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Saudi's Al-Ittihad Club picks Dentsu Sports International, Merkle
Saudi's Al-Ittihad Club picks Dentsu Sports International, Merkle

Campaign ME

time3 days ago

  • Business
  • Campaign ME

Saudi's Al-Ittihad Club picks Dentsu Sports International, Merkle

Dentsu Sports International (DSI) and Merkle, dentsu's leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football. Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the club closer to its fans through an ambitious overhaul of its digital and data infrastructure. The 12-month project will see DSI and Merkle work alongside a consortium of best-in-class industry specialists to reimagine the club's CRM, website, mobile app and data platforms. Tarek Daouk, CEO of dentsu MENA, said, 'We're incredibly proud to support one of Saudi Arabia's most historic homegrown clubs as they take bold steps to elevate their global presence.' Daouk added, 'This partnership reflects our commitment to helping regional icons harness the power of data, creativity and technology to engage new generations of fans across borders.'\ This transformation aims to deliver a state-of-the-art, multi-sport, multi-language digital ecosystem designed to offer a seamless, connected and highly personalised experience for Al-Ittihad Club's global fanbase. Kieran Morrison, Head of Digital & Membership at Al-Ittihad Club, said, 'Our vision is to build a digital ecosystem that reflects the scale of our ambition – global in reach, but deeply rooted in the passion of our fans. By partnering with DSI and Merkle, we are investing in the infrastructure and capabilities that will help us know our fans better, serve them more meaningfully, and build lasting loyalty in every market we touch.' This strategic transformation will empower the club to engage with its fans more directly, understand their behaviours and preferences more deeply, and unlock new opportunities for content, commerce and loyalty across channels. The project also intends to signal a new era of innovation and global ambition for Al-Ittihad Club, aligned with the Kingdom's broader goals of digital leadership and sporting excellence.

As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them
As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them

Scoop

time28-05-2025

  • Automotive
  • Scoop

As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them

Press Release – Pippa Coom An international road safety expert based in Auckland condemns the city's move to raise speed limits across over a thousand residential streets, town centres, and major public transport hubs. 'No other city in the world is ignoring the evidence and changing speed limits like this, let alone spending millions of dollars to make streets deliberately more dangerous and less efficient,' says Lennart Nout, director of Mobycon Pacific and international expert on street design. 'Auckland Transport's rush to reverse safe speeds at this scale is unprecedented in a global setting. It goes against not only many of Auckland's own plans and policies, but against international trends and the huge body of evidence confirming the benefits of reduced speed limits on residential streets.' Mr Nout joins a growing alliance of leading road safety experts and transport advocates who are calling on Auckland's Mayor to urgently intervene and halt any further speed limit reversals. This will prevent Auckland Transport wasting millions of dollars on making Auckland's streets less safe, less healthy, and less efficient. In addition over 400 people have signed an open letter to the Minister and Auckland Transport to let Aucklanders keep safe speeds. Speaking on behalf of the group, Pippa Coom, All Aboard Aotearoa adviser and former Auckland Councillor, says 'Auckland's leaders have a responsibility to urgently call a halt on the speed raises. This will allow time for a full assessment of the safety implications and impact on communities, and will give Auckland Transport the opportunity to apply the safer NZTA-approved approach used by other cities to keep their people safe.' 'For months, we have been alerting AT's Board and CEO to multiple red flags that show their approach to the Speed Rule makes no sense. With incoherent and incomprehensible signage now appearing on our streets, everyone can see an urgent halt is needed before it is too late. Only today a sign has been installed upside down amid a mix of contradictory speed limits around a school in the suburb of Pt Chevalier.' [see photos attached] 'There is no doubt that AT's actions will lead to increased road trauma, as the safer speeds currently being removed were forecast to avoid 564 Deaths and Serious Injuries (DSI) over 10 years. Other cities have found a pragmatic and sensible approach to the Speed Rule – what's Auckland Transport's excuse?' says Ms Coom. 'By rushing through reversions to higher speeds in our neighbourhoods, around our schools, transport hubs and town centres, AT's leadership and their traffic engineers are directly contravening their statutory responsibilities and ethical duty to maintain a safe transport network and to reduce risks,' says Greater Auckland's Connor Sharp. 'Instead, AT is creating a Kafkaesque road safety nightmare.' 'Moreover, this is very publicly sabotaging major new investment in City Rail Link, public transport and cycling infrastructure, by raising speeds in large swathes of Meadowbank, Maungawhau, Pt Chevalier, Avondale, Homai, Te Atatū South and elsewhere [as covered in detail here by Greater Auckland]. This will produce worse urban environments with deadly consequences,' says Mr Sharp. Mr Nout notes that Auckland is completely alone in its policy of raising speed limits. 'No other city in the world is actively working on making vehicle traffic go faster, specifically targeting residential streets. Quite the opposite: cities around the world, like Paris, London and Toronto are choosing to calm traffic, not just to reduce injuries and deaths, but to create healthier, more pleasant neighbourhoods. These cities are finding that there are no downsides to reducing the speed limit. Traffic flows just as well, quality of life improves and more people choose to walk and ride. In London for example, on the streets in areas where the speed limit was reduced, the number of deaths and serious injuries dropped by a staggering 34%. That makes these measures extremely cost-effective.' 'The current trajectory is not just dangerous, it's internationally embarrassing. A swift and sensible solution is needed before our city becomes a global laughing stock,' says Ms Coom. 'Those who are responsible for Auckland's roads must step away from this sorry path, which will harm people who live here and people who visit here. We call on the Mayor, AT and the Minister to take immediate restorative action to keep our streets safe and welcoming for all.'

As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them
As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them

Scoop

time28-05-2025

  • Politics
  • Scoop

As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them

Press Release – Pippa Coom 'The current trajectory is not just dangerous, its internationally embarrassing. A swift and sensible solution is needed before our city becomes a global laughing stock, says Pippa Coom, All Aboard Aotearoa adviser and former Auckland Councillor. An international road safety expert based in Auckland condemns the city's move to raise speed limits across over a thousand residential streets, town centres, and major public transport hubs. 'No other city in the world is ignoring the evidence and changing speed limits like this, let alone spending millions of dollars to make streets deliberately more dangerous and less efficient,' says Lennart Nout, director of Mobycon Pacific and international expert on street design. 'Auckland Transport's rush to reverse safe speeds at this scale is unprecedented in a global setting. It goes against not only many of Auckland's own plans and policies, but against international trends and the huge body of evidence confirming the benefits of reduced speed limits on residential streets.' Mr Nout joins a growing alliance of leading road safety experts and transport advocates who are calling on Auckland's Mayor to urgently intervene and halt any further speed limit reversals. This will prevent Auckland Transport wasting millions of dollars on making Auckland's streets less safe, less healthy, and less efficient. In addition over 400 people have signed an open letter to the Minister and Auckland Transport to let Aucklanders keep safe speeds. Speaking on behalf of the group, Pippa Coom, All Aboard Aotearoa adviser and former Auckland Councillor, says 'Auckland's leaders have a responsibility to urgently call a halt on the speed raises. This will allow time for a full assessment of the safety implications and impact on communities, and will give Auckland Transport the opportunity to apply the safer NZTA-approved approach used by other cities to keep their people safe.' 'For months, we have been alerting AT's Board and CEO to multiple red flags that show their approach to the Speed Rule makes no sense. With incoherent and incomprehensible signage now appearing on our streets, everyone can see an urgent halt is needed before it is too late. Only today a sign has been installed upside down amid a mix of contradictory speed limits around a school in the suburb of Pt Chevalier.' [see photos attached] 'There is no doubt that AT's actions will lead to increased road trauma, as the safer speeds currently being removed were forecast to avoid 564 Deaths and Serious Injuries (DSI) over 10 years. Other cities have found a pragmatic and sensible approach to the Speed Rule – what's Auckland Transport's excuse?' says Ms Coom. 'By rushing through reversions to higher speeds in our neighbourhoods, around our schools, transport hubs and town centres, AT's leadership and their traffic engineers are directly contravening their statutory responsibilities and ethical duty to maintain a safe transport network and to reduce risks,' says Greater Auckland's Connor Sharp. 'Instead, AT is creating a Kafkaesque road safety nightmare.' 'Moreover, this is very publicly sabotaging major new investment in City Rail Link, public transport and cycling infrastructure, by raising speeds in large swathes of Meadowbank, Maungawhau, Pt Chevalier, Avondale, Homai, Te Atatū South and elsewhere [as covered in detail here by Greater Auckland]. This will produce worse urban environments with deadly consequences,' says Mr Sharp. Mr Nout notes that Auckland is completely alone in its policy of raising speed limits. 'No other city in the world is actively working on making vehicle traffic go faster, specifically targeting residential streets. Quite the opposite: cities around the world, like Paris, London and Toronto are choosing to calm traffic, not just to reduce injuries and deaths, but to create healthier, more pleasant neighbourhoods. These cities are finding that there are no downsides to reducing the speed limit. Traffic flows just as well, quality of life improves and more people choose to walk and ride. In London for example, on the streets in areas where the speed limit was reduced, the number of deaths and serious injuries dropped by a staggering 34%. That makes these measures extremely cost-effective.' 'The current trajectory is not just dangerous, it's internationally embarrassing. A swift and sensible solution is needed before our city becomes a global laughing stock,' says Ms Coom. 'Those who are responsible for Auckland's roads must step away from this sorry path, which will harm people who live here and people who visit here. We call on the Mayor, AT and the Minister to take immediate restorative action to keep our streets safe and welcoming for all.'

As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them
As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them

Scoop

time28-05-2025

  • Automotive
  • Scoop

As Cities Across The World Adopt Safer Speeds, Auckland Is Alone In Abandoning Them

An international road safety expert based in Auckland condemns the city's move to raise speed limits across over a thousand residential streets, town centres, and major public transport hubs. 'No other city in the world is ignoring the evidence and changing speed limits like this, let alone spending millions of dollars to make streets deliberately more dangerous and less efficient,' says Lennart Nout, director of Mobycon Pacific and international expert on street design. 'Auckland Transport's rush to reverse safe speeds at this scale is unprecedented in a global setting. It goes against not only many of Auckland's own plans and policies, but against international trends and the huge body of evidence confirming the benefits of reduced speed limits on residential streets.' Mr Nout joins a growing alliance of leading road safety experts and transport advocates who are calling on Auckland's Mayor to urgently intervene and halt any further speed limit reversals. This will prevent Auckland Transport wasting millions of dollars on making Auckland's streets less safe, less healthy, and less efficient. In addition over 400 people have signed an open letter to the Minister and Auckland Transport to let Aucklanders keep safe speeds. Speaking on behalf of the group, Pippa Coom, All Aboard Aotearoa adviser and former Auckland Councillor, says 'Auckland's leaders have a responsibility to urgently call a halt on the speed raises. This will allow time for a full assessment of the safety implications and impact on communities, and will give Auckland Transport the opportunity to apply the safer NZTA-approved approach used by other cities to keep their people safe.' 'For months, we have been alerting AT's Board and CEO to multiple red flags that show their approach to the Speed Rule makes no sense. With incoherent and incomprehensible signage now appearing on our streets, everyone can see an urgent halt is needed before it is too late. Only today a sign has been installed upside down amid a mix of contradictory speed limits around a school in the suburb of Pt Chevalier.' [see photos attached] 'There is no doubt that AT's actions will lead to increased road trauma, as the safer speeds currently being removed were forecast to avoid 564 Deaths and Serious Injuries (DSI) over 10 years. Other cities have found a pragmatic and sensible approach to the Speed Rule – what's Auckland Transport's excuse?' says Ms Coom. "By rushing through reversions to higher speeds in our neighbourhoods, around our schools, transport hubs and town centres, AT's leadership and their traffic engineers are directly contravening their statutory responsibilities and ethical duty to maintain a safe transport network and to reduce risks,' says Greater Auckland's Connor Sharp. 'Instead, AT is creating a Kafkaesque road safety nightmare.' 'Moreover, this is very publicly sabotaging major new investment in City Rail Link, public transport and cycling infrastructure, by raising speeds in large swathes of Meadowbank, Maungawhau, Pt Chevalier, Avondale, Homai, Te Atatū South and elsewhere [as covered in detail here by Greater Auckland]. This will produce worse urban environments with deadly consequences,' says Mr Sharp. Mr Nout notes that Auckland is completely alone in its policy of raising speed limits. 'No other city in the world is actively working on making vehicle traffic go faster, specifically targeting residential streets. Quite the opposite: cities around the world, like Paris, London and Toronto are choosing to calm traffic, not just to reduce injuries and deaths, but to create healthier, more pleasant neighbourhoods. These cities are finding that there are no downsides to reducing the speed limit. Traffic flows just as well, quality of life improves and more people choose to walk and ride. In London for example, on the streets in areas where the speed limit was reduced, the number of deaths and serious injuries dropped by a staggering 34%. That makes these measures extremely cost-effective.' "The current trajectory is not just dangerous, it's internationally embarrassing. A swift and sensible solution is needed before our city becomes a global laughing stock,' says Ms Coom. 'Those who are responsible for Auckland's roads must step away from this sorry path, which will harm people who live here and people who visit here. We call on the Mayor, AT and the Minister to take immediate restorative action to keep our streets safe and welcoming for all.'

See photos as history is made in Kerry village at inaugural Cuimsiú competition
See photos as history is made in Kerry village at inaugural Cuimsiú competition

Irish Independent

time27-05-2025

  • Entertainment
  • Irish Independent

See photos as history is made in Kerry village at inaugural Cuimsiú competition

Kerry Comhaltas was proud to introduce Cuimsiú – the Irish word for 'inclusion' – a new competition designed specifically for performers with a disability or additional needs. The concept of an inclusive Fleadh competition was first proposed by Runaí Catrina Uí Ifearnáin, who recognised the need to expand participation in Irish traditional arts across all communities. The idea was enthusiastically received and unanimously supported by the County Board delegates before being formally ratified in January. Following the event in Causeway on Saturday, Catrina spoke to The Kerryman about it went and she revealed that it was an absolutely amazing event, as well as a little bit emotional. "It was electric. It was just phenomenal. For me too, it was a powerful and emotional experience and it actually was much bigger than a competition that showcases talent. It was really about creating a space where everyone, regardless of their ability could express themselves through music and song. It really was just an amazing day,' she said. Going on, Catrina explained how the Cuimsiú committee set up a quiet room for the competitors to use before the competitions if they wished. A support person was also present was with the competitor though out the day. Some competitions requested an audience while others requested no audience. The success of this year's Cuimsiú competition Catrina added, would not have been possible without the support and co-operation between Kerry Comhaltas and DSI an organisation committed to supporting children and young people with disabilities and additional needs. As this was the inaugural Cuimsiú competition, Catrina said that was a learning opportunity for all and while this first Cuimsiú competition was confined to the county, she said that she Kerry Comhaltas hope to build on its success and it is hoped that this innovative idea will be taken to provincial and nationwide level, in the near future. She also took the time to praise the team of volunteers it took make the Cuimsiú competition a reality. Without the competitors there would be no competition so a huge thanks to all the competitors who took part to make this Cuimsiú competition a reality. Each competitor has since been invited to perform at the upcoming International Symposium of Adapted Physical Activity Symposium which is on in Munster Technological University in June. Following this they will attend the 2025 GRADAM inclusion awards ceremony on Monday 4 August 2pm in Wexford County Council Offices where they will perform together at the All Ireland Fleadh.

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