Latest news with #DNATuned
Fibre2Fashion
06-05-2025
- Business
- Fibre2Fashion
US' Brooks Running sets pace with 15% revenue leap in Q1
American sports equipment company Brooks Running has reported its highest-ever quarterly revenue in the first quarter (Q1) of 2025, marking a 15 per cent year-over-year (YoY) increase, with growth recorded across all regions. In North America, the brand posted a 13 per cent YoY revenue rise, including a 38 per cent increase in Canada. In the Europe, Middle East, and Africa (EMEA) region, revenue grew 11 per cent on a currency-neutral basis. The Asia Pacific and Latin America (APLA) region recorded a 221 per cent YoY increase. Brooks Running has reported Q1 2025 revenue, up 15 per cent YoY, with growth across all regions. North America up by 13 per cent YoY, including 38 per cent increase in Canada. Key launches including Glycerin 22 and Hyperion Elite 4 PB boosted full-price footwear sales by 27 per cent. US specialty retail channel saw a 20 per cent YoY increase. Brooks also launched the Hyperion Elite 4 PB in Q1. During Q1 2025, full-price footwear sales grew by 27 per cent, supported by the launch of six new styles. One of the key product launches was the Glycerin 22 range, which introduced the company's DNA Tuned midsole foam—engineered for cushioning and propulsion, Brooks Running said in a press release. In the US specialty retail channel, Brooks saw a 20 per cent YoY increase. Revenue in the adult performance running footwear segment (priced above €90) rose 37 per cent in France and 28 per cent in Germany. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams,' said Dan Sheridan, running chief executive officer (CEO) at Brooks Running. 'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver. Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.' The company introduced a lifestyle footwear line marking its 111th anniversary. The range was presented at Paris Fashion Week and included the Brooks x STAPLE Adrenaline GTS 4. It also launched the Hyperion Elite 4 PB in Q1 2025, incorporating nitrogen-infused PEBA foam and a carbon fibre plate. The model contributed to increased sales and was worn by Erika Kemp in her personal-best performance at the Houston Marathon. International activities in Q1 included sponsorship of the Barcelona Half Marathon and promotional events around the Tokyo Marathon—Brooks' first official presence in Japan. In China, the brand opened a pop-up store in Beijing and reported its highest monthly revenue to date at its Shanghai outlet. Fibre2Fashion News Desk (SG)
Yahoo
02-05-2025
- Business
- Yahoo
Brooks Sees Double-Digit Revenue Growth Across All Regions in Q1 as Running Shoes Remain Hot
Brooks ended the first quarter of 2025 by setting a new record. The Seattle-based performance running brand said it achieved an all-time quarterly high in revenue in Q1, with all regions contributing double-digit growth or better, leading to 15 percent year-over-year global revenue growth. (Brooks does not disclose specific revenue numbers.) More from Footwear News Rocky Brands Confirms Price Hikes Starting in June, Plans Production Shifts Skechers Reports Record Q1 Sales But Withdraws 2025 Guidance Due to 'Macroeconomic Uncertainty' By region, Brooks noted that it continued eight consecutive years of growth in North America, up 13 percent in Q1 revenue including 38 percent year-over-year growth in Canada. In other regions, Brooks' global growth efforts delivered a quarterly revenue record in Europe, Middle East, and Africa (EMEA), up 11 percent currency-neutral, and 221 percent year-over-year revenue growth in Asia Pacific and Latin America (APLA). According to data from Circana cited by Brooks, the brand maintained its position as the No. 1 adult performance running footwear brand in U.S. national retail and held seven of the top 25 styles sold, more than any other brand. Brooks also led the U.S. specialty retail channel, delivering 20 percent year-over-year growth. In France and Germany in Q1, Brooks grew 37 percent and 28 percent, respectively, in adult performance running footwear priced at 90 euros or higher, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. This marks the first time the brand has led in any European country. Brooks also cited that it launched six performance footwear styles in Q1 2025, which drove 27 percent growth in active full-price sales in the period. Leading global footwear sales for the quarter, the new Glycerin 22 super franchise, which debuted Brooks' DNA Tuned midsole foam. Brooks also launched a lifestyle footwear collection in the quarter, as well as a collaboration with Jeff Staple. 'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver,' Dan Sheridan, chief executive officer of Brooks Running, said in a statement. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.' This news comes after Circana noted that running shoes continued to dominate in the first quarter of 2025 despite an overall slowdown of footwear sales in the period. According to Circana's Consumer Tracking Service, sport lifestyle, or athleisure sneakers, remained the largest footwear segment and grew almost 1 percent overall for the quarter. Running shoe sales grew 7 percent in Q1 and generated the most incremental dollar growth versus last year. Best of Footwear News A Complete Calendar of All the Footwear Trade Shows in 2025 A Timeline of Nike's 5 CEOs That Have Held the Role Since 1972 These Theories About How Black Friday Got Started Will Surprise You
Yahoo
02-05-2025
- Business
- Yahoo
Brooks Sees Double-Digit Revenue Growth Across All Regions in Q1 as Running Shoes Remain Hot
Brooks ended the first quarter of 2025 by setting a new record. The Seattle-based performance running brand said it achieved an all-time quarterly high in revenue in Q1, with all regions contributing double-digit growth or better, leading to 15 percent year-over-year global revenue growth. (Brooks does not disclose specific revenue numbers.) More from Footwear News Rocky Brands Confirms Price Hikes Starting in June, Plans Production Shifts Skechers Reports Record Q1 Sales But Withdraws 2025 Guidance Due to 'Macroeconomic Uncertainty' By region, Brooks noted that it continued eight consecutive years of growth in North America, up 13 percent in Q1 revenue including 38 percent year-over-year growth in Canada. In other regions, Brooks' global growth efforts delivered a quarterly revenue record in Europe, Middle East, and Africa (EMEA), up 11 percent currency-neutral, and 221 percent year-over-year revenue growth in Asia Pacific and Latin America (APLA). According to data from Circana cited by Brooks, the brand maintained its position as the No. 1 adult performance running footwear brand in U.S. national retail and held seven of the top 25 styles sold, more than any other brand. Brooks also led the U.S. specialty retail channel, delivering 20 percent year-over-year growth. In France and Germany in Q1, Brooks grew 37 percent and 28 percent, respectively, in adult performance running footwear priced at 90 euros or higher, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. This marks the first time the brand has led in any European country. Brooks also cited that it launched six performance footwear styles in Q1 2025, which drove 27 percent growth in active full-price sales in the period. Leading global footwear sales for the quarter, the new Glycerin 22 super franchise, which debuted Brooks' DNA Tuned midsole foam. Brooks also launched a lifestyle footwear collection in the quarter, as well as a collaboration with Jeff Staple. 'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver,' Dan Sheridan, chief executive officer of Brooks Running, said in a statement. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.' This news comes after Circana noted that running shoes continued to dominate in the first quarter of 2025 despite an overall slowdown of footwear sales in the period. According to Circana's Consumer Tracking Service, sport lifestyle, or athleisure sneakers, remained the largest footwear segment and grew almost 1 percent overall for the quarter. Running shoe sales grew 7 percent in Q1 and generated the most incremental dollar growth versus last year. Best of Footwear News A Complete Calendar of All the Footwear Trade Shows in 2025 A Timeline of Nike's 5 CEOs That Have Held the Role Since 1972 These Theories About How Black Friday Got Started Will Surprise You Sign in to access your portfolio
National Post
02-05-2025
- Business
- National Post
Brooks' Strategic Expansion Drives 15% Global Revenue Growth
Article content Article content SEATTLE — Brooks Running set an all-time quarterly high in revenue in Q1 2025 with all regions contributing double-digit growth or better, leading to 15% year-over-year global revenue growth. The leading performance run brand continued eight consecutive years of growth in North America, up 13% in Q1 revenue including 38% year-over-year growth in Canada. In other regions, Brooks' global growth efforts delivered a quarterly revenue record in Europe, Middle East, and Africa (EMEA), up 11% currency-neutral, and 221% year-over-year revenue growth in Asia Pacific and Latin America (APLA). Article content 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams,' said Dan Sheridan, Brooks Running CEO. In the first quarter, Brooks achieved the No. 1 spot in the adult performance running footwear market at U.S. national retail and held seven of the top 25 styles sold, more than any other brand. 1 Brooks also led the U.S. specialty retail channel, 2 the most discerning channel in performance run, delivering 20% year-over-year growth. In France and Germany in Q1, Brooks grew 37% and 28%, respectively, in adult performance running footwear priced €90+, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. 3 This marks the first time ever the brand has led in any European country. Article content 'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver,' said Dan Sheridan, Brooks Running CEO. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.' Article content Product innovation and expansion into the lifestyle category accelerate growth Article content Brooks launched six performance footwear styles in Q1 2025, driving 27% growth in active (full-price) sales. Leading global footwear sales for the quarter, the new Glycerin 22 super franchise debuted Brooks' revolutionary DNA Tuned midsole foam. A significant advancement in foam technology, nitrogen-infused DNA Tuned features dual-cell science that delivers zonal tuning underfoot for soft landings in the heel and powerful propulsion in the forefoot. This unique offering signals Brooks' commitment to delivering innovations that provide compelling product experiences tuned to the mechanics of human motion. Article content Brooks also launched a lifestyle footwear collection in Q1 2025 celebrating Brooks' 111-year heritage as a leader in sport and answering customer desire for performance-inspired silhouettes to wear during more moments of the day. Unveiled at Paris Fashion Week, the collection features iconic designs from the Brooks vault and appeals to those seeking sneakers authentically rooted in performance and running culture. The first collaboration, the Brooks x STAPLE Adrenaline GTS 4 in partnership with New York-based streetwear pioneer Jeff Staple, launched in March as a fresh take on a pivotal Brooks shoe originally launched in 2002. Initial stock sold out within 30 minutes in some regions. Article content With the first-quarter launch of Hyperion Elite 4 PB, a racing shoe with 100% nitrogen-infused PEBA foam and a carbon fiber tuned propulsion plate, Brooks' professional athlete roster broke all-time personal bests. At the Houston Marathon, Erika Kemp's runner-up finish in 2:22:56 beat her previous record by an impressive 11 minutes. A breakout performance for her, and her first marathon in Brooks' new Hyperion Elite 4 PB, the time put her on the list with five other American women earning the Tokyo World Championship qualifying standard. The new racing shoe blazed past its predecessor, selling 105% more units on during launch week. Article content At the start of the year, two-time Olympic medalist, indoor and outdoor World Champion, and Brooks Beast Josh Kerr renewed his contract with Brooks and the Brooks Beasts Track Club through 2034. The new contract extends Kerr's already-historic racing career with Brooks and adds brand partnership elements that include a strong ambassador role. Article content Brooks' global expansion efforts continued to drive brand awareness during core race moments and in key running markets. In February, Brooks sponsored the Barcelona Half Marathon, hosting consumer activations leading up to, during, and after the fastest half marathon in the world. In March, Brooks executed a Tokyo Marathon pop-up, the first Brooks-branded footprint in Japan. In China, the brand launched a pop-up in Beijing's premier mall, and the Brooks Shanghai retail store set a new revenue record with each month this quarter. Article content In 2024 Brooks launched 'Let's Run There,' a global brand platform celebrating a multi-dimensional view of health and wellness. Brooks designed the platform to maintain a strong connection with runners while expanding the conversation to include all who embrace an active lifestyle. In Q1, Brooks' paid media investments for Running Redefined, the latest chapter of Let's Run There, drove a +5.6pt lift in Aided Awareness and a +9.8pt lift in Consideration for the brand in the U.S. 4 Article content In Q1 2025, Brooks' Future Run community impact program awarded 50 Team Grants supporting over 2,100 high schoolers across the country, its largest-ever group of quarterly recipients. The list included 15 Seattle-based Track and Field teams, ensuring support for young runners in and around the local community where the global brand is headquartered. Article content Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit for more information or follow @brooksrunning. Article content Article content Article content Article content Article content Article content
Business Wire
02-05-2025
- Business
- Business Wire
Brooks' Strategic Expansion Drives 15% Global Revenue Growth
SEATTLE--(BUSINESS WIRE)--Brooks Running set an all-time quarterly high in revenue in Q1 2025 with all regions contributing double-digit growth or better, leading to 15% year-over-year global revenue growth. The leading performance run brand continued eight consecutive years of growth in North America, up 13% in Q1 revenue including 38% year-over-year growth in Canada. In other regions, Brooks' global growth efforts delivered a quarterly revenue record in Europe, Middle East, and Africa (EMEA), up 11% currency-neutral, and 221% year-over-year revenue growth in Asia Pacific and Latin America (APLA). "Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams,' said Dan Sheridan, Brooks Running CEO. In the first quarter, Brooks achieved the No. 1 spot in the adult performance running footwear market at U.S. national retail and held seven of the top 25 styles sold, more than any other brand. 1 Brooks also led the U.S. specialty retail channel, 2 the most discerning channel in performance run, delivering 20% year-over-year growth. In France and Germany in Q1, Brooks grew 37% and 28%, respectively, in adult performance running footwear priced €90+, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. 3 This marks the first time ever the brand has led in any European country. 'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver,' said Dan Sheridan, Brooks Running CEO. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.' Product innovation and expansion into the lifestyle category accelerate growth Brooks launched six performance footwear styles in Q1 2025, driving 27% growth in active (full-price) sales. Leading global footwear sales for the quarter, the new Glycerin 22 super franchise debuted Brooks' revolutionary DNA Tuned midsole foam. A significant advancement in foam technology, nitrogen-infused DNA Tuned features dual-cell science that delivers zonal tuning underfoot for soft landings in the heel and powerful propulsion in the forefoot. This unique offering signals Brooks' commitment to delivering innovations that provide compelling product experiences tuned to the mechanics of human motion. Brooks also launched a lifestyle footwear collection in Q1 2025 celebrating Brooks' 111-year heritage as a leader in sport and answering customer desire for performance-inspired silhouettes to wear during more moments of the day. Unveiled at Paris Fashion Week, the collection features iconic designs from the Brooks vault and appeals to those seeking sneakers authentically rooted in performance and running culture. The first collaboration, the Brooks x STAPLE Adrenaline GTS 4 in partnership with New York-based streetwear pioneer Jeff Staple, launched in March as a fresh take on a pivotal Brooks shoe originally launched in 2002. Initial stock sold out within 30 minutes in some regions. Investments in the sport fuel athlete performance and engagement With the first-quarter launch of Hyperion Elite 4 PB, a racing shoe with 100% nitrogen-infused PEBA foam and a carbon fiber tuned propulsion plate, Brooks' professional athlete roster broke all-time personal bests. At the Houston Marathon, Erika Kemp's runner-up finish in 2:22:56 beat her previous record by an impressive 11 minutes. A breakout performance for her, and her first marathon in Brooks' new Hyperion Elite 4 PB, the time put her on the list with five other American women earning the Tokyo World Championship qualifying standard. The new racing shoe blazed past its predecessor, selling 105% more units on during launch week. At the start of the year, two-time Olympic medalist, indoor and outdoor World Champion, and Brooks Beast Josh Kerr renewed his contract with Brooks and the Brooks Beasts Track Club through 2034. The new contract extends Kerr's already-historic racing career with Brooks and adds brand partnership elements that include a strong ambassador role. Global brand activations invite new audiences to experience Brooks Brooks' global expansion efforts continued to drive brand awareness during core race moments and in key running markets. In February, Brooks sponsored the Barcelona Half Marathon, hosting consumer activations leading up to, during, and after the fastest half marathon in the world. In March, Brooks executed a Tokyo Marathon pop-up, the first Brooks-branded footprint in Japan. In China, the brand launched a pop-up in Beijing's premier mall, and the Brooks Shanghai retail store set a new revenue record with each month this quarter. In 2024 Brooks launched 'Let's Run There,' a global brand platform celebrating a multi-dimensional view of health and wellness. Brooks designed the platform to maintain a strong connection with runners while expanding the conversation to include all who embrace an active lifestyle. In Q1, Brooks' paid media investments for Running Redefined, the latest chapter of Let's Run There, drove a +5.6pt lift in Aided Awareness and a +9.8pt lift in Consideration for the brand in the U.S. 4 In Q1 2025, Brooks' Future Run community impact program awarded 50 Team Grants supporting over 2,100 high schoolers across the country, its largest-ever group of quarterly recipients. The list included 15 Seattle-based Track and Field teams, ensuring support for young runners in and around the local community where the global brand is headquartered. About Brooks Running Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit for more information or follow @brooksrunning. 1 Circana, LLC, Retail Tracking Service, U.S., Adult Running Footwear, Dollar Sales, Jan – Mar 2025 2 Upper Quadrant Specialty Run Market Data, January – March 2025 3 Circana, Retail Tracking Service, France, Germany, Adult Running Footwear, Value Sales, Jan – Mar 2025 4
