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Time of India
4 days ago
- Business
- Time of India
Dubai's rarest shopping bonanza: 90% off, AED 1 million prize, cars, everything you need to know
TL;DR: Dubai Summer Surprises (DSS) 2025 runs from June 27 to August 31, split into three shopping seasons. (DSS) 2025 runs from June 27 to August 31, split into three shopping seasons. The Great Dubai Summer Sale (GDSS) takes place from July 18 to August 10, with up to 90% off across 3,000+ stores. (GDSS) takes place from July 18 to August 10, with up to 90% off across 3,000+ stores. Shoppers spending AED 300+ can scan receipts to enter prize draws for cash, cars, and more exciting rewards. Dubai Summer Surprises 2025 and the Great Dubai Summer Sale Dubai Summer Surprises (DSS) 2025 returns for its 28th edition, running from June 27 to August 31, offering 66 non-stop days packed with thousands of deals, entertainment, and activities for all ages. Tired of too many ads? go ad free now Organised by the Dubai Festivals and Retail Establishment (DFRE), DSS makes summer one of the best value seasons to experience Dubai. For the first time, DSS is divided into three distinct shopping seasons, each featuring exclusive promotions, mall activations, raffles, world-class dining, family fun, and a packed events calendar: Summer Holiday Offers (June 27 – July 17) Great Dubai Summer Sale (GDSS) (July 18 – August 10) Back to School (August 11 – August 31) The Great Dubai Summer Sale, a key highlight within DSS, runs from July 18 to August 10 and delivers city-wide savings, flash sales, and life-changing rewards. With discounts of up to 90% on thousands of products—including fashion, electronics, home essentials, and luxury items, across more than 3,000 stores and 800 brands citywide, GDSS promises an unmatched shopping experience. The season kicks off with the GDSS 12-Hour Sale, a one-day mega event on July 18, from 10:00 AM to 10:00 PM, held at five Majid Al Futtaim malls: Mall of the Emirates City Centre Mirdif City Centre Deira City Centre Me'aisem My City Centre Al Barsha Over 100 top local and international brands will participate, offering jaw-dropping discounts on fashion, beauty, electronics, groceries, homeware, and more. Spend, Scan & Win – A Summer of Prizes A key highlight of GDSS is the Shop, Scan and Win promotion. Shoppers who make eligible purchases at participating retailers can scan their receipts to enter a grand prize draw, with rewards that include: AED 1 million in cash A brand-new Nissan Patrol This headline offer isn't the only chance to win. Other mega raffle prizes throughout GDSS and DSS 2025 include: AED 10,000 in Tickit rewards A Polestar 4 LRSM at Dubai Festival City Mall A Soueast S06 SUV at Dubai Outlet Mall And that's not all. As part of the larger DSS 2025 prize pool (which runs until August 31), shoppers stand a chance to win: Nine brand-new cars 30 gold bars Jewellery vouchers worth AED 175,000 for 50 lucky winners Also, until July 17, customers can participate in the DSS Lucky Receipt promotion, unlocking daily prizes simply by shopping at participating venues. Tired of too many ads? go ad free now Member Rewards – Skywards and SHARE Programs Offer Extra Benefits In addition to deals and draws, loyalty program members are in for generous bonuses: Skywards Everyday Members: 25% bonus Miles on all eligible transactions. Spend AED 100 or more with any Skywards Everyday or Skywards Miles Mall partner for a chance to win a share of 1 million Skywards Miles. SHARE Rewards from Majid Al Futtaim: Instant 5% cashback on fashion, accessories, or F&B purchases at City Centre Mirdif and City Centre Deira, via scanned receipts in the SHARE app. Up to 20x SHARE points on single transactions of AED 2,000 or more at Mall of the Emirates. An additional 1 million SHARE points are also up for grabs during the sale season. These incentives aim to maximize the value of every spend while enhancing the shopping experience for regular customers and new visitors alike. Flash Sales & Themed Events – Unmissable Shopping Moments The GDSS calendar is filled with limited-time flash sales, offering surprise discounts across multiple product categories throughout the season. Shoppers can look forward to: GDSS 12-Hour Sale (July 18) Daily Surprises with mystery deals each day Gold & Jewellery Flash Sales – ideal for those looking to invest or gift Beat the Clock Offers in partnership with Rivoli Group Shop for Free Weekend at Al Jaber Optical Dubai Hills Mall One-Day Sale These events are strategically spread out to keep the excitement and momentum alive all the way until August 10, ensuring there's something new and compelling every time shoppers return. The Great Dubai Summer Sale 2025 brings unbeatable deals, surprise flash sales, and life-changing prizes across the city. Shoppers are advised to stay updated through SHARE, Skywards Everyday, and DSS platforms, as scanned receipts from eligible purchases can unlock big rewards. FAQs: Q. What are the dates for Dubai Summer Surprises (DSS) 2025? June 27 to August 31, 2025. Q. When is the Great Dubai Summer Sale (GDSS)? From July 18 to August 10, 2025. Q. What discounts are available during GDSS? Up to 90% off on thousands of products across the city. Q. How do I enter the GDSS prize draws? Spend AED 300 or more at participating stores and scan your receipt to enter. Q. What special event launches GDSS? The GDSS 12-Hour Sale on July 18, from 10 AM to 10 PM, at five major malls.
Zawya
6 days ago
- Automotive
- Zawya
DSS 2025 launches the Great Dubai Summer Sale with the biggest savings & winnings of the season
At the heart of the campaign is the Great Dubai Summer Sale (GDSS) Shop, Scan and Win promotion for a chance to win the summer's biggest prize draw - a whopping AED 1 million in cash or a brand-new Nissan Patrol Dubai, United Arab Emirates: The summer of big savings and even bigger winnings continues with the second dedicated shopping season of Dubai Summer Surprises (DSS) 2025: the Great Dubai Summer Sale (GDSS). Running from 18 July to 10 August, this three-week retail spectacular brings the deepest discounts of the season, up to 90 per cent off during limited-time flash sales, and grand raffles with mega prizes including AED 1 million in cash or a brand-new Nissan Patrol. Organised by Dubai Festivals and Retail Establishment (DFRE) as part of the DSS programme of thousands of offers and things to do this summer, GDSS has been specially curated to give residents and visitors even more reasons to explore the city's most rewarding shopping season, packed with unbeatable value for every budget. At the heart of the campaign is the GDSS Shop, Scan and Win promotion, from 18 July to 10 August, where shoppers who spend AED 300 or more at participating stores can scan their receipts to enter into the summer's biggest prize draw, with a life-changing AED 1 million in cash or a brand-new Nissan Patrol up for grabs. Skywards Everyday members can earn 25 per cent bonus Miles on all eligible transactions through Skywards Everyday and Skywards Miles Mall, as well as the chance to win their share of 1 million miles on spends of AED 100 or more at any Skywards Everyday partner and Skywards Miles Mall UAE. The excitement doesn't stop there. A series of exclusive flash sales and limited-time offers will be revealed in the coming weeks, including the GDSS 12 Hour Sale, GDSS Daily Surprises, GDSS Gold & Jewellery Flash Sale, GDSS Beat the Clock with Rivoli Group, GDSS Shop for Free Weekend with Al Jaber Optical, GDSS Dubai Hills Mall One Day Sale, and more. Shoppers are encouraged to stay tuned and get ready to shop smarter, faster, and bigger than ever before - because these surprise deals won't last long. In the meantime, citywide retail promotions continue in full swing throughout GDSS, including one million SHARE points at Majid Al Futtaim malls, featuring an instant 5% cashback when shopping at City Centre Mirdif and City Centre Deira, plus up to 20X SHARE Points at Mall of the Emirates when spending up to AED 2,000 in a single transaction. Other highlights include AED 10,000 in Tickit rewards at participating partners citywide, a Polestar 4 LRSM at Dubai Festival City Mall, and a Soueast S06 SUV at Dubai Outlet Mall. Shoppers also have the final few chances to win daily rewards through the DSS Lucky Receipt promotion, live until 17 July at participating malls and stores across the city. The season's biggest-ever prizes continue in this year's citywide DSS raffles, running until 31 August. The Dubai Shopping Malls Group DSS Raffle is giving away the keys to nine brand-new cars, while the Dubai Gold & Jewellery Group Raffles will see 30 gold bars awarded to 30 lucky winners. The Visa Jewellery Programme for Dubai Summer Surprises 2025 offers even more chances to win, with 50 winners set to receive a share of AED 175,000 in jewellery vouchers. With weekly draws and multiple ways to enter, DSS 2025 continues to deliver some of the most rewarding summer shopping experiences anywhere in the world. Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok. -Ends- About Dubai Summer Surprises 2025: Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city's retail sector is anchored around three distinct shopping seasons - Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors. About Dubai Festivals and Retail Establishment: Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events. For further information, please contact: Dubai Economy and Tourism mediarelations@
Gulf Business
6 days ago
- Entertainment
- Gulf Business
Dubai Summer Surprises 2025: A look inside the 66-day shopping experience
Image credit: Supplied The 28th edition of Dubai Summer Surprises (DSS) officially commenced on June 27, 2025, bringing an impressive array of deals, entertainment, and free activities across the emirate. Organised by the Dubai Festivals and Retail Establishment (DFRE), this year's event spans a solid 66 days, running until 31 August. It promises a summer filled with preeminent shopping discounts, headline concerts, cultural activations, family-focused attractions, and spectacular prizes. Read- 'DSS 2025 is the most diverse edition to date, anchored around three specially curated shopping seasons,' states Suhaila Ghubash, vice president of Festivals and Events at DFRE (Dubai Festivals and Retail Establishment). 'We've introduced new concepts like the 10 Dirham Dish, DSS Gahwa Beats, and an expanded schedule of indoor mall runs—while bringing back signature experiences such as Beat The Heat, Summer Restaurant Week, Modesh World, DSS Entertainer, citywide concerts, and offers across hotels, attractions, and spas.' Three-phase shopping strategy sustains momentum For the first time, DSS adopts a three-season shopping model, dubbed Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School—to maintain shopper engagement throughout the lengthier festival. The first phase, Summer Holiday Offers, runs until 17 July, featuring up to 75 per cent off across hundreds of brands, exclusive giveaways, surprise pop-ups, enticing dining deals, and engaging entertainment. Shoppers and visitors enjoy continuous activations across shopping malls, hotels, and attractions. 'This segmented shopping model guarantees fresh, high-value offers throughout the festival,' explains Ghubash. 'It ensures residents and tourists have multiple reasons to rediscover Dubai, whether for a staycation, a family outing, or a weekend splurge.' Free events and cultural entertainment across the city One of DSS's hallmarks is its complimentary programming, well represented this year through extensive free entertainment and activations. The festival's grand opening weekend set the tone: Dubai Festival City Mall hosted performances by the Japanese dance collective Sabrina and Palestinian-Jordanian pop singer Reina Khoury on June 27. The following day, Abri & the Band, along with singer-songwriter Noel Kharman, took to the stage. City Centre Mirdif hosted Syrian vocalist Al Shami and Jordanian indie-rock band Jadal, while colorful street performers roamed nearby venues. The immersive cultural showcase offered families and visitors a vibrant and accessible way to engage with live arts. Signature promotions return with bold enhancements Many of DSS's popular experiences return in amplified form. Foremost is the DSS Entertainer, offering over 7,500 Buy-One-Get-One-Free deals across iconic venues, spanning dining, brunches, delivery services, attractions, spas, fitness outlets, and lifestyle brands. Each purchase grants three-month unlimited access with daily redemptions. Participating outlets include Wild Wadi, Motiongate Dubai, IMG Worlds of Adventure, Shake Shack, STK, Asia Asia, Black Tap, Real Madrid World, Bounce, Le Pain Quotidien, Café Bateel, and many more. Beyond BOGO offers, DSS 2025 introduces fresh concepts: the 10 Dirham Dish delivers budget gastronomic options; DSS Gahwa Beats explores coffee and music culture; and expanded indoor mall runs ensure air-conditioned excitement, essential for summer comfort—and extended entertainment stays. Expanded of the festival footprint Suhaila Ghubash highlights that this year's edition is both broader and deeper in scale: 'We've enlisted additional indoor venues, expanded mall programming, and overhauled signature activations to enrich diversity and reach.' Core DSS staples, including Beat The Heat, Summer Restaurant Week, Modesh World, and a comprehensive live-concert circuit, have been upgraded. The festival now spans more venues and features a broader selection of artists, cuisines, and family programming. 66-day duration: A strategic move Spanning 66 days, DSS 2025 holds the title of its longest-running edition so far. This extended timeframe is strategically aligned to maintain consumer, tourism, and economic momentum throughout Dubai's summer. Ghubash underscores its benefits: 'Running DSS over 66 days allows the city to maintain steady retail and tourism momentum and to offer flexible opportunities for families and visitors to engage with the programme at their convenience. Every day brings something new—from retail offers and live entertainment to cultural activities and immersive experiences.' The extended schedule lets participants stagger visits, plan around school holidays, or revisit favourite offerings without the rush of a condensed schedule. Massive giveaways and grand prizes The festival's prize structure escalates this year, with high-value draws fueling excitement. Highlights include: 1 million SHARE points at all Majid Al Futtaim malls. 1 million AURA points across numerous citywide brands. Dhs10,000 in Tickit points awarded randomly. A brand-new Polestar 4 LRSM at Dubai Festival City Mall. A Soueast S06 SUV at Dubai Outlet Mall. Daily cash prizes via Slide Into Summer Surprises at Mercato and Town Centre Jumeirah. The Shop. Win. Drive. campaign at Dubai Festival Plaza awards six brand-new SUVs and spot prizes of Dhs5,000 each to twenty winners. Instant-win activations throughout malls and attractions. 'These initiatives are designed to strengthen visitor engagement and elevate the excitement of DSS 2025,' says Ghubash. 'Combining prizes with value offers sustains interest and underpins consumer participation throughout the summer.' A powerful loyalty infrastructure complements DSS's attraction-based engagement. Tickit auto-enrolls every spend in lucky draws, while AURA and SHARE Millionaire programs reward point accumulation, culminating in million-point bonanzas. Residents and tourists can thus enjoy immediate gratification through vouchers and long-term rewards via loyalty programs—curating continued interest in DSS activities. Family-centric camps bring cultural enrichment In addition to retail and entertainment, DSS 2025 emphasizes creative, educational camps for children: Burst of Imagination, an arts programme at Al Jalila Cultural Centre. Heritage-led workshops and leadership development at Etihad Museum and Al Shindagha Museum. Archaeological and experiential learning sessions at Children's City, hosted by Dubai Municipality. Regular holiday camps—institutional and boutique—throughout August. These offerings enable families to combine educational enrichment with entertainment, all within the DSS framework. Modesh and Dana delight younger fans Central to DSS's charm are mascots Modesh and Dana, who animate the festival's family zone and beyond. Highlights this year include: Major attractions like Modesh World and the newly introduced Modesh Splash Park. Themed cafés, workshops, mall appearances, and surprise flash zones. Photo opportunities and curated seasonal itineraries. Family workshops and giveaways, creating interactive festival moments throughout the city. Ghubash emphasises, 'Modesh and Dana are at the heart of our family experience—spreading smiles and creating unforgettable summer moments for children of all ages.' Culinary delights across the emirate Food lovers are also catered to through DSS's Summer Restaurant Week and curated culinary events: Participating over 100 hotels, 15 attractions, and 10 spas across Dubai. Featuring discounted multi-course menus or a-la-carte dishes city-wide. Includes attractions such as Asia Asia, Black Tap, as well as casual favourites like Shake Shack. Budget options such as the 10 Dirham Dish further expand accessibility. These curated menus and experiences encourage both residents and visitors to sample Dubai's diverse hospitality offerings—at reduced cost and elevated presentation. DSS supports Dubai's economy year-round vision Aligned with the Dubai Economic Agenda D33, DSS maintains momentum in tourism, retail, and hospitality during summer's off-peak season. By harnessing infrastructure, executing citywide activations, and integrating community-based programming, DSS demonstrates Dubai's ability to sustain vibrant economic activity regardless of seasonal challenges. 'DSS is a showcase of Dubai's world-class infrastructure and service offerings—reinforcing our position as a global hub of tourism, retail, and leisure,' adds Ghubash. 'We want to redefine value-driven summer experiences in a modern international city.' Outlook: Ongoing innovation ahead Looking forward, DSS aims to build on its transformative 2025 edition. DFRE plans continue to: Introduce fresh retail campaigns and headline entertainment. Roll out specially curated tourism experiences. Expand signature concepts and value propositions. Leverage family-friendly initiatives with new cultural and educational collaborations. Ghubash confirms, 'Each year, we intend to deliver new reasons for residents and tourists to explore Dubai, with creative concepts that reflect the city's innovation and world-class standards.' Attracting global visitors with year-round value For international visitors, DSS 2025 offers a compelling summer itinerary: Headline concerts, shopping discounts, theme park access, family camps, and free cultural entertainment. Strategic promotions across tourism sectors—retail, gastronomy, attractions, wellbeing, and more—offer a curated taste of Dubai at its most dynamic. Flexible event formats and loyalty-driven rewards provide added value without financial strain. 'DSS is the ultimate reason to visit Dubai in summer,' concludes Ghubash. 'With headline events, premium deals, family events, and citywide activations, summer becomes synonymous with discovery, affordability, and celebration.' Summary: Why DSS 2025 stands out Record 66‑day duration enables sustained engagement. Three-tiered shopping seasons maintain promotional freshness. BOGO deals, culinary bargains, and flair strategies elevate everyday experiences. Extensive prize draws and loyalty programs supercharge participation. Free cultural events, mascots, and educational camps enrich family journeys. Aligned with D33, DSS promotes consistent economic momentum. Strategic programming positions Dubai as a top-tier summer destination. With architecture built on innovation, scale, and integrated value, Dubai Summer Surprises 2025 sets a new benchmark for global summer festivals.
Zawya
10-07-2025
- Entertainment
- Zawya
DSS 2025 unveils showstopping line-up of live entertainment, theatre, concerts, and comedy
Dubai, United Arab Emirates: Dubai Summer Surprises (DSS) 2025 is set to strike all the right chords this season with an incredible line-up of live entertainment, concerts, theatrical performances, cultural events, and comedy shows lighting up the city from now until 31 August. Organised by Dubai Festivals and Retail Establishment (DFRE), this year's entertainment calendar features international legends, regional sensations, West End tributes, and a packed roster of top-tier comedians, all performing live at some of Dubai's most iconic venues. From soul-stirring musicals to sold-out stand-up, every show is part of the dynamic DSS programme featuring thousands of things to do citywide. DSS 2025 has a seat waiting whether a music fan, theatre-goer, or comedy lover. FESTIVAL FAVOURITES DSS turns up the volume this July with the return of Beat The Heat DXB Concert Series, one of the summer's biggest indoor entertainment highlights. After a high-energy kickoff on 4 and 5 July, the excitement continues from 11 to 13 July at Zabeel Hall 6, Dubai World Trade Centre, showcasing the best of regional talent. Presented in collaboration with Spotlight Live, this year's line-up features Soulja, Montiyago, Bader Al Shuaibi, Abdulaziz Louis, Nasser Abbas, Akhras, Big Sam, and Lana Lubany, making it a must on every summer calendar. Brand-new for 2025, DSS Gahwa Beats is set to bring a fresh kind of buzz to Dubai's weekends with a series of free, high-energy Saturday pop-ups celebrating the city's vibrant coffee culture. Taking place on 26 July, as well as 2, 9, 16, and 23 August, this brand-new experience blends live music, community vibes, and surprise giveaways at select cafés across the city. Exact locations will be revealed in the coming weeks. POWERHOUSE VOCALS Filipino singer-songwriter TJ Monterde performs live at Coca-Cola Arena on 13 July, serenading fans with acoustic OPM hits and heartfelt originals. The stage then lights up for Bollywood powerhouse Shreya Ghoshal on 19 July at Dubai World Trade Centre, as the award-winning vocalist returns to Dubai for an evening of cinematic melodies and chart-topping ballads. Spacetoon Memories with Assem Sukkar takes over Zabeel Theatre from 2 to 3 August, celebrating 25 years of the iconic Arabic-dubbed channel with soundtracks that shaped a generation. Families can also look forward to a magical week of musical theatre at Jumeirah Beach Hotel's Meyana Auditorium, with classic tales including Aladdin from 12 to 27 August, The Little Mermaid from 13 to 26 August, Alice in Wonderland from 19 to 23 August, and Treasure Island from 20 to 24 August - all brought to life on stage in fun, interactive performances for all ages. Rounding out the summer's live music line-up, South Border and Kris Lawrence reunite for a one-night concert on 16 August at Sheikh Rashid Auditorium, performing their most beloved R&B and OPM hits in a show that promises soulful vocals, smooth harmonies and plenty of nostalgia. Also this August, Kingdom Festival brings Afrobeat and Amapiano vibes to Dubai World Trade Centre on 9 August, with artists including Zakes Bantwini, Uncle Waffles and Swazi DJ. On 15 August, Best of Anime by Dreamlights brings beloved anime soundtracks to life with live piano and violin at Zabeel Theatre, in a special concert for anime fans of all ages. On 23 August, Dubai Opera welcomes Natalie Imbruglia for an intimate one-night-only concert featuring beloved hits, alongside acoustic cuts from across her award-winning career. Grammy-winning artist Macy Gray brings the season to a soulful close on 29 August at Coca-Cola Arena, performing her global hits, including the unforgettable 'I Try' in a high-energy live show. The following night, on 30 August, Pakistani Punjabi singer Rahat Ali Khan returns to the stage in Dubai, at Coca-Cola Arena, for an evening of romantic ballads and soul-stirring vocals. DSS 2025 then concludes on 31 August with Hearts in Harmony at Dubai Opera, featuring Javed Ali and Ustad Ghulam Ali in a special two-act celebration of melody, legacy and live performance. Also on 29 and 30 August, Red Carpet debuts at Dubai Opera, a unique Arabic stage production inspired by talent shows, where performers face a live judging panel and audiences are encouraged to vote for their favourites in a colourful music and dance-filled play. LAUGH-OUT-LOUD LINE-UP Comedy fans should mark their calendars for a summer of big laughs. On 16 August, Roxy Cinemas at Dubai Hills Mall flips the script with Comedy Night, a one-off stand-up show staged inside the cinema itself, complete with reclining seats, popcorn, and a line-up of Dubai-based talent bringing the laughs. The season wraps with Gaurav Gupta at Dubai College Auditorium on 30 August, as the dentist-turned-comedian delivers two back-to-back sets of his signature Hindi storytelling, Punjabi humour and uproarious observations on modern life. CULTURE & HERITAGE Running from 25 July to 1 August, Dubai Dates 2025 returns to Qalaat Al Remaal on Dubai-Al Ain Road with a week-long celebration of the UAE's most iconic fruit. Organised by the Hamdan Bin Mohammed Heritage Center, visitors can explore a wide range of date varieties, learn about traditional harvesting and cultivation methods, and enjoy family-friendly activities rooted in Emirati heritage. Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok. -Ends- About Dubai Summer Surprises 2025: Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city's retail sector is anchored around three distinct shopping seasons - Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors. About Dubai Festivals and Retail Establishment Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events. For further information, please contact: Dubai Economy and Tourism mediarelations@
Arabian Business
05-07-2025
- Business
- Arabian Business
Dubai Summer Surprises 2025 launches with record value offerings
Dubai Summer Surprises (DSS) has launched with its largest ever commercial offering, featuring thousands of deals across hospitality, retail, and entertainment sectors as the emirate seeks to drive summer tourism. The 66-day festival, running until 31 August and organised by Dubai Festivals and Retail Establishment (DFRE), spans hotels, attractions, dining, and retail with participating venues offering significant discounts to stimulate consumer spending. The DSS ENTERTAINER has returned with over 7,500 Buy One Get One Free offers across dining, attractions, hotels, spas, and fitness venues. The three-month unlimited access product, valid seven days a week, targets both residents and tourists with participating venues including Wild Wadi, MOTIONGATE Dubai, IMG Worlds of Adventure, Shake Shack, STK, Asia Asia, Real Madrid World, Le Pain Quotidien, and Café Bateel. UAE and GCC residents can access discounted staycation packages offering up to 30% off room rates, complimentary breakfast, dining deals, and resort credit across Dubai's hotel sector. Participating properties include The First Collection Business Bay, Anantara Downtown Dubai Hotel, Paramount Hotel Dubai, DoubleTree by Hilton Dubai – Business Bay, Park Hyatt Dubai, Swissotel Al Ghurair, Banyan Tree Dubai, Grand Cosmopolitan Hotel, ME Dubai by Melia, NH Collection Dubai The Palm, Studio M Arabian Plaza, Gulf Court Hotel Business Bay, Dukes The Palm, Millennium Place Marina, Radisson Blu Hotel Dubai Media City, Radisson RED Hotel Dubai Silicon Oasis, Crowne Plaza Dubai Marina, Pullman JLT, and Hotel Indigo Dubai Downtown. New hotel participants include Retreat Palm Dubai MGallery, Terra Solis Dubai, Address Sky View, Vida Emirates Hills, and Le Méridien Al Aqah Beach Resort, while The Dubai Balloon at Atlantis has introduced aerial experiences targeting the resident market. Major attractions including AYA Universe, The Green Planet, Madame Tussauds, Legoland Dubai, Legoland Water Park, Motiongate Dubai, Neon Galaxy, and Dubai Crocodile Park are offering summer-specific pricing and Kids Go Free promotions to drive family visitation. Resort hotels JA Hatta Fort Hotel and Lapita at Dubai Parks and Resorts are bundling accommodation with family-friendly perks including complimentary children's dining and entertainment. The festival introduces a three-phase retail strategy: Summer Holiday Offers (27 June to 17 July), Great Dubai Summer Sale (18 July to 10 August), and Back to School (11 to 31 August). Each phase features distinct retail promotions, mall activations, and prize draws designed to maximise consumer spending across different shopping categories. Commercial Bank of Dubai serves as key sponsor, while strategic partners include Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. The festival represents the 28th edition of Dubai's summer tourism and retail stimulus programme.
