Latest news with #DanoneCanada
Cision Canada
7 hours ago
- Sport
- Cision Canada
Oikos PRO Leaves No Athlete Behind in Canada with a Surprise 2025 Stanley Cup® Playoffs Gym Experience Français
Oikos uncovers that elite athletes in Canada are not willing to miss a gym day, even during the playoffs. TORONTO and BOUCHERVILLE, QC, June 9, 2025 /CNW/ - The excitement in Canada for the Stanley Cup Final is palpable with the Edmonton Oilers in the Stanley Cup Final for the second straight season. Between office small talk, radio recaps and highlight reels on social media, Canadians cannot escape the hype, but not every fan stays glued to the game. Some ultra-dedicated athletes refuse to miss a workout, heading to the gym even when their favourite team is on the ice. This is what Oikos, the official high-protein yogurt of the NHL and beloved Canadian-made Greek yogurt brand, has learned through insights about what matters most to elite performers. As it turns out, high-protein diets dominate their social feeds and morning routines. Danone Canada collaborated with creative agency BonClub to envision an activation for Oikos PRO that tapped into a real cultural tension: when the playoffs are on, sticking to your training routine gets harder. Oikos PRO was made for moments like these, a high-protein yogurt designed to support serious performance with up to 24 grams of protein per serving. "As a brand built on purpose, known for its creamy, rich and satisfying yogurt, Oikos PRO is here to fuel consistency and celebrate commitment. Instead of making athletes choose between gym time and game time, we brought both worlds together with a high-energy, playoff-worthy gym time and game takeover that celebrated their discipline,'' said Aurélie Goffinet, Senior Brand Manager at Danone Canada. The made-for-social moment transformed a Canadian fitness centre into every hockey lover's dream. While others watched the game from their couches, gym-goers lifted weights while enjoying arena lighting, a DJ, cheering fans, and the ultimate playoff atmosphere. Through an authentic approach, the campaign guaranteed a high-energy moment designed to spark user-generated content while speaking to the benefits of Oikos PRO via concession stands and product sampling. The immersive experience built emotional credibility with Canadians who take their training seriously. An authentic surprise made athletes in the room stop and recognize Oikos as a brand that "gets it.": "I've definitely skipped out on social plans to prioritize training. Consistency is one of the biggest factors in long-term performance — and for me, that means showing up, even when there's something exciting going on. It's easy to fall off track when you start making exceptions, and I'm not willing to risk that," says Phil Wizard, Olympic medalist and World Champion breakdancer. About Oikos ® Canada Oikos is part of Danone Canada, a leading health-driven food and beverage company, and offers a diverse range of Greek yogurt, providing consumers with creamy, delicious, and nutritious products tailored to their needs. From Oikos Original, which offers a creamy texture and delightful taste, to Oikos Pro, an innovative protein-packed range with no added sugar, Oikos offers something for all lifestyles including lactose-free, less sugar and high protein options. All Oikos yogurts are proudly prepared in Canada with 100% Canadian milk and part of a B Corp company. Connect with Oikos online at and on Instagram, TikTok, and Facebook. About Danone Canada Danone Canada is part of Danone, a leading global food and beverage company, with head offices in Toronto (ON) and Boucherville (QC). With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. As the country's largest consumer-facing certified B Corp, Danone Canada's portfolio includes iconic pioneering brands in dairy yogurt, plant-based products, coffee creamers and beverages including: Activia, Oikos, Silk, Danone, Two Good, International Delight, evian and more. For more information about Danone Canada and its brands, visit or LinkedIn.
Yahoo
7 hours ago
- Sport
- Yahoo
Oikos PRO Leaves No Athlete Behind in Canada with a Surprise 2025 Stanley Cup® Playoffs Gym Experience
Oikos uncovers that elite athletes in Canada are not willing to miss a gym day, even during the playoffs. TORONTO and BOUCHERVILLE, QC, June 9, 2025 /CNW/ - The excitement in Canada for the Stanley Cup Final is palpable with the Edmonton Oilers in the Stanley Cup Final for the second straight season. Between office small talk, radio recaps and highlight reels on social media, Canadians cannot escape the hype, but not every fan stays glued to the game. Some ultra-dedicated athletes refuse to miss a workout, heading to the gym even when their favourite team is on the ice. This is what Oikos, the official high-protein yogurt of the NHL and beloved Canadian-made Greek yogurt brand, has learned through insights about what matters most to elite performers. As it turns out, high-protein diets dominate their social feeds and morning routines. Danone Canada collaborated with creative agency BonClub to envision an activation for Oikos PRO that tapped into a real cultural tension: when the playoffs are on, sticking to your training routine gets harder. Oikos PRO was made for moments like these, a high-protein yogurt designed to support serious performance with up to 24 grams of protein per serving. "As a brand built on purpose, known for its creamy, rich and satisfying yogurt, Oikos PRO is here to fuel consistency and celebrate commitment. Instead of making athletes choose between gym time and game time, we brought both worlds together with a high-energy, playoff-worthy gym time and game takeover that celebrated their discipline,'' said Aurélie Goffinet, Senior Brand Manager at Danone Canada. The made-for-social moment transformed a Canadian fitness centre into every hockey lover's dream. While others watched the game from their couches, gym-goers lifted weights while enjoying arena lighting, a DJ, cheering fans, and the ultimate playoff atmosphere. Through an authentic approach, the campaign guaranteed a high-energy moment designed to spark user-generated content while speaking to the benefits of Oikos PRO via concession stands and product sampling. The immersive experience built emotional credibility with Canadians who take their training seriously. An authentic surprise made athletes in the room stop and recognize Oikos as a brand that "gets it.": "I've definitely skipped out on social plans to prioritize training. Consistency is one of the biggest factors in long-term performance — and for me, that means showing up, even when there's something exciting going on. It's easy to fall off track when you start making exceptions, and I'm not willing to risk that," says Phil Wizard, Olympic medalist and World Champion breakdancer. About Oikos® CanadaOikos is part of Danone Canada, a leading health-driven food and beverage company, and offers a diverse range of Greek yogurt, providing consumers with creamy, delicious, and nutritious products tailored to their needs. From Oikos Original, which offers a creamy texture and delightful taste, to Oikos Pro, an innovative protein-packed range with no added sugar, Oikos offers something for all lifestyles including lactose-free, less sugar and high protein options. All Oikos yogurts are proudly prepared in Canada with 100% Canadian milk and part of a B Corp company. Connect with Oikos online at and on Instagram, TikTok, and Facebook. About Danone CanadaDanone Canada is part of Danone, a leading global food and beverage company, with head offices in Toronto (ON) and Boucherville (QC). With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. As the country's largest consumer-facing certified B Corp, Danone Canada's portfolio includes iconic pioneering brands in dairy yogurt, plant-based products, coffee creamers and beverages including: Activia, Oikos, Silk, Danone, Two Good, International Delight, evian and more. For more information about Danone Canada and its brands, visit or LinkedIn. SOURCE Danone Canada View original content to download multimedia:
Cision Canada
5 days ago
- Business
- Cision Canada
Danone Canada Receives Platinum-Level Parity Certification from Women in Governance Français
TORONTO and BOUCHERVILLE, QC, June 4, 2025 /CNW/ - Danone Canada is proud to share that it has been awarded the Platinum-level Parity Certification from Women in Governance (WiG) — the highest level of recognition for gender parity in the workplace. This marks a major milestone in Danone Canada's ongoing journey toward building a more inclusive and equitable organization. After receiving Silver in 2023 and Gold in 2024, this year's jump to Platinum reflects the company's steady progress and deep-rooted commitment to gender equity at every level. "The Platinum-level Parity Certification from Women in Governance is a powerful recognition of our ongoing commitment to gender equality and inclusion," said Frederic Guichard, President at Danone Canada. "Having strong female leaders around the table is essential to carrying out our mission of bringing health through food to Canadians. Innovation and collaboration thrive when we have diversity of thought, background and experience, which is why it is deeply rooted in our values, what we do and our vision for the future." The Parity Certification program, created by Women in Governance in 2017, is the first of its kind in North America. It assesses organizations across key areas including leadership, workplace culture, policies, and outcomes. Danone Canada's efforts across all these areas reflect its sustained efforts to promote gender equality across all levels of the organization, including its leadership team. Key initiatives such as internal accountability frameworks, leadership development programs for women, the active support of its employee resource group dedicated to empowering leading and inspiring female talent, and targeted measures to eliminate bias have all played a pivotal role in reaching this milestone. "Parity cannot be simply declared — it must be built with determination, commitment, and courage. At Danone Canada, gender equality is deeply embedded in the company's culture. Achieving the Platinum level of the Parity Certification marks a major milestone and reflects a strong commitment to making parity a true driver of change," explains Caroline Codsi, Founder & CEO of Women in Governance. "By taking concrete action on representation, access to leadership roles, and equal career paths, Danone Canada reinforces its conviction: parity is a lever for performance and a key condition for sustainable collective progress." Danone is globally recognized as one of the select companies on the Financial Times-Statista 2025 list of Diversity Leaders and was also named among Forbes' 2024 World's Top Companies for Women. About Danone Canada Danone Canada is part of Danone, a leading global food and beverage company, with head offices in Toronto (ON) and Boucherville (QC). With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. As the country's largest consumer-facing certified B Corp, Danone Canada's portfolio includes iconic pioneering brands in dairy yogurt, plant-based products, coffee creamers and beverages including: Activia, Oikos, Silk, Danone, Two Good, International Delight, evian and more. For more information about Danone Canada and its brands, visit or LinkedIn. About Women in Governance Women in Governance (WiG) is a non-profit organization founded in 2010 to support women in their career advancement and access to decision-making bodies, as well as progressive organizations striving to close the gender gap in the workplace. The organization pursues its mission with its Parity Certification™, inspiring events, as well as robust governance training and mentoring programs. More information is available at
