Latest news with #CulturePopSoda
Associated Press
17-04-2025
- Business
- Associated Press
Grape Soda Grew Up with Culture Pop's Newest Flavor
Culture Pop, the soda brand made with real, simple ingredients, has launched its 9th flavor, Grape – and it tastes even better than you remember. WATERTOWN, Mass., April 17, 2025 /PRNewswire/ -- Culture Pop Soda, the better-for-you soda brand made with real, simple ingredients, has officially dropped its ninth flavor: Grape. It's everything you loved about classic grape soda – refreshingly grown up. Made with real fruit juice and live probiotics, it's packed with bold, vibrant flavor and free from refined sugar, stevia, and artificial ingredients. It's a deliciously refreshing take on a beloved OG. Brisk, bright sips of true grape goodness perfectly balanced with the slightest hint of elderflower crispness. The new flavor is launching alongside a nostalgic 'Grape Grew Up' marketing launch campaign, inspired by the '90s and reimagined for today. Because growing up doesn't mean letting go of what you loved—it means finding a version that's grown with you. 'We wanted to take a flavor that so many people grew up with and make it feel refreshing, delicious and new – without losing any of the flavor or fun,' said Tom First, Founder and CEO of Culture Pop Soda. Culture Pop recently launched across the country in Target and on where the new Grape flavor will be available alongside seven other flavors. You can also find Grape at Whole Foods, Amazon, and is coming soon to Albertson's and Safeway stores. Founded in 2020 by beverage industry veteran Tom First, co-founder of Nantucket Nectars, Culture Pop is on a mission to bring soda back to its roots—crafted, real, and made with ingredients you can feel good about. About Culture Pop Soda Founded in 2020, Culture Pop Soda is a crafted, probiotic soda made with real, organic fruit juice, organic spices and herbs, and live probiotics — with no refined sugars, no high-intensity sweeteners like stevia or monk fruit, and no artificial ingredients. Each of Culture Pop's nine flavors are inspired by familiar, fruit flavors that are delicious, refreshing, and perfectly sweetened. Every 12 oz can is packed with billions of live probiotics to support digestive health, which aids gut health. Culture Pop Soda is vegan, certified non-GMO, gluten-free, plant-based, shelf-stable, and kosher. You can find Culture Pop in over 18,000 stores nationwide including Target, Whole Foods Market, Walmart, Albertson's & Safeway stores, Sprouts, & other major retailers. Find the closest retailers to you HERE. Culture Pop is available online in 12 packs at and on Amazon for $32.99 and free shipping. Press Contact: Haley Martin, Director of Social and Brand Communications Email: [email protected] Campaign Grape Photography: HERE Photographer Credit: Lindsay Kreighbaum View original content to download multimedia: SOURCE Culture Pop Soda
Yahoo
17-04-2025
- Business
- Yahoo
Culture Pop Soda raises $15m equity funding
US probiotic drinks business Culture Pop Soda has raised $15m in equity funding, according to a Securities and Exchange Commission (SEC) filing. Listed as Gutsy, Inc, the Massachusetts-based soda maker sold $15.15m equity in the funding round of the $27.1m it offered to the market, the filing, made on 11 April, showed. The fresh capital comes from investors including US fund Enlightened Hospitality Investments (EHI). Just Drinks has approached Culture Pop for comment. Culture Pop last raised equity funds in early 2024, when it brought in $21m. It had previously raised $3.5m and $215,000 in equity sales in 2021 and 202. It also raised $1.1m in a debt sale in 2020. The probiotic beverage is sold in the US and was founded by CEO Tom First in 2020. Speaking to Just Drinks in 2023, First said innovation had been lacking in the carbonated soft drinks market. 'There have been disruptors in iced tea and a lot of still drinks – and coconut water is almost like a replacement for sports drinks – but carbonated soft drinks have been traditionally dominated by the incumbents, the legacy brands,' he said. 'There are a few [functional soda] brands and we're certainly one of them, along with the likes of Poppi and Olipop, that have entered this market and got a lot of distribution,' First added. So-called gut-friendly sodas have caught the attention of major drinks groups. In March, PepsiCo struck a deal to buy Texas-based brand Poppi, formerly known as Mother Beverage, for $1.95bn. In February, Olipop, a local competitor of Poppi, was valued at $1.85bn after raising $50m in a Series C funding round, led by JP Morgan Private Capital's Growth Equity Partners. Just before the PepsiCo deal, Poppi settled a lawsuit in the US filed by consumers who claimed they were misled by the company and questioned the brand's gut-health attributes. Just Drinks parent company GlobalData put the value of the global probiotic drinks market at $9.6bn in 2023, down from $10bn in 2022. Though data for 2024 is incomplete, the year's value will be close to figures for 2023. "Culture Pop Soda raises $15m equity funding" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
