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ALEXANDRA SHULMAN'S NOTEBOOK: If Burberry suffers, it's bad news for small labels
ALEXANDRA SHULMAN'S NOTEBOOK: If Burberry suffers, it's bad news for small labels

Daily Mail​

time18-05-2025

  • Entertainment
  • Daily Mail​

ALEXANDRA SHULMAN'S NOTEBOOK: If Burberry suffers, it's bad news for small labels

It's been a noisy week in British fashion. The Princess of Wales presented the Queen Elizabeth II prize for British design dressed in a chic Victoria Beckham trouser suit. Given Kate's ability to boost sales of the brands she wears, it's a big thumbs-up for Victoria's UK business. There was less cheering news at Burberry, where 1,700 staff are losing their jobs. This matters. Burberry is the standard-bearer for UK fashion and our only brand with true global resonance. In uncertain times, we need it to be resilient – like an aircraft carrier steaming ahead with lots of little boats sailing in its wake. If Burberry goes down, it damages that whole flotilla of small labels. Yet if you look past those bleak job-loss figures, Burberry is actually in better shape than it has been for years. Its most recent losses came in lower than expected, and the share price is up. The consensus is that new CEO Joshua Schulman is on the right track and making sure creative director Daniel Lee delivers items that people might actually buy. This week, they're in LA showcasing a collection based on the King's gardens at Highgrove. Amusingly, the setting for the display is Richard Christiansen's Flamingo Estate – home of the business selling home-grown jams, honey and elegant knick-knacks that inspired the Duchess of Sussex 's As Ever range. A recipe for misery, whatever you call it The other night, fuelled by glasses of rosé, a group of my women friends were discussing Intermezzo, the latest novel from best-selling author Sally Rooney. The book, about the relationship between two brothers and the women in their lives, delves into the thorny question of commitment. As we debated the pros and cons of throuples, one of my friends – the founder of mental health hub – informed us that 'consensual non-monogamy' is currently a big issue in her field. Consensual non-monogamy? We all looked baffled. Of course we all knew about free love, open marriages and people generally exploring sex outside a relationship. But we hadn't heard of this strange new term. Nor its apparently strict rules of behaviour. No behind-the-scenes cheating. No secret sexting. Everything to be declared, as if on a tax form. No wonder younger people find the whole dating scene a minefield, with its vast vocabulary to describe every possible type and style of relationship. I've only just got my head around 'situationship' (a casual relationship) and now there's a whole other category to deal with. It doesn't sound like much fun. We all agreed it's become clear by our stage of life that open relationships generally lead to unhappiness and confusion. Calling it 'consensual non-monogamy' and formalising the idea of having your cake and eating it – sexually speaking – won't make much difference. But I guess we have to let the younger crew learn that for themselves. Good news for the mental health practitioners employed to deal with the fall-out. Is Ozempic the key to eternal life too? Every day I read of a new reason why fat jabs like Ozempic and Mounjaro are incredibly good for us. As well as weight loss, they are believed to help with high cholesterol and blood pressure, and delay the onset of Alzheimer's and Parkinson's. At this rate it won't be long before we find out they hold the secret to eternal life. All of which means it's getting harder to justify my position as one of an increasingly small band of jab refuseniks. Our only hope now is some compelling evidence comes forward of the harm the drugs cause. Parody that's made BA a laughing stock I'd be interested to see the market research that convinced British Airways to produce its simply awful safety briefing video. I'm a bit late to the party (the video was released last year) but when I saw it recently, I couldn't believe it had ever been commissioned. If you haven't yet had the misfortune, imagine a spoof of well-known period dramas, with the cast split between BA crew in uniforms and actors in Regency and Victorian costume posing on horseback and hanging around in stately homes. It's all utterly pointless and not remotely amusing. I can't imagine it'll make anybody remember to put on their safety belt or attend to their oxygen mask first. If safety is taken as seriously as airlines claim, why give us such critical information via a lame parody of Downton Abbey? The true brilliance of tragic Hannah It's now known that the Bayesian superyacht sunk off the coast of Italy last summer because its exceptionally high mast was unable to tolerate extreme winds. Seven died in the disaster, including the yacht's owner, tech entrepreneur Mike Lynch, and his 18-year-old daughter Hannah. In the latest edition of the London Library magazine I was struck to find two poems – something the magazine very rarely publishes. Both were written by Hannah, who had joined the library shortly before last year's fatal yacht trip. They had been donated by her mother – who survived the disaster – and her English teacher, who had deemed Hannah an especially talented pupil. Judging by her two sophisticated poems, I think most people would agree. It only makes Hannah's death more tragic. Trump's big crime is against fashion When my boyfriend slips into one of his lightweight blue Harrington jackets, I always think he looks a dead ringer for a US president on Camp David downtime. George Bush, Bill Clinton, Obama – take your pick. It's a good look – kind of sporty but way smarter than a hoodie. Unfortunately, the clothes that come to mind when one imagines the current White House incumbent are his terrible bright blue suits, which give him the silhouette of a brick… and the style of a Lego man.

Is Burberry's job-slashing shake-up enough to save the troubled brand?
Is Burberry's job-slashing shake-up enough to save the troubled brand?

The Guardian

time15-05-2025

  • Business
  • The Guardian

Is Burberry's job-slashing shake-up enough to save the troubled brand?

This week's news that Burberry is cutting 1,700 jobs after a 117% fall in profits is, of course, terrible for affected employees around the world – including 170 at its West Yorkshire trenchcoat factory – but did not come as a surprise within the fashion world. Although a slowdown across luxury goods is partly to blame, some of this is Burberry specific – the buzz around the brand has been waning, and disquiet has led to this action plan. Those watching the company clearly approve – its shares rose 17% after the news on Wednesday. However, many may be confused as to why one particular job is safe in the shake-up – that of Daniel Lee, the brand's chief creative officer. 'Daniel and I are committed together to moving Burberry forward,' the chief executive, Joshua Schulman, told Women's Wear Daily. Lee took over at the brand in 2022, after a highly praised four-year tenure at the Italian brand Bottega Veneta. He brought in a fashionable demographic with a trademark colour known as 'Bottega green' and accessories such as the Pouch, which became the fastest-selling bag in the brand's history. His time at Burberry has not been so successful, however, with the Guardian describing its autumn-winter 2023 season as 'a little lacklustre'. Rumours persist that Kim Jones, who has just left Dior Men and Fendi after seven and four successful years respectively, might be Lee's successor. But Lee is not the first designer to stall at Burberry. Riccardo Tisci – who was recently hit with an accusation of sexual assault, which he has called 'categorically untrue' – was at the brand in 2018-22, and while his catwalk shows were glamorous and dramatic, they did not make Burberry buzzy either. The Guardian judged them to be 'cool but overcomplicated'. Schulman's backing of Lee is not based on blind loyalty – he is bound to opt for the creative who will make the brand money. Lee's most recent outing, for autumn-winter 2025, was seen as showing potential, from its starry cast including Richard E Grant and an actual knight in armour to the collection that focused on outerwear. There has also been a step change in the advertising imagery. The latest summer campaign, with models including Paloma Elsesser and Jack Draper, highlighted the house check on bikinis and bucket hats for an accessible and commercial style. the influential Instagram account run by opinionated insiders, still judges the brand to be lacking. 'That recent cheesy campaign was fine,' they wrote this week, 'but it didn't exactly make people rush out for another dull trenchcoat.' This could show Schulman that his plan is working. Speaking to the Business of Fashion, the chief executive said that to get Burberry back to success its designs needed to be less edgy. Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion 'We had been over-indexing on opinionated customers, the kind of niche buyers who might also shop at Phoebe Philo,' he said. 'That type of marketing wasn't enough to sustain this type of business.' As a blueprint, Schulman might look back to the first designer to give Burberry a fashion makeover: Christopher Bailey. Across 17 years, the designer made the brand desirable with shows that put classic Burberry and British signifiers – rain, the trench, the Bloomsbury group – on the catwalk in a way that fashion people and consumers liked. In his time at the brand share prices increased by 729%. Although the 'everyperson' idea is always a tricky proposition for a luxury brand, this sweet spot could be found again. Burberry, unlike many fashion brands, is a household name, one with familiar, exportable signatures in the trenchcoat and the check. Schulman said: 'There is pent-up demand for a Burberry that is recognisable, that people love, that still gives them elements of surprise and delight.' Though it is a cruel irony that many of the jobs that are to be lost will be in the factory that makes those trademark trenchcoats, the latest version of Burberry – one that has intentionally lost its cool – will be interesting to see.

Daniel Lee Is Staying Put as CEO Josh Schulman Positions Burberry for Growth
Daniel Lee Is Staying Put as CEO Josh Schulman Positions Burberry for Growth

Yahoo

time14-05-2025

  • Business
  • Yahoo

Daniel Lee Is Staying Put as CEO Josh Schulman Positions Burberry for Growth

— Times are getting tougher, but Burberry is rising to the challenge with a new cost-savings plan that could see 20 percent of its workforce eliminated by 2027, and a determination to build sales back to 3 billion pounds, with designer Daniel Lee fully committed. Chief executive officer Josh Schulman, who arrived last summer, has been acting swiftly to stabilize the business, where revenue fell 17 percent to 2.46 billion pounds in fiscal 2025. More from WWD Halle Berry Defies Dress Code in Voluminous Celia Kritharioti Dress, Eva Longoria and Heidi Klum Shine in Sequins and More Looks From the 'Mission: Impossible' Cannes Red Carpet Burberry Sees Sales, Profits Decline in a Tough Year Kate Middleton Honors Patrick McDowell With Queen Elizabeth II British Design Award In the 12 months to March 29, comparable retail sales slid 12 percent, but the trend has been improving. In the second half, those same-store sales fell just 5 percent, compared with 20 percent in the first half. The decline in revenue led to an operating loss of 3 million pounds compared with a profit of 418 million pounds in the previous year. Adjusted operating profit was 26 million pounds, compared with 418 million pounds in the previous year. Once again the trend was an upward one, with Burberry notching a profit of 67 million pounds in the second half, which offset a loss of 41 million pounds in the first six months. Inventory fell faster than expected during the year, outstripping analysts' projections. Schulman said the company can now move forward to a new era of product 'scarcity' — and desirability. Schulman knew he was on the right track with the scarcity strategy a few weeks ago when he tried to buy a B Clip bag — one of Burberry's current bestsellers — for Mother's Day. There wasn't one to be found in North America, and he ended up sending one from Europe to his mother in Los Angeles. Schulman has been going farther — and faster — with his 'Burberry Forward' plan that's aimed at rebuilding sales, margins and cashflow. He's putting the focus on 'art and science,' tightening operations and laying off staff. This week, in conjunction with the 2025 results, Burberry unveiled an enriched cost-savings plan aimed at unlocking a total of 100 million pounds by fiscal 2027. Last year, the company had already revealed a plan to save 40 million pounds in the same time span. It has targeted a further 60 million pounds in cost savings, with plans to eliminate some 1,700 global roles and use its funds to invest in future growth opportunities. 'Today has been a tough day,' Schulman said in an interview from his office in Burberry's newly refurbished Horseferry House headquarters in Westminster. 'There are lots of mixed emotions because, on the one hand, we're seeing the progress of Burberry Forward, and my optimism has moved to confidence that it is the right path for us. On the other hand, we're entering into a process where we may say goodbye to many colleagues who have contributed to the Burberry Forward turnaround,' he added. The markets applauded the strategy, sending Burberry shares soaring nearly 16 percent to close at 9.57 pounds on Wednesday. Burberry plans to cut mainly office-based jobs, and also wants to reorganize the schedules of its shop floor staff so they are working during 'peak traffic hours,' Schulman said. One staff member who's staying put is Lee, Burberry's chief creative officer, who over the past year has been keeping the industry guessing about his future moves. 'Daniel and I are committed together to moving Burberry forward,' Schulman told WWD. He added that the designer, who joined Burberry in 2022, has been delivering 'an extraordinary expression of timeless British luxury.' In another cost-cutting measure, Burberry will also eliminate the night shift at its factory in Castleford, Yorkshire, where the gabardine trenchcoats are made. Around 25 percent of staff will be impacted. Burberry said the downsizing is due to overproduction. Like many other British businesses, Burberry has been hit hard by the Labour government's raft of new taxes on employers, resulting in job cuts across a variety of industries. Schulman said he's proud of Burberry's manufacturing heritage in the U.K. and is cutting staff to 'safeguard the long-term viability' of local operations. The company is planning a 'multimillion-pound' investment in Castleford in the second half of the year. Schulman said he wants to see that factory, and Burberry's other Yorkshire site that makes the gabardine fabric, thrive 'for many generations to come.' He's running a tight ship. Shortly after arriving at Burberry last year, Schulman chose not to replace the company's chief commercial officer. Instead, he's doing the job himself, with the major regional heads reporting directly to him. The most recent person in the role was Gianluca Flore, who left shortly before Schulman joined the company. Schulman thought the role would only be temporary, but 'as I got to know the organization, I thought there was an opportunity for all of us to get closer to the customer. So I decided a few months ago that I would not replace the chief commercial officer and, in essence, that takes the CEO one step closer to the customer,' he said. He's also putting a big focus on teamwork. Schulman said that he, Lee, Burberry's chief marketing officer Jonathan Kiman and Paul Price, chief product merchandising and planning officer, all worked together on Burberry's fall 2025 show from 'end to end.' Burberry's star-studded campaigns, which tap into British culture, film and humor, are also the result of that collective effort, he said. Schulman and his team have also been laser-focused on the product, and promoting it to a wide variety of customers. At Horseferry House, there are Burberry-clad mannequins everywhere. Instead of digital screens beaming out shows, the lobby is filled with them dressed in Lee's latest designs. Schulman even challenged the equities analysts to check out the mannequins in the room where he was presenting the 2025 results. 'Later, we can have a game. See if you can tell me which are the runway looks and which are the commercial ones,' said Schulman, adding that both should be indistinguishable and 'live holistically together.' In that same room there was also a scarf bar on display. Schulman said the rollout had begun and there should be nearly 200 scarf bars worldwide by the end of this year. The company will be offering a scarf personalization service in a bid to drive sales volumes on the shop floor. Asked about the new U.S. tariff regime, Schulman argued that Burberry was 'less exposed' than some of its peers as the region represents 19 percent of sales. Tariffs on U.K. goods landing in the U.S. are currently at 10 percent. Schulman described the tariff situation as 'dynamic and changing. We're as prepared as we can be.' He said Burberry had already been working on its price architecture, and has already made some 'surgical' midsingle-digit price increases. Going forward, he said Burberry planned to 'protect' its opening price points in the face of tariffs. He noted that Burberry was much more exposed in Asia-Pacific, which represents around one-third of revenue. Asia-Pacific was the worst performer in fiscal 2025, with comparable store sales falling 16 percent. Mainland China was down 15 percent, while sales in South Korea fell 18 percent. The Americas registered a 9 percent drop while the EMEIA region, Europe, the Middle East, India and Africa, saw sales decline 8 percent. Burberry has had a 'choppy' start to the new year, which began on March 30, shortly before U.S. President Donald Trump unveiled his draconian tariff regime, which he later amended. Analysts were broadly upbeat about Schulman's creative and business moves so far. RBC Capital Markets said Burberry's fourth-quarter performance was better than expected, and gave a thumbs up to the deeper cost-saving program. 'We view these results as an encouraging first step, and believe management are pursuing the right strategy to reset the business on a more level footing, which in time should support a return to positive revenue and profit growth,' the bank said. Deutsche Bank said Burberry 'is showing further progress on its brand turnaround' with the fourth quarter 'sequentially better than Burberry's luxury peers. We like the Burberry story and see the sequential improvement in sales as the key factor for investors over the next 12 months.' Citi maintained its buy rating on the stock, and said Burberry 'has fared better than its peers through this reporting season. We appreciate cost agility in a more uncertain macroeconomic environment and the announcement' of the updated cost-savings program, of which 24 million pounds has already been delivered. The bank called Burberry Forward a 'sensible' plan and believes it will 'reignite brand visibility and desirability. Burberry's strategic plan is robust, we think. While patience is needed, potential rewards now outweigh the risks,' Citi said. Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns

Daniel Lee Is Staying Put as CEO Josh Schulman Positions Burberry for Growth
Daniel Lee Is Staying Put as CEO Josh Schulman Positions Burberry for Growth

Yahoo

time14-05-2025

  • Business
  • Yahoo

Daniel Lee Is Staying Put as CEO Josh Schulman Positions Burberry for Growth

— Times are getting tougher, but Burberry is rising to the challenge with a new cost-savings plan that could see 20 percent of its workforce eliminated by 2027, and a determination to build sales back to 3 billion pounds, with designer Daniel Lee fully committed. Chief executive officer Josh Schulman, who arrived last summer, has been acting swiftly to stabilize the business, where revenue fell 17 percent to 2.46 billion pounds in fiscal 2025. More from WWD Halle Berry Defies Dress Code in Voluminous Celia Kritharioti Dress, Eva Longoria and Heidi Klum Shine in Sequins and More Looks From the 'Mission: Impossible' Cannes Red Carpet Burberry Sees Sales, Profits Decline in a Tough Year Kate Middleton Honors Patrick McDowell With Queen Elizabeth II British Design Award In the 12 months to March 29, comparable retail sales slid 12 percent, but the trend has been improving. In the second half, those same-store sales fell just 5 percent, compared with 20 percent in the first half. The decline in revenue led to an operating loss of 3 million pounds compared with a profit of 418 million pounds in the previous year. Adjusted operating profit was 26 million pounds, compared with 418 million pounds in the previous year. Once again the trend was an upward one, with Burberry notching a profit of 67 million pounds in the second half, which offset a loss of 41 million pounds in the first six months. Inventory fell faster than expected during the year, outstripping analysts' projections. Schulman said the company can now move forward to a new era of product 'scarcity' — and desirability. Schulman knew he was on the right track with the scarcity strategy a few weeks ago when he tried to buy a B Clip bag — one of Burberry's current bestsellers — for Mother's Day. There wasn't one to be found in North America, and he ended up sending one from Europe to his mother in Los Angeles. Schulman has been going farther — and faster — with his 'Burberry Forward' plan that's aimed at rebuilding sales, margins and cashflow. He's putting the focus on 'art and science,' tightening operations and laying off staff. This week, in conjunction with the 2025 results, Burberry unveiled an enriched cost-savings plan aimed at unlocking a total of 100 million pounds by fiscal 2027. Last year, the company had already revealed a plan to save 40 million pounds in the same time span. It has targeted a further 60 million pounds in cost savings, with plans to eliminate some 1,700 global roles and use its funds to invest in future growth opportunities. 'Today has been a tough day,' Schulman said in an interview from his office in Burberry's newly refurbished Horseferry House headquarters in Westminster. 'There are lots of mixed emotions because, on the one hand, we're seeing the progress of Burberry Forward, and my optimism has moved to confidence that it is the right path for us. On the other hand, we're entering into a process where we may say goodbye to many colleagues who have contributed to the Burberry Forward turnaround,' he added. The markets applauded the strategy, sending Burberry shares soaring nearly 16 percent to close at 9.57 pounds on Wednesday. Burberry plans to cut mainly office-based jobs, and also wants to reorganize the schedules of its shop floor staff so they are working during 'peak traffic hours,' Schulman said. One staff member who's staying put is Lee, Burberry's chief creative officer, who over the past year has been keeping the industry guessing about his future moves. 'Daniel and I are committed together to moving Burberry forward,' Schulman told WWD. He added that the designer, who joined Burberry in 2022, has been delivering 'an extraordinary expression of timeless British luxury.' In another cost-cutting measure, Burberry will also eliminate the night shift at its factory in Castleford, Yorkshire, where the gabardine trenchcoats are made. Around 25 percent of staff will be impacted. Burberry said the downsizing is due to overproduction. Like many other British businesses, Burberry has been hit hard by the Labour government's raft of new taxes on employers, resulting in job cuts across a variety of industries. Schulman said he's proud of Burberry's manufacturing heritage in the U.K. and is cutting staff to 'safeguard the long-term viability' of local operations. The company is planning a 'multimillion-pound' investment in Castleford in the second half of the year. Schulman said he wants to see that factory, and Burberry's other Yorkshire site that makes the gabardine fabric, thrive 'for many generations to come.' He's running a tight ship. Shortly after arriving at Burberry last year, Schulman chose not to replace the company's chief commercial officer. Instead, he's doing the job himself, with the major regional heads reporting directly to him. The most recent person in the role was Gianluca Flore, who left shortly before Schulman joined the company. Schulman thought the role would only be temporary, but 'as I got to know the organization, I thought there was an opportunity for all of us to get closer to the customer. So I decided a few months ago that I would not replace the chief commercial officer and, in essence, that takes the CEO one step closer to the customer,' he said. He's also putting a big focus on teamwork. Schulman said that he, Lee, Burberry's chief marketing officer Jonathan Kiman and Paul Price, chief product merchandising and planning officer, all worked together on Burberry's fall 2025 show from 'end to end.' Burberry's star-studded campaigns, which tap into British culture, film and humor, are also the result of that collective effort, he said. Schulman and his team have also been laser-focused on the product, and promoting it to a wide variety of customers. At Horseferry House, there are Burberry-clad mannequins everywhere. Instead of digital screens beaming out shows, the lobby is filled with them dressed in Lee's latest designs. Schulman even challenged the equities analysts to check out the mannequins in the room where he was presenting the 2025 results. 'Later, we can have a game. See if you can tell me which are the runway looks and which are the commercial ones,' said Schulman, adding that both should be indistinguishable and 'live holistically together.' In that same room there was also a scarf bar on display. Schulman said the rollout had begun and there should be nearly 200 scarf bars worldwide by the end of this year. The company will be offering a scarf personalization service in a bid to drive sales volumes on the shop floor. Asked about the new U.S. tariff regime, Schulman argued that Burberry was 'less exposed' than some of its peers as the region represents 19 percent of sales. Tariffs on U.K. goods landing in the U.S. are currently at 10 percent. Schulman described the tariff situation as 'dynamic and changing. We're as prepared as we can be.' He said Burberry had already been working on its price architecture, and has already made some 'surgical' midsingle-digit price increases. Going forward, he said Burberry planned to 'protect' its opening price points in the face of tariffs. He noted that Burberry was much more exposed in Asia-Pacific, which represents around one-third of revenue. Asia-Pacific was the worst performer in fiscal 2025, with comparable store sales falling 16 percent. Mainland China was down 15 percent, while sales in South Korea fell 18 percent. The Americas registered a 9 percent drop while the EMEIA region, Europe, the Middle East, India and Africa, saw sales decline 8 percent. Burberry has had a 'choppy' start to the new year, which began on March 30, shortly before U.S. President Donald Trump unveiled his draconian tariff regime, which he later amended. Analysts were broadly upbeat about Schulman's creative and business moves so far. RBC Capital Markets said Burberry's fourth-quarter performance was better than expected, and gave a thumbs up to the deeper cost-saving program. 'We view these results as an encouraging first step, and believe management are pursuing the right strategy to reset the business on a more level footing, which in time should support a return to positive revenue and profit growth,' the bank said. Deutsche Bank said Burberry 'is showing further progress on its brand turnaround' with the fourth quarter 'sequentially better than Burberry's luxury peers. We like the Burberry story and see the sequential improvement in sales as the key factor for investors over the next 12 months.' Citi maintained its buy rating on the stock, and said Burberry 'has fared better than its peers through this reporting season. We appreciate cost agility in a more uncertain macroeconomic environment and the announcement' of the updated cost-savings program, of which 24 million pounds has already been delivered. The bank called Burberry Forward a 'sensible' plan and believes it will 'reignite brand visibility and desirability. Burberry's strategic plan is robust, we think. While patience is needed, potential rewards now outweigh the risks,' Citi said. Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Cardi B is unmissable as she flaunts her giant butt while shopping for groceries
Cardi B is unmissable as she flaunts her giant butt while shopping for groceries

Daily Mail​

time10-05-2025

  • Entertainment
  • Daily Mail​

Cardi B is unmissable as she flaunts her giant butt while shopping for groceries

Cardi B was impossible to miss as she headed out shopping in NYC this week. The rapper, who has previously opened up about getting her silicone BBL implants removed, showed off her famously curvy posterior at Whole Foods. She wrapped up in a tan cropped hoodie paired with black leggings which showed off her enormous butt. SCROLL DOWN FOR VIDEO The star, 32, tried to blend into the crowds as she shopped for groceries shortly after wowing on the red carpet in a emerald Burberry suit by designer Daniel Lee at the Met Gala. Cardi has been open about trying to reverse the illegal $800 butt injections she got from a basement in Queens in 2018. The rapper - who welcomed her third baby in September - revealed that she had undergone removal procedures for her butt injections and fibrosis while she was unknowingly expecting her third child in January 2024. 'In January, right after I shot (music video) Like What, I went and got surgery,' she told fans on Instagram Live back in October 2024. Cardi explained she had taken multiple pregnancy tests and blood tests prior to the procedures, which came back negative, but after suspecting she was with child, her OBGYN confirmed she was actually 17 weeks along. 'I got some more butt injections removed. Because, you know, it takes rounds to get your butt injections removed. And I also went to fix, like, you know, certain things [with] my fibrosis...' In December 2022, Cardi admitted her regret over an 'illegal' procedure and revealed that 95% of her silicone injections had been removed. Mega glam: The star wowed at the Met Gala in a busty Burberry look She previously told GQ she got the filler injections in a Queens apartment basement in 2014 for $800, calling it 'the craziest pain ever.' Cardi also advised her young female fans to stay away from getting BBL surgery. 'In March... l woke up one morning and my mouth tasted like copper. It literally tasted like copper. And I was like "Oh my gosh." This only happened to me when I'm pregnant.'

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