think that is a red flag." Create & Cultivate's team is lean: In the time since Johnson's return, the company has grown from fewer than 10 employees to about 15 now. When they're not on-site at events, staffers work fully remotely across New York City; Boston; Washington, DC; Nashville; San Diego and elsewhere. The company also works with a network of agency partners. Johnson says hiring for the right fit and qualifications is crucial as a remote team. Some of her considerations include, "What kind of energy do they bring to the team through Zoom, which I know sounds crazy, but it is [important]," she says. "How is the energy and how do they connect with you, online and offline? What does that look like? You're trying to create that culture." S

CNBC
17-07-2025
- Business
- CNBC
40-year-old sold her company for $22 million—2 years later she bought it back and is launching a 'Coachella for career women'
This weekend, some 2,000 people will gather in downtown Los Angeles for Create & Cultivate's festival for women in business. They'll be treated to a performance from Grammy-winning artist Doechii and hear from keynote speakers including Ciara, Ayesha Curry and Brittany Snow. The sold-out event, which organizers are calling a "Coachella for career women," marks the return of Create & Cultivate's founder, Jaclyn Johnson, to the company after she sold her majority stake to a private equity firm for $22 million in 2021, according to Forbes; she, alongside the company's new CEO Marina Middleton, bought back majority ownership by the end of 2023. "It wasn't expected," Johnson, 40, tells CNBC Make It of buying back her company. She and Middleton had already spent a year launching a new business that focused on curating 30- to 50-person events when the opportunity arose to take back ownership of Create & Cultivate. The platform she founded in 2015, meanwhile, was facing challenges adapting its events to the pandemic era, first to online offerings and then back to in-person gatherings. The company's revenue dropped from $14 million in 2019 to $4.7 million in 2022 and $5 million in 2023, Johnson told Forbes in 2024. But taking back the reins, Johnson had a vision: A new approach that would combine her knack for large-scale events and Middleton's expertise in bespoke moments where attendees can get more tailored business advice. Johnson may be returning to her roots, but she's doing things differently this time. Her goal is "to be able to take a 10-year-old brand and completely reinvent it in a way that keeps the legacy and keeps the value ... giving women the tools, tips and tricks they need to succeed — but give it a new breath of fresh air." The change isn't without risks, but Johnson says that within the first six months of launching the festival idea, brands and talent showed interest. "Tickets were selling, and so we knew we had caught on to something special, and so we just went with that momentum," she says. It all goes back to the career advice Johnson lives by: "For us, we always go with our gut," she says. As a founder, investor, mentor and mentee, Johnson says she's learned to trust her own experience and expertise. "I've done this for a long time now. And so we have this unique perspective that is really hard to find," she says. "We know this audience, we know what they want, and let's lean in and go all in on that." Johnson says the new festival is different from past Create & Cultivate events in two ways. First is offering curated programming across four stages: a main stage that will cover entrepreneurship, business and finance topics; a "Creator Compound" to focus on all things content creation and online marketing; a "Center Court" stage for women in sports; and a test kitchen for women in food and beverage. "We're creating specificity in the content, and you get to choose your own adventure, like where you want to spend your time at the conference, and who do you want to learn from," Johnson says. The second special feature of the festival is intentional networking. Attendees have access to Connect, an AI-powered platform where they can note the type of person they want to meet (a venture capitalist or a lawyer, for example) and the system will pair them for a 15-minute intro session. "You're able to make these real connections, so you feel like there's real ROI that you're walking away with," Johnson says, adding that the platform already has 10,000 meetings scheduled for the weekend. With programming like Doechii's performance and activations ranging from brow touchups to flash tattoos, Johnson adds that it's important to incorporate fun into the business conference. "We like to say you can come here and learn to do your taxes and get your nails done," Johnson says. "We're beyond hustle culture. We've gotten to a place where people want to enjoy what they're building." "Building a business is not easy," she adds, "and it's not for the faint of heart. You need your village around you. So being able to do that in an environment that feels fun and beautiful and reflects what you want your life to look like, I think, is really special." S


South China Morning Post
18-02-2025
- Entertainment
- South China Morning Post
Meet Natalie Engel, Dahmer and X-Men actor Evan Peters' latest girlfriend
Natalie Engel and Evan Peters during New York Fashion Week last September. Fame and celebrity In April last year, when the celebrity Instagram gossip account @Deuxmoi posted a video compilation of American Horror Story actor Evan Peters cosying up to a woman during Lana Del Rey 's set at Coachella Weekend 1, the internet gasped. Comments flooded in, ranging from, 'Evan and I made eye contact on the street two months ago, so personally, this is very hard for me', to, 'She won. Kissing Evan during Lana?!?! 2014 me would pass away.' Natalie Engel, now dating Evan Peters. Photo: @natalieengel/Instagram While some hearts broke, many users put on their detectives' hats to learn more about the X-Men and Monster actor's new girl. So who is the woman who has captured Peters' heart, after his high-profile relationships with singer-songwriter Halsey and actress Emma Roberts ? Natalie Engel studied journalism Natalie Engel is passionate about journalism. Photo: @natalieengel/Instagram Born in October 1996, Natalie Engel, 28, developed a passion for writing early on. She studied journalism, media studies and communication at San Diego State University and completed various internships in the media industry, taking on editorial and digital roles at magazines and e-commerce websites. 'My whole life I wanted to be a journalist,' she shared in a 2019 blog post for Create & Cultivate, where she worked as an editorial assistant after graduation. 'For as long as I can remember, I felt that writing was far more than an academic endeavour. Rather, it was something I was passionate about and wanted to pursue professionally.' She later worked as a social media manager for various companies and is now a digital strategist for supermodel-turned-entrepreneur Karlie Kloss ' non-profit organisation, Klossy. This is not her first relationship with a celebrity Natalie Engel and Evan Peters during Milan Fashion Week last June.