Latest news with #DamsonMadder
Graziadaily
16-07-2025
- Entertainment
- Graziadaily
This Pretty Damson Madder Top Looks 10x The Price – And It's Selling Fast
In case it isn't obvious yet, this summer's sartorial conversations have largely been dominated by one brand in particular: Damson Madder. Thanks to a crop of playful, retro-leaning designs, the British brand has built a loyal following of whimsically well-dressed women. Its dress selection is particularly noteworthy – the Angelina midi and Goldie mini have already reached cult status. However, if like me, you aren't keen on dresses, the good news is that the brand has an excellent array of blouses and tops that are just as cheerfully crafted and add a flirty touch to your favourite jeans, trousers and even skirts. Case in point, the Tula Wide Strap Smock Cami. Detailed with a frilly trim along the neckline threaded through with a delicate red bow, this seemingly simple top makes for the perfect elevated upgrade to your classic summer camisoles. Crafted from breathable cotton with a relaxed smock fit, it promises comfort during balmy days, especially now that the mercury has reached its peak. 1. Tula Cami This effortlessly comfortable yet undeniably charming cami top is a summer wardrobe staple. The butter-yellow base is beautifully contrasted with red detailing for a unique finish. It's no surprise that this blouse has gained popularity, thanks largely to its on-trend, butter yellow hue. But that's not all. The Tula cami's relaxed silhouette and delicate details add a nightwear-inspired touch, perfectly capturing the growing trend of wearing nightwear out and about in the day. Take style cues from the fashion set by pairing it with the matching Tula Frilly Hem Trousers, or mix and match with other loungewear favourites such as boxer shorts. Naturally, Damson Madder's blouse lineup doesn't end there. Here at Grazia HQ, we've been pining after the Becca blouse (which also comes in both mini and maxi dress form) all summer, while the nautical-inspired Elise blouse was on top of our spring wishlist earlier this year. There's also the Jade cami, which is available in a similar butter-yellow shade and currently on sale. 2. Jade Cami Embroidered detailing on blouses is set to be a key trend this summer, bringing a soft, feminine touch to any outfit. The Jade cami features signature bow detailing and is cinched at the waist for a flattering fit. All of which to say, no matter what your style is or whatever your plans are, there's a cheerful Damson Madder blouse just waiting to be worn. Much like its internet-famous dresses, Damson Madder's blouses rarely stay in stock for long, with many selling out at record speed or requiring a waitlist just so you catch them on their next restock. Our advice? If you want to snap up a pretty summer top that'll become a staple in your wardrobe rotation, act fast. 3. Elise Blouse This sailor-inspired blouse from Damson Madder is a must-have for any wardrobe, pairing effortlessly with baggy jeans and frilly skirts alike. Despite its bold, exaggerated collar, it remains a surprisingly versatile piece. 4. Becca Blouse, Cherry This striking red blouse is great if you want to inject a bold colour into your blouse rotation. The Becca blouse is an extremely versatile option as well, as it comes with removable sleeves, essentially making it two tops in one. Absolute win, in our books. 5. Suri Shirred Blouse For a particularly comfortable yet flattering fit, consider the Suri blouse, featuring shirred detailing and red polka dots for a playful touch. The peplum hem will sit elegantly over satin skirts and trousers for an evening out. 6. Clare Blouse The Clare blouse bears a striking resemblance to Aligne's best-selling longline blazers – structured yet incredibly chic with a waisted silhouette. The difference? You can easily wear this one in the summer, thanks to its lightweight cotton construction. 7. Caroline Blouse Scalloped hem, cherry motifs, pin-tuck bodice, and puff sleeves – we're not quite sure which saccharine detail we love most about this pretty blouse, but we're sure we'll be wearing it on repeat this season. 8. Mansi Blouse A gingham blouse is a great way to tap into the picnic-blanket trend that has been dominating the fashion discourse this season. Especially when it comes with shirred details and a muted colour palette. 9. Leilani Blouse This thick pinstripe blouse makes a strong addition to any wardrobe rotation, finished with delicate frills and a subtly cinched silhouette, thanks to its button-down front. Image credit: @widyassoraya and @jessicaroselambregts @poppyyjune Emma Richardson is a fashion commerce writer for Grazia. She was previously a fashion and beauty commerce writer for Heat and Closer , and has contributed digital content for a variety of lifestyle brands. Emma finds much of her inspiration in celebrity style, with Sienna Miller often being a major influence, and loves a pair of ballet pumps and a trusted trench coat.
Refinery29
14-07-2025
- Entertainment
- Refinery29
Damson Madder's Summer Collection Is Vacation-Ready — And On Sale
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Welcome to New Arrivals, where R29 editors test out the latest pieces from their favorite brands and share their top looks. Whether you're overwhelmed by the number of places to shop or trying to hone in your personal style, come along as we explore 'fits, fabrics, styling potential, and more by sorting through the virtual and IRL shelves at our go-to shopping destinations. Ever since Damson Madder burst onto the fashion scene, there's been a 'Damson Maddening' at Refinery29, with at least one editor wearing a piece from the brand at the office at all times. Founded by Emma Hill in 2020, with a slower and more ethical approach to fashion, the brand has since become a go-to source for dopamine dressing. After becoming disillusioned with the high-street category, Hill wanted, as she told Refinery29 last year, 'to have a dress or blouse with extra things that are exciting. I wanted people to look and say, 'Oh my God, where did you get that lovely piece?' [but] I was disappointed by the quality of the product and the lack of responsibility taken.' Since then, the brand has gone from strength to strength, and today you can't go to any buzzing brunch spot, weekend market, or beer garden without seeing the label's exaggerated collar blouses, quilted vests in funky prints, or milkmaid dresses. Known for its playful and vibrant style, the brand has gained popularity among celebrities, influencer,s and fashion insiders, with Anya Taylor-Joy, Emma Roberts, and Olivia Rodrigo all regularly spotted in Damson looks. The brand's summer 2025 collection includes plenty of Damson trademarks — denim, playful prints, bows and bold colorways — updated for the moment. You'll find trending cherry red, fruit prints, and corset-inspired lacing on the brand's clothing, with sizes ranging from 6 to 20. Here are our picks for the warmer months ahead. Bonus: Many of the picks are currently on sale. Depending on your height, the effortlessly cool Charlotte could be a midi or a maxi. (As someone petite, it's the latter on me, which I am all for; I'm a sucker for a long skirt.) The sky blue version is ultra-feminine but still laid-back (my sweet spot). Close up, you can see the embroidery-style flower details on the silky fabric, which is a lovely touch. The ruched panel at the waistline offers multiple points to adjust the fit — something all skirts should have — so you can alter the look and feel depending on the day and look. Pair with a simple white tee and sandals, and you're Aperol-in-the-park ready. Damson Madder New Arrivals: Pants, Shorts & Skorts The utilitarian skort that I used to sport back in high school has been given the Damson treatment. While I wasn't at first sold on the design, the lightweight denim in a pale wash is not only extremely flattering but also fun to wear. With the appearance of a wrap skirt and practicality of hot pant shorts, the Rory is perfect for a park chill, bike rides, and balmy summer evenings. Damson Madder New Arrivals: Dresses I, like many of the brand's fans, fell in love with Damson Madder for its dresses. I have never received so many compliments, been stopped in the street so many times, or felt as comfortable as I have in a Damson Madder dress. The Angelina midi is my new obsession. Made from 100% organic cotton, it features a fitted, laced bodice and voluminous skirt that creates a satisfying sway with every step. Feminine without feeling saccharine, it includes every girl's favorite dress feature: pockets. Yes, yes, and yes! Damson Madder New Arrivals: Swimsuits If festival season styl e is anything to go by, bikini tops are now just… tops. In the sweltering heat, why opt for anything other than a swimming top and gym shorts? (We can thank Charli XCX and the Brat Pack for this one.) Made from organic and recycled materials, this bow-adorned bandeau is that kind of bikini top that can be worn as part of a matching swimsuit set or on its own. Structured for support, with a playful design, it begs to be taken to the Italian Riviera — or, in my case, to Spain.
Graziadaily
14-07-2025
- Entertainment
- Graziadaily
I Track Trends For A Living – This Colourful Accessory Sells Out Every Summer
Damson Madder, DM Canvas Tote in Red Stripe COS, Mini Striped Tote Bag The Row, Barn Mini Striped Mesh Tote Bag Zara, Striped Fabric Tote Bag M&S, Canvas Striped Tote Bag Dragon Diffusion, Bali Basket Leather Tote Bag Nobody's Child, Red And White Striped Tote Bag Free People, Oksana Oversized Tote Missoni, Cyrus ZigZag Leather-Trimmed Tote Bag Dickies, Hickory Stripe Tote Bag Mansur Gavriel, Pascucci Bag To me, there's something incredibly nostalgic about a striped market tote. Maybe it's the playful ice lolly-hued stripes that evoke beachside trips, or the memory of my gran's weekly shop staple stuffed with boiled sweets. But this summer, the humble tote bag once reserved for groceries and weekend markets has quietly become the season's most unexpectedly chic accessory. Balenciaga FW 2016/17 ©Getty Images/Victor VIRGILE/Gamma-Rapho Of course, the tote's fashion glow-up is hardly new. In fact, Demna sent it down the catwalk for his Balenciaga debut back in 2016. Back then, his supersized take on Thai grocery bags felt obviously ironic. Now, however, striped market tote bags have become a bona fide essential. In the last month alone, I've spotted versions of market totes slung over the shoulders of fashion editors, perched on picnic blankets on Primrose Hill, and brimming with organic fruits and baguettes on social media. Suddenly, these colourful bags are everywhere, and for good reason. They're oversized (read: practical and roomy), punchy, and most importantly, brilliantly fuss-free. All of which to say, in a sea of micro bags and logo-heavy totes, the return of a relaxed carryall is all but inevitable, and somehow, feels cooler than ever. Prada put the humble accessory on its spring/summer 2025 runways with a sturdy metal handle for carrying that deceptively heavy organic produce, while The Row's sherbet-coloured stripes have been a popular pick amongst stylish celebs including Kendall Jenner and Zoë Kravitz. ©Instagram/@annabelrosendahl There's also plenty of designs on the high street that promise a similarly vibrant look at much less. To wit, COS' striped market tote bag, with its roomy silhouette and classic summer stripes, has proven so popular this month that it's already mostly sold out. Happily, Damson Madder offers a preppy red and blue striped canvas tote that's just as chic and versatile. Damson Madder, DM Canvas Tote in Red Stripe While the red and blue striped iteration adds a summery nautical touch, Damson Madder's oversized canvas tote comes in an array of patterns, including a vibrant fruit label pattern as well as a flirty pink and white striped iteration (that's soon to be restocked). If it's a slouchier style you're after, look to Zara's fabric iteration or Free People's Okasana Oversized Tote. For alternate fabrications, Dragon Diffusion's woven designs are brilliantly fashion-forward while Arket offer jute classics. Whether you're toting your beach day essentials in a striped bag or switching out your stuffy leather bag for the office with a dopamine boosting alternative, striped market totes add a fun slant to any summer outfit. You could also add some bag charms or a fun scarf to the handle to really personalise your summer arm candy. COS, Mini Striped Tote Bag The Row, Barn Mini Striped Mesh Tote Bag Price: £820 Zara, Striped Fabric Tote Bag M&S, Canvas Striped Tote Bag Arket, Large Jute Tote Dragon Diffusion, Bali Basket Leather Tote Bag Nobody's Child, Red And White Striped Tote Bag Free People, Oksana Oversized Tote Price: £58 Prada, Printed Tote Bag Missoni, Cyrus ZigZag Leather-Trimmed Tote Bag Price: £370 Dickies, Hickory Stripe Tote Bag Mansur Gavriel, Pascucci Bag Main image credits: ©Instagram/@kyliejenner @sofiagrainge Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet's most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.
Graziadaily
11-07-2025
- Entertainment
- Graziadaily
I'm A Fashion Editor – This Is The Unexpected Summer Dress I'm Wearing On Repeat
Nobody's Child, White Embroidered Maya Midi Dress Damson Madder, Lulu Mini Dress The White Company, Vintage Boho Embroidered Nightie M&S, Cool Comfort Striped Chemise Sleeper, Atlanta Linen Dress with Rose Detail Hill House Home, The Ellie Nap Dress Chloé, Gathered Long-Sleeve Mini Dress With Nothing Underneath, Sloane Dress Smock London, Hypatia Dress WIth Sapphire Hand Smocking When I graduated from an infant to the junior department at primary school, I started to have the classic recurring nightmare that's a familiar childhood trope: I would turn up to school, only to realise I was still wearing my pyjamas and thus became the object of ridicule forevermore. Back then, my pyjamas possibly featured a teddy bear motif or some similarly whimsical character, and, I can thankfully say, my nightmare never extended into reality. It was to my own great surprise, then, when I started voluntarily wearing my pyjamas to work recently. Surprisingly, I haven't had a breakdown – I've just jumped on the bandwagon filled with people who are appropriating nightie-style dresses as chic summer outfits. As with most major fashion movements, this can, at least in part, be tracked back to the catwalk. Chloé sent loose-fitting dresses wafting down its runway for spring/summer 2025, trimmed with lace and paired with platform sandals and layered necklaces. Collina Strada's dresses were of the silky variety, as was Dries Van Noten's delicate slip. Miu Miu, meanwhile, paired a sheer cotton dress with long socks and loafers. The message was clear: don't save your best nightdress for bedtime. Unlike a lot of catwalk trends, this one has boiled over into 'normal' wardrobes, with nighties proving to be summer 2025's most ubiquitous dresses. On social media, lots of women are wearing styles by If Only If, the British label established by Issy Falkner in 2011, which was then taken over and re-branded by her daughter Emily Campbell in 2020. Since then, the independent label has become a hit with its glorious nightdresses in beautiful cottons and silks; what began as a small range of styles has blossomed into a full collection of dresses, many of which are being worn by day. 'Our customers are wearing them out more – we are really noticing this on social media in all the pictures we are tagged in,' says Campbell. 'They are out on the beach and in the street. I really took inspiration from them because, even though I design for bed, I was asked so many times by customers to make a nude slip so that it made the pieces more versatile to wear outside. The nude slip is now bought in tandem with most of my dresses by our customers.' One such customer is Emily Cronin, a fashion journalist who has spent a lot of summer in If Only If's chocolate gingham mini. ''There's something about the gauzy layers of a nightie that just speaks of summer to me,' she says. 'If it's light and comfortable enough to wear to sleep during a heatwave then it's compatible with daytime wear as well. It feels a little bit pleasingly unexpected.' Cronin says she's been wearing it with brown leather sandals and a printed scarf in her hair, although this isn't her only nightie-style dress. 'I also have a vintage French linen nightie that I got in a market in the South of France last year – I love to wear that with a black bra and black big knickers because it actually takes this item that appears very pure and subverts it, making it a little bit cooler.' For my part, I've been wearing this delicious yellow midi on every hot day when London feels too sticky for sartorial conundrums. I wear a nude slip underneath and pair it with my favourite ballet flats or these Zara sandals and I can confirm that Cronin is exactly right: given that these breezy dresses can aid sleep in a heatwave, they're perfect for insufferable commutes on a packed airless train. Many other brands are currently seeing huge success with these sorts of dresses, too. WNU, the label renowned for excellent shirts, has a simple linen dress available in black, red or white, which has already sold out in some sizes. Free People, meanwhile, has countless options like this shift-style mini with a smocked neckline, which would look fab with some ankle socks and loafers to give it a masculine edge. Elsewhere, some of Rixo's best-selling dresses are inspired by vintage nightwear. ©Instagram/@emily___campbell Of course, this phenomenon isn't exactly new; women have been gravitating towards nightgown-adjacent dresses for some time now. You may recall the 'Nap Dress' – the brainchild of Hill House Home which became particularly popular during lockdown thanks to its easy comfort that's infinitely more glamorous than, say, sweatpants – which is still a best-seller. Sleeper, the Ukrainian label based in New York, also made a name for itself with nighties which became some of Instagram's most popular dresses; it has gone from a relatively unknown sleepwear brand to a firm celebrity favourite with a large collection of ready-to-wear. Perhaps it's based on comfort – after all, there are few items of clothing more comfortable than a nightdress – or, on a deeper level, perhaps it's something to do with women eschewing the male gaze; these dresses are mostly oversized, somewhat shapeless creations designed with the wearer in mind. Campbell has her own theory as to why so many women are wearing her dresses out and about: 'Women are inherently practical beings; we want to buy things that are both comfortable and versatile, and there is nothing more versatile than buying a nightdress now. I will always design for the comfort of bed, but the fact our customers are increasingly wearing them out is a joy.' We've been enjoying an uncharacteristically hot spring and summer this year, so I'm not surprised more women have cottoned onto the brilliance of a nightdress. I, for one, am relieved to see that sunny yellow linen when I open my wardrobe in 32-degree heat, when few other clothes feel like an appealing prospect. Therein, possibly, lies the secret: women just want to wear clothes that make us feel great. It's as simple as that. If Only If, Elle Dress I've been relying on this delicious butter yellow dress to see me through the heatwave in style. The linen construction is inherently cool, while the puff sleeves and lace trims add a sweet vintage slant. Free People, Mila Mini Price: £78 Offered in a whopping 11 shades, Free People's mini is breezy enough to the ideal beach coverup, but is also easy to dress up for rooftop drinks with teh right pair of kitten heels. Nobody's Child, White Embroidered Maya Midi Dress Given a bit of structure thanks to the smocked bust and tiered skirt, this embroidered white midi is as comfortable as any other shapeless dress on this list and will be your best summer buy for years to come. Damson Madder, Lulu Mini Dress In signature Damson Madder fashion, the brand's take on the nightdress trend is made playful with embroidered florals, a shirred bust panel and a sweet scalloped hem. Perfect for date nights this summer – simply add a pair of ballet flats and a glossy pink lip. The White Company, Vintage Boho Embroidered Nightie If it's a simple nightie you're after, The White Company makes excellent styles. Case in point, this embroidered cotton mini, which is a dream for the commute and your bed alike. M&S, Cool Comfort Striped Chemise Let's be honest, no one does basics quite like M&S. This striped chemise is the perfect bright addition to your summer wardrobe, with its loose silhouette and ruffled trims along the shoulders and hem. Rixo, Aprilia Midi Dress Coveered in a disty florla print, Rixo's midi dress is reminiscent of the kind of nighties your grandma might have worn, but add a straw basket bag, strappy sandals and dainty gold jewellery, and you're good to take it for a spin outdoors. Sleeper, Atlanta Linen Dress with Rose Detail Celeb-loved brand Sleeper puts a glamorous spin on its linen nightgown-inspired dress with a shirred bodice, billowy sleeves, and a rose detail at the hip that makes it a great choice for your holiday wardrobe. H&M, A-Line Dress Although partly sheer, H&M's airy cotton dress is perfect for pairing with suede sandals and beach waves at practically any holiday you take this year. Hill House Home, The Ellie Nap Dress As the name suggests, Hill House Home's TikTok-famous dress is comfortable enough to nap in. But, dress it up with Mary Janes and some sunglasses, and you've got a summer look that's instantly polished and put-together. Chloé, Gathered Long-Sleeve Mini Dress If you're looking for a boho edge, Chloé does it well with this cotton voile mini featuring dainty florals and ruffle trims at the V-neck collar, cuffs and hem. With Nothing Underneath, Sloane Dress Not one for neutrals? Add With Nothing Underneath's linen mini to your cart. The shapeless linen dress will keep you cool on weekend strolls in the park and stuffy commutes alike. Smock London, Hypatia Dress WIth Sapphire Hand Smocking Another excellent vintage-inspired midi, this classic midi takes the stress out of deciding what to wear on sweltering mornings and balmy evenings. Main image credits: ©Instagram/@emily___campbell @daily_sleeper Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter . But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person
Fashion Network
10-07-2025
- Entertainment
- Fashion Network
Fenwick launches Sweet Summer Sounds campaign
For summer, department store group Fenwick is inviting customers to 'turn up the volume' with the 10 July launch of the 'Sweet Summer Sounds' campaign combining the best of the season's music, fashion and beauty. Billed as the retailer's 'style guide for the full spectrum of summer socialising', Fenwick 'amps up British style, from music festivals and city rooftops to countryside weddings and golden-hour gatherings'. Wanting to be the 'go-to view on main stage style ready to headline any event', it said Sweet Summer Sounds sets the tone for the season championing looks from brands including Weekend Max Mara, Pretty Lavish, Farm Rio, Damson Madder, Never Fully Dressed, Wax London and Ralph Lauren. There are also brand collaborations featuring bespoke, co-branded summer playlists from Gucci Beauty, Barbour, Damson Madder, No Problemo, and Black Lines hosted on the Fenwick Spotify account. Included are Barbour in-store activations in support of the brand's own Festival campaign. With it, Fenwick Newcastle launches a new Barbour shopfit celebrated with an in-store launch event. It all kicks off with a Sweet Summer Sounds exclusive launch event for press and influencers at Roof Thirty Nine, Fenwick Newcastle featuring DJ's and live music performances. Then there are in-store live DJ sets at its stores in Newcastle, Brent Cross and Kingston. The mood of the campaign is captured by fashion photographer Otto Masters, with images shot across city centres and transport hubs including Newcastle, Kingston and Brent Cross, 'encapsulating the vibrant rhythm of summer dressing across fashion, beauty, food, and home'. Created in partnership with a number of Fenwick's brand partners, the retailer has also created a Spotify hub where consumers can listen to bespoke summer playlists created especially for the campaign's 'For the Field Day's' playlist. Of course, the campaign also includes a 'Fenwick Summer Beauty Bag', 'bringing together seasonal must-haves in one exclusive release'. Available in all eight Fenwick stories and online to customers spending £180 or more on selected beauty and with a value of £380, it includes beauty essentials such as The Organic Pharmacy, Shiseido, Clarins and Vida Glow among 17 items.
