Latest news with #DXOMARK
Mid East Info
14 hours ago
- Mid East Info
HUAWEI Pura 80 Ultra Redefines Excellence, Claiming DXOMARK's Highest-Ever 175 Rating - Middle East Business News and Information
The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK's highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK's testing. This milestone confirms Huawei's pursuit of photographic excellence, transforming 'exceptional' into 'unmatched'. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry. As the flagship of Huawei's imaging legacy, HUAWEI Pura 80 Ultra redefines what's possible. Photography Redefined: The 180-Score Excellence: DXOMARK's unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra's mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping. This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results. HUAWEI Pura 80 Ultra redefines long-range photography with the industry's first Switchable Dual Telephoto Camera, earning DXOMARK's highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers' sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms. Video Mastery: The 166-Score Benchmark in Motion Matching the industry's video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers 'layered imaging with accurate light and shadow restoration', transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. Coupled with advanced stabilisation that anticipates motion like a cinematic guide, creators can craft fluid narratives—from stage performances to urban storytelling—all handheld and effortlessly lifelike. The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather's tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers' stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios. The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame. Redefining the Possible Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei's tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator's intuition. Even EMUI 15's interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips. Since its July debut, HUAWEI Pura 80 Ultra has ignited enthusiasm across global markets. Gizmochina Picks from Gizmochina hailed it as 'Camera Master', reflecting its rapid adoption by professionals and enthusiasts who demand uncompromised imaging excellence. HUAWEI Pura 80 Ultra has become more than a tool – it's a creative companion. This global resonance stems from Huawei's core philosophy: technology should liberate creativity, never constrain it. Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei's profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography's frontier for everyone who dreams in frames. The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK's highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK's testing. This milestone confirms Huawei's pursuit of photographic excellence, transforming 'exceptional' into 'unmatched'. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry. As the flagship of Huawei's imaging legacy, HUAWEI Pura 80 Ultra redefines what's possible. Photography Redefined: The 180-Score Excellence: DXOMARK's unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra's mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping. This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results. HUAWEI Pura 80 Ultra redefines long-range photography with the industry's first Switchable Dual Telephoto Camera, earning DXOMARK's highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers' sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms. Video Mastery: The 166-Score Benchmark in Motion: Matching the industry's video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers 'layered imaging with accurate light and shadow restoration', transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. Coupled with advanced stabilisation that anticipates motion like a cinematic guide, creators can craft fluid narratives—from stage performances to urban storytelling—all handheld and effortlessly lifelike. The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather's tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers' stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios. The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame. Redefining the Possible: Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei's tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator's intuition. Even EMUI 15's interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips. Since its July debut, HUAWEI Pura 80 Ultra has ignited enthusiasm across global markets. Gizmochina Picks from Gizmochina hailed it as 'Camera Master', reflecting its rapid adoption by professionals and enthusiasts who demand uncompromised imaging excellence. HUAWEI Pura 80 Ultra has become more than a tool – it's a creative companion. This global resonance stems from Huawei's core philosophy: technology should liberate creativity, never constrain it. Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei's profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography's frontier for everyone who dreams in frames.
Syyaha
12-03-2025
- Business
- Syyaha
TECNO Launches CAMON 40 Series, Unlocking a New Level of AI and Snapshot Photography
Innovative AI-driven technology brand TECNO today launched the new CAMON 40 Series – its latest flagship imaging product and most advanced AI smartphone ever – at MWC Barcelona 2025. Unveiled at the TECNO AI Ecosystem Product Launch event, the four models (CAMON 40 Premier 5G, CAMON 40 Pro 5G, CAMON 40 Pro, and CAMON 40) are equipped with cutting-edge AI imaging technology and practical AI features, delivering industry-leading performance and enhanced experiences in imaging, creativity, and efficiency for users in emerging markets worldwide. Notably, the CAMON 40 Pro 5G stands out with an exceptional camera score of 138 from DXOMARK, ranking No.1 in DXOMARK's Global Photography Ranking Under $600 and the first smartphone of 2025 to receive DXOMARK's Smart Choice Label. TECNO launches the CAMON 40 Series 'The CAMON 40 Series reflects TECNO's pursuit of practical AI, adding a new level of intelligence to our devices—from flagship imaging to enhanced daily interactions—unlocking new AI-powered possibilities for users,' said Jack Guo, General Manager of TECNO. A standout feature of the CAMON 40 Series is its revolutionary AI-powered imaging capability. Through the seamless integration of TECNO AI's advanced imaging algorithms with cutting-edge hardware and an innovative One-Tap Button, users can now capture every fleeting moment with unparalleled ease. By fusing intelligent algorithms with high-end imaging hardware, TECNO continues to push the boundaries of smartphone photography, ensuring that users never miss a perfect shot. AI One-Tap FlashSnap Enables Ultimate Snapshot Photography The CAMON 40 Series redefines mobile snap photography with the power of AI. At its core, the AI-driven FlashSnap mode seamlessly integrates with a powerful camera and a handy One-Tap Button, allowing users to instantly capture life's most vibrant moments. The series leverages AI to revolutionize mobile photography through FlashSnap technology. With FlashSnap, AI optimizes camera startup and continuous shooting for instant captures, while AI-powered multi-frame processing reduces noise and enhances details for sharper images. Additionally, the BestMoment AI algorithm intelligently analyzes motion patterns, automatically identifying and selecting the best frames to ensure precise captures in dynamic scenarios, offering users an unprecedented imaging experience. One-Tap FlashSnap revolutionizes snapshot photography The CAMON 40 Premier 5G and CAMON 40 Pro 5G push AI-driven imaging innovation to new heights. The CAMON 40 Premier 5G's 50MP Sony LYT-701 Ultra Night Camera collects over 56.25% more light than competitors and produces crystal-clear shots. A super-tuned shutter captures over 2600 times faster than the speed of a human blink for rapid action. Beyond One-Tap FlashSnap, the CAMON 40 Series also comprehensively improves the overall imaging experience. The CAMON 40 Premier 5G features a new 50MP Ultra-wide Angle Camera, a 50MP Periscope Telephone Camera and a 50MP AF Front Camera and is capable of 4K 60fps Pre-ISP Ultra Night Video with independent imaging chip, while the whole series is equipped with all-new wide-angle cameras with 50MP eye-track selfie. TECNO's Most Advanced AI Smartphone Revolutionizes AI Experience The CAMON 40 Series is TECNO's most advanced AI smartphone to date, setting a new standard for AI-driven productivity, creativity, and efficiency. Through TECNO AI, the series introduces practical AI applications, offering smarter and more localized innovations for a seamless AI user interaction experience. Powered by MediaTek's Dimensity Ultimate Processor, the CAMON 40 Series solidifies its position as TECNO's most intelligent and capable lineup to date. The CAMON 40 Premier 5G is the first to debut the premium MediaTek Dimensity 8350 Ultimate AI Processor, delivering an astounding 330% boost in AI performance. TECNO AI makes life more creative, convenient and efficient for global users The CAMON 40 Series redefines AI-driven communication with world's first phone with AI-Powered 360° AI Call Assistant. This includes TECNO's pioneering Call Noise Cancellation, an exclusive industry-first innovation for enhanced clarity, along with Call Translation for real-time multi-language communication, Auto Answer to prevent users from missing important calls, and Call Summary for transcribing calls into text. The CAMON 40 Series produces creative and professional imaging with outstanding AI Imaging Creation features based on local insights into global users' imaging needs. It is the first to feature TECNO's updated Universal Tone technology, letting users shoot portraits that capture diverse tones in even more true-to-life and inclusive representations. The AI Image Extender is also new for the CAMON 40 Series, letting users extend photos and restore details in complex scenes. For easier editing, the series also features upgraded AI Eraser 2.0, AIGC Portrait 2.0, AI Perfect Face and AI Sharpness Plus, further elevating the creativity and clarity of images. Integrated with advanced AI capabilities, TECNO AI further enhances its ecosystem with smarter, more intuitive interactions. TECNO AI's AI Efficiency tools enhance everyday productivity with features such as AI Writing for effortless content creation, Google-integrated Circle to Search for seamless online searching with just a swipe of a finger, and AI Translate, which offers the first real-time simultaneous translation with Bluetooth headphones on an Android device. The series also features the Ella AI Assistant with One-Tap Screen Query and Ask Ella, enabling users to make calls, create schedules, identify images and text, navigate, and perform various tasks, all while minimizing the need for manual input. Durability and Craftsmanship: Engineered for Strength and Elegance The CAMON 40 Series not only excels in intelligent features but also stands out with its robust and durable design, ensuring long-lasting reliability in any environment. With IP68 and IP69 dust and water resistance, the CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40 Pro are built to withstand extreme conditions, including hot-water exposure. Meanwhile, the CAMON 40 is IP66 certified, offering reliable water-splash resistance for everyday protection. Equipped with Corning® Gorilla® Glass 7i, the CAMON 40 Series (Premier 5G/Pro 5G/Pro) offers outstanding protection against the elements, from dusty sandstorms to high humidity or snowfall. The whole series is SGS 5-Star Certified and features 360-degree Drop Resistance, providing superior protection against everyday impacts. The CAMON 40 Premier 5G and CAMON 40 Pro 5G also guarantee 72-month lag free performance with TÜV Rheinland certification. The CAMON 40 Series features a strong yet stylish design As well as durability, the series also reimagines classic CAMON design in a sleek and stylish upgrade. Retaining the classic Side-axis design, the series now features an elegant Swan-neck Curve adding a unique and sensory touch. Offering users design choice, the CAMON 40 Premier 5G features a striking Space Ring camera with watch-grade 3D precision textures, emphasizing professional imaging capabilities. When it comes to multimedia entertainment, the CAMON 40 Series delivers an immersive experience with its Ultra Bright AMOLED screen, Stereo Dual Speakers, and Dolby Atmos, bringing movies, games, and music to life. And the fun never has to end for long, thanks to the CAMON 40 Series' powerful, long-lasting battery with a 5-year durability and the huge storage of up to 256GB+12GB. The CAMON 40 Premier 5G stands out with its 5100mAh battery, supporting up to 70W Ultra Charge. As TECNO's most advanced AI-enhanced smartphone ever, the CAMON 40 Series represents a new generation of devices and a breakthrough in practical AI that genuinely improves technology and life experiences for users. As well as creative and productive TECNO AI functions, the new CAMON 40 Series' groundbreaking combination of enhanced snapshot capabilities and powerful AI imaging algorithms solidifies the series position as a premium and flagship imaging device for photography enthusiasts now and into the future.
